Proactive Health Services Holdings Pty Ltd

What Proactive Health Services Holdings Pty Ltd does

Proactive Health Services Holdings Pty Ltd (legal entity: The Proactive Health Company Pty Ltd) is the holding company for Australia's largest independently described allied health network, operating 350+ clinic locations across every state and territory. The network delivers eight core allied health disciplines — Physiotherapy, Exercise Physiology, Occupational Therapy, Dietetics, Podiatry, Speech Pathology, Hydrotherapy, and Health Coordination (Social Work) — through Proactive Health-branded clinics and six co-branded partner brands: Victory Allied Health, FNQ Proactive Healthcare, Peak MVMT, Pivot Health Group, Knight Healthcare, and West Coast Allied Health. The offering is anchored by seven proprietary signature clinical programs (Got Your Back, Stand Strong, Keep Connected, Stride Right, Find Your Form, Diabetes Management Program, Kids Heart Pilates) that bundle multiple disciplines into structured, evidence-based care pathways, with several programs aligned to external clinical guidelines including WHO guidance for low back pain.

The underlying technology stack integrates third-party, best-in-class tools rather than proprietary platforms: VALD Performance force-plate and strength-assessment hardware for objective biomechanical analysis, Heidi Health for clinical documentation, and Cornerstone OnDemand for workforce learning. Many clinics are co-located inside third-party fitness and aquatic facilities (Goodlife, Anytime Fitness, Genesis, World Gym, Jetts, Snap Fitness, Plus Fitness, Fitness First), which provides low-capex access to gym floors and warm-water pools. The Proactive Care service (care.pro-active.com.au) extends the platform vertically into GP-led primary care, enabling Medicare-subsidised GP appointments and coordinated referrals into the allied health network.

The business model is a distributed, multi-funded professional-services platform. Revenue is generated fee-for-service through six funding streams: Medicare Chronic Disease Management (up to five subsidised allied health sessions per year), NDIS (plan-managed and self-managed), DVA (Gold and White Card holders, often no out-of-pocket cost), state WorkCover schemes, My Aged Care Home Care Packages, and private pay/private health insurance rebates. Customer acquisition is hybrid: direct patient self-referrals, GP referrals through care planning, NDIS support coordinator referrals, DVA referrals, plus funding-body accreditation that channels eligible patients to the network. The company is privately held with no disclosed venture or private-equity investment, no disclosed revenue, and a lean holding-level headcount (1–10 employees) consistent with a franchise/co-brand operating model where clinic operations are executed locally under the national umbrella.

Name

Proactive Health Services Holdings Pty Ltd

Legal name

The Proactive Health Company Pty Ltd

Website

https://pro-active.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Proactive Health operates Australia's largest independent allied health network, delivering physiotherapy, exercise physiology, occupational therapy, dietetics, podiatry, speech pathology, hydrotherapy, and health coordination through 350+ clinic locations funded by Medicare, NDIS, DVA, WorkCover, and private payers.

Ownership category

akta.pro rank

Headquarters

HQ city

Aldinga Beach

HQ country

Australia

HQ region

Oceania

Offices47 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medicare-funded Allied Health Services: Bulk-billed or gap-payment allied health sessions accessed via GP Chronic Disease Management Plans (CDM/EPC). Medicare covers up to five allied health sessions per calendar year for eligible patients with chronic conditions. Revenue is generated through Medicare rebates plus any gap payments.
2. NDIS-funded Services: Allied health services funded through the National Disability Insurance Scheme for eligible participants. Services include Exercise Physiology, Physiotherapy, Occupational Therapy, Dietetics, Podiatry, and Social Work. Revenue generated through NDIS plan-managed or self-managed funding arrangements.
3. Department of Veterans' Affairs (DVA) Services: Allied health services for DVA Gold and White Card holders. DVA Gold Card covers OT services for eligible conditions; White Card covers service-related conditions. Many services available at no out-of-pocket cost for eligible veterans. Revenue generated through DVA fee schedules.
4. WorkCover and Insurance-funded Services: Allied health services for workers compensation and workplace injury claims under various state WorkCover schemes. Revenue generated through approved provider arrangements with workers compensation insurers.
5. Private Pay and Private Health Insurance: Fee-for-service allied health consultations for private patients. Many private health funds offer rebates for allied health services. Revenue generated through private fees and health fund rebates.
6. My Aged Care / Home Care Packages: Allied health services for older Australians through Home Care Packages at various support levels. Revenue generated through approved Home Care Package provider arrangements.
7. Proactive Care GP Services: GP-led care service connecting patients to coordinated allied health support through Medicare care planning. Delivered via care.pro-active.com.au platform with Medicare-subsidised access to GP appointments and coordinated allied health referrals.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Proactive Health Services Holdings operates a national Australian allied health network of 350+ clinic locations delivering multidisciplinary care across eight disciplines: physiotherapy, exercise physiology, occupational therapy, dietetics, podiatry, speech pathology, hydrotherapy, and health coordination. Services are accessed through multiple funding pathways including Medicare Chronic Disease Management, NDIS, DVA, WorkCover/TAC workers compensation, Home Care Packages, private health insurance, and private fee-for-service, with signature clinical programs targeting spinal health, falls prevention, gait/balance, post-operative rehabilitation, and clinical Pilates.

