Mizuba
Mizuba Tea Co. is a Portland-based, woman-owned specialty tea company that curates and distributes stone-milled Japanese matcha and heritage loose-leaf teas directly to consumers via e-commerce and to cafes, bakeries, and hospitality buyers through a B2B wholesale program, sourced through decade-long direct-trade relationships with named farms in Uji, Shizuoka, Yame, and Kyushu.
- Company typePrivate
- Founded2013
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mizuba does
Mizuba Tea Co. is a woman-owned, family-run specialty tea company headquartered in Portland, Oregon, founded in 2013. The company curates, sources, and distributes stone-milled Japanese matcha and heritage loose-leaf teas through a direct-to-consumer e-commerce storefront (mizubatea.com) and a B2B wholesale program serving cafes, bakeries, restaurants, spas, hotels, and specialty retailers. Mizuba maintains over a decade of direct-trade relationships with named partner farms in Uji, Shizuoka, Yame, and Kyushu, Japan, including collaborations with award-winning producer Kiyoharu Tsuji; approximately 97% of its tea catalog is organic-certified, with additional non-GMO, radiation-free, and heavy-metal-free third-party testing.
The product portfolio spans 20+ matcha powders ($22-$83), 37+ loose-leaf teas ($9.50-$49), hojicha powders and leaves, tea sachets, teaware (chasen whisks, chawan bowls, chashaku scoops), and curated gift and tasting bundles. Mizuba differentiates on stone-milling (ishi-usu) over jet-milling, rare single-cultivar varieties, and content-driven tea education. The company offers a subscription service with a 10% discount and flexible delivery cadence, and the wholesale channel is currently operated on a rolling waitlist due to demand volume.
Revenue is generated primarily through one-time DTC purchases, recurring subscriptions, and B2B wholesale supply, supported by marketing across Instagram, Facebook, Pinterest, YouTube, an educational blog, and email. Mizuba has no disclosed funding and operates as a bootstrapped, founder-controlled entity with 1-10 employees.
Mizuba firmographics
Firmographics- Name
- Mizuba
- Legal name
- Mizuba Tea Co.
- Website
- https://mizubatea.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mizuba Tea Co. is a Portland-based, woman-owned specialty tea company that curates and distributes stone-milled Japanese matcha and heritage loose-leaf teas directly to consumers via e-commerce and to cafes, bakeries, and hospitality buyers through a B2B wholesale program, sourced through decade-long direct-trade relationships with named farms in Uji, Shizuoka, Yame, and Kyushu.
- Ownership category
- akta.pro rank
Mizuba industry classification
Industry- Product category
- Specialty Japanese Tea
- NAICS
- Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)
Keywords
Where Mizuba is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mizuba business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Direct-to-Consumer E-Commerce: Mizuba generates primary revenue through its own e-commerce storefront (mizubatea.com), selling matcha powders, loose-leaf teas, hojicha, tea sachets, teaware, and gift products directly to individual consumers. Product categories span matcha, hojicha, sencha, gyokuro, kamairicha, wakoucha, and accessories.
- Wholesale / B2B Tea Supply: Mizuba supplies cafes, bakeries, restaurants, spas, hotels, and specialty retailers through a B2B wholesale program. The program is high-demand and operates on a waitlist. Mizuba provides training, educational resources, and ongoing support to wholesale clients.
