What Orthopedic Design & Technology does

Orthopedic Design & Technology (ODT) is a B2B trade publication covering the design, development, and manufacturing of orthopedic devices. Founded in 2005 and headquartered in Montvale, New Jersey, ODT is operated as a media brand by parent company Rodman Media, a diversified B2B publishing group. The publication serves orthopedic device OEMs, component and material suppliers, contract manufacturers, clinicians, and investors, with editorial coverage spanning 3D/additive manufacturing, contract manufacturing, design and R&D, instruments, machining and laser processing, materials, molding, packaging and sterilization, software, testing, and clinical segments including spine, trauma, extremities, large joint, biologics, and rehabilitation.

ODT distributes content through a multi-channel platform: a bimonthly print magazine, an interactive digital edition hosted on Texterity, a content-rich website (odtmag.com), free qualified-professional email newsletters, the Medtech Matters podcast, video interviews and short-form VideoBites, webinars, a library of eBooks, whitepapers, press releases and sponsored content, and an annual orthopedic industry directory known as the ODT Buyers' Guide (listing 550+ companies). ODT also organizes and covers industry events, including its owned ODT Forum and cross-promoted MPO Summit and MPO Medtech Forum, plus live coverage of international exhibitions such as COMPAMED. The annual Top 10 Orthopedic Device Firms ranking reinforces its positioning as a market-intelligence source for a roughly $75B orthopedic device market.

ODT monetizes primarily through advertising and sponsorships from orthopedic industry vendors, supplemented by event revenue and sponsored content (eBooks, webinars, whitepapers). Subscription access to the magazine, digital edition, and newsletter is free for qualified industry professionals, consistent with a classic ad-supported B2B media model. The publication operates with 11-50 employees as part of Rodman Media's broader portfolio, which also includes Medical Product Outsourcing (MPO), Happi, Nonwovens Industry, and other vertical trade titles.

Name

Orthopedic Design & Technology

Legal name

Rodman Media

Website

https://odtmag.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ODT is a B2B trade publication covering the design and manufacturing of orthopedic devices, serving OEMs, suppliers, contract manufacturers, clinicians, and investors through a print and digital magazine, Buyers' Guide directory, podcasts, video, webinars, and owned industry events under parent Rodman Media.

Ownership category

akta.pro rank

Headquarters

HQ city

Montvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorships: The publication generates revenue primarily through advertising and sponsored content from orthopedic industry companies seeking to reach the publication's professional audience of orthopedic device developers, manufacturers, and suppliers.
2. Subscriptions: Free subscriptions are offered to qualified orthopedic industry professionals. The subscription model supports the advertising-based business model by building a qualified readership audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels15 records

Core offering

Orthopedic Design & Technology (ODT) is a B2B trade publication that produces and distributes orthopedic industry news, feature articles, and analysis across print, digital, video, podcast, and event channels. Its core products include a bimonthly print magazine, an interactive digital edition, a comprehensive Buyers' Guide directory of 550+ supplier companies, video and podcast content, webinars, sponsored whitepapers, and industry events such as the ODT Forum. The publication is owned and operated by Rodman Media and serves orthopedic device OEMs, suppliers, contract manufacturers, and clinicians.

Product overview

Orthopedic Design & Technology (ODT) is an industry-leading publication offering a unified media platform that combines print and digital content delivery. The core offering centers on ODT Magazine (print and digital editions), supplemented by a Buyers' Guide directory, video content (Videos and VideoBites), podcasts, webinars, and a library of resources including eBooks, whitepapers, and press releases. The publication also produces the annual Top 10 Orthopedic Device Firms ranking report and provides real-time breaking news coverage. All content focuses on orthopedic product development and manufacturing, covering topics across 3D/Additive Manufacturing, Contract Manufacturing, Design/R&D, Instruments, Machining/Laser Processing, Materials, Molding, Packaging/Sterilization, Software, and Testing.

