Security Luebke Roofing

What Security Luebke Roofing does

Security-Luebke Roofing, Inc. is a privately held roofing and exterior services contractor headquartered in Appleton, Wisconsin, founded in 1934 and operating as Wisconsin's oldest continuously active roofing company. The company employs over 120 people across residential and commercial operations, with additional offices in Green Bay and Oshkosh, and serves approximately 25 communities throughout Northeast Wisconsin. Its product portfolio spans asphalt shingle roofing, stone-coated steel shingles (DECRA and Metro), low-slope/flat membrane systems (EPDM, PVC, TPO via FiberTite), siding, seamless gutters with Gutter Topper protection, attic insulation, and VELUX skylights, complemented by repair and 24/7 emergency services.

The company holds Owens Corning Platinum Preferred Contractor status (maintained since 2009, top 8% of contractors) which underwrites a 50-year non-prorated warranty on new roof installations, and operates proprietary programs including the Red Shield Maintenance Plan (bi-annual inspections, priority service, 10% repair discounts, photo reports) and a Clean Guarantee on job-site cleanliness. It owns a fixed-cab boom crane and aluminum trailer crane for commercial flat roofing, and uses in-house metal fabrication for custom flashings and collector boxes.

Revenue is generated primarily through one-time project-based installation contracts for both residential and commercial customers, supplemented by a recurring subscription-style maintenance plan on the commercial side. Pricing is quote-based with free estimates; financing options include no-interest/no-payment promotional periods (notably for Gutter Topper installations). GTM is hybrid: residential estimators and commercial account managers perform on-site field sales, while a multi-line inside-sales operation handles phone inquiries, supplemented by a website with self-serve estimate requests, community sponsorships, and a structured referral rewards program. Customer segments include residential homeowners (primary), commercial businesses across hospitality, food service, religious, aviation, and entertainment verticals, property managers, and institutional customers including schools, hospitals, and municipalities.

Name

Security Luebke Roofing

Legal name

Security-Luebke Roofing, Inc.

Website

https://securityluebkeroofing.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Security-Luebke Roofing is a privately held, 90-year-old regional contractor based in Appleton, Wisconsin, providing residential and commercial roofing, siding, gutters, and insulation services across Northeast Wisconsin with over 120 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Roofing Installation Services: One-time project-based revenue from residential and commercial roof replacement, new installation, and re-roofing projects. Includes asphalt shingles, steel shingles, and flat membrane systems.
2. Red Shield Maintenance Plan: Recurring subscription-based maintenance program providing bi-annual inspections, priority service, and discounts on repairs for commercial property owners, property managers, and building owners.
3. Repair and Service: One-time revenue from roof repair, siding repair, gutter repair, and emergency service calls for both residential and commercial properties.
4. Siding Installation: Project-based revenue from residential and commercial siding installation including vinyl, engineered wood, and stone veneer products.
5. Gutter Topper Installation: Project-based revenue from gutter protection system installation with optional financing promotions (no payments for 12 months).
6. Attic Insulation: Project-based revenue from attic insulation installation services for residential properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Security-Luebke Roofing is a residential and commercial roofing contractor that installs, repairs, and maintains roofing systems (asphalt shingles, stone-coated steel shingles, low-slope/flat membranes including EPDM, PVC, and TPO) along with complementary exterior services such as siding installation, gutter systems with Gutter Topper protection, and attic insulation. The company serves Northeast Wisconsin from offices in Appleton, Green Bay, and Oshkosh, and bundles professional installation with manufacturer-backed warranties and a recurring Red Shield Maintenance Plan.

Product overview

Security-Luebke Roofing is a residential and commercial roofing contractor offering a comprehensive portfolio of exterior home improvement services. The core offering centers on roofing systems (asphalt shingles, steel shingles, and low-slope/flat membranes), complemented by siding installation, gutter systems with Gutter Topper protection, and attic insulation. The company operates as a single-service contractor model rather than a platform architecture, bundling products with professional installation and workmanship guarantees. Commercial services extend the same product categories to business properties, while the Red Shield Maintenance Plan provides ongoing roof asset management. As an Owens Corning Platinum Preferred Contractor since 2009, the company leverages manufacturer partnerships to offer premium warranty programs including 50-year non-prorated coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Red Shield Maintenance Plan™: A preventative roof maintenance plan offering bi-annual maintenance visits, priority emergency services, 10% off all services & repairs, photo inspection reports, and extended roof life expectancy for commercial and residential properties.

