Intoware
Intoware is a UK-based SaaS company whose WorkfloPlus platform converts SOPs into digital work instructions and captures real-time compliance evidence for deskless and field workers in regulated industries including manufacturing, pharmaceuticals, MRO, rail, and utilities.
- Company typePrivate
- Founded2007
- HeadquartersNottingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Intoware does
Intoware Ltd is a Nottingham, UK-based private software company founded in 2007 that builds and sells WorkfloPlus, a cloud-based connected-worker platform that converts standard operating procedures into interactive digital work instructions. The platform runs on Microsoft Azure Storage with MongoDB Atlas, supports mobile, tablet, desktop, and smart-glass devices (including RealWear and Epson Moverio), and captures photos, videos, signatures, timestamps, and location data at the point of execution to generate real-time audit trails and operational intelligence. Industry-specific evidence-capture conventions (e.g., ALCOA+ in pharmaceutical workflows) and ISO 27001 certification position the product for heavily regulated environments.
Intoware monetises WorkfloPlus on a SaaS subscription basis, with an Essentials tier priced at £30 per user per month (£360 per user per year) and an Enterprise tier with custom pricing, advanced analytics, custom integrations, enhanced security, and multi-year contracts. Distribution combines direct enterprise field sales, a self-serve free trial and ROI calculator (product-led growth), a global reseller partner network, and listing on the Microsoft Marketplace, supplemented by a strategic partnership with RealWear for smart-glass deployments.
The platform is sold primarily into mid-market and enterprise buyers across thirteen verticals including manufacturing, pharmaceutical, MRO/aviation, rail, utilities, oil & gas, maritime, automotive, food & beverage, logistics, mining & metals, construction and highways, and machinery & equipment. Named customers include Bayer, BP Shipping, Network Rail/Central Railway Systems Alliance, Petrofac, Dŵr Cymru Welsh Water, Centranz, Carrio Cabling, Ahrend UK, Cranfield University's DARTeC, and Pirie & Smith. Leadership comprises founder and CEO Keith Shipton, CTO James Woodall, and COO Sean Hennelly. No funding rounds or institutional investors are disclosed in the available data.
Intoware firmographics
Firmographics- Name
- Intoware
- Legal name
- Intoware Ltd
- Website
- http://www.intoware.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intoware is a UK-based SaaS company whose WorkfloPlus platform converts SOPs into digital work instructions and captures real-time compliance evidence for deskless and field workers in regulated industries including manufacturing, pharmaceuticals, MRO, rail, and utilities.
- Ownership category
- akta.pro rank
Intoware industry classification
Industry- Product category
- Connected Worker / Digital Work Instruction Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
Keywords
Where Intoware is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Intoware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- WorkfloPlus SaaS Subscription: Subscription-based SaaS model with Essentials plan at £30 per user/month and custom Enterprise pricing. Includes unlimited usage, multiple devices, data collection, offline capability, and PDF reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials Plan for small to mid-sized teams |
| Subscription | Multi-year contract | Enterprise Plan for larger organisations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Intoware product offering
Product offeringCore offering
Intoware sells WorkfloPlus, a cloud-based SaaS platform that converts paper standard operating procedures into interactive digital work instructions for deskless and field workers across mobile, tablet, desktop and smart-glass devices. The platform automatically captures evidence (photos, video, signatures, timestamps, GPS) at the point of execution and uses its FloGenAI engine to accelerate workflow authoring and multi-language translation. Customers buy either a per-user Essentials subscription (£30/user/month) or a custom Enterprise plan with advanced analytics, bespoke integrations, and private-cloud or on-premise hosting.
Product overview
Intoware offers WorkfloPlus as its core connected worker platform, supplemented by the AI-powered FloGenAI engine for accelerated workflow creation. The platform operates on a two-tier model: Essentials (starting at £30/user/month) for small to mid-sized teams with unlimited usage and offline capability, and Enterprise plans with advanced analytics and custom integrations. WorkfloPlus transforms standard operating procedures into interactive digital work instructions accessible across mobile, tablet, desktop, and smart glasses devices, capturing evidence and generating audit trails automatically during task execution.
Differentiator
Problem solved
Functional benefit
Brands
- WorkfloPlus: AI-powered digital work instructions platform that transforms standard operating procedures into intelligent digital work instructions with built-in data capture, audit trails, and workflow creation capabilities.
- FloGenAI
Products and services
- WorkfloPlus Cloud-based SaaS platform that converts paper SOPs into interactive digital work instructions for deskless and field workers, with automatic evidence capture (photos, video, signatures, timestamps, GPS), real-time operational analytics, and support for mobile, tablet, desktop and smart-glass devices including offline use. Sold via an Essentials subscription (£30/user/month) and a custom Enterprise plan with advanced analytics, integrations and private-cloud/on-premise deployment; targeted at regulated industries such as pharmaceutical, manufacturing, rail, utilities, oil & gas, MRO/aviation and maritime.
Quantifiable outcome
- 40% output increase at Bayer pharmaceutical facility
- +4 more outcomes
Companies that use Intoware
Customer profileNamed customers10 records
Segments13 records
Ideal customer profiles3 records
Intoware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature6 records
Intoware partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- RealWearcoreRealWear partnership enables WorkfloPlus deployment on smart glasses for hands-free operations. The integration supports voice-controlled headsets, image/video capture, emergency calling, and GPS integration for field service and hazardous environment operations. Network Rail and Central Railway Systems Alliance achieved 70% efficiency improvements using this combined solution.
