Jupiter Shop Channel Co

What Jupiter Shop Channel Co does

Jupiter Shop Channel Co., Ltd. operates Shop Channel (ショップチャンネル), a 24/7 television home shopping broadcast and companion e-commerce platform serving Japanese consumers. Founded in 1996 and headquartered in Tokyo, the company marked its 30th anniversary in 2026 and employs between 501 and 1,000 people. It distributes curated merchandise across nine product categories — jewelry, fashion, bags/accessories/innerwear, cosmetics, beauty/diet/fitness, home/interior, electronics, gourmet/food and alcohol, and travel/hobbies/lifestyle/collectibles — featuring brand partners such as Tiger, Dyson, Casio, Panasonic, and GOSH.

The technology platform integrates a continuous live TV broadcast with the shopch.jp e-commerce site, a mobile app, and social channels including Instagram (with a branded #ショップチャンネル UGC program featuring 1,718+ posts), X, Facebook, YouTube, and LINE. The broadcast is available in 4K (since December 2018) and on J:COM cable channel 113 as "Shop Channel Plus" (since March 2019). Supporting features include live host (CAST) demonstrations, the Star Membership loyalty program, customer reviews, wishlists, order tracking, and an Instagram-driven Video & Social Media (VSM) content hub. A co-branded "Shop Channel Card セゾン" credit card issued with Credit SAISON (launched August 2021) supports repeat purchase financing.

The business model is direct-to-consumer transactional retail, with revenue generated through one-time product sales across both the TV broadcast and e-commerce channels. Pricing is per-unit with frequent time-limited promotions (Happy Price Value, Shop Star Value), with common discount ranges of 20–60% off list. Shipping uses a size-tiered fee structure (¥660 to ¥2,750). Distribution is domestic only (Japan), supplemented by physical experiential/event venues in Tokyo and Osaka. Marketing is anchored by the TV broadcast as the primary demand-generation channel, with digital, social, and the Star Membership loyalty program driving retention.

Name

Jupiter Shop Channel Co

Legal name

ジュピターショップチャンネル株式会社 (Jupiter Shop Channel Co., Ltd.)

Website

https://shopch.jp

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jupiter Shop Channel Co is a privately held Japanese TV shopping and e-commerce operator founded in 1996, running a 24/7 Shop Channel broadcast and shopch.jp website selling curated fashion, jewelry, beauty, home, electronics, and gourmet products to mass-market Japanese consumers.

Ownership category

akta.pro rank

Product category

TV Home Shopping / Direct Marketing Retail

NAICS

All Other Miscellaneous Retailers (45999), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Electronics and Appliance Retailers (44921)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Live Shopping Platforms (CRAFANAD)

akta.pro secondary industry

Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

• TV home shopping
• E-commerce retail
• Direct marketing
• Lifestyle products
• Consumer electronics retail

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Product sales (TV + e-commerce): Jupiter Shop Channel sells products directly to consumers through two integrated channels: (1) TV broadcast home shopping, where hosts present products live on air with time-limited pricing and discounts, and (2) the e-commerce website shopch.jp, which operates 24/7 and mirrors the TV program catalog. Revenue is generated through the sale of physical goods across nine product categories (jewelry, fashion, bags/accessories/innerwear, cosmetics, beauty/diet/fitness, home/interior, electronics, gourmet/food & alcohol, and travel/hobbies/lifestyle/collectibles). The model is one-time transactional for individual products, with repeat purchases driven by catalog breadth, brand loyalty, Star Membership program, and promotional events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Jupiter Shop Channel Co., Ltd. operates Shop Channel, a direct-marketing retail business that sells curated lifestyle products across nine categories (jewelry, fashion, bags/accessories/innerwear, cosmetics, beauty/diet/fitness, home/interior, electronics, gourmet/food & alcohol, and travel/hobbies/lifestyle/collectibles) via a 24/7 TV home shopping broadcast and the integrated e-commerce website shopch.jp. Live CAST hosts present products on air in real time while the website and mobile app allow consumers nationwide to purchase the same items with time-limited pricing, supported by a Star Membership loyalty program and physical stores in Tokyo and Osaka that host special events.

