Cognitgo
Cognitgo is a US-based B2B software and services company that builds AI-driven service-to-sales and vehicle-acquisition infrastructure (ROboT) plus reinsurance capital recovery tooling (ReserveIQ) for franchised new-car dealerships and dealer groups, integrating natively with dealer DMS, CRM, and appraisal systems.
- Company typePrivate
- Founded2008
- HeadquartersOrange, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cognitgo does
Cognitgo, founded in 2008 and headquartered in Orange, California, is a privately-held B2B software and services company that builds AI-driven communication infrastructure for franchised new-car dealerships in the United States. The company operates two core products: ROboT, a service-to-sales and vehicle-acquisition platform that reads dealership management system (DMS) repair orders in real time, generates build-sheet-accurate appraisals using OEM build-sheet data, cross-references vehicle history (Carfax/AutoCheck), and routes customer responses to an in-house human BDC; and ReserveIQ, a reinsurance capital recovery tool for dealer groups running their own reinsurance entities (CFC, DOWC, NCFC) that identifies dead vehicle service contracts and frees reserve capital from restricted A accounts to unrestricted B accounts. Underlying technology is delivered through the Neuron proprietary platform, integrates natively with CDK, Reynolds & Reynolds, Dealertrack, vAuto, and dealer CRMs, and includes a nightly AI coaching loop that scores 100% of BDC calls against proprietary frameworks (AER, Feel-Felt-Found, JOLT) with personalized feedback delivered to reps' Slack before each shift.
Cognitgo generates revenue through two streams. ROboT is sold as a flat monthly subscription covering the entire operation (service-to-sales plus vehicle acquisition) at a price customized to store size and volume, deliberately not billed per lead or per deal. ReserveIQ uses an outcome-based performance fee with a contractual 20x guarantee: if eligible reserve capital identified falls below 20x the fee, the fee reduces proportionally to a cost-only floor. The company reaches customers through a sales-led enterprise field motion that begins with a 20-minute discovery call, follows up with a real anonymized dealer report, and uses the public results.cognitgo.ai page (publishing live monthly operational KPIs) as its primary demand-generation asset rather than paid advertising. As of May 2026 the operation spanned 69 rooftops, processed 67,815 repair orders, set 1,597 appointments, and transacted 2,249 vehicles in the month, with a sample rooftop generating ~$129,952 in matched gross across 29 deals.
Cognitgo firmographics
Firmographics- Name
- Cognitgo
- Legal name
- CognitGo
- Website
- https://cognitgo.ai
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cognitgo is a US-based B2B software and services company that builds AI-driven service-to-sales and vehicle-acquisition infrastructure (ROboT) plus reinsurance capital recovery tooling (ReserveIQ) for franchised new-car dealerships and dealer groups, integrating natively with dealer DMS, CRM, and appraisal systems.
- Ownership category
- akta.pro rank
Cognitgo industry classification
Industry- Product category
- Automotive Dealer Software
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Churn, CLV & Retention Intelligence (HDAAAHAC)
Keywords
Where Cognitgo is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- United States
- HQ region
- North America
Markets served
Cognitgo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ROboT Monthly Subscription: Flat monthly fee for the entire ROboT operation covering service-to-sales and vehicle acquisition. Not billed per lead or per deal. Includes 90-day matchback window and monthly ROI reporting. Price is customized based on store size/volume.
- ReserveIQ Performance Fee: Fee tied to eligible reserve capital identified. Guaranteed to find at least 20x the investment in eligible capital — if less is found, the fee reduces proportionally down to a floor covering data and processing costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single flat monthly fee — no per-lead or per-deal billing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Cognitgo product offering
Product offeringCore offering
Cognitgo builds an AI-powered communication platform for franchised new car dealerships that reads every repair order, pulls OEM build-sheet data, generates accurate appraisals, and routes customer responses to an in-house human Business Development Center (BDC) that works leads across phone and text for up to 90 days. Its ROboT product handles service-to-sales conversion and used-vehicle acquisition off the service drive, while ReserveIQ identifies dead Vehicle Service Contracts to free reserve capital stranded in restricted reinsurance A accounts for dealer groups running their own reinsurance entities.
Product overview
CognitGo provides communication infrastructure for franchised new car dealerships through two primary products: ROboT (Repair Order Bot) and ReserveIQ. ROboT is a service-to-sales and vehicle acquisition platform that reads repair orders from the DMS, generates build-sheet-accurate appraisals using OEM build sheet data, initiates text conversations with customers, and routes responses to an in-house BDC team for human phone outreach, delivering qualified appointments to the sales floor. ReserveIQ is a reinsurance capital recovery tool that identifies dead Vehicle Service Contracts and frees stranded reserve capital for dealer groups running their own reinsurance. Both products share a philosophy of using AI for data mining and automated text outreach while deploying human BDC consultants for voice calls—where trust is built. The BDC operates on a nightly AI coaching loop with 100% call scoring. Dealers access results through Neuron, the company's proprietary platform.
Differentiator
Problem solved
Functional benefit
Brands
- ROboT: Service-to-sales platform for franchised new car dealerships. Reads repair orders, provides build-sheet-accurate appraisals, and includes an in-house BDC to convert service customers into appointments and vehicle acquisitions. ROboT stands for Repair Order Bot.
