Trackstreet
TrackStreet is a Las Vegas-based SaaS platform that uses AI to monitor 185K+ marketplaces and websites, helping 1,000+ consumer brands enforce MAP policies, identify unauthorized sellers, and automate pricing and channel compliance.
- Company typePrivate
- Founded2015
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Trackstreet does
TrackStreet is a Las Vegas-based, privately held SaaS company founded in 2015 that provides AI-powered brand protection and Minimum Advertised Price (MAP) enforcement software to consumer product brands. The platform monitors 185K+ websites and marketplaces, tracks 1M+ merchant profiles, processes 2.4B+ data points, and initiates 1.2M+ automated enforcement actions monthly. Core products are organized into two lines: Market Intelligence (Market Visibility, Marketplace Insights, Competitor Intelligence, International Visibility, Out of Stock Reporting) and Compliance (Reseller Policy Enforcement, Price Policy Enforcement, Authorized Reseller Enforcement), supplemented by managed services including investigations, unauthorized reseller mitigation, and DMCA takedowns.
The underlying technology combines AI-linked seller identity resolution (matching accounts across names, emails, merchant IDs, and domains), UPC-level product mapping, automated enforcement workflows with adaptive escalation, and a human investigations team that delivers a reported 95% success rate on paid eBay investigations. AI capabilities span anomaly detection, process automation, predictive analytics, and knowledge retrieval, applied to structured product/seller data and unstructured listing text.
TrackStreet generates revenue through subscription SaaS contracts executed via Order Forms (with auto-renewing terms and minimum 3% annual escalators), managed services with separate professional fees, and contracted training. Distribution is direct enterprise sales, supported by a 'Book a Demo' conversion motion on the website, comparison pages against named competitors, and a logo wall of 1,000+ brands including L'Oréal, ZEISS Group, ZAGG Inc, Dr. Martens, Klein Tools, Wilson Sporting Goods, and IQ Formulations. The company has raised approximately $7.1M across three rounds since 2014, led in each priced round by Okapi Venture Capital.
Trackstreet firmographics
Firmographics- Name
- Trackstreet
- Legal name
- Trackstreet
- Website
- https://trackstreet.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TrackStreet is a Las Vegas-based SaaS platform that uses AI to monitor 185K+ marketplaces and websites, helping 1,000+ consumer brands enforce MAP policies, identify unauthorized sellers, and automate pricing and channel compliance.
- Ownership category
- akta.pro rank
Trackstreet industry classification
Industry- Product category
- Brand Protection Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Market Surveillance & Trade Monitoring Platforms (FSAFAKAA)
Keywords
Where Trackstreet is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trackstreet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with monthly or annual subscription fees for platform access. Auto-renews for successive terms unless 60-day non-renewal notice provided. Prices increase minimum 3% per annum.
- Managed Services: Full managed brand protection services including unauthorized reseller mitigation, end-to-end enforcement, policy support, reporting, and strategic guidance. Additional fees for professional services.
- Training Services: Contracted training sessions provided to customers as set forth in Order Forms. Customer responsible for travel expenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS subscription with Order Form pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Trackstreet product offering
Product offeringCore offering
Trackstreet provides an AI-powered brand protection and MAP (Minimum Advertised Price) enforcement SaaS platform for consumer brands. The platform monitors 185K+ websites and marketplaces, tracks 1M+ merchants, and uses AI-linked seller identity resolution to detect MAP violations, unauthorized resellers, and pricing anomalies. It delivers automated enforcement workflows, market intelligence dashboards, and managed services for brands seeking pricing integrity and authorized channel control.
Product overview
TrackStreet is an AI-powered brand protection and MAP policy enforcement platform offering market intelligence and compliance products. The platform consists of two main product categories: Market Intelligence products (Market Visibility, Marketplace Insights, Competitor Intelligence, International Visibility, Out of Stock Reporting) that provide visibility into where products are sold, pricing, and competitor activity; and Compliance products (Reseller Policy Enforcement, Price Policy Enforcement, Authorized Reseller Enforcement) that automate policy monitoring and enforcement. Additional managed services include Unauthorized Reseller Mitigation, Full Managed Services, Investigations, and DMCA/Copyright Takedowns. The platform monitors 185K+ websites and marketplaces, tracks 1M+ merchants, and processes 2.4B+ data points.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Visibility Provides comprehensive eCommerce market visibility with UPC-level accuracy, true seller identification, pricing insight, and complete channel landscape tracking across marketplaces and retailers for consumer brands.
- Marketplace Insights Delivers Amazon and eBay marketplace performance reporting including Buy Box tracking, sales velocity trends, inventory analysis, and competitive seller intelligence with customizable dashboards.
- Competitor Intelligence Enables competitive analysis comparing pricing, distribution, and digital shelf share between a brand and its competitors across retailers and marketplaces to identify whitespace opportunities.
- International Visibility Provides global online presence monitoring across international marketplaces with local currency pricing visibility, regional seller tracking, and multi-region team navigation capabilities.
- Out of Stock Reporting Tracks stockout patterns by merchant, channel, and product tag to help sales teams prioritize replenishment outreach and identify supply chain or demand issues.
- Reseller Policy Enforcement Automates enforcement of pricing and authorized reseller policies with evidence-backed communication, flexible enforcement workflows, and automated escalation sequences for consumer brands.
