MAPP Trap
MAPP Trap is a B2B SaaS platform that helps manufacturers, wholesalers, distributors, and merchants monitor online marketplaces for MAP violations, identify unauthorized sellers using proprietary investigative techniques, and automate enforcement of brand protection policies across Amazon, eBay, Walmart, and other ecommerce sites.
- Company typePrivate
- Founded2012
- HeadquartersLakewood, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MAPP Trap does
MAPP Trap (legally Syncware, Inc.) is a privately held B2B SaaS platform headquartered in Lakewood/Denver, Colorado, that provides online brand protection and Minimum Advertised Price (MAP) policy enforcement services to manufacturers, wholesalers, distributors, and merchants. Founded in 2012 by Ron Solomon after his experience running Swingset Press, the company monitors product listings across Amazon, eBay, Walmart, Google Shopping, and configurable retail sites such as Chewy, Petco, Home Depot, Lowe's, and Target, captures dated and watermarked screenshots of violations, and uses proprietary algorithms, investigative databases, and trained skip-tracers (under its MerchantDNA capability) to unmask anonymous unauthorized sellers, having identified nearly 1,000,000 sellers since 2015.
The platform is structured around a base Monitor & Identify subscription (starting at $200/month) that delivers password-protected dashboards, weekly emailed reports, and merchant investigation services, with an annual Enforcement add-on that automates multi-step violation email plans, tracking, and legal templates, plus a higher-margin Complete Compliance (White Glove) managed service covering strategy, DMCA takedowns, and weekly reporting. A Compliance Pro analytics add-on provides Amazon Buy Box metrics, SKU-level daily pricing data, price match analysis, and trend visualization. A Noise Filter dashboard feature isolates persistent violators from one-time offenders, and a content-led marketing program (Legal Briefs podcast, guides, free brand audits) feeds a hybrid product-led growth and enterprise field sales motion. The company is bootstrapped and founder-controlled, with no institutional funding disclosed, and operates as a horizontal brand protection platform serving customers across pet products, nutraceuticals, beverages, sporting goods, and toys.
MAPP Trap monetizes entirely through recurring subscription revenue (monthly for Monitor & Identify, annual for Enforcement and White Glove tiers), complemented by an implementation/SI partnership with Freeborn & Peters LLP for legal escalation services. The go-to-market combines self-serve free trials and free product listing reports for SMB acquisition with outbound calling (303.670.5111) and inside sales for mid-market and enterprise deals. The company does not disclose revenue, ARR, or headcount growth data, and has no publicly disclosed funding rounds or acquisitions.
MAPP Trap firmographics
Firmographics- Name
- MAPP Trap
- Legal name
- Syncware, Inc.
- Website
- https://mapptrap.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAPP Trap is a B2B SaaS platform that helps manufacturers, wholesalers, distributors, and merchants monitor online marketplaces for MAP violations, identify unauthorized sellers using proprietary investigative techniques, and automate enforcement of brand protection policies across Amazon, eBay, Walmart, and other ecommerce sites.
- Ownership category
- akta.pro rank
MAPP Trap industry classification
Industry- Product category
- Brand Protection Software
- NAICS
- Investigation and Security Services (5616)
- akta.pro primary industry
- Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services (CRAOAOAJ)
- akta.pro secondary industry
- Retail Exception Reporting & POS Fraud Analytics (ORC detection) (BPAKAJAG)
Keywords
Where MAPP Trap is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MAPP Trap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Monitor & Identify Subscription: Annual or monthly subscription-based pricing for price monitoring and seller identification services. Base price starts at $200/month with tiered pricing based on number of products monitored.
- Enforcement Add-on Subscription: Annual subscription add-on to Monitor & Identify for automated enforcement capabilities including unlimited emails, custom templates, and tracking. Contact-based pricing for customized solutions.
- White Glove Compliance Program: Full-service experience with strategy development, policy enforcement templates, IP protection plans, daily monitoring, DMCA takedown tracking, and weekly reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monitor & Identify - Up to 50 Products |
| Subscription | Annual | Enforcement Add-on - Product Tiers |
| Subscription | Annual | White Glove Compliance Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MAPP Trap product offering
Product offeringCore offering
MAPP Trap is a B2B SaaS platform that monitors product listings and prices across online marketplaces such as Amazon, eBay, Walmart, and Google Shopping, identifies unauthorized sellers and MAP violators through proprietary investigative techniques and skip-tracers, and automates enforcement of Minimum Advertised Price (MAP) and online channel policies for brands. The platform combines 24/7 price monitoring, merchant identification, automated enforcement, and a managed White Glove compliance service for manufacturers, wholesalers, distributors, and merchants.
Product overview
MAPP Trap is an all-in-one online brand protection and MAP (Minimum Advertised Price) enforcement SaaS platform. The core offering consists of Monitor & Identify (product and price monitoring across Amazon, eBay, Walmart, Google Shopping, and custom-configured retail sites, combined with seller identification and merchant investigation services). This is complemented by an Enforcement add-on that automates compliance notices, a Compliance Pro advanced analytics module, and a Complete Compliance white-glove service. The platform helps manufacturers, wholesalers, distributors, and merchants defend brand equity, enforce online policies, and remove unauthorized sellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Monitor & Identify Core subscription service that monitors products across online marketplaces such as Amazon, eBay, Walmart, and Google Shopping, and identifies unauthorized sellers and MAP violators through investigative techniques. Includes 24/7 password-protected portal access, merchant investigation services, and weekly emailed reports, with tiered pricing starting at $200/month.