- ReserveIQ
Products and services
- ROboT Service-to-sales and vehicle acquisition platform for franchised new car dealerships. Reads every repair order from the dealership's DMS, pulls OEM build sheet data, checks vehicle history (Carfax/AutoCheck), books the vehicle out in the dealership's appraisal tool, and delivers build-sheet-accurate valuations by text shortly after the repair order opens. Hand-raisers are routed to Cognitgo's in-house BDC for human phone outreach. Tracks all activity through a 90-day matchback window with monthly ROI reporting.
- ReserveIQ Reinsurance capital visibility tool for dealer groups running their own reinsurance entities (CFC, DOWC, NCFC). Cross-references VINs against public listing, auction, and trade data; confirms title transfers with vehicle-history reports; identifies dead Vehicle Service Contracts whose vehicles have already been sold; and produces VIN-level documentation to support reclassification of reserves from the restricted A account to the unrestricted B account. Priced on an outcome basis with a 20x guarantee.
Quantifiable outcome
- 67,815 ROs analyzed → 1,597 appointments set (2.4% raw; 18.3% of hand-raisers)
- +6 more outcomes
Companies that use Cognitgo
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Cognitgo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature4 records
Cognitgo partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights3 records
Cognitgo competitors and assessment
Company assessmentEmerging players
- DriveCentric: DriveCentric is a newer dealer CRM and engagement platform with follow-up automation and customer-retention features—comparable to ROboT's middle-of-funnel automation but typically stops short of the in-house BDC function.
- PureCars: PureCars provides dealer marketing automation and customer engagement, including some equity and lifecycle triggers; comparable as a partial-overlap peer to the AI-driven outreach and customer identification components of ROboT.
Broad incumbents
- CDK Global: CDK is a leading dealer management system (DMS) provider that owns the data ROboT mines. Comparable as a broad incumbent in dealer software; represents both peer and an existential bundling risk if service-to-sales automation becomes a native feature.
- VinSolutions (Cox Automotive): VinSolutions is the dominant dealer CRM built on the same dealer data ecosystems (CDK, Reynolds, Dealertrack). Comparable because it ingests and acts on dealer customer data, and could credibly expand into service-to-sales automation—representing both peer and a potential bundling threat.
- Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, provides dealer financing, DMS, and CRM-adjacent tools. Comparable as a broad incumbent already integrated into many dealer workflows; relevant peer both for capability overlap and bundling threat.
- Outsourced BDC providers (e.g., Teleperformance / MCI BPO): Large outsourced BPO and call center firms compete directly with CognitGo's in-house BDC offering—these are the 'workers' CognitGo differentiates against. They provide outsourced phone operations for dealers but typically without AI-driven lead mining or nightly coaching.
- Reynolds & Reynolds: Reynolds is a major DMS provider with deep ties to franchised dealers. Comparable incumbent that, like CDK, owns the data layer ROboT uses and could plausibly build competing service-to-sales automation natively.
Direct peers
- AutoAlert: AutoAlert is a dealer lifecycle marketing and equity-mining platform that identifies service-due, equity, and conquest opportunities from DMS data—directly comparable to ROboT's repair-order mining capability and dealer customer-retention orientation.
- DealerSocket: DealerSocket is a dealer CRM and engagement platform with equity-mining and customer-retention modules. Highly comparable to ROboT as a competitor in identifying service-customer sales opportunities and pushing them through the dealer's pipeline.
- StoneEagle: StoneEagle provides F&I, reinsurance, and dealer insurance management software; its VSC/reinsurance platform is the closest comparable to ReserveIQ—both target dealer-side reinsurance capital visibility and contract lifecycle management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cognitgo social profiles
Digital presenceCognitgo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cognitgo leadership team
Management profileNumber of profiles
Profiles5 records
Cognitgo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cognitgo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cognitgo
What does Cognitgo do?
Cognitgo builds an AI-powered communication platform for franchised new car dealerships that reads every repair order, pulls OEM build-sheet data, generates accurate appraisals, and routes customer responses to an in-house human Business Development Center (BDC) that works leads across phone and text for up to 90 days. Its ROboT product handles service-to-sales conversion and used-vehicle acquisition off the service drive, while ReserveIQ identifies dead Vehicle Service Contracts to free reserve capital stranded in restricted reinsurance A accounts for dealer groups running their own reinsurance entities.
Is Cognitgo a public or private company?
Cognitgo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cognitgo founded?
Cognitgo was founded in 2008. It employs 11 to 50 people.
Where is Cognitgo based?
Cognitgo is headquartered in Orange, United States, in the North America region.
How does Cognitgo make money?
Two revenue lines are on record. ROboT Monthly Subscription is the primary driver. The others are reserveIQ Performance Fee.
Who are Cognitgo's main competitors?
Emerging players on record are DriveCentric and PureCars. Broad incumbents are CDK Global, VinSolutions (Cox Automotive), Dealertrack (Cox Automotive), Outsourced BDC providers (e.g., Teleperformance / MCI BPO) and Reynolds & Reynolds. Direct peers are AutoAlert, DealerSocket and StoneEagle.
Does Cognitgo have an API?
No public API is recorded for Cognitgo.
What industry is Cognitgo in?
Cognitgo's product category is Automotive Dealer Software. Its primary akta.pro industry code is HDAAAHAC, Customer Churn, CLV & Retention Intelligence. Its NAICS code is 561422 and its SIC code is 7372.