- Subscription / Recurring Orders: Mizuba offers subscription plans at 10% discount with flexible delivery schedules (every 1, 2, or 3 months). Subscribers can manage accounts to swap, skip, or cancel. Featured subscription: Yama Matcha at $29.70 per delivery (regularly $33.00).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Matcha Powders (20+ varieties) |
| Unit Pricing | Pay-as-you-go | Loose Leaf Teas (37+ varieties) |
| Unit Pricing | Pay-as-you-go | Hojicha Products |
| Unit Pricing | Pay-as-you-go | Tea Sachets |
| Unit Pricing | Pay-as-you-go | Teaware & Accessories |
| Subscription | Monthly | Subscription Plans (10% discount) |
| Unit Pricing | Pay-as-you-go | Gifts & Sets |
| Other | Pay-as-you-go | Wholesale / B2B |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Mizuba product offering
Product offeringCore offering
Mizuba Tea Co. is a woman-owned, family-run specialty Japanese tea company that sources, curates, and sells stone-milled organic matcha, heritage loose-leaf teas, hojicha, and traditional teaware directly to consumers through its e-commerce storefront and to businesses through a wholesale program. The portfolio spans ceremonial and culinary-grade matcha powders (Yama, Shirakawa, Hinode, Yorokobi, Okumidori, Asahi, Samidori, Uji Hikari, Tsuyuhikari, Tenryu, Koshun, Kokoro, Yame Signature, Nagomi, House Organic, Daily Matcha, Organic Signature), loose-leaf teas (sencha, gyokuro, kamairicha, kyō-bancha), hojicha powders and leaves, tea sachets, chasen whisks, chawan bowls, chashaku scoops, curated gift sets, and a recurring matcha subscription service.
Product overview
Mizuba Tea Co. is a woman-owned, family-run specialty Japanese tea company offering a curated portfolio of stone-milled matcha, roasted hojicha teas, heritage loose-leaf teas, and traditional teaware. The product line centers on premium ceremonial and culinary matcha powders sourced directly from partner farms in Uji, Yame, Shizuoka, and Honyama regions of Japan. Supporting products include hojicha powders and loose-leaf teas, teaware accessories (chasen whisks, chawan bowls, chashaku scoops), curated gift sets and bundles, and a subscription service. The portfolio is organized into distinct collections: Matcha Green Tea Powders, Loose Leaf Tea, Hojicha, Tea Sachets, Teaware and Tea Tools, and Gifts and Sets. Mizuba positions itself as a direct-trade, heritage-focused tea platform supporting small Japanese tea producers.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Matcha Green Tea Powders Premium stone-milled organic matcha powders sourced directly from partner farms in Uji, Yame, Shizuoka, and Honyama regions of Japan, offered across ceremonial, culinary, single-cultivar, and everyday grades for traditional whisked tea preparation, matcha lattes, smoothies, baking, and daily consumption. For tea enthusiasts and home consumers seeking authentic Japanese matcha.
- Hojicha Roasted Green Tea Products Roasted Japanese green tea offered as both powdered and loose-leaf products, including Daily Hojicha Powder (40g), Organic Hojicha Powder (100g), and Organic Loose Leaf Hojicha, with low caffeine and notes of caramelized nuttiness. For consumers seeking a low-caffeine roasted tea alternative to matcha for lattes and daily drinking.
- Heritage Loose Leaf Japanese Teas A curated catalog of 37+ heritage loose-leaf Japanese green teas spanning sencha, gyokuro, kamairicha, kyō-bancha, and seasonal first-flush shincha varieties, sourced from partner farms in Uji, Shizuoka, Yame, and Kyushu. For tea enthusiasts seeking traditional Japanese green teas beyond matcha.
- Tea Sachets 15-count plant-based tea sachets across multiple varieties such as Organic Kamairicha Green Tea, Cacao Hojicha, and Cinnamon Rose Hojicha. For consumers seeking convenient single-serve portions of Mizuba's loose-leaf teas.
- Traditional Teaware and Tea Tools Traditional Japanese teaware including hand-carved bamboo chasen whisks (with 120 prongs), ceramic chawan matcha bowls (including Origami and OWIU ceramics), chashaku bamboo scoops, naoshi whisk stands, and yunomi cups. For tea enthusiasts preparing matcha at home or as gifts.
- Matcha Gift Sets and Tasting Bundles Curated gift sets and tasting bundles combining Mizuba matcha and hojicha with traditional teaware, including Japanese Matcha Gift Set, Matcha Moment Essential Tea Set, Origami Matcha Set, Hario Glass Matcha Set, Uji Terroir Tasting Bundle, Tsuji-san Tasting Bundle, and Mizuba Organic Latte and Baking Bundle. For gift purchasers and enthusiasts seeking sampler experiences.
- Matcha Subscription Service A recurring delivery subscription service offering 10% savings on Mizuba matcha and tea products with flexible 1, 2, or 3-month delivery cadence and account management features to swap, skip, or cancel. For tea enthusiasts seeking ongoing supply at a discount.
