What BLDG-25 does

BLDG-25 Inc. is a private, Raleigh, NC-based experience design and software development firm founded around 2015 and led by Founder & CEO Troy Knight. The company operates as a professional services consultancy delivered across three pillars — Consulting, Design, and Software — and serves large enterprise clients including Fortune 500 companies and government contractors. Its core differentiator is the combination of exploratory game-design heritage with behavioral science methodology and enterprise product management, applied to digital transformation engagements. Pricing is not publicly disclosed; engagements are project-based and bespoke.

BLDG-25's product portfolio spans predictive analytics platforms for manufacturing (Informed Insights for Harley Davidson; downtime-reduction analytics for Liggett Vector Brands), industrial benchmarking tools (World Class Reliability Tool for Allied Reliability, which won a Plant Engineering Product of the Year Silver Award), immersive VR training/sales simulators (Caterpillar VR Equipment Simulator used 100,000+ times at BBC Tomorrow's World; Clutch VR Training Tool for Raytheon), cybersecurity collaboration interfaces using game-engine-based multi-user data spaces (IronKnight for IronNet; Collective Defense Platform), AI-driven patient engagement tools (TeleHealth Services Interactive Patient Care Platform with adaptive virtual health coaches), IoT sensor software for clinical environments (Duke Nursing ICU monitoring), and bespoke financial services redesigns (Fidelity Workplace Giving Platform with behavioral nudges; Ameritas TPA Portal; RBC Bank multichannel platform). Underlying technology uses game engines, VR/AR/MR, behavioral science methodology, volumetric data visualization, predictive analytics, edge computing, conversational UI, and IoT sensor integration.

Go-to-market is exclusively direct enterprise field sales with a structured four-phase engagement methodology (Consult, Design, Build, Scale). Customers span cybersecurity, financial services, healthcare, and industrials verticals, with marquee logos including Fidelity, RBC Bank, Caterpillar, Raytheon, Harley Davidson, IronNet, Ameritas, Xylem, Liggett Vector Brands, TeleHealth Services, and Duke Nursing. The firm is founder-owned with no disclosed institutional investment, appeared on the Inc. 5000 in 2019 (No. 330) and 2020 (No. 663, 709% three-year revenue growth), and has received industry recognition including Silicon Review Top 5 PM Companies to Watch (2022), CIO Review Top Product Management Services (2020), Hermes Platinum, MarCom Platinum/Gold, and Corporate Insight Gold awards.

Name

BLDG-25

Legal name

BLDG-25 Inc.

Website

https://bldg-25.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BLDG-25 is a Raleigh-based, private experience design firm that blends game design, behavioral science, and enterprise product management to deliver digital transformation consulting, design, and software services to large enterprise customers across financial services, healthcare, industrials, and cybersecurity.

Ownership category

akta.pro rank

Product category

Experience Design and Digital Transformation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Experience design services
• Digital transformation consulting
• Behavioral science design
• Immersive technology solutions
• Custom software development

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Strategic consulting engagements including digital transformation advisory, product management consulting, and behavioral design strategy. Projects follow a structured process: Consult, Design, Build, and Scale phases.
2. Design Services: Experience design, user interface/user experience design, immersive design, VR/AR design, and brand strategy services delivered as professional engagements.
3. Software Development: Custom software development including web-based platforms, mobile applications, IoT sensor software, and enterprise application development. Delivered as built-to-spec solutions for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BLDG25 is an experience design firm that combines exploratory game design, behavioral science, and enterprise product management to deliver three core service pillars: Consulting (digital transformation advisory and behavioral design strategy), Design (UX/UI, immersive design, VR/AR design, brand strategy), and Software (custom development of web platforms, mobile applications, IoT sensor software, predictive analytics, and enterprise applications). Projects follow a structured four-phase process — Consult, Design, Build, Scale — and target large enterprise clients across cybersecurity, financial services, healthcare, and industrials.

Product overview

BLDG25 is an experience design firm offering a portfolio of custom-developed solutions organized around three service pillars: Consulting, Design, and Software. Their products include Informed Insights (real-time predictive analytics platform for manufacturing optimization), the World Class Reliability Tool (benchmarking and assessment platform), ICU Sensor Software (IoT environmental monitoring), Interactive Patient Care Platform (AI-powered patient engagement with adaptive avatars), Collective Defense Platform (cybersecurity collaboration tool), VR Equipment Simulator (immersive training/sales tool), Clutch VR Training Tool (mechanical assembly training), IronKnight (cybersecurity collaboration), Workplace Giving Platform (behavioral nudges for charitable giving), TPA Portal Redesign (financial advisor tools), and FST Mobile Application (water utility management). Each solution combines game design principles, behavioral science, and enterprise-grade technology tailored to specific industry needs.

