What Red Points does

Red Points is an AI-powered brand protection platform headquartered in Barcelona, Spain, that detects and removes counterfeits, piracy, impersonation, gray market sellers, and unauthorized distribution across digital channels for over 1,300 brands worldwide. Founded in 2011, the company operates a fully managed SaaS platform covering 5,000+ marketplaces, fake websites, social media platforms, ads, domains, apps, and AI commerce surfaces across 240+ countries, with offices in Barcelona, New York, Beijing, and Salt Lake City. Named customers span luxury (Graff), sports/outdoor (Cotopaxi, Burton, KEEN), medical (Topcon), fashion (FILA Italy), beauty (FOREO), nutrition (Herbalife), eyewear (Essity), and bedding (Purple). The platform is built on proprietary AI trained over 10 years on 2.7 billion data points monthly, processing 100M incidents daily with a 96% Amazon enforcement success rate and 1.5-day average takedown time.

The underlying technology stack combines bot-powered search scanning marketplaces hourly, computer vision for image-based counterfeit detection (Vision AI), keyword and NLP-driven text analysis for piracy and listing content, and predictive analytics via the Red Points Copilot AI assistant. The Copilot module includes AI Incident Prediction (real-time risk scoring), Seller Risk Score (percentile-based repeat-infringement likelihood), and Actor Networks (graph-based seller relationship mapping). Platform Priority Partner status with Amazon, Meta, Google, and Alibaba provides API-level integrations and priority escalation paths, complemented by certifications including Google Trusted Copyright Removal Program and YouTube Multi-Channel Network.

Red Points operates on a quote-based enterprise SaaS subscription model with annual billing, sold through a direct sales-led go-to-market motion targeting brands of all sizes. The company has raised approximately €106M+ cumulatively across equity and venture debt rounds, including a €20M round in November 2022 led by IRIS with Summit Partners and Eight Roads (explicitly for profitable growth) and €15M in EIB venture debt in 2021. Recent strategic moves include a January 2025 expansion into mainland China via Premium Domestic China Protection and a December 2025 wave of ten AI-powered product launches including AI Commerce Protection, Executive Impersonation Protection, and Social Media Ad Protection. The Revenue Recovery Program offers zero-cost litigation as an additional monetization layer that ties platform usage to recovered revenue outcomes.

Name

Red Points

Legal name

Red Points Solutions, S.L.

Website

https://redpoints.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Red Points is an AI-powered brand protection platform that detects and removes counterfeits, piracy, impersonation, and gray market sellers across 5,000+ digital channels for 1,300+ global brands.

Ownership category

akta.pro rank

Product category

Brand Protection Software

akta.pro primary industry

Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)

akta.pro secondary industry

Payment Abuse & Promo/Refund Abuse Prevention (FSAMALAI)

Keywords

• Brand protection software
• Anti-counterfeit platform
• Digital impersonation removal
• Online piracy enforcement
• Unauthorized seller detection

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS model providing AI brand protection platform access with unlimited detection and enforcement capabilities. Pricing based on brand size and coverage needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Red Points sells a fully managed AI-powered brand protection SaaS platform that detects and removes counterfeits, piracy, fake websites, impersonation profiles, fraudulent ads, and unauthorized sellers across marketplaces, social media, domains, and search engines. The platform is delivered via subscription with coverage across 5,000+ marketplaces and 240+ countries, supported by 24/7 enforcement automation and a zero-cost Revenue Recovery litigation program.

