Habit Health

Name

Habit Health

Legal name

Habit Health Limited

Website

https://habit.health

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Habit Health is New Zealand's largest integrated health, physiotherapy, and workplace wellbeing provider, operating 125+ clinic locations with 2,500+ clinicians to deliver occupational health, EAP, injury management, and rehabilitation services to employers, individuals, and ACC-funded programmes.

Ownership category

akta.pro rank

Product category

Workplace Health and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Lifestyle & Habit Change Coaching (HSADAGAB)

Keywords

• Occupational health services
• Employee assistance programme
• Physiotherapy rehabilitation services
• Workplace injury management
• ACC contracted rehabilitation

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. ACC-Funded Services: Contract services funded by Accident Compensation Corporation including ICP-MSK, vocational rehabilitation, concussion management, pain management, nursing services, and sensitive claims. Services coordinated nationally with local delivery.
2. EAP Subscription Services: Employee Assistance Programme memberships for organisations providing confidential counselling, health coaching, leadership support, and specialised services. Subscription-based per employee model.
3. Occupational Health Services: Pre-employment assessments, health monitoring, drug and alcohol testing, respiratory fit testing, and vaccination programmes delivered to employers on fee-for-service basis.
4. Early Intervention and Workplace Programmes: Resolve Early Intervention programme and onsite workplace clinics providing structured case management and prevention services to employers.
5. Private Individual Services: Self-funded individual health services including ADHD assessment, psychology appointments, speech language therapy, and VALD performance sessions.
6. Workplace Flu Vaccination Programmes: Annual workplace flu vaccination delivery through onsite clinics, clinic-based appointments, or voucher programmes.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Habit Health provides integrated physiotherapy, rehabilitation, occupational health, Employee Assistance Programme (EAP), and workplace injury management services to individuals and employers across New Zealand through 125+ clinics, onsite workplace delivery, telehealth, and digital wellbeing tools. Its services span clinical rehabilitation, return-to-work programmes, ACC-funded coordinated care pathways, and digital wellbeing support (habithealth+ app and The WellbeingHub).

Product overview

Habit Health is a network of health and wellbeing providers across Aotearoa (New Zealand) offering a comprehensive suite of integrated healthcare services. The company operates as a platform offering both digital products and clinical services. Digital products include habithealth+ (a mobile wellbeing app) and The WellbeingHub (an online resource library). Clinical services span physiotherapy, hand therapy, podiatry, acupuncture, concussion services, pain management, psychology, counselling, and more. For workplaces, they provide occupational health services (pre-employment assessments, health monitoring, vaccinations), EAP services (confidential counselling, health coaching, leadership support), and injury management (prevention, early intervention, rehabilitation, vocational rehabilitation). For individuals and whānau, services include rehabilitation at home, housing/vehicle/wheelchair assessments, social rehabilitation, speech language therapy, and children's therapy services. ACC-funded programmes include Integrated Care Pathway (ICP), Pain Management Service, Vocational Rehabilitation, Sensitive Claims, and more. The company integrates with HealthOne for South Island-based patients to access healthcare information. Services are delivered through 125+ locations nationwide with over 2,500 clinicians.

Differentiator

Problem solved

Functional benefit

Brands

• habithealth+: Mobile app providing wellbeing support, habit-building content, and access to EAP counselling services
• The WellbeingHub