Product overview

Proactive Health is a network-based allied health service platform operating across more than 350 locations in Australia. The offering is structured as a coordinated multidisciplinary network that brings together eight core allied health services (Physiotherapy, Exercise Physiology, Occupational Therapy, Dietetics, Podiatry, Speech Pathology, Hydrotherapy, and Health Coordination/Social Work) alongside GP services through Proactive Care. The platform delivers seven signature clinical programs (Got Your Back, Stand Strong, Stride Right, Keep Connected, Find Your Form, Diabetes Management Program, Kids Heart Pilates) that integrate multiple disciplines for specific conditions. The network operates through multiple sub-brands including Victory Allied Health, FNQ Proactive Healthcare, Peak MVMT, Pivot Health Group, Knight Healthcare, and West Coast Allied Health, each providing local clinic operations while backed by the national network's resources and clinical coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Victory Allied Health: Co-brand within the Proactive Health network providing allied health services in QLD and NSW, focusing on injury recovery and chronic condition management.
• FNQ Proactive Healthcare
• Peak MVMT
• Pivot Health Group
• Knight Healthcare
• West Coast Allied Health

Products and services

• Physiotherapy Services Physiotherapy assessment, treatment, and rehabilitation services for musculoskeletal, post-surgical, injury, and chronic pain conditions, delivered face-to-face across clinic locations and via telehealth.
• Exercise Physiology Clinical exercise prescription and delivery for chronic disease management, injury rehabilitation, and strength/conditioning, delivered by accredited exercise physiologists.
• Occupational Therapy Occupational therapy assessment and intervention for functional capacity, daily living skills, equipment prescription, and return-to-work support.
• Dietetics Dietetics consultation and nutrition support for chronic conditions (including diabetes management) and general health, delivered by accredited practicing dietitians.
• Podiatry Podiatry assessment and treatment for foot, ankle, and lower-limb conditions, including gait and biomechanical issues.
• Speech Pathology Speech pathology assessment and therapy for communication, swallowing, and related disorders across paediatric and adult populations.
• Hydrotherapy Water-based physiotherapy and rehabilitation for musculoskeletal conditions, post-surgical recovery, and chronic pain.
• Health Coordination (Social Work) Social work and health coordination services to support patients navigating the health system, funding pathways (NDIS, HCP, DVA), and multidisciplinary care plans.
• Got Your Back Program Signature spinal-health program offering structured assessment and treatment pathways for low back pain, postural dysfunction, and spinal conditions, drawing on physiotherapy and exercise physiology.
• Stand Strong Program Specialty falls-prevention, strength, and balance program combining exercise physiology and physiotherapy, aimed at older adults and clinical populations at risk of falls.
• Stride Right Program Specialty gait and balance program integrating podiatry, physiotherapy, and exercise physiology for biomechanical and mobility issues.
• Keep Connected Program Post-operative and continuity-of-care rehabilitation program coordinating physiotherapy, exercise physiology, and hydrotherapy to support recovery after surgery.
• Find Your Form Program Structured clinical Pilates program delivered by allied health professionals, focused on strength, posture, and movement quality.
• Diabetes Management Program Multidisciplinary diabetes management program combining exercise physiology and dietetics for patients with type 2 diabetes, pre-diabetes, and related chronic conditions.
• Kids Heart Pilates Paediatric clinical Pilates program for children, delivered under clinical supervision to address posture, strength, and movement development.
• Proactive Care (GP and corporate health services) GP and corporate health service offering operating alongside the consumer allied health network, providing primary care and employer-facing health services under the Proactive Health brand.