Differentiator

Problem solved

Functional benefit

Products and services

• World Class Reliability Tool Multi-faceted hybrid benchmarking platform built for Allied Reliability that synthesizes client data while providing proprietary tools, capabilities, and expertise for plant managers to compare performance and identify ROI opportunities. Won Plant Engineering 'Product of the Year' Silver Award.
• Informed Insights Real-time predictive analytics platform for manufacturing built for Harley Davidson that delivers machine-level and cell-level OEE metrics, anomaly detection, and failure probability predictions to enable enhanced production planning with 90+ minute load-based failure prediction and 24-28 hour machine breakdown advanced warning.
• ICU Sensor Software IoT sensor software platform built for Duke Nursing that monitors and measures ICU environmental data including temperature, humidity, vibration, light, dust, and noise, integrated with patient EMR data to support research on pediatric patient delirium.
• Interactive Patient Care Platform Cloud-based AI-powered patient engagement system built for TeleHealth Services featuring adaptive engines, persona-driven avatars, and virtual health coaches that guide patients through clinician-prescribed educational content and recovery journeys, designed to increase adherence and satisfaction and reduce hospital readmissions.
• Collective Defense Platform Cybersecurity collaboration platform built for Collective Defense (cybersecurity partner) using game engine technology with conversational UI within a multi-user data space, featuring heads-up displays (HUDs) for real-time collaborative threat identification and decision-making.
• VR Equipment Simulator 3D interactive VR simulation platform built for Caterpillar using physics engines to replicate heavy machinery controls for backhoe loaders and excavators, used over 100,000 times at the BBC Tomorrow's World live event in London for immersive sales and training experiences.
• Clutch VR Training Tool Immersive VR training tool built for Raytheon combining 3D animation with behavioral heuristics and digital twin technology for clutch system assembly training.
• IronKnight Real-time collaborative cybersecurity tool built for IronNet / IronKnight that combines detection capabilities with human ingenuity and rapid response through immersive game-based interfaces designed to enhance worker engagement and productivity.
• Workplace Giving Platform Cloud-native workplace giving platform built for a Fortune 500 financial services client (Fidelity) that delivers an e-commerce-like consumer experience for charitable giving, featuring behavioral nudges, personal touchpoints, transparency, anchors for employee engagement, and matched giving capabilities.
• TPA Portal Redesign Third Party Administrator (TPA) portal redesign built for Ameritas providing comprehensive, user-friendly tools for financial advisors to manage and report retirement plan information, delivered as a comprehensive UX redesign and multi-version enhancement roadmap in five months.
• FST Mobile Application Mobile-first redesign of Xylem's Fluid Smart Technologies (FST) water pump management system that delivers remote management capabilities to field users for the first time, with streamlined data, intuitive alerts, and personalized navigation.

Quantifiable outcome

• 709% three-year revenue growth (Inc. 5000)
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability19 records

Feature7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EPAM Systems: Public digital engineering services firm building custom software, IoT, and analytics platforms for Fortune 500 enterprises. Overlaps directly with BLDG-25's custom-software and predictive-analytics work.
• Slalom: Private, founder-led consulting firm delivering strategy, experience design, and technology services to enterprise. Similar boutique-to-mid-market positioning and consult-design-build delivery rhythm.
• CI&T: Public digital transformation specialist combining strategy, design, and custom software delivery for enterprise clients. Closely comparable end-to-end delivery model and industry mix.
• Thoughtworks: Global technology consultancy delivering custom software, platform engineering, and digital strategy for enterprise clients. Closely mirrors BLDG-25's combination of strategic consulting and custom software delivery, though at much larger scale.
• Ustwo: Independent digital product studio combining game design heritage with experience design and custom product development. Shares BLDG-25's game-DNA-plus-enterprise-product ethos and similarly small team footprint.
• Globant: Public digital transformation company delivering custom software, AI engineering, and experience design for enterprise. Comparable end-to-end offering (consult → design → build → scale) to BLDG-25, but global and productized.

Broad incumbents

• Huge: Experience design agency (part of IPG) building digital products, CX strategy, and transformation services for enterprise. Closely matches BLDG-25's experience design + custom software pitch.
• R/GA: Global experience design and innovation agency (within IPG) producing digital products, brand experiences, and connected platforms. Comparable enterprise experience-design footprint with broader agency capabilities.
• IDEO: Pioneering design innovation consultancy with deep experience design and behavioral research expertise. Broader portfolio and brand authority than BLDG-25, but directly comparable methodology.
• Frog Design: Global design consultancy (now part of Capgemini Invent) delivering experience design, brand strategy, and innovation services to enterprise. Highly comparable service mix, larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLDG-25