Dailey
Dailey is an independent, full-service advertising agency in West Hollywood, California, founded in 1968 and returned to independence in 2017. It serves enterprise clients across automotive, CPG, healthcare, utilities, and nonprofit sectors through brand strategy, integrated production, and data-driven creative services anchored by its proprietary Brand Soul methodology.
- Company typePrivate
- Founded1968
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dailey does
Dailey is an independent, full-service advertising agency headquartered at 8687 Melrose Avenue in West Hollywood, California. Founded by Peter Dailey on January 1, 1968, the firm was acquired by Interpublic Group in 1983 and returned to independence on February 1, 2017, reclaiming its status as one of Los Angeles' first and longest-tenured independent agencies. The 51-100-person firm operates on a professional services model, generating revenue through project-based and retainer engagements with enterprise brand clients across automotive, food & beverage, healthcare, utilities, nonprofit, and entertainment verticals.
The agency's core offering is built around a proprietary methodology called Brand Soul, a brand-discovery and DNA-mapping process that the firm uses to anchor strategy and creative development. Services span brand identity and design, 360 global campaign design, experience design, integrated production (TV, video, radio, print, mobile), website and microsite design, email marketing, social media management, eCRM, digital advertising, product positioning, and KPI strategy with analytics. Notable engagements include the Honda Gold Wing global relaunch (~1.5M video views, 500K+ page views, 6.3-minute average time on site), Honda Pioneer 1000 (4.5M pageviews in 10 months), Nestlé Butterfinger Super Bowl spot (named #1 most effective Super Bowl commercial in 2014 by Communicus on roughly 1/10 the average big-game budget), and Dole Smoothie Shakers (281% sales increase, 6x goal).
Dailey serves enterprise clients directly through consultative field sales and long-term agency-of-record relationships, with go-to-market concentrated in the LA/SoCal market and select global campaign delivery (e.g., Honda Gold Wing). Leadership includes founder Peter Dailey (now U.S. Ambassador Emeritus), CEO Tom Lehr, and CXO Doug Elder, with Cliff Einstein and Phil Joanou having led the firm through its 1983-2017 holding-company era. Pricing is project- and quote-driven and not publicly disclosed; no venture or private-equity backing is indicated in the source material.
Dailey firmographics
Firmographics- Name
- Dailey
- Legal name
- Dailey
- Website
- https://daileyla.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dailey is an independent, full-service advertising agency in West Hollywood, California, founded in 1968 and returned to independence in 2017. It serves enterprise clients across automotive, CPG, healthcare, utilities, and nonprofit sectors through brand strategy, integrated production, and data-driven creative services anchored by its proprietary Brand Soul methodology.
- Ownership category
- akta.pro rank
Dailey industry classification
Industry- Product category
- Advertising Agency Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where Dailey is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dailey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Marketing Services: Professional services revenue generated through integrated advertising campaigns, brand strategy consulting, creative development, production services, and analytics for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Dailey product offering
Product offeringCore offering
Dailey is a full-service independent advertising agency that creates integrated marketing campaigns for enterprise brands. Its offering spans brand strategy (via its proprietary Brand Soul process), creative development, 360 global campaign design, integrated production across TV/video/radio/print, experience design, website and email design, social media management, eCRM, product positioning, and KPI strategy and analytics.
Product overview
Dailey is an independent advertising and marketing agency based in Los Angeles, established in 1968. The company offers a comprehensive suite of integrated marketing services centered around its proprietary Brand Soul methodology, which uncovers brand essence and DNA. The agency provides data and analytics services to connect stories with audiences. Core service offerings include brand identity and design, 360 global campaign design, experience design, integrated production (TV, video, radio, print), website and microsite design, email marketing, social media services, eCRM, KPI strategy and analytics, digital advertising, and strategic positioning services. The agency works with major brands including Honda, Nestlé, Dole, Ford, Boys & Girls Clubs of America, and Alive! Multi-Vitamins across various industry verticals.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 281% sales increase for Dole Smoothie Shakers (6x goal)
- +6 more outcomes
Companies that use Dailey
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Dailey technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dailey partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Dailey competitors and assessment
Company assessmentBroad incumbents
- BBDO Worldwide: Global full-service advertising network within Omnicom, providing brand strategy, creative, and integrated production at scale. A broader incumbent comparator to Dailey, competing on enterprise pitches but with significantly more global scale.