- Price Policy Enforcement Monitors MAP violations across 185K+ websites and marketplaces, sends evidence-backed notices, escalates repeat offenders, and manages Do Not Sell lists for policy compliance.
- Authorized Reseller Enforcement Detects unauthorized sellers, validates seller identity using AI-linked resolution, triggers structured communication, and escalates repeat offenders to maintain authorized reseller ecosystems.
- Unauthorized Reseller Mitigation Managed service targeting unauthorized resellers stealing Buy Box and undercutting prices, removing rogue listings and helping brands regain control across key marketplaces.
- Full Managed Services End-to-end brand protection fully managed by TrackStreet experts including day-to-day enforcement, policy support, reporting, and strategic guidance without adding internal headcount.
- Investigations Expert investigation team uncovers identities behind unauthorized listings, delivering verified contact details and insights into the TrackStreet platform for enforcement actions.
- DMCA and Copyright Takedowns Streamlined solution for finding and removing unauthorized content across the web, handling detection through takedown with options to contact site owners or escalate to ISPs.
Quantifiable outcome
- Amazon discount reduced from 47% to 15% of MSRP for a vitamin and supplement manufacturer
- +4 more outcomes
Companies that use Trackstreet
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Trackstreet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Trackstreet partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Trackstreet competitors and assessment
Company assessmentBroad incumbents
- Similarweb: Similarweb offers digital market intelligence including traffic, share-of-voice, and competitive benchmarks across eCommerce sites—overlapping with Trackstreet's competitor intelligence but at a broader, less brand-protection-focused level.
- CommerceIQ: CommerceIQ is an AI ecommerce platform for brand manufacturers covering retail media, sales operations, and shelf analytics—adjacent and partially overlapping with Trackstreet's market intelligence and MAP enforcement products for enterprise CPG brands.
- Numerator: Numerator (formerly InfoScout/Owl Metrics) provides omnichannel shopper intelligence and competitive pricing insights for CPG brands, adjacent to Trackstreet's Market Visibility and Competitor Intelligence offerings at a much larger scale.
Direct peers
- ChannelEngine: ChannelEngine is a marketplace integration and brand-management platform that helps brands sell across hundreds of marketplaces and enforce pricing rules, directly competing with Trackstreet's marketplace monitoring and policy enforcement capabilities.
- Wiser: Wiser provides retail and eCommerce competitive intelligence, including price tracking and shelf analytics, that overlaps with Trackstreet's Market Visibility and Competitor Intelligence products. It appears in Trackstreet's comparison pages as a direct competitor.
- MAPP Trap: MAPP Trap is a MAP monitoring and enforcement solution for brands, closely aligned with Trackstreet's Price Policy Enforcement offering. It is named as a direct competitor in Trackstreet's competitive content.
- Feedvisor: Feedvisor is an AI-powered Amazon optimization and brand-protection platform serving enterprise brands, competing with Trackstreet's marketplace insights, Buy Box monitoring, and pricing policy enforcement for Amazon sellers.
- PriceSpider: PriceSpider offers brand-to-consumer where-to-buy, MAP monitoring, and retailer intelligence, overlapping directly with Trackstreet's Market Visibility and Price Policy Enforcement products. It is also explicitly targeted in Trackstreet's comparison pages.
- Wayvia (formerly ChannelAdvisor MAP): Wayvia is a brand-protection and MAP enforcement platform directly competing with Trackstreet in monitoring reseller pricing and authorized-seller policies for consumer brands. It is named in Trackstreet's own comparison pages as a head-to-head competitor.
Emerging players
- Helium 10: Helium 10 is an Amazon seller-tool suite with brand-monitoring and competitor-tracking features, overlapping with Trackstreet's Marketplace Insights product from a seller-side perspective rather than a brand-side perspective.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trackstreet social profiles
Digital presenceTrackstreet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trackstreet leadership team
Management profileNumber of profiles
Profiles3 records
Trackstreet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trackstreet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trackstreet
What does Trackstreet do?
Trackstreet provides an AI-powered brand protection and MAP (Minimum Advertised Price) enforcement SaaS platform for consumer brands. The platform monitors 185K+ websites and marketplaces, tracks 1M+ merchants, and uses AI-linked seller identity resolution to detect MAP violations, unauthorized resellers, and pricing anomalies. It delivers automated enforcement workflows, market intelligence dashboards, and managed services for brands seeking pricing integrity and authorized channel control.
Is Trackstreet a public or private company?
Trackstreet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trackstreet founded?
Trackstreet was founded in 2015. It employs 51 to 100 people.
Where is Trackstreet based?
Trackstreet is headquartered in Las Vegas, United States, in the North America region.
How does Trackstreet make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are managed Services and training Services.
Who are Trackstreet's main competitors?
Broad incumbents on record are Similarweb, CommerceIQ and Numerator. Direct peers are ChannelEngine, Wiser, MAPP Trap, Feedvisor, PriceSpider and Wayvia (formerly ChannelAdvisor MAP). Helium 10 is listed as an emerging player.
Does Trackstreet have an API?
No public API is recorded for Trackstreet.
What industry is Trackstreet in?
Trackstreet's product category is Brand Protection Software. Its primary akta.pro industry code is FSAFAKAA, Market Surveillance & Trade Monitoring Platforms. Its SIC code is 7370.