Products and services

• Residential Asphalt Shingle Roofing Asphalt shingle roofing installation for residential properties using Owens Corning products with SureNail Technology, algae resistance, and a 50-year non-prorated warranty. Targeted at homeowners replacing or installing a new roof.
• Stone-Coated Steel Shingle Roofing Installation of Decra and Metro brand stone-coated steel shingles with 100+ year lifespan, Class 4 impact rating, 120 MPH wind uplift warranty, and 3-6% home value increase. Targeted at homeowners seeking premium long-life roofing.
• Residential Low-Slope/Flat Roofing Single-ply membrane roofing for flat or low-slope residential roofs, including EPDM rubber roofing and FiberTite PVC membrane systems. Targeted at homeowners with flat or low-slope roof sections.
• Commercial Low-Slope/Flat Roofing Commercial flat roofing solutions including PVC, TPO, and EPDM membranes, with in-house metal fabrication for custom flashings and collector boxes. Targeted at commercial businesses, schools, churches, and other institutions.
• Commercial Steep-Slope Roofing Asphalt shingle and stone-coated steel shingle roofing for commercial buildings including churches and schools. Targeted at commercial and institutional property owners.
• Siding Installation Vinyl, engineered wood, and stone veneer siding installation, including Mountain Stack modular stone accent systems by Norse Building Products. Targeted at homeowners and commercial property owners improving exterior facades.
• Gutters and Gutter Topper Protection Seamless gutters in various sizes and colors plus the Gutter Topper gutter protection system to prevent debris accumulation. Targeted at homeowners seeking clog-free gutter performance.
• Attic Insulation Professional attic insulation installation to reduce energy costs by approximately 15%, with 15+ years of installation experience. Targeted at homeowners seeking improved energy efficiency.
• Roof, Siding, and Gutter Repair Repair services for roofing, siding, and gutters for both residential and commercial properties, including emergency repair and insurance claim assistance. Targeted at property owners responding to damage or deterioration.
• Red Shield Maintenance Plan Recurring preventative roof maintenance program offering bi-annual inspections, priority emergency services, 10% discount on repairs, photo inspection reports, and extended roof lifespan. Targeted at commercial property owners, property managers, and building owners seeking ongoing roof asset management.

Quantifiable outcome

• 15% reduction in heating and cooling expenses with proper attic insulation
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Froedtert & the Medical College of WisconsincoreOthers · 16 February 2024In February 2024, Security-Luebke donated $100,000 to the Froedtert & MCW Cancer Network supporting breast cancer research. The donation was chosen by polling staff on health concerns, with over 10% of employees having loved ones affected by breast cancer.
• Owens CorningflagshipStrategic or Co-development Partner · 1 January 2009Security-Luebke Roofing is a Platinum Preferred Contractor with Owens Corning since 2009. As one of only 8% of contractors to achieve this status, they can offer the industry's best warranty including 50-year non-prorated coverage. Owens Corning is the #1 consumer brand and world leader in building materials for 75+ years.
• Gutter ToppercoreTechnology or Integration · 1 January 1996Since 1996, Security-Luebke Roofing has installed over 3 million feet of Gutter Topper products. Gutter Topper is a family-owned manufacturer in Batavia, Ohio with over two decades of experience producing patented gutter protection systems.
• DECRA Metal RoofingcoreTechnology or Integration · 1 January 1989DECRA is the original stone-coated steel shingle manufacturer since 1957. Security-Luebke has been installing DECRA products since 1989 - longer than any other contractor in Northeast Wisconsin. DECRA provides the look of asphalt shingles with metal durability.
• FiberTitecoreTechnology or IntegrationFiberTite products benefit from Seaman Corporation's 60-year history of high-performance fabric technology. The 4-Layer FiberTite Technology provides tougher, lighter, more flexible, durable and longer lasting roofing membrane. First installed on rooftops in 1979, over 99% of FiberTite roofs are still performing.
• Norse Building ProductscoreTechnology or IntegrationNorse Building Products manufactures lightweight stone veneer and landscape products using locally sourced natural stone. Their Mountain Stack product is a modular stone accent solution installed by Security-Luebke. Operating in the Midwest for over 20 years.
• Greater Fox Cities Area Habitat for HumanityminorOthersHabitat for Humanity partner since 1993 providing roof installations for low-income families and community build projects in the Fox Cities area.
• Greater Green Bay Habitat for HumanityminorOthersGreen Bay Habitat for Humanity partner since 1987 that has built 131 homes in Brown County impacting 214 adults and 384 children. Security-Luebke contributes roof installations for their builds.
• Green Bay PhoenixminorOthersOfficial sponsor of the University of Wisconsin-Green Bay athletics program.
• Green Bay BlizzardminorOthersOfficial sponsor of the Green Bay Blizzard indoor football team.
• Green Bay RockersminorOthersOfficial sponsor of the Green Bay Rockers baseball team (Northwoods League).
• Green Bay GamblersminorOthersOfficial sponsor of the Green Bay Gamblers hockey team.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/securityluebke
• YouTubeyoutube.com/channel/UCTUuJc5A5pf_jQVumExFnAg
• Facebookfacebook.com/920roofing
• LinkedInlinkedin.com/company/security-luebke-roofing
• Instagraminstagram.com/securityluebkeroofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Security Luebke Roofing