- Ogilvy: Global full-service advertising agency within WPP, offering brand strategy, advertising, PR, and digital across major enterprise clients. Comparable to Dailey's brand strategy and integrated production capabilities, but at vastly greater scale and breadth.
Direct peers
- 72andSunny: Independent full-service creative agency headquartered in Los Angeles, serving enterprise brands with integrated campaigns across digital, film, and experiential — directly comparable to Dailey in size, geography, and service model.
- Deutsch LA: Los Angeles-based full-service creative agency known for integrated brand work and major automotive accounts (e.g., Volkswagen, Taco Bell). Highly comparable to Dailey in geography, integrated offering, and enterprise client mix.
- TBWA\\Chiat\\Day: Los Angeles-based creative agency within the TBWA network, with deep automotive and consumer brand experience (Nissan, Apple). Comparable to Dailey in creative scope and LA heritage, though operating within a global holding-company structure.
- Wieden+Kennedy: Independent full-service creative agency famous for storytelling-led brand work (Nike, Coca-Cola, Honda). Directly comparable to Dailey in its independent status, storytelling philosophy, and Honda client relationship.
- Goodby Silverstein & Partners: San Francisco-based independent creative agency with strong CPG and consumer brand portfolio (Cheetos, Xfinity). Comparable to Dailey in independent operating model, creative-led integrated offering, and West Coast positioning.
- Droga5: Independent creative agency (now part of Accenture Song) known for integrated campaigns for brands like The New York Times, Amazon, and Google. Comparable to Dailey in its independent creative DNA and award-winning, results-oriented integrated work.
- Mother Design: Independent creative agency with offices in Los Angeles and globally, working with brands like Target, Google, and Uber. Comparable to Dailey in independent positioning and integrated creative work for major enterprise brands.
Emerging players
- Zappos Creative (in-house benchmark) — replaced with Pereira O'Dell: San Francisco and Los Angeles independent agency with strong digital, social, and integrated production capabilities for brands like Gap, Adobe, and T-Mobile. Comparable to Dailey in integrated creative offering, with a slightly stronger digital and tech-sector client mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dailey social profiles
Digital presenceDailey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dailey leadership team
Management profileNumber of profiles
Dailey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dailey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dailey
What does Dailey do?
Dailey is a full-service independent advertising agency that creates integrated marketing campaigns for enterprise brands. Its offering spans brand strategy (via its proprietary Brand Soul process), creative development, 360 global campaign design, integrated production across TV/video/radio/print, experience design, website and email design, social media management, eCRM, product positioning, and KPI strategy and analytics.
Is Dailey a public or private company?
Dailey is a private company. It is classified as management employee owned and is currently operating.
When was Dailey founded?
Dailey was founded in 1968. It employs 11 to 50 people.
Where is Dailey based?
Dailey is headquartered in West Hollywood, United States, in the North America region.
How does Dailey make money?
One revenue line is on record: advertising and Marketing Services.
Who are Dailey's main competitors?
Broad incumbents on record are BBDO Worldwide and Ogilvy. Direct peers are 72andSunny, Deutsch LA, TBWA\\Chiat\\Day, Wieden+Kennedy, Goodby Silverstein & Partners, Droga5 and Mother Design. Zappos Creative (in-house benchmark) — replaced with Pereira O'Dell is listed as an emerging player.
Does Dailey have an API?
No public API is recorded for Dailey.
What industry is Dailey in?
Dailey's product category is Advertising Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 541810 and its SIC code is 7311.