GOTO
GOTO operates a global portfolio of technology conferences (GOTO Copenhagen, YOW! Australia, Code BEAM, ElixirConf, MQ Summit) and the Gotopia content platform, serving professional software developers, architects, and engineering leaders with curated expert-led sessions, video, books, and podcasts.
- Company typePrivate
- Founded2012
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GOTO does
GOTO is the conference and media brand of Trifork A/S, a Danish public limited company headquartered in Aarhus, Denmark. Founded in 2012, GOTO produces a portfolio of technology conferences for software developers, architects, and engineering leaders, anchored by the flagship GOTO Copenhagen event and complemented by sub-brands including YOW! (Australia/UK developer conferences), Code BEAM Europe (Erlang/Elixir), ElixirConf US, MQ Summit, and RabbitMQ Summit. The company also runs free community meetups globally through meetup.com. GOTO serves professional software practitioners seeking expert-led, production-tested technical education on topics such as software architecture, AI/ML, cloud-native platforms, Kubernetes, microservices, security, and DevOps.
GOTO operates a unified media and education platform branded as Gotopia (gotopia.tech), which functions as the year-round distribution layer for IP generated by its conferences. The platform hosts on-demand conference session videos (over 1,000 recordings), bookclub episodes featuring technical book authors, long-form articles, a curated books catalog, an experts directory, and the GOTO Podcast distributed across Apple Podcasts, Spotify, Overcast, YouTube Music, Amazon Music, and Pocket Casts. A monthly email newsletter (powered by Mailchimp) drives mid-funnel engagement. The GOTO YouTube channel has accumulated nearly 227,000 subscribers.
GOTO's business model rests on three revenue streams: paid conference ticket sales (processed via Stripe), partner and sponsor exhibitions (with named partners including LaunchDarkly, CodeScene, DoubleCloud, Contrast Security, and Erlang Solutions), and content and book sales. Pricing varies by event — some conferences are free (e.g., ElixirConf US 2026 is listed free), while meetups are always free via meetup.com. The company employs 11-50 people and is led in program-direction terms by Preben Thorø, Group CTO of Trifork and Chairman of the GOTO Program Committee. Revenue is not publicly disclosed as GOTO operates as a non-reporting business unit within Trifork A/S.
GOTO firmographics
Firmographics- Name
- GOTO
- Legal name
- Trifork A/S
- Website
- https://gotopia.tech
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GOTO operates a global portfolio of technology conferences (GOTO Copenhagen, YOW! Australia, Code BEAM, ElixirConf, MQ Summit) and the Gotopia content platform, serving professional software developers, architects, and engineering leaders with curated expert-led sessions, video, books, and podcasts.
- Ownership category
- akta.pro rank
GOTO industry classification
Industry- Product category
- Professional Technology Conferences and Education
- NAICS
- Convention and Trade Show Organizers (56192), Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
- akta.pro secondary industries
- Speaker, Program & Abstract Management Services (THAHACAI), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
Keywords
Where GOTO is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
GOTO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Conference Ticket Sales: GOTO organizes and sells tickets to tech conferences worldwide including GOTO Copenhagen, YOW! Australia, and other regional events. Revenue generated from attendee registrations with billing details processed via Stripe.
- Partner/Sponsor Exhibitions: Companies exhibit and engage with attendees at GOTO conferences. Partners include LaunchDarkly, CodeScene, DoubleCloud, Contrast Security, Erlang Solutions, and others.
- Content and Book Sales: Sale of technical books and distribution of educational content covering software architecture, AI, cloud computing, and development practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free community meetups |
| One time/ perpetual license | Pay-as-you-go | Standard conference tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
GOTO product offering
Product offeringCore offering
GOTO operates a portfolio of paid in-person and virtual software development conferences (including the GOTO Conference series, YOW! Australia, Code BEAM Europe, MQ Summit, ElixirConf US, and RabbitMQ Summit) complemented by the free gotopia.tech content platform, which distributes on-demand conference recordings, bookclub episodes, articles, books, expert directories, podcasts, and a monthly newsletter to software professionals worldwide.
