Hemlock
Hemlock is a private California-based hat retailer founded in 2015 that sells hats, visors, youth hats, and accessories to consumers of all ages. The 11-50-employee company, headquartered in Vista, operates with sourcing-led operations and a branded direct channel.
- Company typePrivate
- Founded2015
- HeadquartersVista, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Hemlock firmographics
Firmographics- Name
- Hemlock
- Website
- https://hemlockhatco.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hemlock is a private California-based hat retailer founded in 2015 that sells hats, visors, youth hats, and accessories to consumers of all ages. The 11-50-employee company, headquartered in Vista, operates with sourcing-led operations and a branded direct channel.
- Ownership category
- akta.pro rank
Hemlock industry classification
Industry- Product category
- Headwear Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury Hats & Headwear (CRAKAEAG)
- akta.pro secondary industry
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)
Keywords
Where Hemlock is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Markets served
Hemlock business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales
Hemlock product offering
Product offeringCore offering
Hemlock is a private retailer of hats, visors, youth hats, and related headwear accessories sold to customers of all ages. The company operates as a small headwear-focused retail business based in Vista, United States, founded in 2015 with a staff of 11-50 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Hats
Companies that use Hemlock
Customer profileIdeal customer profiles1 record
Hemlock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hemlock competitors and assessment
Company assessmentOthers
- Amazon: While not a specialty retailer, Amazon is the dominant marketplace for hats and accessories and competes with Hemlock for online hat purchasers via its marketplace sellers. Included as an ecosystem participant that materially affects Hemlock's competitive environment.
Broad incumbents
- Stetson: A legacy Western and outdoor headwear brand with a significant D2C business. Comparable to Hemlock as a hat-first brand that sells directly online and offers fashion and lifestyle-oriented caps and hats to a similar consumer.
- New Era Cap: The dominant brand in licensed and fashion headwear, primarily a manufacturer and brand owner but also a major direct-to-consumer hat seller. Comparable to Hemlock because it competes for the same hat purchase occasion and offers an online assortment that overlaps Hemlock's category.
Direct peers
- Lids: The largest U.S. specialty headwear retailer, operating hundreds of mall-based stores plus a major D2C site. Directly comparable to Hemlock because both compete for the same hat-first customer, the same licensed and fashion headwear assortment, and the same online discovery channels.
- Goorin Bros. A heritage hat specialist retailer with flagship stores and an e-commerce site, focused almost exclusively on hats and headwear. Closely comparable to Hemlock in category focus, customer demographic, and curated-brand positioning.
Emerging players
- Kangol: A heritage headwear brand now operating primarily through its own D2C site and select wholesale. Comparable to Hemlock because both sell branded fashion hats as their core product and rely on an online-first purchase path.
- American Hat Makers: A U.S.-based specialty hat manufacturer and retailer focused on leather and outdoor headwear. Comparable to Hemlock as a U.S. headwear specialist selling directly to consumers, with a similar SKU-style depth in hats.
- Brixton: A lifestyle headwear and apparel brand with a strong D2C presence. Comparable to Hemlock in selling curated fashion caps and accessories online to a youth-adult lifestyle customer, making it an emerging competitor in the same niche.
Regional players
- Tilley: A Canadian-based specialty hat and travel apparel brand selling primarily to a U.S. and Canadian audience. Comparable to Hemlock as a hat-first D2C brand with a curated lifestyle assortment.
- Hat Attack: A specialty hat boutique with a strong regional following and online store. Comparable to Hemlock as a fellow curated hat retailer competing for the same online hat-shopping customer.
Market position
Customer concentration
Hemlock social profiles
Digital presenceHemlock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hemlock leadership team
Management profileNumber of profiles
Profiles1 record
Hemlock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hemlock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hemlock
What does Hemlock do?
Hemlock is a private retailer of hats, visors, youth hats, and related headwear accessories sold to customers of all ages. The company operates as a small headwear-focused retail business based in Vista, United States, founded in 2015 with a staff of 11-50 employees.
Is Hemlock a public or private company?
Hemlock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hemlock founded?
Hemlock was founded in 2015. It employs 11 to 50 people.
Where is Hemlock based?
Hemlock is headquartered in Vista, United States, in the North America region.
Who are Hemlock's main competitors?
Amazon is listed as an others. Broad incumbents are Stetson and New Era Cap. Direct peers are Lids and Goorin Bros.. Emerging players are Kangol, American Hat Makers and Brixton. Regional players are Tilley and Hat Attack.
Does Hemlock have an API?
No public API is recorded for Hemlock.
What industry is Hemlock in?
Hemlock's product category is Headwear Retail. Its primary akta.pro industry code is CRAKAEAG, Luxury Hats & Headwear, with a secondary code of IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies). Its NAICS code is 45811 and its SIC code is 5621.