- B2B Wholesale Program A B2B wholesale supply program for cafes, bakeries, restaurants, spas, hotels, cocktail programs, juice bars, skincare brands, boutiques, and specialty grocers, offering direct-trade matcha sourcing, hands-on training, bar flow methodology, educational resources, video guides, and free samples. For businesses integrating premium matcha into their beverage, culinary, or skincare programs.
Quantifiable outcome
- Mizuba's wholesale program has served hundreds of cafe and bakery clients, indicating significant B2B market penetration in the specialty coffee and food service sector.
- +2 more outcomes
Companies that use Mizuba
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Mizuba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mizuba partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Stereoscope CoffeecoreStereoscope Coffee in Los Angeles, CA is a key cafe partner that serves Mizuba matcha. Mizuba features Stereoscope Coffee in its wholesale marketing materials, showcasing how the cafe uses Mizuba matcha in its beverage program. The partnership exemplifies Mizuba's B2B cafe distribution strategy.
- Dune CoffeecoreDune Coffee sources Mizuba matcha for its cafe operations. COO Mal provided a testimonial praising Mizuba's product quality and customer service, indicating a strong ongoing wholesale relationship.
- Nīn Cupcake ShopminorNīn Cupcake Shop uses Mizuba matcha in its cupcake products, achieving vibrant color and unique umami-sweet flavor profiles in baked goods. Owner Tootie provided a testimonial on the wholesale page.
- Prince CoffeeminorPrince Coffee, a woman-owned specialty cafe in Portland, Oregon, serves Mizuba Hojicha Lattes. The cafe collaborated with Mizuba on a featured recipe (Uji Fog Hojicha Latte) published on Mizuba's blog, demonstrating a content co-creation element to the partnership.
- Partner Farms in JapancoreMizuba maintains over a decade of personal friendships with tea producers and their families in Uji, Shizuoka, Yame, and Kyushu. Farms include named producers such as Kiyoharu Tsuji, who supplies award-winning single-cultivar matcha. One partner farm is pursuing UNESCO world heritage site status; another practices the Traditional Tea-grass Integrated Agricultural System. These relationships enable Mizuba to access rare, heritage teas unavailable through commodity channels.
- Brooklyn Candle StudiominorBrooklyn Candle Studio collaborated with Mizuba to produce a Matcha Candle (scent: matcha, lavender, and orange flower), sold through Mizuba's gift shop. This is a product co-development collaboration creating a tea-inspired lifestyle product.
- Essance (Skincare Brand)minorEssance collaborated with Mizuba to create the Matcha Spa Line, including the Mizuba Matcha Mint Lip Balm ($5.00) featuring organic matcha combined with organic oils, chaga mushroom, and beeswax. The product leverages matcha as a skincare ingredient.
- Only Way Is Up (OWIU) — CeramicsminorOWIU is a ceramics studio based in Los Angeles that handcrafts spouted chawan bowls and yunomi cups sold through Mizuba's teaware collection. Products include Rose Quartz Spouted Chawan ($85.00), Rose Quartz Cup ($75.00), Forest Spouted Chawan ($85.00), and Forest Cup ($75.00).
- Origami — Tea WareminorOrigami is a Japanese drinkware brand producing spouted matcha bowls (chawan) sold through Mizuba's teaware section. The Origami Katakuchi Spouted Matcha Bowl is available in black and green at $45.50 each. Origami's modern tea offerings complement Mizuba's tea products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Mizuba competitors and assessment
Company assessmentDirect peers
- Ippodo Tea Co. Ippodo is a long-established Kyoto-based Japanese tea company offering matcha, sencha, and gyokuro to global consumers. Direct comparable to Mizuba in single-origin, stone-milled ceremonial matcha and direct-from-Japan sourcing, with overlapping customer base of tea enthusiasts and cafe wholesale accounts.
- Encha (Encha Life): Encha is a US-based premium organic matcha brand selling ceremonial-grade matcha, lattes, and starter sets via DTC e-commerce. Closely comparable to Mizuba in target consumer (wellness-oriented US tea drinker), product mix, and premium pricing strategy.