Product overview
GOTO (gotopia.tech) is a tech conference and learning platform operated by Trifork, offering a portfolio of products organized as a unified media and education ecosystem. The core offering consists of in-person and virtual conferences including the GOTO Conference brand (regional events in Copenhagen, Amsterdam, Chicago, Berlin, Aarhus) and sister brands YOW! (Australia), Code BEAM (Erlang/Elixir), MQ Summit (messaging), ElixirConf US, and RabbitMQ Summit. These conferences feed into the digital content platform featuring Conference Sessions (video library), Bookclub Episodes (author interviews), Articles, Books, Experts Directory, and the GOTO Podcast. The platform is complemented by a Topics/Tags system for content discovery and a Newsletter for ongoing engagement. The portfolio operates as a unified ecosystem where conferences generate content that is distributed through the digital platform, creating a continuous learning experience for software developers and architects.
Differentiator
Problem solved
Functional benefit
Brands
- YOW!: YOW! is a tech conference series in Australia featuring developer conferences, tech leaders summits, and community events across Melbourne, Brisbane, Sydney, Perth and London.
- GOTO Copenhagen
- Code BEAM Europe
- MQ Summit
- ElixirConf US
Products and services
- GOTO Conferences Paid in-person and virtual tech conferences featuring sessions, keynotes, and expert talks on software architecture, AI, cloud computing, and modern software development, with multiple regional editions worldwide.
- YOW! Conferences Sister conference brand focused on Australian tech conferences including YOW! Melbourne, YOW! Brisbane, YOW! Sydney, YOW! Perth, and YOW! Tech Leaders Summit, featuring international speakers on software development practices.
- Code BEAM Europe Conference series dedicated to Erlang and Elixir programming languages and their ecosystems, bringing together developers working with functional programming and distributed systems.
- MQ Summit Conference focused on message queue technologies including RabbitMQ, Apache Kafka, and other messaging systems for distributed architectures.
- ElixirConf US Annual conference dedicated to the Elixir programming language, featuring talks on functional programming, the Phoenix framework, LiveView, and Elixir ecosystem tools.
- RabbitMQ Summit Summit dedicated to the RabbitMQ messaging broker, featuring sessions on message queuing, event-driven architecture, and distributed systems integration.
- Gotopia Content Platform Web-based unified platform (gotopia.tech) hosting on-demand conference session videos, bookclub episodes with technical book authors, long-form articles, curated books, expert profiles, and event information for software development and technology professionals.
- GOTO Podcast Audio podcast featuring conversations with programming language creators and leading software development experts, distributed on major podcast platforms.
Quantifiable outcome
- GOTO YouTube community has nearly 227,000 subscribers
Companies that use GOTO
Customer profileSegments3 records
Ideal customer profiles3 records
GOTO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
GOTO partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TriforkcoreTrifork is the parent company powering GOTO Conferences. The company operates as part of Trifork Group with Preben Thorö serving as Group CTO and Chairman of the GOTO Program Committee.
- LaunchDarklyminorPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
- CodeSceneminorPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
- DoubleCloudminorPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
- Contrast SecurityminorPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
- Erlang SolutionsminorPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
- StripecorePayment processing provider for conference ticket purchases. GOTO uses Stripe to process credit card payments without storing card information directly.
- MailchimpcoreMarketing communication platform used for email newsletters and marketing updates to subscribers.
- OpenCredominorPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
- EyeoraminorPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GOTO competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GOTO social profiles
Digital presenceGOTO financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOTO leadership team
Management profileNumber of profiles
Profiles1 record
GOTO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOTO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOTO
What does GOTO do?
GOTO operates a portfolio of paid in-person and virtual software development conferences (including the GOTO Conference series, YOW! Australia, Code BEAM Europe, MQ Summit, ElixirConf US, and RabbitMQ Summit) complemented by the free gotopia.tech content platform, which distributes on-demand conference recordings, bookclub episodes, articles, books, expert directories, podcasts, and a monthly newsletter to software professionals worldwide.
Is GOTO a public or private company?
GOTO is a private company. It is classified as corporate owned and is currently operating.
When was GOTO founded?
GOTO was founded in 2012. It employs 11 to 50 people.
Where is GOTO based?
GOTO is headquartered in Aarhus, Denmark, in the Europe region.
How does GOTO make money?
Three revenue lines are on record. Conference Ticket Sales are the primary driver. The others are partner/Sponsor Exhibitions and content and Book Sales.
Does GOTO have an API?
No public API is recorded for GOTO.
What industry is GOTO in?
GOTO's product category is Professional Technology Conferences and Education. Its primary akta.pro industry code is THAHACAM, Virtual/Hybrid Conference Production & Platform Management, with a secondary code of THAHACAI, Speaker, Program & Abstract Management Services. Its NAICS code is 56192 and its SIC code is 7370.