Al-Watania

What Al-Watania does

Al-Watania Poultry (دواجن الوطنية), founded in 1977 by Sheikh Suleiman AlRajhi in Buraidah, Qassim region, Saudi Arabia, is the largest vertically integrated poultry producer in the Middle East. The company operates feed mills (1,800 tons/day), hatcheries, broiler and layer farms, three slaughterhouses, fertilizer and protein rendering plants, and a Central Laboratories Complex — producing 1 million+ chickens and 1.5 million eggs daily, and over 300 million chickens annually across 150+ SKUs spanning fresh and frozen whole chicken, parts, marinated, processed (burgers, franks, nuggets, smoked), and table eggs. It serves Saudi households, GCC and Yemen export markets, and the HORECA sector through 1,500+ refrigerated trucks, 50+ branches, and a direct-to-consumer e-commerce platform.

The company generates revenue via unit-priced product sales in Saudi Riyal across its fresh, frozen, processed, and egg categories, with publicly listed pricing on its online store and mass retail availability. GTM combines direct distribution (own refrigerated fleet and branches), exports to GCC and Yemen, an in-house online store, and presence at major food exhibitions (Gulfood, SIAL Paris, Saudi Agriculture, HORECA). It maintains ISO 22000, ISO 9001, HACCP, Halal, and Saudi GAP certifications, performs Islamic Sharia-compliant manual slaughtering, and has introduced first-in-Middle-East vacuum packaging and a fully solar-powered fourth expansion phase. Owned and controlled by the AlRajhi family, with a wholly-owned Egyptian subsidiary, the company is operationally led by CEO Abdullah Bin Saud Abu Haimid (appointed 2022), with founder's son Dr. Mohammed AlRajhi serving as Chairman.

Name

Al-Watania

Legal name

Al Watania Poultry (دواجن الوطنية)

Website

https://alwatania.sa

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Al-Watania Poultry is the largest vertically integrated poultry producer in the Middle East, producing over 1 million chickens and 1.5 million eggs daily for Saudi households, GCC and Yemen export markets, and the HORECA sector through its own refrigerated distribution network and retail channels.

Ownership category

akta.pro rank

Product category

Poultry Production & Processing

NAICS

Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320), Chicken Egg Production (11231)

SIC

Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)

akta.pro secondary industries

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Poultry Export & Specialty Certification Processing (Halal/Kosher, Organic, Antibiotic-Free, Traceability Programs) (AFANACAL)

Keywords

• Poultry production
• Frozen chicken products
• Table eggs supply
• Halal meat processing
• Processed chicken products

Headquarters

HQ city

Buraydah

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Poultry Product Sales: Al-Watania generates revenue primarily through the sale of poultry products including fresh chicken, frozen chicken, chicken parts, marinated chicken, processed chicken products, and table eggs. Products are sold through direct distribution network across Saudi Arabia and exported to GCC countries and Yemen.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Al-Watania Poultry operates a vertically integrated poultry production business encompassing feed mills (1,800 tons/day), hatcheries, broiler and layer farms, three slaughterhouses, processing facilities, and a fleet of 1,500+ refrigerated trucks. It produces and sells fresh and frozen whole chicken, chicken parts, marinated chicken, processed chicken products (nuggets, burgers, franks, mortadella, smoked, broasted), and table eggs across Saudi Arabia and GCC export markets.