- Enforcement Annual subscription add-on to Monitor & Identify that enables automated enforcement of MAP policies. Allows sending unlimited emails directly to MAP violators, creating automated recurring action plans, tracking email history and open rates, and includes legal templates; tiered by number of products up to 1,000+.
- Complete Compliance (White Glove) Managed service where MAPP Trap handles strategy development, policy enforcement templates, IP protection plans, daily market monitoring, DMCA takedown tracking, and weekly reports on behalf of the brand as a turn-key enforcement engagement.
- Compliance Pro Advanced analytics add-on offering deep data for pricing strategy, including Amazon Buy Box metrics, Amazon inventory tracking, SKU-level daily pricing data, price match analysis to identify first offenders, and price trend visualization.
Quantifiable outcome
- MAP violators decrease by 75% in less than 60 days
- +2 more outcomes
Companies that use MAPP Trap
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
MAPP Trap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
MAPP Trap partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Freeborn & Peters LLPcoreMAPP Trap partners with Freeborn & Peters LLP for legal enforcement services. The law firm provides legal counsel for cease and desist letters and litigation matters. Contact: [email protected]. This partnership enables MAPP Trap to offer legal escalation services to clients beyond software-only enforcement.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
MAPP Trap competitors and assessment
Company assessmentDirect peers
- TrackStreet: TrackStreet provides MAP monitoring, minimum advertised price enforcement, and authorized seller identification for brands selling on Amazon and other marketplaces. Directly comparable to MAPP Trap in target customer (brands/manufacturers), core workflow (monitor + identify + enforce), and pricing model (subscription SaaS).
- Pricefy: Pricefy offers MAP policy enforcement and price monitoring software for brands and retailers, tracking violations across e-commerce channels and automating enforcement actions. Direct competitor in MAP enforcement SaaS with similar feature scope and target market of manufacturers and brand owners.
- Prisync: Prisync is a competitor price monitoring and pricing intelligence SaaS used by brands and retailers to track prices across online channels. Comparable to MAPP Trap's Monitor & Identify product for price tracking, though lighter on unauthorized seller identification and enforcement automation.
- BrandVerity: BrandVerity provides brand protection, paid search monitoring, affiliate compliance, and MAP enforcement services for brands. Directly comparable to MAPP Trap in MAP/policy enforcement functionality and in serving brand manufacturers seeking to police online channel behavior.
Broad incumbents
- Red Points: Red Points is an established brand protection and IP enforcement platform offering counterfeit detection, marketplace monitoring, and automated takedowns across global e-commerce channels. Broader incumbent with overlapping monitoring and unauthorized-seller capabilities, but focused more on counterfeits than MAP.
- Vistex: Vistex provides enterprise pricing, rebate, and channel incentive management software for manufacturers and distributors. While broader than MAPP Trap's MAP enforcement focus, Vistex addresses adjacent trade compliance and pricing strategy workflows for the same manufacturer customer base.
Emerging players
- ChannelEngine: ChannelEngine is a marketplace integration and brand management platform that helps brands sell and control pricing across global marketplaces like Amazon, eBay, and Walmart. Comparable in monitoring marketplace presence and controlling channel behavior, though more focused on listings management than MAP enforcement.
- Buy Box Experts: Buy Box Experts provides Amazon account management, brand protection, and Buy Box optimization services for brands on Amazon. Comparable to MAPP Trap in Amazon-specific channel monitoring and pricing compliance support, with overlap in addressing unauthorized sellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MAPP Trap social profiles
Digital presenceMAPP Trap financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAPP Trap leadership team
Management profileNumber of profiles
Profiles1 record
MAPP Trap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAPP Trap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAPP Trap
What does MAPP Trap do?
MAPP Trap is a B2B SaaS platform that monitors product listings and prices across online marketplaces such as Amazon, eBay, Walmart, and Google Shopping, identifies unauthorized sellers and MAP violators through proprietary investigative techniques and skip-tracers, and automates enforcement of Minimum Advertised Price (MAP) and online channel policies for brands. The platform combines 24/7 price monitoring, merchant identification, automated enforcement, and a managed White Glove compliance service for manufacturers, wholesalers, distributors, and merchants.
Is MAPP Trap a public or private company?
MAPP Trap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAPP Trap founded?
MAPP Trap was founded in 2012. It employs 11 to 50 people.
Where is MAPP Trap based?
MAPP Trap is headquartered in Lakewood, United States, in the North America region.
How does MAPP Trap make money?
Three revenue lines are on record. Monitor & Identify Subscription is the primary driver. The others are enforcement Add-on Subscription and white Glove Compliance Program.
Who are MAPP Trap's main competitors?
Direct peers on record are TrackStreet, Pricefy, Prisync and BrandVerity. Broad incumbents are Red Points and Vistex. Emerging players are ChannelEngine and Buy Box Experts.
Does MAPP Trap have an API?
No public API is recorded for MAPP Trap.
What industry is MAPP Trap in?
MAPP Trap's product category is Brand Protection Software. Its primary akta.pro industry code is CRAOAOAJ, Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services, with a secondary code of BPAKAJAG, Retail Exception Reporting & POS Fraud Analytics (ORC detection). Its NAICS code is 5616.