What Simacan does

Simacan is a Netherlands-based SaaS company that has built a cloud-based logistics Control Tower platform for road-based transport. Founded in 2013 in Amersfoort by Rob Schuurbiers and a co-founder with backgrounds in digital maps and traffic data, the platform unifies five functional modules — Transport Preparation, Monitoring, Steering, Analytics, and Orchestration — to provide real-time visibility, dynamic route optimization, and multi-party collaboration across shippers, carriers, drivers, and receivers. The technology integrates with existing TMS, FMS, and planning systems via APIs and is built around the Open Trip Model (OTM5) open data standard, which Simacan initiated in 2017 and transferred to the industry-backed SUTC foundation in 2018. The platform is complemented by Simacan Drive (context-aware connected navigation for drivers), Simacan Satellite (free carrier access), and domain-specific add-ons including HGV Toll tracking, EV Monitoring, Arrival Display, and Route Book.

The company serves enterprise customers across Benelux and expanding into Germany, with a named customer base spanning supermarket retail (Albert Heijn, Jumbo, SPAR, AS Watson/Kruidvat), parcel and post (PostNL, DHL Supply Chain, Picnic), construction and equipment rental (Boels, Cornelissen Group), traffic information (ANWB), and adjacent verticals. Simacan reports facilitating over 35 million deliveries per year through the platform, supported by an ecosystem of 20+ technology and integration partners including Geotab, Webfleet/Bridgestone, Ortec, PTV Group, and Dassault/Delmia Quintiq. The go-to-market is a consultative enterprise field-sales motion with quote-based annual subscriptions, complemented by industry association participation (DALTI board member) and involvement in EU programmes (FEDeRATED, Open Logistics Foundation).

The business model is recurring enterprise SaaS subscription with annual billing, modular pricing by functional package, and a free-tier carrier module (Satellite) used as a network-effect seeding mechanism. The company is privately held, ISO 27001 certified, and bootstrapped — no funding rounds, institutional investors, or parent company are disclosed in available source material. Management remains founder-led, with Rob Schuurbiers as CEO.

Name

Simacan

Legal name

Simacan

Website

https://simacan.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Simacan is a Dutch SaaS company providing a cloud-based logistics Control Tower for road-based transport. Founded in 2013 and headquartered in Amersfoort, it serves enterprise shippers and carriers across Benelux retail, parcel, and construction logistics with real-time visibility, route optimization, and OTM5-based integration.

Ownership category

akta.pro rank

Product category

Logistics Control Tower Software

NAICS

Freight Transportation Arrangement (488510), Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB)

akta.pro secondary industry

Traffic Control Center (TCC/TMC) Operations Tools (Video Wall, Operator Consoles, SOP Workflow) (TLAJACAM)

Keywords

• Logistics control tower
• Transport management software
• Real-time vehicle tracking
• Route optimization platform
• Supply chain visibility

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Simacan operates as a SaaS platform providing logistics Control Tower functionality on a subscription basis. The platform offers five functional modules: Transport Preparation, Monitoring, Steering, Analytics, and Orchestration. Pricing is likely tiered based on fleet size and modules selected, with annual billing implied by enterprise sales motion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Simacan is a cloud-based logistics Control Tower SaaS platform that delivers real-time transport visibility, dynamic route optimization, and collaborative transport management for road-based logistics. The platform integrates with existing TMS, FMS, and planning systems via APIs and uses the Open Trip Model (OTM) open data standard for multi-party data exchange across shippers, carriers, and receivers. It offers add-on capabilities including connected driver navigation (Simacan Drive), carrier collaboration (Simacan Satellite), HGV toll tracking, and electric fleet monitoring.

Product overview

Simacan is a logistics Control Tower SaaS platform delivering real-time visibility, dynamic route optimization, and collaborative transport management. The core product consists of five integrated modules: Transport Preparation, Transport Monitoring, Transport Steering, Transport Analytics, and Transport Orchestration. The platform integrates with Simacan Drive for driver navigation and Simacan Satellite for carrier collaboration. Additional offerings include HGV Toll functionality, EV Monitoring, Arrival Display, Master Data management, and developer APIs (Realised-Trips-Service, Planninghub-Push Service) using the OTM5 open data standard. The platform supports over 35 million deliveries per year across retail, B2C, construction logistics, and supply chain industries.