Product overview

Al-Watania Poultry operates as a single unified product portfolio centered on poultry production and processing. The company produces over 150 products across five main categories: (1) Fresh & Frozen Whole Chicken in various weights from 600g to 1300g including premium variants; (2) Fresh Chicken Parts including breasts, drumsticks, thighs, wings, hearts, gizzards, and liver; (3) Marinated Chicken products including shawarma, mandi, and seasoned whole chickens in plain and spicy variants; (4) Processed Chicken products including nuggets, strips, popcorn chicken, burgers, franks, mortadella, broasted, and smoked products; and (5) Table Eggs including white, brown, and omega-3 enriched eggs. The company distributes through an online ordering platform and retail channels across Saudi Arabia and GCC markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Whole Chicken Whole fresh chicken sold in various weights from 600g to 1300g, slaughtered according to Islamic Sharia, sold to households and food service buyers in Saudi Arabia.
• Fresh Chicken Parts Fresh chicken portions including breasts, drumsticks, thighs, whole legs, wings, necks, hearts, gizzards, and liver, sold individually or in packs.
• Frozen Chicken Frozen whole chicken products packaged in polybags for extended shelf life, available through retail and online store channels.
• Marinated Chicken Pre-marinated chicken products including whole marinated chicken (plain and spicy), shawarma, mandi, and marinated chicken parts in various flavors.
• Processed Chicken Products Processed chicken items including chicken nuggets (regular, cheese, oat), chicken strips, chicken popcorn, chicken chips, chicken balls, schnitzels, and chicken tenders.
• Chicken Burgers Chicken burger products including regular, breaded, spicy breaded, jumbo, and mini variants sold in retail and food service channels.
• Chicken Franks and Sausages Chicken franks including plain, spicy, smoked, cheese, and veggies variants; chicken mortadella with plain, olive, black pepper, and red chilli flavors.
• Smoked Chicken Products Smoked chicken products including smoked chicken breasts (400g) and smoked chicken franks for retail and food service.
• Broasted Chicken Fried/broasted chicken products including regular and spicy variants for retail and HORECA customers.
• Table Eggs Table eggs including white, brown, and omega-3 enriched variants, available in packs of 6 or 30 eggs for household and food service use.
• Chicken Breast Fillets Boneless skinless chicken breast fillets, also available as schnitzel, sold to households and professional kitchens.
• Al-Watania Online Ordering Service Direct-to-consumer e-commerce platform at order.alwatania.sa allowing home delivery of fresh and frozen chicken products and table eggs across Saudi Arabia.

Quantifiable outcome

• Daily production of 1 million chickens and 1.5 million eggs
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Americana Group (مجموعة أمريكانا)coreStrategic or Co-development Partner · 1 February 2022Strategic partnership signed under the witness of the Minister of Environment, Water and Agriculture to develop local content in the poultry sector and supply markets with fresh, high-quality, and reliable products. The partnership aims to support Saudi Arabia's Vision 2030 food security goals and stabilize poultry prices for consumers.
• Cobb (كوبر العالمية)coreTechnology or Integration · 17 July 2013Al-Watania Poultry Institute of Technology signed an agreement with Cobb to provide technical expertise for trainers and trainees. Cobb, a global poultry genetics company, provides operational consulting and technical support to enhance the institute's training programs in poultry industry best practices.
• Nas Air (طيران ناس)minorGTM or Marketing Partner · 1 January 2013Cooperation agreement for Ramadan Iftar distribution providing free iftar meals to over 100,000 travelers on more than 670 flights during Ramadan. Joint marketing initiative showcasing Al-Watania products to airline passengers.

Scale indicators14 records

Recent moves14 records

Expansion highlights7 records

Direct peers

• Tanmiah Food Company: Saudi Arabia's other major vertically integrated poultry producer, operating broiler and processed chicken lines with similar GCC footprint and food-security alignment with Saudi Vision 2030.
• Al Kabeer Group: Middle East halal meat and poultry company with slaughtering, processing, and export operations across the Gulf, directly competing for HORECA and retail halal poultry share.
• BRF S.A. Brazilian global poultry giant with fully integrated production, processing, and branded processed-food lines; comparable business model and export-driven growth template.

Broad incumbents

• Tyson Foods: Largest US poultry and protein producer with vertically integrated operations and broad value-added product portfolio; comparable integrated model at much larger scale.
• Pilgrim's Pride: Global poultry processor serving retail and foodservice with integrated live production and further-processed products; benchmark for cost-efficient, scale poultry operations.
• Almarai: Saudi-Arabia-based largest food conglomerate in the region with dairy, poultry, and bakery operations; comparable scale, GCC distribution, and food-security positioning, though diversified beyond poultry.
• 2 Sisters Food Group: Large UK-headquartered poultry and prepared-foods manufacturer with vertically integrated supply chains and significant private-label and further-processed exposure.

Others

• Cobb-Vantress: Global poultry genetics supplier already partnered with Al-Watania's Institute of Technology; adjacent enabling peer in broiler genetic inputs and breeding technology.

Emerging players

• Arabian Farms: Saudi poultry producer focused on fresh and frozen chicken products for domestic and regional markets; competes directly with Al-Watania in Saudi retail channels.

Regional players

• Doux SA: France-based poultry exporter with strong presence in MENA frozen poultry markets; relevant competitor for Al-Watania across GCC frozen and processed chicken categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Alwataniaco
• Facebookfacebook.com/alwatania1
• Instagraminstagram.com/alwataniaco

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Watania