- SAPcoreNative integration with SAP ERP systems enables enhanced job execution for SAP users. WorkfloPlus provides the missing execution layer connecting SAP planning data to actual frontline work performance.
- IBM MaximocoreIntegration with IBM Maximo asset management system enables enhanced job execution for maintenance operations, connecting asset management planning to field work execution.
- SalesforcecoreSalesforce integration enables enhanced job execution for Salesforce users, connecting CRM and planning data to frontline work completion and evidence capture.
- Power BIcorePower BI integration enables advanced analytics and visualisation of WorkfloPlus execution data, allowing organisations to gain deeper insights into operational performance.
- Microsoft MarketplacecoreWorkfloPlus is available in Microsoft Marketplace, enabling Azure customers to discover, purchase, and deploy the platform with familiar procurement processes.
- AstraeusminorPartnership to bring connected maritime operations to Posidonia 2026, a major maritime industry event, demonstrating collaboration on industry-specific solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Intoware competitors and assessment
Company assessmentDirect peers
- Augmentir: AI-powered connected worker platform offering digital work instructions, remote expert collaboration, and skills development for industrial frontline workers. Directly comparable on AI-driven workflow authoring and frontline productivity use cases.
- Dozuki: Digital work instruction and standard operating procedure platform used in manufacturing and assembly environments. Closely comparable on paper-to-digital SOP conversion and standardised work instructions with multimedia and step-by-step guidance.
- Tulip Interfaces: Frontline operations / connected-worker platform focused on manufacturing and regulated industries. Most directly comparable peer: provides no-code app building, real-time production visibility, and quality/traceability workflows for deskless workers on tablets, phones, and wearables.
- Poka: Connected-worker platform for manufacturing that combines digital work instructions, knowledge sharing, and training for the shop floor. Comparable on SOP digitisation and knowledge-transfer value proposition for deskless industrial workers.
- MaintainX: Mobile-first maintenance and work execution platform that digitises procedures, inspections, and work orders for frontline teams. Comparable on mobile work instructions, asset/equipment procedures, and SMB-friendly per-user subscription pricing.
Emerging players
- Upskill (TeamViewer Frontline): Connected-worker software now part of TeamViewer, providing smart-glasses-driven workflows for assembly, inspection, and field service. Comparable on wearable-driven digital work instructions and industrial frontline productivity.
- Librestream: Smart-glasses collaboration and remote-expert platform used in field service, energy, and manufacturing. Comparable on remote-expert video, hands-free workflows, and integration with RealWear-class wearable devices.
Broad incumbents
- ServiceNow Field Service Management: Enterprise platform with field service management, work-order orchestration, and now connected-worker capabilities. Comparable as an incumbent alternative that bundles execution workflows into a wider enterprise service-management portfolio.
- Microsoft Dynamics 365 Field Service: Microsoft's enterprise field service and work-order management product within Dynamics 365. Comparable as a broad incumbent available via Azure (Intoware's own cloud) and a default option for enterprises standardising on Microsoft.
- Salesforce Field Service: Salesforce's field service and workforce engagement product, covering work-order management, scheduling, and mobile workflows. Comparable as a broad incumbent CRM-adjacent alternative that WorkfloPlus integrates with rather than competes with directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Intoware social profiles
Digital presenceIntoware compliance and trust
Trust signalCompliance1 record
Intoware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intoware leadership team
Management profileNumber of profiles
Profiles3 records
Intoware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intoware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intoware
What does Intoware do?
Intoware sells WorkfloPlus, a cloud-based SaaS platform that converts paper standard operating procedures into interactive digital work instructions for deskless and field workers across mobile, tablet, desktop and smart-glass devices. The platform automatically captures evidence (photos, video, signatures, timestamps, GPS) at the point of execution and uses its FloGenAI engine to accelerate workflow authoring and multi-language translation. Customers buy either a per-user Essentials subscription (£30/user/month) or a custom Enterprise plan with advanced analytics, bespoke integrations, and private-cloud or on-premise hosting.
Is Intoware a public or private company?
Intoware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intoware founded?
Intoware was founded in 2007. It employs 11 to 50 people.
Where is Intoware based?
Intoware is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Intoware make money?
One revenue line is on record: workfloPlus SaaS Subscription.
Who are Intoware's main competitors?
Direct peers on record are Augmentir, Dozuki, Tulip Interfaces, Poka and MaintainX. Emerging players are Upskill (TeamViewer Frontline) and Librestream. Broad incumbents are ServiceNow Field Service Management, Microsoft Dynamics 365 Field Service and Salesforce Field Service.
Does Intoware have an API?
Yes. WorkfloPlus offers API integrations with ERP, CRM, and Asset Management Systems. The platform supports integration with SAP, IBM Maximo, Salesforce, Power BI, and Azure/AWS cloud solutions. Custom API integrations are available through the Professional Services team for additional connections not explicitly listed.
What industry is Intoware in?
Intoware's product category is Connected Worker / Digital Work Instruction Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAMAMAK, Workflow Automation & No-Code Collaboration. Its NAICS code is 513210 and its SIC code is 7372.