Bengtson Center for Aesthetics & Plastic Surgery

What Bengtson Center for Aesthetics & Plastic Surgery does

The Bengtson Center for Aesthetics & Plastic Surgery is a private, physician-owned medical aesthetics practice headquartered in a 20,000-square-foot facility in Grand Rapids, Michigan, with a second Symmetry Med Spa location in Byron Center. Founded by Dr. Brad Bengtson (board-certified, Fellow of the American College of Surgeons) and now operating with three surgeons (Bengtson, Dr. David Alfonso, Dr. Narges Horriat) plus a master-injector PA, the practice delivers surgical procedures (breast augmentation with lifetime ultrasound follow-up, facelift, mommy makeover, tummy tuck, body contouring, rhinoplasty, hair restoration via NeoGraft FUE), non-surgical treatments (BOTOX, dermal fillers, CoolSculpting Elite, Sciton laser portfolio including BBL HERO and HALO, microneedling, HydraFacial, miraDry, Alma TED), and physician-grade skincare retail via ShopGoAndGlow.com.

Its technical stack combines FDA-cleared aesthetic devices from Allergan, CoolSculpting (4 units enabling dual-sculpting), Sciton, NeoGraft, Alma, Canfield (VISIA), and VECTRA (3D imaging), supplemented by in-house surgical suites, an accredited New Vista Surgical Center, and the New Vista Hair Restoration Center. Differentiators include the only lifetime ultrasound breast implant follow-up in Michigan, Master Level CoolSculpting Technician designation, Top 1% Allergan practice status, and a fly-in patient program with concierge services that supports domestic and international patient acquisition.

Revenue is generated through consultation-fee-gated surgical procedures ($100 fee credited toward surgery), recurring non-surgical treatments and skincare maintenance, hair restoration services, an e-commerce skincare channel with subscription/recurring mechanics, and PatientFi financing-driven monthly payment plans. Customer segments span adult surgical aesthetics, med-spa clients, hair restoration patients, a dedicated male aesthetics vertical, and out-of-town/international patients. Marketing relies on provider credentials, before-and-after galleries, multi-channel SEO and social presence, PR features in Vogue/Allure/Forbes/WSJ, the annual "All That Glows" event, and patient referrals.

Name

Bengtson Center for Aesthetics & Plastic Surgery

Legal name

Bengtson Center for Aesthetics & Plastic Surgery

Website

https://bengtsoncenter.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

The Bengtson Center for Aesthetics & Plastic Surgery is a private, physician-owned aesthetic medical practice in Grand Rapids, Michigan (with a Byron Center location) operating board-certified surgical, med spa, hair restoration, and physician-grade skincare retail services for adult surgical and non-surgical aesthetics patients regionally and via a fly-in program.

Ownership category

akta.pro rank

Product category

Plastic Surgery and Aesthetic Medicine

NAICS

Offices of Physicians (62111), Beauty Salons (812112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Medical spa treatments
• Hair restoration services
• Aesthetic medicine

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Surgical Procedures: Board-certified surgeons performing cosmetic and reconstructive procedures including breast augmentation, mommy makeover, facelift, tummy tuck, and other surgical interventions. Revenue generated through one-time procedures with consultation fees credited toward surgery.
2. Non-Surgical Aesthetic Treatments: Med spa services including injectables (BOTOX, dermal fillers), laser treatments, CoolSculpting, and skin rejuvenation procedures. Repeat treatments and maintenance protocols drive ongoing revenue.
3. Medical-Grade Skincare Products: Sale of physician-grade skincare products including ZO Skin Health, SkinMedica, SkinBetter Science, Revision Skincare, Alastin, and SkinCeuticals through online store (shopgoandglow.com).
4. Hair Restoration Services: NeoGraft hair transplants, Alma TED treatments, Keravive Hydrafacial, and Nutrafol supplements for comprehensive hair restoration solutions.
5. Patient Financing: Partnership with PatientFi providing financing options for patients, creating additional revenue through payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The Bengtson Center for Aesthetics & Plastic Surgery is a multi-surgeon aesthetic medical practice that delivers board-certified plastic surgery procedures (breast augmentation, facelifts, tummy tucks, mommy makeovers, body contouring, rhinoplasty, eyelid surgery) alongside a full medical spa of non-surgical treatments (BOTOX, dermal fillers, CoolSculpting, laser skin rejuvenation, microneedling, chemical peels), hair restoration services (NeoGraft FUE, Alma TED, Keravive, Nutrafol), and retail of medical-grade skincare brands. The practice operates from a 20,000 sq ft private surgical facility in Grand Rapids with a second Symmetry Med Spa in Byron Center.