Product overview

Red Points offers an AI Brand Protection Platform consisting of multiple integrated modules: Brand Protection (core product for removing counterfeits across channels), Anti Piracy (for copyright infringement), Domain Management (for domain abuse), Impersonation Removal (for fake sites and profiles), Gray Market (for unauthorized sellers), Social Video Growth (for video content), and Revenue Recovery Program (zero-cost litigation). The platform is powered by Red Points Copilot, an AI assistant featuring predictive models, smart rule suggestions, and seller risk scores. Coverage spans marketplaces, fake websites, domains, social media, ads, AI commerce, and search engines across regions including North America, EMEA, APAC, LATAM, and Mainland China. Detection occurs hourly with 2.7 billion data points processed monthly, and enforcement includes automation rules and validation workflows. Recent launches include AI Commerce Protection, Vision AI, AI Incident Prediction, Seller Risk Score, Executive Impersonation Protection, Actor Networks, Custom Priorities, Custom Tags, Document Management, Social Media Ad Protection, and Premium Domestic China Protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Protection Removes counterfeits across marketplaces, websites, social media, ads, and more with 24/7 AI protection for precise infringement and seller removal on platforms like Amazon and Alibaba. Targeted at brand protection and IP enforcement teams at consumer brands.
• Anti Piracy Detects and removes online copyright infringements including unauthorized distribution, illegal downloads, and credential sharing across marketplaces, forums, and file-sharing sites with real-time enforcement. Targeted at software, media, and content-owning brands.
• Domain Management Detects, monitors, and reclaims domains misusing a brand's identity, enabling detection and enforcement against domains that exploit trademarks. Targeted at brand protection and trademark enforcement teams.
• Impersonation Removal Removes fake sites, profiles, and ads before they damage a brand, providing advanced detection of unindexed sites, impersonating profiles, fraudulent ads, and complex impersonation schemes. Targeted at brands facing digital impersonation risk.
• Gray Market Blocks unauthorized sellers and parallel imports to enforce distribution strategies and protect authorized channel relationships. Targeted at brands with authorized distribution networks and channel conflict issues.
• Social Video Growth Protects video content and enables monetization on social platforms, safeguarding content across video platforms. Targeted at creators, media brands, and content owners monetizing video on social platforms.
• Revenue Recovery Program Risk-free litigation program enabling brands to recover revenue from counterfeiters straight to their bank account and permanently close down seller accounts at zero cost. Targeted at brands seeking legal recourse against counterfeiters without upfront litigation expense.
• AI Commerce Protection Solution designed to secure AI-powered shopping channels from counterfeiting and brand abuse, addressing the emerging threat within AI-driven e-commerce experiences. Targeted at brands seeking protection as commerce shifts to AI-driven channels.
• Executive Impersonation Protection Product designed to detect and remove fraudulent social media profiles impersonating executives and senior leaders on platforms like LinkedIn and X, targeting identity-based scams and social engineering threats. Targeted at brands and executives facing identity-based social media impersonation.
• Social Media Ad Protection Solution designed to detect and remove fraudulent paid ads on social platforms that impersonate brands and redirect consumers to fake websites. Targeted at brands facing fraudulent paid ad impersonation on social platforms.
• Premium Domestic China Protection Service enabling global brands to detect and enforce online IP infringements on mainland China's domestic digital platforms, combining technology with local expertise to address counterfeiters operating within mainland-only environments. Targeted at global brands needing mainland China IP enforcement.
• Investigation Services Professional investigation services for identifying counterfeit manufacturing operations and seller networks, combining online and offline investigations. Targeted at brands requiring deeper, evidence-based investigation beyond automated detection.
• NFT Brand Protection Brand protection services for non-fungible tokens and digital collectibles, addressing counterfeiting and unauthorized use of NFT brands and assets. Targeted at NFT projects, digital collectible brands, and Web3 IP holders.

Quantifiable outcome

• 96% enforcement success rate in all Amazon domains
• +5 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Five partnerships are on record, tiered strategic and core.

• TaskUsstrategicStrategic or Co-development Partner · 10 December 2024Strategic partnership announced December 2024 to enable comprehensive protection against digital fraud and counterfeits. Combines Red Points' brand protection technology with TaskUs customer experience expertise.
• AmazoncoreTechnology or IntegrationPlatform Priority Partner with API connections, priority reporting, and regional escalation paths. Former platform leaders in Red Points' management team strengthen this relationship.
• Meta PlatformscoreTechnology or IntegrationAPI integrations and priority pathways for enforcement on Meta platforms including Facebook and Instagram for brand protection enforcement.
• GooglecoreTechnology or IntegrationGoogle Trusted Copyright Removal Program Member; YouTube-Certified Multi-Channel Network; API connections for search engine delisting and enforcement.
• AlibabacoreTechnology or IntegrationPlatform partner for detection and removal of counterfeits across Alibaba marketplaces including AliExpress.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BrandShield: BrandShield is a direct competitor offering AI-powered brand protection, anti-counterfeiting, and anti-phishing across marketplaces, social media, and apps, serving similar enterprise brand customers with a comparable SaaS model.
• MarqVision: MarqVision provides AI-driven brand protection and anti-piracy services targeting counterfeits on marketplaces and digital channels, closely mirroring Red Points' core offering and enterprise GTM motion.
• Bolster: Bolster offers an AI-based brand protection and anti-fraud platform that scans marketplaces, social media, and websites for counterfeit listings and phishing, directly overlapping with Red Points' brand and impersonation protection modules.

Broad incumbents

• MarkMonitor (Clarivate): MarkMonitor, part of Clarivate, is a long-established incumbent in brand protection, anti-piracy, and domain management serving global enterprises — overlapping with Red Points' core modules but as part of a much wider IP portfolio.
• Corsearch: Corsearch is a broader IP and brand protection incumbent offering trademark monitoring, anti-counterfeiting, and online brand enforcement, competing with Red Points across multiple brand-protection use cases.
• OpSec Security: OpSec Security is an established provider of brand protection, anti-counterfeiting, and authentication solutions spanning both physical and digital channels, representing a larger incumbent with overlapping digital coverage.
• CSC (Corporation Service Company): CSC provides enterprise domain management, online brand protection, and anti-fraud services, directly competing with Red Points' domain management and digital risk modules within a larger corporate services portfolio.

Emerging players

• PhishLabs (Fortra): PhishLabs, now part of Fortra, focuses on digital risk protection including brand impersonation, phishing takedowns, and account takeover — overlapping with Red Points' impersonation removal and social-media protection features.
• Allure Security: Allure Security provides AI-driven brand protection and anti-phishing/anti-counterfeiting solutions for enterprises, competing with Red Points in impersonation and counterfeit detection on digital channels.
• Snappt: Snappt uses AI-based detection for document and image fraud in real estate; while a different vertical, it illustrates the broader AI-fraud-detection tooling landscape where Red Points' Copilot and Vision AI capabilities compete for attention and budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/redpoints
• Facebookfacebook.com/redpointssolutions
• LinkedInlinkedin.com/company/redpoints
• Instagraminstagram.com/redpoints
• Xx.com/redpoints

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds10 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Points