Differentiator

Problem solved

Functional benefit

Brands

• Simacan Drive: Connected navigation for delivery and distribution that shows drivers exactly what they need, exactly when they need it, from highway to doorstep.
• Simacan Satellite

Products and services

• Simacan Control Tower Central cloud-based logistics SaaS platform providing real-time visibility, dynamic route optimization, and collaborative transport management for road-based transport. The platform consists of five integrated modules (Transport Preparation, Monitoring, Steering, Analytics, and Orchestration) and serves enterprise retailers, transport companies, and supply chain partners with over 35 million deliveries per year.
• Simacan Drive (Connected Navigation)
• Simacan Satellite for Carriers
• HGV Toll Functionality Real-time insight into kilometre-based toll costs, tracking toll impact per route, vehicle, and emission class. Accurate, automated, and fully integrated with operations to help European transport companies avoid detours and rising logistics costs.
• EV Monitoring
• Arrival Display
• Realised-Trips-Service API
• Planninghub-Push Service API

Quantifiable outcome

• Over 35 million deliveries per year facilitated by the platform
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DalticoreStrategic or Co-development PartnerDutch Association of Transport and Logistics IT Suppliers. Simacan is an active board member advocating for open standards and connectable systems in logistics. DALTI has 45+ member IT companies in the Netherlands.
• GeotabcoreTechnology or IntegrationLeading telematics provider with fleet management solutions integrated with Simacan for real-time vehicle data and GPS tracking.
• OrteccoreTechnology or IntegrationLeading TMS and planning optimization provider integrated with Simacan for transport planning and optimization.
• Open Trip Model / SUTCcoreStrategic or Co-development PartnerSimacan initiated OTM, an open data standard for logistics now managed by Stichting Uniforme Transport Code (SUTC). SUTC is an initiative of TLN and EvoFenedex industry associations.
• PTV GroupcoreTechnology or IntegrationLeading transportation and logistics software provider for route optimization and traffic simulation, integrated with Simacan.
• SUTC (Stichting Uniforme Transport Code)coreStrategic or Co-development PartnerFoundation managing open transport standards including Open Trip Model (OTM). Simacan transferred OTM ownership to SUTC in 2018. SUTC is an initiative of TLN and EvoFenedex.
• Webfleet (Bridgestone Mobility Solution)coreTechnology or IntegrationLeading fleet management solution from Bridgestone integrated with Simacan for telematics data and driver connectivity.
• Open Logistics FoundationminorStrategic or Co-development PartnerGerman initiative for open logistics standards. Simacan is engaged through DALTI relationships to promote open standards internationally.
• FEDeRATEDminorStrategic or Co-development PartnerEuropean programme through Dutch Ministry of Infrastructure and Water Management promoting federated data platforms for logistics. Simacan participates through DALTI.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FourKites: US-headquartered real-time transportation visibility platform for shippers and 3PLs. Closest direct competitor to Simacan's Control Tower offering, with overlapping EU accounts and similar predictive ETA capabilities.
• project44: Global supply chain visibility network covering road, ocean, rail and air. Directly competes with Simacan in European road-transport visibility for shippers and carriers.
• Shippeo: Paris-based real-time transportation visibility platform focused on European shippers and carriers. Most direct head-to-head competitor to Simacan in Benelux and DACH markets.
• Turvo: Cloud TMS and visibility provider for shippers and 3PLs. Competes with Simacan's orchestration and analytics modules by offering deeper planning plus execution in a single stack.

Broad incumbents

• Descartes Systems Group: Large logistics technology incumbent offering TMS, visibility, routing and customs solutions. Competes broadly with Simacan in European transport visibility and orchestration.
• Trimble Transportation: Established transportation and fleet management suite (formerly Transics/Trimble). Overlaps with Simacan's telematics-integrated visibility and driver-facing capabilities, especially through ZF Transics.
• E2open: Global supply chain platform combining logistics planning, execution and visibility. Larger incumbent competing for multi-region enterprise transport visibility deals.

Emerging players

• PTV Group: European route optimization and traffic simulation software provider, also a Simacan integration partner. Competes at the routing and planning layer that Simacan's Preparation and Steering modules address.
• Ortec: Dutch TMS and route optimization vendor, integrated partner with Simacan. Adjacent competitor for transport planning customers in Benelux.
• Motive (formerly KeepTruckin): Fleet management and visibility platform for mid-market and enterprise carriers. Overlaps with Simacan's carrier-facing Satellite and telematics-integrated monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simacan