Differentiator

Problem solved

Functional benefit

Products and services

• ODT Magazine (Print) Bimonthly print publication covering orthopedic product development and manufacturing, distributed to qualified industry professionals globally. Includes breaking news, features, columns, and editorial across all major orthopedic segments.
• ODT Digital Edition Interactive digital edition of ODT Magazine accessible through the Texterity platform, providing enhanced navigation and interactive features for readers on digital devices.
• ODT Buyers' Guide Directory product listing over 549 companies in the orthopedic device manufacturing sector with detailed profiles, capabilities, and offerings searchable by category. Used by OEMs to discover suppliers and by suppliers for visibility.
• ODT Videos Video content distributed through the ODT website featuring industry leaders, product demonstrations, and in-depth interviews on orthopedic design and manufacturing trends.
• ODT Podcasts (Medtech Matters) Audio podcast series featuring interviews with industry leaders discussing trends, technologies, and company strategies across the orthopedic and medtech sectors.
• ODT Webinars Webinar content led by industry experts covering topics in orthopedic design and manufacturing, sponsored by industry companies for lead generation and education.
• ODT Library (eBooks, Whitepapers, Press Releases) Resource library containing eBooks, whitepapers, sponsored content, press releases, and Orthopedic Innovators profiles covering orthopedic device manufacturing and innovation topics.
• Top 10 Orthopedic Device Firms Report Annual ranking report showcasing the leading companies in orthopedic design and technology, with revenue figures, company profiles, and market analysis. The 2025 edition ranked Stryker at $22.6 billion.
• ODT Forum Annual industry event organized by ODT addressing orthopedic design and manufacturing technology trends, innovations, and challenges, featuring expert panel discussions and networking opportunities for the orthopedic community.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Rodman MediacoreOthersRodman Media is the parent publishing company that owns and operates ODT | Orthopedic Design & Technology along with other industry publications including Medical Product Manufacturing (MPO), Happi, Nonwovens Industry, and others in the packaging, pharmaceutical, and consumer goods sectors.
• TexteritycoreTechnology or IntegrationTexterity provides the digital edition platform for ODT Magazine, enabling interactive digital publishing with enhanced features for readers accessing the magazine on digital devices.
• FrevvocoreTechnology or IntegrationFrevvo provides the subscription management and form platform used by ODT for subscription sign-ups and newsletter registrations.
• MPO Magazine / MPO SummitmajorStrategic or Co-development PartnerSister publication under Rodman Media focused on medical device manufacturing. The two publications cross-promote events including the MPO Summit and MPO Medtech Forum, sharing audience and industry coverage.
• COMPAMEDminorChannel Partner/ Reseller/ DistributorODT provides 'Live From Show' coverage of the COMPAMED medical technology trade fair, bringing orthopedic industry news from this major international exhibition.
• ODT ForummajorStrategic or Co-development PartnerThe ODT Forum is an annual industry event organized by ODT that addresses orthopedic design and manufacturing technology trends, innovations, and challenges, featuring expert panel discussions and networking.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MDT (Medical Design Technology): Trade publication covering medical device design engineering, materials, and manufacturing technology. Comparable B2B trade media model serving overlapping OEM, supplier, and contract manufacturer audiences in the device industry.
• Medical Design & Outsourcing: B2B trade publication covering medical device design, development, and manufacturing outsourcing, with a similar print + digital + multimedia model targeting OEMs and contract manufacturers. Closely comparable in audience, editorial focus on the device supply chain, and advertiser base.
• MedTech Dive: Digital-first trade publication covering medical device industry news, regulatory, and commercial trends. Comparable in advertiser-supported B2B model and in covering the same OEM and supplier audience, though with a broader medical device focus and digital-only distribution.
• Medical Device + Diagnostic Industry (MD+DI): Long-running trade publication covering medical device and diagnostic industry design, manufacturing, and regulatory topics. Highly comparable in business model (B2B trade media with advertising and sponsored content) and audience overlap with orthopedic OEMs.
• Orthopedics This Week (RRY Publications): Orthopedic-focused trade publication covering device industry news, surgeon coverage, and company intelligence. Direct competitor for orthopedic-specific reader and advertiser mind share with the most narrowly comparable vertical focus.
• Today's Medical Developments: B2B trade publication covering medical device manufacturing technologies, materials, and contract services. Comparable in editorial focus on the device supply chain and in serving an OEM/supplier audience similar to ODT's.
• Medical Product Outsourcing (MPO Magazine): Sister trade publication under Rodman Media covering medical device outsourcing, contract manufacturing, and supply chain. Operates with the same multi-channel B2B trade media model, serves overlapping audiences, and cross-promotes events with ODT.
• Becker's Orthopedic Review: Orthopedic- and spine-focused trade news outlet covering industry deals, surgeon leadership, and device company strategy. Comparable as orthopedic-focused B2B media competing for the same clinical and executive audience attention.

Broad incumbents

• Packaging Digest: B2B trade publication serving packaging design, materials, and manufacturing professionals. Comparable as a vertical trade media outlet with print, digital, and event monetization, though serving a different industrial vertical than ODT.
• Plastics News: Established B2B trade publication covering the plastics industry with similar print, digital, and event monetization. Adjacent rather than direct because plastics is a different vertical, but highly comparable in business model and editorial structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/odtmagazine
• Facebookfacebook.com/OrthopedicDesignTechnology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthopedic Design & Technology