Wilmington Health

What Wilmington Health does

Wilmington Health is a physician-owned, private multi-specialty medical practice founded in 1971 and headquartered in Wilmington, North Carolina. The organization operates eight or more office locations across the Cape Fear region (Wilmington, Leland, Jacksonville, Hampstead) and employs 501-1,000 staff, providing integrated primary care alongside 30+ specialty services including cardiology, orthopedics, gastroenterology, pediatrics, OB/GYN, urology, vascular surgery, clinical pharmacy, occupational medicine, and an ambulatory surgery center. Service delivery is supported by a telehealth platform (WH AnyWHere), walk-in urgent care (Today's Care and Today's Care+), and a clinical research division (WH Research) running 50+ active trials.

The practice generates revenue primarily through fee-for-service patient care billed via insurance and self-pay, with technology infrastructure layered on third-party platforms: InteliChart for the patient portal, Luma Health for 24/7 self-scheduling, and NextGen for virtual visits. A distinct B2B revenue stream operates through the WH Direct program, which provides on-site employee clinics, occupational medicine, and workplace health services to employer clients including Live Oak Bank, MegaCorp, and the City of Wilmington.

In April 2025, Wilmington Health partnered with the American Medical Group Association (AMGA) to launch the AMGA Value Care Network, a national initiative to support other medical groups in implementing ACO and value-based care models — extending the organization's operational expertise beyond regional patient care into national thought leadership. The company remains privately held under physician ownership with no venture capital or private equity sponsorship disclosed.

Name

Wilmington Health

Legal name

Wilmington Health

Website

https://wilmingtonhealth.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wilmington Health is a physician-owned multi-specialty medical practice founded in 1971, serving Southeastern North Carolina with 30+ specialties, primary care, telehealth, urgent care, clinical research, and employer on-site clinics across eight-plus locations.

Ownership category

akta.pro rank

Product category

Multi-Specialty Ambulatory Healthcare Services

NAICS

Other Outpatient Care Centers (62149)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

Keywords

• Primary care services
• Multi-specialty healthcare
• Occupational medicine
• Telehealth services
• Clinical research trials

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Fee-for-service healthcare delivery through primary care and specialty services including cardiology, orthopedics, pediatrics, OB/GYN, urology, gastroenterology, and more. Revenue generated through insurance reimbursements and patient payments for medical services rendered at office locations and through telehealth visits.
2. WH Direct Employer Health Programs: Corporate health services including on-site clinics, occupational medicine, and workplace health programs provided to employer clients. Revenue generated through contractual agreements with businesses for employee healthcare services, including pre-hire screenings, annual physicals, drug screens, and workers compensation care.
3. Health Information Exchange Services: Participation in Health Information Exchange (HIE) for sharing patient medical information with other healthcare providers involved in patient care. Compliance with federal privacy laws for protected health information management.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wilmington Health is a physician-owned, multi-specialty medical practice delivering primary and specialty care, urgent care, telehealth, occupational medicine, employer on-site clinics, and clinical research services across Southeastern North Carolina. It operates a coordinated care model (TRUE Care) spanning 30+ specialties through multiple clinic locations, a virtual visit platform (WH AnyWHere), walk-in care (Today's Care / Today's Care+), employer health programs (WH Direct), and a research division (WH Research) conducting 50+ active clinical trials.

Product overview

Wilmington Health is a physician-owned primary care and multi-specialty medical practice offering a comprehensive and coordinated approach to healthcare. The portfolio includes TRUE Care as the foundational care model, supported by telehealth service (WH AnyWHere), employer health services (WH Direct with on-site clinics and occupational medicine), urgent care options (Today's Care and Today's Care+), clinical research division (WH Research with 50+ studies), and specialty services spanning cardiology, gastroenterology, orthopedics, pediatrics, OB/GYN, urology, vascular surgery, clinical pharmacy, and occupational medicine. Patient-facing tools include self-scheduling, patient portal (powered by InteliChart), and virtual visits.

Differentiator

Problem solved

Functional benefit

Products and services

• WH AnyWHere

Quantifiable outcome

• 50+ clinical studies at any given time in region
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• American Medical Group Association (AMGA)flagshipStrategic or Co-development Partner · 16 April 2025Wilmington Health partnered with AMGA to launch the AMGA Value Care Network, a strategic initiative to support healthcare practices nationwide in pursuing successful ACO (Accountable Care Organization) models. The partnership leverages Wilmington Health's operational expertise and proven track record in value-based care to help medical groups implement strategies, improve patient outcomes, and enhance financial performance under ACO models. The announcement was made official during AMGA's Annual Conference with CEO Jeff James and AMGA President Dr. Jerry Penso finalizing the partnership.
• Novant HealthcoreStrategic or Co-development PartnerCollaborative program for transfemoral aortic valve replacement (TAVR) procedures. Wilmington Health cardiologist Dr. Andrew Bishop performs the procedure as part of a collaborative program with Novant Health for patients with aortic stenosis. The partnership provides patients with minimally invasive valve replacement without having to travel out of town, demonstrating integration between independent cardiology practice and regional health system.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• UNC Health: North Carolina-based academic health system serving overlapping geography with primary care and specialty services, competing for tertiary referrals in the Wilmington catchment area.
• Cone Health: North Carolina-based integrated multi-specialty health system with comparable primary care, specialty, and value-based care orientation, serving a different but adjacent NC geography.
• Sutter Health: Physician-aligned, integrated, non-profit health system with multi-specialty medical foundation model and value-based care focus; comparable operating philosophy despite California geography.

Direct peers

• Privia Health Group: Multi-specialty physician practice platform with value-based care enablement, closely aligned with Wilmington Health's integrated physician-owned, ACO-oriented operating model.
• One Medical (Amazon): Membership- and value-based primary care platform combining in-office, virtual, and self-scheduling tools; comparable to Wilmington Health's direct-to-consumer primary care plus WH AnyWHere telehealth motion.
• Novant Health: Regional North Carolina multi-specialty health system that collaborates with Wilmington Health on TAVR procedures and competes for the same patient population in the Wilmington/Cape Fear and broader NC market.
• VillageMD: Primary care platform with employer and value-based care focus, comparable to Wilmington Health's primary care + WH Direct employer clinic combination.

Broad incumbents

• HCA Healthcare: National, for-profit hospital and ambulatory operator with broad outpatient and physician services capabilities; provides a scaled incumbent reference point for Wilmington Health's outpatient specialty model.
• Atrium Health (Advocate Health): Large integrated health system with significant North Carolina presence that competes for primary care and specialty patients across the region; offers overlapping capabilities through a much wider portfolio.
• Tenet Healthcare: National hospital and outpatient services company with USPI ambulatory surgery assets; comparable to Wilmington Health's recent Ambulatory Surgery Center expansion and broader specialty services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/wilmingtonhealth
• Facebookfacebook.com/pages/Wilmington-Health/118196524877800
• LinkedInlinkedin.com/company/wilmingtonhealth
• Instagraminstagram.com/wilmingtonhealth
• Pinterestpinterest.com/wilmingtonhealth
• Xx.com/wilmhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilmington Health