Quantifiable outcome

• Got Your Back program - 12-week multidisciplinary intervention combining physiotherapy, exercise physiology, and education to reduce pain and restore function, backed by WHO guidelines
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VALD PerformancecoreTechnology or IntegrationVALD Performance provides force and movement assessment technology used across Proactive Health clinics to detect imbalances, weaknesses and movement patterns with precision. The technology enables same-session treatment and objective outcome tracking for physiotherapy and exercise physiology services. VALD systems include force plates and strength assessment capabilities.
• Heidi HealthcoreTechnology or IntegrationHeidi Health provides clinical documentation technology integrated into Proactive Health's service delivery. The partnership supports efficient clinical note-taking and practice management across the allied health network.
• Australian Physiotherapy Association (APA)minorStrategic or Co-development PartnerProactive Health practitioners are aligned with the Australian Physiotherapy Association, Australia's leading professional body for physiotherapists. This alignment ensures practitioners maintain professional standards and access ongoing development resources.
• Exercise & Sports Science Australia (ESSA)minorStrategic or Co-development PartnerProactive Health practitioners are aligned with Exercise & Sports Science Australia, the peak professional body for exercise physiologists and sports scientists in Australia. This alignment ensures practitioners maintain professional standards and access ongoing development resources.
• Pain RevolutionminorStrategic or Co-development PartnerPain Revolution is a charitable organisation focused on ending the burden of pain through education, community, and local support. Proactive Health's alignment with Pain Revolution supports evidence-based pain management approaches across its clinical programs.
• Various Fitness and Aquatic Centre PartnershipscoreChannel Partner/ Reseller/ DistributorProactive Health and its co-branded partner clinics operate within fitness and aquatic centre facilities across Australia including Goodlife Health Clubs, Anytime Fitness, Zap Fitness, Genesis Health & Fitness, World Gym, Jetts, Snap Fitness, Plus Fitness, Fitness First, CrossFit boxes, and aquatic centres. These partnerships provide clinic spaces and co-location arrangements enabling service delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Kieser Australia: Network of MSK-focused physiotherapy and exercise clinics in Australia, offering structured strength-based rehabilitation programs. Comparable in evidence-based program design and clinic-network operating model.
• Northcott: Australian NDIS-registered disability service provider delivering allied health therapies (physiotherapy, occupational therapy, speech pathology) and support coordination. Comparable in NDIS funding reliance and multidisciplinary allied health delivery to NDIS participants.
• Back In Motion Health Group: Australia's largest physiotherapy network with 100+ locations across Australia, offering multidisciplinary allied health services including physiotherapy, exercise physiology, and occupational therapy. Closest comparable peer to Proactive Health given similar multidisciplinary model, Australian footprint, and NDIS/Medicare funding pathways.
• Life Ready Physio: Western Australia-based physiotherapy and allied health network offering physiotherapy, exercise physiology, and hydrotherapy services. Comparable in multidisciplinary allied health delivery and Australian clinic-network model.
• Core Health Group: Australian allied health network delivering physiotherapy, exercise physiology, dietetics, and podiatry services across multiple locations. Comparable in multidisciplinary allied health services and Medicare/NDIS funding pathways.
• Pivotal Physiotherapy: Australian allied health provider offering physiotherapy, exercise physiology, and related services with a multidisciplinary care model. Comparable in services offered and patient segments served.

Broad incumbents

• Healius Limited: ASX-listed healthcare group operating primary care clinics (MyHealth), pathology, and imaging. Adjacent comparison given Proactive Care's GP-led service competes with Healius's primary care network.
• APM (Advanced Personnel Management): Large Australian provider of disability, employment, and allied health services including physiotherapy, occupational therapy, and exercise physiology under NDIS and employment-services contracts. Comparable in NDIS focus and multidisciplinary allied health delivery, though broader in scope.
• Healthia Limited: ASX-listed allied health group operating multiple physiotherapy, podiatry, and optical brands across Australia. Directly comparable in business model (multidisciplinary allied health, multiple sub-brands, NDIS and Medicare focus) and provides a useful listed-company proxy for sector economics.
• Sonic Healthcare Plus: Occupational health and allied health arm of Sonic Healthcare, delivering physiotherapy, exercise physiology, and rehabilitation services to employers and insurers across Australia. Comparable in employer/insurer-funded allied health delivery and national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro-activehealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactive Health Services Holdings Pty Ltd