What Celcom Axiata Berhad does

Celcom Axiata Berhad, founded in 1988, was Malaysia's first mobile telecommunications operator and operated as a subsidiary of Axiata Group Berhad before merging with Digi Telecommunications Sdn Bhd to form CelcomDigi Berhad, a publicly listed entity on Bursa Malaysia (ticker: CDB). The combined business serves both consumer and enterprise customers across Malaysia with mobile services (postpaid and prepaid 5G plans, DataSIM and GadgetSIM add-ons), home connectivity (Home Fibre, Fibre-To-The-Room, Home WiFi, 5G Home WiFi), safety products (MobileSHIELD, WebSHIELD, PrivateSIM, SafePAY Jr, PhoneCARE, PhoneFIX), device financing (Easy360, Pakej MegaJimat with 0% interest and free-phone bundles), roaming passes (Multi-Day, Monthly, Hajj, Tourist SIM), and entertainment (StreamMORE, Disney+). The technology foundation is a nationwide 5G mobile network combined with FTTH infrastructure, marketed as "Malaysia's Widest and Fastest Network."

The company generates revenue primarily through recurring monthly subscriptions (postpaid, prepaid passes, home fibre, safety products, roaming), supplemented by hardware sales financed through installment plans and enterprise ICT services. Distribution spans physical retail stores, two e-commerce storefronts (shop.celcom.com.my and the Digi store), two mobile apps (Celcom Life App and MyDigi App), device manufacturer co-marketing with Samsung, Apple, Honor, OPPO, Xiaomi, and Redmi, and a direct enterprise sales force. Enterprise offerings — extended via the 2021 acquisitions of Bridgenet Solutions (managed security) and Infront Consulting Group (cloud/data center consulting) and a Microsoft Azure partnership — target Malaysian SMEs and large enterprises for cybersecurity, cloud migration, managed networks, and digital transformation. Post-merger the combined entity reported revenue growth of 1-16% and EBITDA improvement of 3-22%, cited as evidence of successful Asia-Pacific telecom consolidation.

Name

Celcom Axiata Berhad

Legal name

CelcomDigi Berhad

Website

https://celcom.com.my

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Celcom Axiata Berhad, now operating as CelcomDigi Berhad post-merger with Digi, is one of Malaysia's largest mobile telecom operators, offering 5G mobile, fibre broadband, device financing, safety products, and enterprise cloud/cybersecurity services to consumer and business customers across Malaysia.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Carrier Billing & Telco Mobile Money (FSAMAEAD)

akta.pro secondary industry

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

Keywords

• Mobile telecommunications services
• Fibre broadband services
• Device financing plans
• Enterprise cloud services
• Mobile network operator

Headquarters

HQ city

Malaya Kushelëvka

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Mobile Services: Revenue from postpaid and prepaid mobile plans including voice, SMS, and data services. Postpaid plans include unlimited calls and data packages, while prepaid plans offer pay-as-you-go data and voice services.
2. Fibre Broadband: Home fibre internet services including Home Fibre, FTTR, and Home WiFi packages for residential customers
3. Device Sales: Sales of smartphones and devices through installment plans (Easy360, Pakej MegaJimat) and device financing arrangements bundled with mobile plans
4. Roaming Services: International roaming services including Multi-Day Pass, Monthly Pass, Hajj Pass, and Tourist SIM for travelers
5. Safety Products: Mobile protection and security services including MobileSHIELD, WebSHIELD, PrivateSIM, PhoneCARE, and PhoneFIX

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

CelcomDigi (formerly Celcom Axiata Berhad) sells mobile telecommunications services to Malaysian consumers and enterprises, including postpaid and prepaid 5G plans, residential fibre broadband, 0%-interest device financing, roaming packages, mobile safety/security products, and enterprise ICT offerings (Microsoft Azure cloud services and managed cybersecurity). The company operates its own 5G mobile and fibre network infrastructure and distributes through retail stores, online shop, mobile apps, and direct enterprise sales.

