SportsKey
SportsKey is an Irish SaaS company that provides cloud-based sports facility management software and online booking systems for commercial sports venues, educational institutions, and parks & recreation departments across the US, Ireland, and the UK, serving 5,000+ facilities.
- Company typePrivate
- Founded-
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SportsKey does
SportsKey is an Irish-headquartered SaaS company that designs and develops cloud-based sports facility management software and online booking systems. The platform serves commercial sports facilities, educational institutions (high schools, colleges, universities), and parks & recreation departments across the United States, Ireland, and the United Kingdom. Core product functionality centers on a centralized scheduling and calendar engine, 24/7 online booking, payment processing and invoicing, financial reporting, programs and leagues management, and a business intelligence module tracking revenue, occupancy, and booking trends. The platform supports a broad vertical range of sport types including soccer, baseball, basketball, hockey, volleyball, lacrosse, and football facilities, with a remote access control integration via ACT365 for automating facility access and floodlights.
The company operates a tiered subscription SaaS model with three plans (Pro, Advanced, Enterprise) billed annually, differentiated by administrator seats, facility count, and feature modules. Pricing is publicly disclosed, with a free trial, a 30-day Kickoff onboarding program, and a 90-day money-back guarantee designed to reduce acquisition friction. Go-to-market combines product-led growth for SMBs with enterprise field sales and inside sales for larger multi-venue accounts, supported by content marketing, customer referrals, and participation in industry events such as the Enterprise Ireland SportsTech delegation. The company reports a customer base of 5,000+ sports facilities worldwide and is registered as SportsKey Ltd. in Ireland, with a US office in Boston.
SportsKey holds the 2024 Best Sports Business Award from the Sport Industry Awards and is the official facility management software provider to the Football Association of Ireland. The company is privately held, has not disclosed institutional funding, and operates with a small team (1-10 employees). It was previously known as BookAPitch before rebranding. No revenue figures, funding rounds, AI/ML capabilities, or M&A activity are disclosed in available sources.
SportsKey firmographics
Firmographics- Name
- SportsKey
- Legal name
- SportsKey Ltd.
- Website
- https://sportskey.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SportsKey is an Irish SaaS company that provides cloud-based sports facility management software and online booking systems for commercial sports venues, educational institutions, and parks & recreation departments across the US, Ireland, and the UK, serving 5,000+ facilities.
- Ownership category
- akta.pro rank
Where SportsKey is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
SportsKey business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS Fees: Tiered subscription model (Pro, Advanced, Enterprise) with annual billing. Pro tier supports up to 5 administrators, Advanced up to 10, and Enterprise unlimited facilities and administrators. Revenue is recurring with annual billing cadence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Plan - Entry-level for facilities with simpler needs |
| Subscription | Annual | Advanced Plan - Most Popular for growing facilities |
| Subscription | Annual | Enterprise Plan - For large facilities or multi-location operations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SportsKey product offering
Product offeringCore offering
SportsKey designs, develops, and sells cloud-based sports facility management software that combines 24/7 online booking, centralized scheduling, payment processing, invoicing, business intelligence, and programs/leagues management into a single platform. The software is purpose-built for sports venues, including multi-sport complexes, soccer complexes, education facilities, and parks & recreation venues across the US, Ireland, and UK. Revenue is generated through tiered annual subscriptions (Pro, Advanced, Enterprise).
Product overview
SportsKey is a sports facility management software platform that was formerly known as BookAPitch. The platform offers a tiered pricing structure (Pro, Advanced, Enterprise) built around a core scheduling and booking engine. The product portfolio includes Schedule View for centralized calendar management, Organize Bookings for reservation handling, Request Payment for payment processing, and Business Intelligence for analytics. Additional features include Financial Reporting, Programs & Leagues Management, and Remote Access Control integration. The platform is designed for sports facilities across multiple verticals including commercial sports complexes, educational institutions, and parks & recreation departments, supporting facility types such as soccer fields, baseball diamonds, basketball courts, tennis courts, hockey rinks, volleyball courts, and multi-sport complexes. Key value propositions include 24/7 online booking, up to 30% revenue increase, and saving over 10 hours of admin time per week.
Differentiator
Problem solved
Functional benefit
Products and services
- SportsKey Platform All-in-one cloud-based sports facility management software platform that streamlines scheduling, online bookings, payment processing, invoicing, business intelligence, programs and leagues management, and multi-venue operations for sports facilities. Designed for commercial sports complexes, educational institutions, and parks & recreation venues across the US, Ireland, and UK.
