Planet Care
PlanetCare d.o.o. (Ljubljana, Slovenia, founded 2017) designs and sells mechanical washing machine microfiber filters that capture up to 98% of synthetic microfibers from laundry, serving over 10,000 consumer and commercial customers worldwide through e-commerce, subscriptions, and OEM partnerships.
- Company typePrivate
- Founded2017
- HeadquartersLjubljana, Slovenia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Planet Care does
PlanetCare d.o.o. is a Slovenian private company founded in 2017 and headquartered in Ljubljana that develops and sells external microfiber filters for washing machines. The product attaches to the drain hose of any washing machine type (front-loader, top-loader, HE, washer-dryer combo) and uses a mechanical, no-electricity 3D depth filtration system to capture up to 98% of synthetic microfibers released during laundry. Each cartridge lasts up to 30 washes, includes automatic bypass detection when full, and is supported by a closed-loop return service: 95% of returned cartridges are refurbished and reused, while the 5% of caught microfibers is recycled into insulation, concrete reinforcement, or furniture. Independent lab tests by Polytechnic University of Turin (2025), RISE Research Institutes of Sweden (2020), the Swedish Environmental Protection Agency, and the Italian National Research Council validate the efficiency claim.
The company operates a direct-to-consumer e-commerce business through planetcare.org selling Starter Kits ($139), Go Easy subscriptions (€15.90/$17.25 per month for 12 months, then €10.50/$11.40), Auto-Refill subscriptions ($11.50/month), and 12-pack cartridge refills ($146.90), with free two-way shipping worldwide. Over 10,000 active users in 30+ countries generate 4.82-4.83 star average reviews across 292 verified reviews. PlanetCare also sells commercial-grade filtration systems with self-cleaning functionality and up to 100-cycle autonomy to hotels, launderettes, sports facilities, marinas, yachts, and clothing manufacturers. The Fibrestop project, developed with a 2020 European Innovation Council Accelerator grant and a 2021 strategic alliance with Copreci (global first-tier drain pump supplier), targets the larger OEM opportunity of filters built into new washing machines. The company reports being founder-owned (CEO Mojca Zupan, CPO Dr. Miha Vrhovec, CSO Dr. Andrej Kržeň), with 11-50 employees and no disclosed institutional venture capital.
Planet Care firmographics
Firmographics- Name
- Planet Care
- Legal name
- PlanetCare d.o.o.
- Website
- https://planetcare.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlanetCare d.o.o. (Ljubljana, Slovenia, founded 2017) designs and sells mechanical washing machine microfiber filters that capture up to 98% of synthetic microfibers from laundry, serving over 10,000 consumer and commercial customers worldwide through e-commerce, subscriptions, and OEM partnerships.
- Ownership category
- akta.pro rank
Planet Care industry classification
Industry- Product category
- Microfiber Filtration Devices
- akta.pro primary industry
- Refrigerator & Ice Maker Water Filters (CRAJAJAF)
Keywords
Where Planet Care is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Planet Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales - Starter Kits: One-time purchase of PlanetCare 2.0 filter units including starter kits with filter housing and initial cartridges. Available in Mini (3 cartridges) and Regular (13 cartridges) configurations.
- Hardware Sales - Filter Upgrades: Upgrade purchases for existing users transitioning to PlanetCare 2.0 filter housing without cartridges for existing cartridge users.
- Subscription - Go Easy: Monthly subscription model including filter housing, 13 cartridges initially, and automatic refill of cartridges when returned. First 12 months at €15.90/$17.25 per month, then reduced to €10.50/$11.40 per month. Includes free shipping both ways.
- Subscription - Auto-Refill: Monthly subscription for existing kit owners providing automatic delivery of 12 replacement cartridges when used cartridges are returned. $11.50/month with free shipping both ways.
- Cartridge Refill Packs: One-time purchase of 12 replacement filter cartridges for users not on subscription, priced at $146.90. Each cartridge lasts up to 30 washes.
- Commercial Filtering Solutions: Customized filtration systems for commercial laundry operations including hotels, launderettes, sports facilities, marinas, yachts, and clothing manufacturers. Features self-cleaning, energy-efficient, and modular design with up to 100 washing cycle autonomy.