Product overview

CelcomDigi operates as a unified telecommunications platform resulting from the Celcom-Digi merger, offering Malaysia's widest and fastest network. The product portfolio spans mobile services (postpaid plans including ONE Ultra, ONE Pro, and Postpaid 5G with DataSIM/GadgetSIM options; prepaid offerings including Prepaid 5G and SpeedSTREAM), home connectivity (Home Fibre, Fibre-To-The-Room, Home WiFi, 5G Home WiFi), safety and security products (MobileSHIELD, WebSHIELD, PrivateSIM, PhoneCARE, PhoneFIX, SafePAY Jr), device sales (Apple, Samsung, Google, OPPO, Honor, Xiaomi, vivo through Easy360 and MegaJimat financing plans), roaming services (Multi-Day Pass, Monthly Pass, Hajj Pass, Tourist SIM), and entertainment streaming (StreamMORE). Enterprise offerings include Microsoft Azure cloud services and cybersecurity solutions through acquired entities Infront Consulting Group and Bridgenet Solutions. The platform also provides mobile apps (Celcom Life Hub, MyDigi) for account management.

Differentiator

Problem solved

Functional benefit

Products and services

• CelcomDigi ONE Ultra Premium postpaid plan offering combined 5G mobile and home fibre connectivity with up to 300Mbps fibre speed, Disney+ streaming, and comprehensive mobile services.
• CelcomDigi ONE Pro Mid-tier postpaid plan with comprehensive mobile services and bundled benefits.
• Postpaid 5G Standard postpaid plan with 5G network access, offering high-speed mobile data and voice services.
• Prepaid 5G Pay-as-you-go prepaid plan with 5G network access, offering high-speed internet without monthly commitments.
• SpeedSTREAM Prepaid plan variant featuring high-speed data streaming capabilities.
• Spark eSIM Digital-only eSIM prepaid product with no physical stores required, giving users full control over their plan and usage.
• Home Fibre Fixed-line broadband service delivered via fibre optic infrastructure to residential premises.
• Fibre-To-The-Room (FTTR) Advanced fibre connectivity solution extending high-speed internet directly to individual rooms for comprehensive whole-home coverage.
• Home WiFi Wireless home internet service powered by fibre infrastructure with WiFi connectivity throughout the residence.
• 5G Home WiFi Fixed wireless broadband using 5G network to provide home internet connectivity without physical line installation.
• MobileSHIELD Mobile security service protecting devices from malware, phishing, and cyber threats.
• WebSHIELD Web browsing protection service that blocks malicious websites and secures online activities.
• PrivateSIM Privacy-focused SIM service providing enhanced privacy features and number protection.
• SafePAY Jr Payment security solution designed for younger users to ensure safe digital transactions.
• PhoneCARE Device protection plan covering accidental damage, theft, and technical issues for smartphones.
• PhoneFIX Phone repair service for damaged devices including screen replacement and hardware repairs.
• Easy360 Device installment plan offering 0% interest financing with RM0 upfront payment for 5G smartphones over 24 or 36 months.
• Pakej MegaJimat Device plan with free 5G smartphone bundled with postpaid plans, targeting affordable smartphone ownership.
• Multi-Day Pass Short-term roaming data package for travelers requiring connectivity during trips abroad.
• Monthly Pass Monthly roaming package providing data and voice services for extended international travel or overseas residents.
• Hajj Pass Specialized roaming plan for pilgrims traveling to Saudi Arabia for Hajj, with appropriate service packages.
• Tourist SIM Prepaid SIM card designed for tourists visiting Malaysia with data, calls, and local rates.
• StreamMORE Entertainment streaming service providing access to premium video content bundled with mobile plans.
• CelcomDigi App Mobile application (Celcom Life Hub and MyDigi) for managing accounts, paying bills, reloading prepaid credit, and accessing services.
• Microsoft Azure Cloud Services Enterprise cloud services offered through Microsoft partnership, providing Azure cloud solutions and data center capabilities for Malaysian SMEs digital transformation.
• Bridgenet Solutions Managed Security Services Cybersecurity and ICT solutions provider (acquired) offering managed security services to enterprise customers in Malaysia.
• Infront Consulting Group Cloud and Managed Network Services Cloud and data center consulting services (acquired) targeting Malaysian SMEs, aligned with the Microsoft Azure cloud partnership.