Products and services

• Physiotherapy Physical therapy for acute and ongoing injury rehabilitation, including work-focused assessment and treatment for individuals and ACC clients.
• Hand Therapy Specialised therapy for the upper extremity including shoulder, elbow, forearm, wrist, and hand function.
• Podiatry Assessment and treatment of foot and lower limb conditions to support mobility, reduce pain, and maintain work participation.
• Acupuncture Acupuncture services delivered as part of integrated pain management and rehabilitation programmes.
• Concussion Services Assessment and rehabilitation for mild to moderate traumatic brain injury, focused on safe cognitive and physical return-to-work.
• Pain Management Multidisciplinary support for persistent and complex pain addressing both physical and psychological factors.
• Psychology and Counselling Psychological assessment/treatment for injury-related adjustment, stress, trauma, and mental health conditions plus confidential counselling for work-related stress, anxiety, depression, grief, and personal challenges.
• Headache Support Specialised clinical support for headache management and treatment.
• Pelvic Health Specialised physiotherapy services for pelvic health conditions.
• Health and Lifestyle Coaching (Nutrition, Smoking Cessation, Fitness, Sleep, Healthy Heart) Coaching and behaviour-change support covering nutrition, quitting smoking and vaping, fitness, sleep/fatigue management, and cardiovascular health coaching for individuals.
• ADHD Support Adult ADHD assessment and neurodiversity support services delivered by psychologists.
• Independent Living Rehabilitation (Housing, Vehicle, Wheelchair, Rehab at Home, Social Rehab, Speech Therapy, Training for Independence) Assessments and rehabilitation services supporting independence after injury, including housing modifications, vehicle access, wheelchair fitting, in-home rehabilitation, social reconnection, speech and language therapy, and practical independence training.
• Paediatric Therapy Services Paediatric occupational therapy, physiotherapy, and speech and language therapy for children supporting independence in play, learning, dressing, communication, and movement.
• Employee Assistance Programme (EAP) Integrated EAP providing confidential counselling, preventative health coaching, leadership support, and specialised services for organisations on a per-employee subscription model.
• Workplace Injury Management - Prevention and Training Manual handling training, ergonomic training, workstation assessments, injury-prevention workshops, and worksite risk assessments for employer clients.
• Workplace Injury Management - Early Intervention Fast, practical support for aches, discomfort, and early strains including early-intervention physiotherapy and ergonomic assessments at workplaces.
• Workplace Rehabilitation Work-focused rehabilitation including physiotherapy, occupational therapy, psychology, pain management, and functional assessments to support return-to-work.
• Vocational Rehabilitation Services Vocational assessments, workplace analysis, and structured return-to-work planning to help employees stay in or return to employment.
• Pre-Employment Health Assessments Structured health evaluations confirming candidates are fit for the physical and cognitive demands of roles before hiring.
• Health Monitoring and Testing Workplace health monitoring including hearing assessments, spirometry, vision screening, musculoskeletal assessments, drug and alcohol testing, and respiratory fit testing.
• Workplace Vaccination Programmes Vaccination programmes including influenza, hepatitis A and B, tetanus, typhoid, polio, MMR, and shingles delivered onsite or in clinics.
• Flu Vaccination Programmes Annual workplace flu vaccination delivery through onsite clinics, clinic-based appointments, or voucher programmes via participating pharmacies.
• Employee Health and Education Support Services Onsite nurse wellbeing clinics, cardiovascular health screening, nursing triage services, and health education programmes for employer clients.
• Integrated Care Pathway (ICP) for ACC National coordination model for complex injuries that brings together required services through a single referral with central triage and regional provider placement.
• ACC Funded Programmes (Pain Management Service, Vocational Rehabilitation SAW/BTW/JSS, Social Rehabilitation Assessment, Nursing Services, Living My Life, Equipment/Wheelchair/Housing Support, EBRA, Sensitive Claims) Suite of ACC-funded rehabilitation programmes covering persistent pain, return-to-work pathways, social rehab assessments, community nursing, support for significant injury-related disability, equipment and modifications, paediatric learning-participation assessments, and trauma-informed sensitive claims care.
• habithealth+ Mobile Wellbeing App Mobile app providing 24/7 wellbeing support with on-demand tools, stress/sleep/resilience guidance, confidential digital access to counselling, motivational habit-building content, and device integration for wellbeing insights for hybrid, remote, or shift workers.
• The WellbeingHub 24/7 online library of evidence-informed wellbeing content for employees and leaders covering mental health awareness, physical health support, financial and legal guidance, alcohol and drug education, neurodiversity support, and manager guidance resources.

Quantifiable outcome

• 37% reduction in absenteeism with early intervention
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Concentra: Concentra is the largest US occupational health and workplace-wellbeing network (clinic-based, employer contracts, pre-employment screening and injury care) — the closest international analogue to Habit Health's occupational health and injury management franchise.
• TELUS Health: TELUS Health is a global EAP and employee wellbeing provider covering counselling, health coaching and digital wellbeing tools — directly comparable to Habit Health's EAP, habithealth+ app, and Workplace WellbeingHub offering for enterprise accounts.
• IPAR Rehabilitation: IPAR provides workplace injury management and vocational rehabilitation services across Australia, overlapping directly with Habit Health's vocational rehab, return-to-work and ACC programme lines, with employer and insurer contract structures comparable to Habit Health's workplace book.
• Active Rehabilitation NZ: Active Rehabilitation is a New Zealand physiotherapy, occupational therapy and rehabilitation provider competing directly with Habit Health for ACC-funded physiotherapy, return-to-work and hand therapy referrals across the same regional markets.
• MedHealth: MedHealth is one of Australia's largest allied health and workplace rehabilitation networks, spanning occupational rehabilitation, independent medical examinations and employment services — directly comparable in scale, payer mix and service breadth to Habit Health.
• APM (Australia Pacific Management Group): APM is a large AU/NZ provider of workplace rehabilitation, injury management, employment services and allied health — directly comparable to Habit Health's ICP, vocational rehab, occupational health and EAP mix, with similar employer-led GTM across the Tasman.
• Proactive Health: Proactive Health is an AU/NZ allied-health provider focused on workplace injury management, physiotherapy and occupational rehabilitation — directly competing for the same employer and insurer contracts and employing similar multidisciplinary clinician models to Habit Health.

Broad incumbents

• Southern Cross Health Society: Southern Cross is New Zealand's largest private health insurer with affiliated provider networks — comparable to Habit Health as a large NZ health participant, with overlap on physiotherapy, mental health and rehabilitation pathways funded through insurance schemes.
• Optum Health: Optum Health is a US-scale employer health services platform combining EAP, behavioural health, primary care and care navigation — a broad incumbent that competes with Habit Health at the multi-site enterprise layer for digital and workplace wellbeing contracts.
• Bupa New Zealand: Bupa NZ is one of the largest private health insurers and aged care providers in New Zealand, overlapping with Habit Health on rehabilitation and wellbeing touchpoints and competing for the same corporate health and consumer healthcare wallets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/habithealthnz
• LinkedInlinkedin.com/company/habithealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habit Health