Product overview

Jupiter Shop Channel Co operates a multi-platform shopping experience combining 24/7 TV shopping broadcasts with a comprehensive e-commerce website. The core offering is the Shop Channel TV Shopping Platform featuring live product demonstrations and the accompanying online shopping site. Supporting features include the SC People cast profiles, Shop Star Value featured products section, the #ショップチャンネル Instagram social integration, Star Membership loyalty program, and the Shop Channel mobile app. The platform sells a wide range of product categories including jewelry, fashion, cosmetics, beauty, home interior, electronics, gourmet food and alcohol, and lifestyle/collectible items across multiple branded partners including Tiger, Dyson, Casio, Panasonic, and GOSH eyewear.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop Channel TV Shopping Platform 24/7 TV home shopping broadcast presenting lifestyle, fashion, beauty, home goods, electronics and gourmet products live with CAST hosts; viewers can purchase featured items during broadcasts, over the phone, or via the matching e-commerce site. Available on cable/satellite including J:COM channel 113 (Shop Channel Plus, March 2019) and in 4K broadcast (December 2018).
• Shop Channel E-commerce Website (shopch.jp) Online shopping platform at shopch.jp that mirrors the TV channel catalog across nine product categories and is accessible 24/7. Includes category/brand browsing, customer reviews, wishlists, purchase history, order tracking, gift wrapping, and multiple payment methods (credit card, deferred payment, account balance).
• Star Membership Loyalty Program Customer membership program (スターメンバーシップ) that delivers exclusive deals, early access to promotional sales, and personalized product recommendations to enrolled Japanese consumers through email communications.
• Shop Channel Mobile App Official Shop Channel smartphone and tablet app that lets customers watch live broadcasts, browse and purchase products, receive push notifications, and access a ¥1,000 first-purchase discount.
• SC People Cast Content Hub Content section on shopch.jp dedicated to Shop Channel hosts/CAST, featuring their style recommendations, lifestyle tips, and program schedules to drive viewer engagement and product discovery.
• Shop Channel 4K Broadcast Enhanced 4K-resolution TV broadcast feed of the Shop Channel, providing higher visual fidelity for live product demonstrations to viewers on capable TVs.
• Shop Channel Plus (J:COM Channel 113) Companion Shop Channel brand distributed on J:COM digital cable channel 113 since March 2019, expanding the reach of Shop Channel's 24/7 TV shopping broadcast to J:COM cable subscribers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record.

• SAISON (セゾン) / Credit SaisonOthersShop Channel launched the 'Shop Channel Card セゾン' co-branded credit card with SAISON in August 2021, offering cardholders exclusive deals, points, and promotional financing options.
• J:COM (株式会社ジュ比寿コミュニケーション)Channel Partner/ Reseller/ DistributorShop Channel broadcasts 24/7 on J:COM cable TV digital channel 113 as 'Shop Channel Plus' since March 2019. The channel is also available in 4K broadcast format. J:COM distributes the TV shopping channel as part of its cable TV programming package.
• Instagram / MetaGTM or Marketing PartnerShop Channel operates an official Instagram account (@shopch.jp) and actively curates customer posts under #ショップチャンネル, with 1,718+ posts featured on the website's VSM (Video & Social Media) section. Instagram serves as a visual marketing and UGC discovery channel.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• QVC Group (US): QVC Group operates the original US-based TV home shopping platform and shares the same 24/7 broadcast + e-commerce live-shopping format that Shop Channel runs in Japan, making it the international business model peer.
• HSN (Home Shopping Network): HSN is a US TV home shopping and e-commerce retailer selling fashion, beauty, home goods, and electronics via live hosts. Closely parallels Shop Channel's broadcast-driven GTM and category mix, though serving a US consumer base.
• QVC Japan: QVC Japan is the closest direct competitor to Jupiter Shop Channel, operating a 24/7 TV home shopping channel and e-commerce site selling jewelry, fashion, beauty, electronics, and home goods to Japanese consumers via live broadcast hosts.
• ShopHQ: ShopHQ is a US-based TV and online shopping network operated by iMedia Brands, offering jewelry, fashion, beauty, and home products via live broadcast hosts. It mirrors Shop Channel's format and category mix as a direct international peer.

Emerging players

• 17LIVE Japan: 17LIVE is a live-streaming platform in Japan that has expanded into live commerce, representing the digital-native evolution of the TV-shopping format Shop Channel pioneered, and a potential long-format competitor for live shopping audiences.

Broad incumbents

• Amazon Japan: Amazon Japan competes with Shop Channel across all nine product categories, offering deeper assortment, faster delivery through Prime, and direct brand relationships that overlap with Shop Channel's premium brand partners (Dyson, Casio, Panasonic).
• Yahoo! Shopping Japan: Yahoo! Shopping Japan is a major online marketplace and PayPay-integrated shopping destination competing with Shop Channel across most product categories, leveraging SoftBank ecosystem scale and aggressive promotional financing.
• Rakuten Ichiba: Rakuten operates Japan's largest online marketplace, offering overlapping product categories (jewelry, fashion, electronics, home, gourmet) and competing for Shop Channel's same Japanese consumer base with broader assortment and Rakuten Points loyalty.

Regional players

• Loft (Seven & i Holdings): Loft operates Japanese lifestyle variety retail stores selling beauty, home goods, stationery, and lifestyle products that overlap with Shop Channel's home/interior and lifestyle/collectibles categories, serving similar Japanese consumers through physical retail.
• Don Quijote (Pan Pacific International Holdings): Don Quijote is Japan's leading discount variety retailer offering an overlapping multi-category assortment (electronics, cosmetics, gourmet, fashion, home goods) and competing for Japanese consumer wallet share, though primarily via physical stores rather than TV broadcast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ1tWJD9UPCConWUo2BPwMA
• Instagraminstagram.com/shopch.jp
• Xx.com/shopchannel
• Facebookfacebook.com/shopch.jp
• LinkedInlinkedin.com/company/jupiter-shop-channel-co.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jupiter Shop Channel Co