- Accessories: Tightening tool for easier cartridge changes priced at $10.90. Additional merchandise including coloring books and stickers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Starter Kit Mini - Testing option |
| One time/ perpetual license | Monthly | Starter Kit Regular - Committed users |
| Subscription | Monthly | Go Easy Subscription - Best value subscription |
| Subscription | Monthly | Auto-Refill Subscription - Existing kit owners |
| Unit Pricing | Pay-as-you-go | Refill 12-Pack - Cartridge replacement |
| One time/ perpetual license | Monthly | Filter Upgrade - For existing users |
| Unit Pricing | Pay-as-you-go | Tightening Tool - Installation accessory |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Planet Care product offering
Product offeringCore offering
PlanetCare designs, manufactures, and sells an external microfiber filter that attaches to household washing machines to capture up to 98% of synthetic microfibers released during laundry cycles. The company also offers commercial-grade filtration systems for high-volume laundry operators such as hotels, launderettes, and sports facilities, supported by a subscription-based cartridge refill and closed-loop return-and-recycling service.
Product overview
PlanetCare offers a portfolio of microfiber filtration products centered on the PlanetCare 2.0 external washing machine filter (available as Starter Kit, Go Easy Subscription, or Auto-Refill Subscription), which captures up to 98% of synthetic microfibers from laundry. The product line includes replacement cartridge refills (12-pack), upgrade options for existing users, a tightening tool accessory, commercial-grade filters for businesses, and educational merchandise. All products are supported by a closed-loop recycling service where used cartridges are returned, refurbished (95% reuse), and microfibers are recycled into insulation, furniture, or concrete reinforcement. The company also conducts R&D through projects like Fibrestop (integrated washing machine filters) and MISSION4WATER (cross-border water pollution research).
Differentiator
Problem solved
Functional benefit
Brands
- PlanetCare Commercial: Commercial filtering solutions designed for hotels, launderettes, sports facilities, marinas, yachts, and clothing manufacturers with large washing machines.
Products and services
- PlanetCare 2.0 Microfiber Filter (Starter Kit) External microfiber filter that attaches to washing machines to capture up to 98% of synthetic microfibers released during laundry. Features automatic bypass valve, adjustable filtration sensitivity, and closed-loop cartridge recycling service.
- PlanetCare 2.0 Go Easy Subscription Monthly subscription service providing the filter housing, 13 cartridges, and automatic cartridge replenishment. Includes free shipping and free returns of used cartridges.
- PlanetCare 2.0 Auto-Refill Subscription Monthly subscription for replacement cartridges only. Automatically delivers 12 cartridges when user returns used ones. Requires prior purchase of Starter Kit.
- Refill 12-Pack Pack of 12 replacement filter cartridges compatible with PlanetCare 2.0. Each cartridge lasts up to 30 laundry washes.
- PlanetCare 2.0 Filter Upgrade for Existing Users Filter housing upgrade for existing PlanetCare users. Compatible with old 1.0 cartridges. Offers improved efficiency and new features.
- PlanetCare Commercial Filter High-capacity microfiber filtration system designed for commercial laundry operations such as hotels, launderettes, sports facilities, and yachts. Features self-cleaning function, long autonomy (up to 100 cycles), and compatibility with up to three machines per filter.
- Tightening Tool Optional tool to assist with opening and closing the filter housing cup for easier cartridge replacement in tight installation spaces.
- PlanetCare Gift Card Digital gift card for purchasing PlanetCare products and subscriptions.
Quantifiable outcome
- 98% of microfibers captured - verified by independent labs including Polytechnic University of Turin (2025)
- +4 more outcomes
Companies that use Planet Care
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Planet Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Planet Care partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Fashion for GoodminorPartnership focused on transparency and traceability in the fashion industry, addressing microfiber pollution from textile manufacturing and laundry.
- CoprecicorePartnership with Copreci, a global first-tier supplier of drain pumps for washing machine producers. Signed strategic alliance to commercialize the innovative microfibre filter from the Fibrestop project. Copreci supports commercialization and production of integrated pump-filter assembly.