Quantifiable outcome

• Post-merger revenue growth of 1-16%
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Bridgenet SolutionscoreTechnology or Integration · 1 December 2021Celcom Axiata acquired Bridgenet Solutions Sdn Bhd, a Kuala Lumpur-based IT solutions provider and Managed Security Services Provider (MSSP). Bridgenet serves 3,000 customers and has completed 2,200 projects since founding in 2003. The acquisition enhances Celcom's enterprise cybersecurity offerings and positions it as a full-fledged managed security service provider.
• MicrosoftcoreStrategic or Co-development Partner · 3 November 2021Celcom partnered with Microsoft to offer Azure cloud services and solutions to Malaysian enterprises and SMEs. The partnership supports digital transformation initiatives for micro-businesses and SMEs, with the acquisition of Infront Consulting Group aligning with this Microsoft Azure partnership to enhance cloud services capabilities.
• Infront Consulting GroupcoreTechnology or Integration · 3 November 2021Celcom acquired Infront Consulting Group, a cloud and data center consulting firm, to enhance its cloud services and managed networks capabilities targeting Malaysian SMEs. The acquisition supports the company's digital transformation services and Microsoft Azure partnership.
• DigiflagshipStrategic or Co-development PartnerCelcom-Digi merger created CelcomDigi Berhad (Registration No. 199701009694), one of Malaysia's largest telecom operators. The merger represents successful market consolidation in the Malaysian telecom sector, with the combined entity reporting revenue growth of 1-16% and EBITDA improvements of 3-22% post-merger.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Regional players

• True Corporation: True Corporation (post True-Dtac merger in Thailand) is a Southeast Asian telecom comparable cited alongside CelcomDigi as a successful regional consolidation case.
• Indosat Ooredoo Hutchison: Indosat Ooredoo Hutchison is an Indonesian mobile operator that underwent a similar Axiata-region merger, providing a direct regional comparable on post-merger consolidation economics.
• PLDT: PLDT is the Philippines' largest integrated telco offering mobile (Smart), fibre, and enterprise services — a convergent regional comparable to CelcomDigi.
• Globe Telecom: Globe Telecom is a major Philippines-based mobile and broadband operator with a comparable mix of mobile, fibre, and enterprise services in a Southeast Asian market.

Direct peers

• Telekom Malaysia: Telekom Malaysia is the incumbent fixed-line and mobile operator (via unifi and TMone) offering the same converged mobile + fibre broadband proposition as CelcomDigi.
• YTL Communications: YTL Communications (Yes 5G) is a Malaysian mobile and fixed wireless operator that has emerged as a direct 5G competitor to CelcomDigi in Malaysia.
• Digi Telecommunications: Digi was a direct Malaysian mobile peer that merged with Celcom to form CelcomDigi; the combined entity spans both legacy customer bases and overlapping product portfolios.
• U Mobile: U Mobile is a Malaysian mobile operator competing directly with CelcomDigi across postpaid and prepaid plans, with comparable 5G rollout and aggressive device-bundle offerings.
• Maxis: Maxis is Malaysia's largest mobile network operator and CelcomDigi's primary domestic competitor, offering comparable postpaid, prepaid, fibre, and 5G services to overlapping consumer and enterprise segments.

Broad incumbents

• Singtel: Singtel is the regional incumbent telecom group with mobile, fibre, and enterprise ICT offerings across Singapore and associates across Southeast Asia, overlapping with CelcomDigi's enterprise ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mycelcom
• YouTubeyoutube.com/@celcomdigimy
• Facebookfacebook.com/celcomfirstfanpage
• LinkedInlinkedin.com/company/celcomdigi
• Instagraminstagram.com/celcomdigi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celcom Axiata Berhad