GOTO

What GOTO does

GOTO is the conference and media brand of Trifork A/S, a Danish public limited company headquartered in Aarhus, Denmark. Founded in 2012, GOTO produces a portfolio of technology conferences for software developers, architects, and engineering leaders, anchored by the flagship GOTO Copenhagen event and complemented by sub-brands including YOW! (Australia/UK developer conferences), Code BEAM Europe (Erlang/Elixir), ElixirConf US, MQ Summit, and RabbitMQ Summit. The company also runs free community meetups globally through meetup.com. GOTO serves professional software practitioners seeking expert-led, production-tested technical education on topics such as software architecture, AI/ML, cloud-native platforms, Kubernetes, microservices, security, and DevOps.

GOTO operates a unified media and education platform branded as Gotopia (gotopia.tech), which functions as the year-round distribution layer for IP generated by its conferences. The platform hosts on-demand conference session videos (over 1,000 recordings), bookclub episodes featuring technical book authors, long-form articles, a curated books catalog, an experts directory, and the GOTO Podcast distributed across Apple Podcasts, Spotify, Overcast, YouTube Music, Amazon Music, and Pocket Casts. A monthly email newsletter (powered by Mailchimp) drives mid-funnel engagement. The GOTO YouTube channel has accumulated nearly 227,000 subscribers.

GOTO's business model rests on three revenue streams: paid conference ticket sales (processed via Stripe), partner and sponsor exhibitions (with named partners including LaunchDarkly, CodeScene, DoubleCloud, Contrast Security, and Erlang Solutions), and content and book sales. Pricing varies by event — some conferences are free (e.g., ElixirConf US 2026 is listed free), while meetups are always free via meetup.com. The company employs 11-50 people and is led in program-direction terms by Preben Thorø, Group CTO of Trifork and Chairman of the GOTO Program Committee. Revenue is not publicly disclosed as GOTO operates as a non-reporting business unit within Trifork A/S.

Name

GOTO

Legal name

Trifork A/S

Website

https://gotopia.tech

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

GOTO operates a global portfolio of technology conferences (GOTO Copenhagen, YOW! Australia, Code BEAM, ElixirConf, MQ Summit) and the Gotopia content platform, serving professional software developers, architects, and engineering leaders with curated expert-led sessions, video, books, and podcasts.

Ownership category

akta.pro rank

Product category

Professional Technology Conferences and Education

NAICS

Convention and Trade Show Organizers (56192), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

akta.pro secondary industries

Speaker, Program & Abstract Management Services (THAHACAI), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Tech conferences
• Software development events
• Developer education
• Technical video library
• Professional tech events

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Conference Ticket Sales: GOTO organizes and sells tickets to tech conferences worldwide including GOTO Copenhagen, YOW! Australia, and other regional events. Revenue generated from attendee registrations with billing details processed via Stripe.
2. Partner/Sponsor Exhibitions: Companies exhibit and engage with attendees at GOTO conferences. Partners include LaunchDarkly, CodeScene, DoubleCloud, Contrast Security, Erlang Solutions, and others.
3. Content and Book Sales: Sale of technical books and distribution of educational content covering software architecture, AI, cloud computing, and development practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

GOTO operates a portfolio of paid in-person and virtual software development conferences (including the GOTO Conference series, YOW! Australia, Code BEAM Europe, MQ Summit, ElixirConf US, and RabbitMQ Summit) complemented by the free gotopia.tech content platform, which distributes on-demand conference recordings, bookclub episodes, articles, books, expert directories, podcasts, and a monthly newsletter to software professionals worldwide.

Product overview

GOTO (gotopia.tech) is a tech conference and learning platform operated by Trifork, offering a portfolio of products organized as a unified media and education ecosystem. The core offering consists of in-person and virtual conferences including the GOTO Conference brand (regional events in Copenhagen, Amsterdam, Chicago, Berlin, Aarhus) and sister brands YOW! (Australia), Code BEAM (Erlang/Elixir), MQ Summit (messaging), ElixirConf US, and RabbitMQ Summit. These conferences feed into the digital content platform featuring Conference Sessions (video library), Bookclub Episodes (author interviews), Articles, Books, Experts Directory, and the GOTO Podcast. The platform is complemented by a Topics/Tags system for content discovery and a Newsletter for ongoing engagement. The portfolio operates as a unified ecosystem where conferences generate content that is distributed through the digital platform, creating a continuous learning experience for software developers and architects.

Differentiator

Problem solved

Functional benefit

Brands

• YOW!: YOW! is a tech conference series in Australia featuring developer conferences, tech leaders summits, and community events across Melbourne, Brisbane, Sydney, Perth and London.
• GOTO Copenhagen
• Code BEAM Europe
• MQ Summit
• ElixirConf US

Products and services

• GOTO Conferences Paid in-person and virtual tech conferences featuring sessions, keynotes, and expert talks on software architecture, AI, cloud computing, and modern software development, with multiple regional editions worldwide.
• YOW! Conferences Sister conference brand focused on Australian tech conferences including YOW! Melbourne, YOW! Brisbane, YOW! Sydney, YOW! Perth, and YOW! Tech Leaders Summit, featuring international speakers on software development practices.
• Code BEAM Europe Conference series dedicated to Erlang and Elixir programming languages and their ecosystems, bringing together developers working with functional programming and distributed systems.
• MQ Summit Conference focused on message queue technologies including RabbitMQ, Apache Kafka, and other messaging systems for distributed architectures.
• ElixirConf US Annual conference dedicated to the Elixir programming language, featuring talks on functional programming, the Phoenix framework, LiveView, and Elixir ecosystem tools.
• RabbitMQ Summit Summit dedicated to the RabbitMQ messaging broker, featuring sessions on message queuing, event-driven architecture, and distributed systems integration.
• Gotopia Content Platform Web-based unified platform (gotopia.tech) hosting on-demand conference session videos, bookclub episodes with technical book authors, long-form articles, curated books, expert profiles, and event information for software development and technology professionals.
• GOTO Podcast Audio podcast featuring conversations with programming language creators and leading software development experts, distributed on major podcast platforms.

Quantifiable outcome

• GOTO YouTube community has nearly 227,000 subscribers

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• TriforkcoreOthersTrifork is the parent company powering GOTO Conferences. The company operates as part of Trifork Group with Preben Thorö serving as Group CTO and Chairman of the GOTO Program Committee.
• LaunchDarklyminorGTM or Marketing PartnerPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
• CodeSceneminorGTM or Marketing PartnerPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
• DoubleCloudminorGTM or Marketing PartnerPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
• Contrast SecurityminorGTM or Marketing PartnerPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
• Erlang SolutionsminorGTM or Marketing PartnerPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
• StripecoreTechnology or IntegrationPayment processing provider for conference ticket purchases. GOTO uses Stripe to process credit card payments without storing card information directly.
• MailchimpcoreTechnology or IntegrationMarketing communication platform used for email newsletters and marketing updates to subscribers.
• OpenCredominorGTM or Marketing PartnerPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.
• EyeoraminorGTM or Marketing PartnerPartner at YOW! London 2022 conference. Engaged with attendees through swag and giveaways.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GOTOcon
• YouTubeyoutube.com/@GOTO-
• LinkedInlinkedin.com/company/goto-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOTO