Core Strengths
- Company typePrivate
- Founded1971
- HeadquartersCarlsbad, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Core Strengths firmographics
Firmographics- Name
- Core Strengths
- Website
- https://corestrengths.com
- Company type
- Private
- Founded year
- 1971
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Core Strengths industry classification
Industry- Product category
- Talent Development / Behavioral Assessment Software
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cognitive Ability & General Intelligence Testing (BPACAMAB)
- akta.pro secondary industries
- Competency/Skills Analytics & Learning Progression Mapping (EDAFAFAF), Sales, Customer Service & Soft Skills Training (BPACANAD), Product, Service & Domain Knowledge Onboarding (EDABAOAG), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Core Strengths is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Markets served
Core Strengths business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Core Strengths product offering
Product offeringCore offering
Core Strengths delivers SaaS-based talent development solutions built around its flagship SDI (Strength Deployment Inventory) behavioral assessment, augmented with machine learning capabilities. The platform helps individuals and organizations identify core motivations, communication preferences, and conflict styles to strengthen leadership, teamwork, and interpersonal effectiveness.
Differentiator
Problem solved
Functional benefit
Products and services
- SDI (Strength Deployment Inventory) Assessment A behavioral strengths and motivation assessment that maps an individual's core motives, values, and conflict styles, used by organizations, coaches, and facilitators to support leadership development, team building, and interpersonal communication.
Companies that use Core Strengths
Customer profileIdeal customer profiles2 records
Core Strengths technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Core Strengths partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Core Strengths competitors and assessment
Company assessmentDirect peers
- The Myers-Briggs Company: Publisher of the MBTI and other behavioral assessments used in talent development, team building, and coaching. Directly comparable as a psychometric assessment vendor serving enterprise HR and L&D buyers.
- Hogan Assessments: Provider of personality assessments focused on leadership, derailment risk, and job performance. Comparable as a high-end psychometric vendor serving enterprise talent and executive development use cases.
- Crucial Learning: Curated training and assessment company (formerly VitalSmarts) that distributes the SDI assessment on its site. Most directly comparable because it sells the same Core Strengths instrument alongside adjacent leadership and communication courses.
- Predictive Index: Behavioral assessment and talent optimization SaaS platform used for hiring, team design, and leadership development. Closely comparable in delivery model (SaaS assessment) and target buyer (HR leaders).
- Wiley Workplace Learning: Owns the Everything DiSC assessment family and offers corporate training and talent development solutions. Comparable as both a behavioral assessment publisher and a corporate L&D content provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Core Strengths social profiles
Digital presenceCore Strengths financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core Strengths leadership team
Management profileNumber of profiles
Profiles3 records
Core Strengths funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core Strengths M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core Strengths
What does Core Strengths do?
Core Strengths delivers SaaS-based talent development solutions built around its flagship SDI (Strength Deployment Inventory) behavioral assessment, augmented with machine learning capabilities. The platform helps individuals and organizations identify core motivations, communication preferences, and conflict styles to strengthen leadership, teamwork, and interpersonal effectiveness.
When was Core Strengths founded?
Core Strengths was founded in 1971. It employs 101 to 250 people.
Where is Core Strengths based?
Core Strengths is headquartered in Carlsbad, United States, in the North America region.
Who are Core Strengths's main competitors?
Direct peers on record are The Myers-Briggs Company, Hogan Assessments, Crucial Learning, Predictive Index and Wiley Workplace Learning.
Does Core Strengths have an API?
No public API is recorded for Core Strengths.
What industry is Core Strengths in?
Core Strengths's product category is Talent Development / Behavioral Assessment Software. Its primary akta.pro industry code is BPACAMAB, Cognitive Ability & General Intelligence Testing, with a secondary code of EDAFAFAF, Competency/Skills Analytics & Learning Progression Mapping. Its NAICS code is 611430 and its SIC code is 7372.