Quantifiable outcome
- 40% increase in booking efficiency and $3,000 monthly administrative cost savings for Premier Sports Complex
- +6 more outcomes
Companies that use SportsKey
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
SportsKey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SportsKey partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Football Association of Ireland (FAI)flagshipSportsKey appointed as official sports facility management software provider to FAI. Platform used for managing pitch scheduling and facility operations across FAI's national football infrastructure. Partnership reflects FAI's commitment to modern digital tools for Irish football development.
- Enterprise IrelandcoreEnterprise Ireland brought SportsKey as part of Irish SportsTech startup delegation to Australia during British & Irish Lions Tour. Delegation showcased technology for elite performance, fan engagement, facility management, and streaming to Australian sporting codes, venues, and teams.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
SportsKey competitors and assessment
Company assessmentDirect peers
- CourtReserve: CourtReserve provides online booking, scheduling, payment, and membership management software specifically for sports facilities including tennis, pickleball, and court-based venues. It competes head-to-head with SportsKey in the same SMB-to-enterprise sports venue booking category.
- eola: eola is a booking and operations platform for sports and activity businesses (surf schools, skateparks, climbing gyms, water sports), offering online booking, payment processing, and waiver management. It targets the same multi-venue sports operator customer as SportsKey.
- OpenSports: OpenSports provides recreation and sports booking software used by municipalities, parks and recreation departments, and community sports organizations. It is a direct peer in the parks & recreation and community facility booking segment.
- Playtomic: Playtomic is a leading sports facility management and booking platform focused on padel, tennis, and similar racquet sports venues, with a strong marketplace component. It overlaps with SportsKey in the online booking and facility management layer for sports venues.
- Rezerv Sports: Rezerv (formerly Rezerv Sports) offers facility booking, scheduling, and payment software for sports and recreation venues in Canada and North America. It competes directly with SportsKey in the same facility management software category.
Emerging players
- TeamUp: TeamUp is a fitness and sports business management platform serving gyms, studios, and sports clubs with scheduling, memberships, and payments. It overlaps with SportsKey at the cross-section of fitness/sports club scheduling and payment functionality.
- Skedda: Skedda is a venue and space booking platform used by sports clubs, community centers, and multi-use facilities. It is an emerging player with partial overlap in the sports facility scheduling and booking layer.
- PushPress: PushPress is a gym and fitness studio management platform with scheduling, billing, and member management. While primarily gym-focused, it overlaps with SportsKey in the sports/fitness operator scheduling and payment processing layer.
Broad incumbents
- Mindbody: Mindbody is a large incumbent business management platform for fitness, wellness, and beauty businesses, offering scheduling, payments, and marketing tools. It addresses a broader wellness market but overlaps with SportsKey in sports/fitness facility scheduling and payments.
- Active Network: Active Network (part of Global Payments) provides recreation management software for parks, recreation departments, and community sports organizations. It is a broad incumbent in the parks & recreation and community sports software segment where SportsKey also competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SportsKey social profiles
Digital presenceSportsKey financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportsKey leadership team
Management profileNumber of profiles
Profiles1 record
SportsKey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportsKey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportsKey
What does SportsKey do?
SportsKey designs, develops, and sells cloud-based sports facility management software that combines 24/7 online booking, centralized scheduling, payment processing, invoicing, business intelligence, and programs/leagues management into a single platform. The software is purpose-built for sports venues, including multi-sport complexes, soccer complexes, education facilities, and parks & recreation venues across the US, Ireland, and UK. Revenue is generated through tiered annual subscriptions (Pro, Advanced, Enterprise).
Is SportsKey a public or private company?
SportsKey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportsKey founded?
SportsKey was founded in -1. It employs 1 to 10 people.
Where is SportsKey based?
SportsKey is headquartered in Dublin, Ireland, in the Europe region.
How does SportsKey make money?
One revenue line is on record: subscription SaaS Fees.
Who are SportsKey's main competitors?
Direct peers on record are CourtReserve, eola, OpenSports, Playtomic and Rezerv Sports. Emerging players are TeamUp, Skedda and PushPress. Broad incumbents are Mindbody and Active Network.
Does SportsKey have an API?
No public API is recorded for SportsKey.