- MISSION4WATER Consortium PartnerscorePlanetCare is a partner in the MISSION4WATER project (Sept 2024 - Aug 2027) funded by IPA Adrion Interreg Programme. Partners include: Politecnico di Milano, ROLD, Textile Trade Association, HEIS (Hydro-Engineering Institute), Zero Waste Montenegro, University of Zagreb, Istrian Development Agency, Foundation Milieukontakt Albania, Go Green, Lombardy Intelligent Factory Association. Project budget €1.58M with PlanetCare budget €153,200.
- G-Star RawminorCollaboration with G-Star Raw fashion brand to fight microfibre pollution, as featured in FastCompany coverage of the partnership.
- Green TourismminorPlanetCare washing machine filter was recommended to The Beatles Story visitor attraction as part of their Green Tourism accreditation, demonstrating B2B channel partnership for sustainability certifications.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
Planet Care competitors and assessment
Company assessmentDirect peers
- Lint LUV-R: Lint LUV-R produces washing machine lint traps designed to capture lint and microfibers from laundry discharge. It targets the same environmentally-conscious consumer with a similar aftermarket filter positioning as PlanetCare.
- Filtrol: Filtrol makes washing machine lint and microfiber filters for residential laundry. It directly competes with PlanetCare in the aftermarket retrofit filter category with a comparable mechanical-capture mechanism.
- Wexco: Wexco manufactures washer lint traps and microfiber filters for residential washing machines. It directly competes in the same retrofit filter category as PlanetCare, with comparable installation approach.
Emerging players
- Guppyfriend: Guppyfriend produces washing bags that capture microfibers during laundry. It uses a different capture mechanism (consumable bag vs. mechanical filter) but addresses the same microfiber pollution problem for environmentally-conscious consumers.
- Cora Ball: Cora Ball is a reusable laundry ball that captures microfibers during washing. It uses a different capture mechanism but targets the same environmentally-conscious consumer segment as PlanetCare with a lower-cost alternative.
Broad incumbents
- Samsung: Samsung is a major global washing machine manufacturer that could integrate microfiber filters directly into new appliances. It represents both a potential OEM partner and a competitive threat to aftermarket filters like PlanetCare.
- Miele: Miele is a premium appliance manufacturer with strong sustainability positioning. It could integrate microfiber filters into high-end machines or partner with PlanetCare for OEM solutions given the European regulatory environment.
- Bosch Home Appliances: Bosch is a major European washing machine manufacturer with sustainability initiatives. It could integrate or partner for OEM microfiber filtration, particularly given the EU regulatory environment shaped by France's 2025 mandate.
- LG Electronics: LG manufactures washing machines globally and has begun incorporating sustainability features. It could partner with or compete against PlanetCare through integrated filter offerings as regulations spread.
Others
- Patagonia: Patagonia has funded microfiber pollution research and advocated for textile industry solutions. It acts as an ecosystem enabler and awareness driver rather than a direct competitor, but influences buyer awareness that benefits PlanetCare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Planet Care social profiles
Digital presencePlanet Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Care leadership team
Management profileNumber of profiles
Profiles1 record
Planet Care funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Care
What does Planet Care do?
PlanetCare designs, manufactures, and sells an external microfiber filter that attaches to household washing machines to capture up to 98% of synthetic microfibers released during laundry cycles. The company also offers commercial-grade filtration systems for high-volume laundry operators such as hotels, launderettes, and sports facilities, supported by a subscription-based cartridge refill and closed-loop return-and-recycling service.
Is Planet Care a public or private company?
Planet Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planet Care founded?
Planet Care was founded in 2017. It employs 11 to 50 people.
Where is Planet Care based?
Planet Care is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Planet Care make money?
Seven revenue lines are on record. Hardware Sales - Starter Kits are the primary driver. The others are hardware Sales - Filter Upgrades, subscription - Go Easy, subscription - Auto-Refill, cartridge Refill Packs, commercial Filtering Solutions and accessories.
Who are Planet Care's main competitors?
Direct peers on record are Lint LUV-R, Filtrol and Wexco. Emerging players are Guppyfriend and Cora Ball. Broad incumbents are Samsung, Miele, Bosch Home Appliances and LG Electronics. Patagonia is listed as an others.
Does Planet Care have an API?
No public API is recorded for Planet Care.
What industry is Planet Care in?
Planet Care's product category is Microfiber Filtration Devices. Its primary akta.pro industry code is CRAJAJAF, Refrigerator & Ice Maker Water Filters.