- Jade Leaf Matcha: Jade Leaf is a US-based matcha brand offering ceremonial and culinary grade matcha direct from Uji, Japan, plus starter sets. Comparable to Mizuba in DTC distribution, Japanese sourcing narrative, and price-tiered matcha portfolio.
- MatchaBar (now Macheezmo): MatchaBar is a US matcha brand that operates matcha cafes and sells packaged matcha products. Directly comparable to Mizuba in promoting matcha culture to US consumers, with overlap in B2B foodservice and DTC channels.
- Adagio Teas: Adagio is a US online specialty tea retailer offering loose-leaf teas, samplers, and subscription services. Comparable to Mizuba in DTC e-commerce distribution, broad tea portfolio (including Japanese greens), and subscription model with similar pricing structure.
- Art of Tea: Art of Tea is a US-based premium tea company specializing in loose-leaf, single-origin, and organic teas with a strong B2B wholesale and spa/hospitality program. Comparable to Mizuba in curated single-origin portfolio, organic focus, and tea-education-driven B2B wholesale model.
Broad incumbents
- Aiya America (Aiya Co.): Aiya is one of the largest Japanese matcha producers, supplying both retail consumer matcha and bulk food/ingredient B2B. Comparable to Mizuba as a Japan-sourced matcha supplier but at significantly larger scale, with a broader product portfolio including culinary and ingredient-grade tea.
- Harney & Sons: Harney & Sons is a US-based premium tea brand with a wide assortment of loose-leaf teas, blends, and gift sets sold DTC, wholesale, and through foodservice. Comparable to Mizuba in premium tea positioning, gift-set merchandising, and wholesale penetration into hotels and restaurants.
- Republic of Tea: Republic of Tea is a US specialty tea company offering premium teas, herbs, and accessories via DTC and wholesale. Comparable to Mizuba in curated tea assortment, subscription/bundle merchandising, and presence in the specialty/gift tea segment.
Regional players
- Teapigs: Teapigs is a UK-based premium whole-leaf tea brand with strong DTC and foodservice presence. Comparable to Mizuba in premium tea positioning, modern branding, and wholesale penetration into cafes and hotels, though primarily serving the UK/European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mizuba social profiles
Digital presenceMizuba compliance and trust
Trust signalCompliance4 records
Mizuba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mizuba leadership team
Management profileNumber of profiles
Profiles1 record
Mizuba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mizuba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mizuba
What does Mizuba do?
Mizuba Tea Co. is a woman-owned, family-run specialty Japanese tea company that sources, curates, and sells stone-milled organic matcha, heritage loose-leaf teas, hojicha, and traditional teaware directly to consumers through its e-commerce storefront and to businesses through a wholesale program. The portfolio spans ceremonial and culinary-grade matcha powders (Yama, Shirakawa, Hinode, Yorokobi, Okumidori, Asahi, Samidori, Uji Hikari, Tsuyuhikari, Tenryu, Koshun, Kokoro, Yame Signature, Nagomi, House Organic, Daily Matcha, Organic Signature), loose-leaf teas (sencha, gyokuro, kamairicha, kyō-bancha), hojicha powders and leaves, tea sachets, chasen whisks, chawan bowls, chashaku scoops, curated gift sets, and a recurring matcha subscription service.
Is Mizuba a public or private company?
Mizuba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mizuba founded?
Mizuba was founded in 2013. It employs 1 to 10 people.
Where is Mizuba based?
Mizuba is headquartered in Portland, United States, in the North America region.
How does Mizuba make money?
Three revenue lines are on record. Direct-to-Consumer E-Commerce is the primary driver. The others are wholesale / B2B Tea Supply and subscription / Recurring Orders.
Who are Mizuba's main competitors?
Direct peers on record are Ippodo Tea Co., Encha (Encha Life), Jade Leaf Matcha, MatchaBar (now Macheezmo), Adagio Teas and Art of Tea. Broad incumbents are Aiya America (Aiya Co.), Harney & Sons and Republic of Tea. Teapigs is listed as a regional player.
Does Mizuba have an API?
No public API is recorded for Mizuba.
What industry is Mizuba in?
Mizuba's product category is Specialty Japanese Tea. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2000.