Product overview

The Bengtson Center for Aesthetics & Plastic Surgery is a comprehensive aesthetic medical practice offering surgical procedures, non-surgical treatments, and retail products. The core offering includes plastic surgery procedures (breast augmentation, facelift, mommy makeover, body contouring, rhinoplasty), medical spa treatments (injectables including BOTOX and dermal fillers, laser and energy treatments, CoolSculpting, microneedling, chemical peels), hair restoration services (NeoGraft FUE transplantation, Alma TED, Keravive, Nutrafol supplements), and medical-grade skincare products (Alastin, Revision Skincare, SkinBetter Science, SkinCeuticals, SkinMedica, ZO Skin Health). The practice operates two locations in Grand Rapids and Byron Center, Michigan, with an on-site accredited surgical center, and offers advanced diagnostic technologies including VISIA Skin Analysis and VECTRA 3D imaging for treatment planning.

Differentiator

Problem solved

Functional benefit

Brands

• Bengtson Beauty Lift: Liquid facelift brand combining injectable treatments, BOTOX, dermal fillers, and skin-tightening Ultherapy
• All That Glows

Products and services

• Breast Augmentation Board-certified surgical breast enhancement procedure including implant placement, fat transfer, Motiva and small implant options; includes lifetime ultrasound-based implant follow-up — the only such program in Michigan.
• Facelift and Facial Rejuvenation Surgery Facial rejuvenation surgeries including short-incision facelift, Short-Scar SMAS, MACS facelift, brow lift, neck lift, blepharoplasty, rhinoplasty, chin and jaw enhancement, lip lift, and facial fat transfer.
• Mommy Makeover Customized combination of surgical procedures (tummy tuck, liposuction, breast augmentation/lift, vaginal rejuvenation, skin restoration) performed in one surgical plan for post-pregnancy body restoration.
• Body Contouring Surgery Liposuction, tummy tuck (abdominoplasty) with ultrasound-guided TAP Blocks and Interi internal closure, body lift, arm lift, thigh lift, Brazilian Butt Lift, labiaplasty and male-specific procedures including gynecomastia surgery.
• BOTOX Cosmetic and Injectables Neurotoxin injectables (BOTOX Cosmetic, Dysport, DAXXIFY) and hyaluronic acid/collagen-stimulating fillers (JUVÉDERM family, Restylane, RHA Collection, Voluma, Volux, Belotero, Sculptra, SKINVIVE, Kybella) plus liquid facelift packages; administered by Master Injectors including the practice's Allergan trainer.
• CoolSculpting Elite with Dual-Sculpting Cryolipolysis-based fat reduction using four CoolSculpting machines enabling simultaneous dual-area treatment; performed by Michigan's only team of Master Level CoolSculpting Technicians.
• Laser and Energy Treatments Sciton BBL HERO/HEROic, HALO, MOXI and SkinTyte laser treatments; Sofwave ultrasound skin tightening; ProfoundRF microneedling; IPL photorejuvenation; laser hair removal; miraDry for hyperhidrosis; Avéli cellulite reduction.
• Skin Rejuvenation Treatments Microneedling (with PRP option), chemical peels (VI Peel and ZO Skin Health Peel), HydraFacial MD, skin resurfacing and VISIA complexion analysis-guided skin plans.
• Hair Restoration Services NeoGraft automated FUE hair transplantation, needle-free Alma TED hair restoration with proprietary serum, Keravive HydraFacial scalp treatment, and Nutrafol medical-grade hair growth supplements, sold under the New Vista Hair Restoration Center brand.
• Lifetime Breast Implant Ultrasound Follow-up Ultrasound-based breast implant monitoring offered for life to breast augmentation patients; the only practice in Michigan providing this service, bundled into the breast augmentation package.
• Fast Trak Recovery Program Advanced recovery program for breast augmentation patients designed to minimize downtime; patients reportedly return to normal activities such as mall trips the day after surgery.
• VECTRA 3D Surgical Simulation Imaging 3D simulation technology allowing patients to preview potential breast augmentation outcomes before the procedure; used as a consultation and conversion tool.
• Medical-Grade Skincare Retail Retail sale of ZO Skin Health, SkinMedica, SkinBetter Science, Revision Skincare, Alastin, and SkinCeuticals products via shopgoandglow.com with subscription delivery.
• PatientFi Procedure Financing Monthly payment plans for surgical and aesthetic procedures through PatientFi partnership, with APR as low as 6.99% with excellent credit and AutoPay, no credit impact to apply, and instant approvals.
• Men's Aesthetic Services Male-focused procedures including gynecomastia surgery, male tummy tuck, male rhinoplasty, male brow lift, male ear surgery, male BBL (fat injections), male eyelid surgery, male jaw/cheek/chin enhancement, and liposuction for men.

Quantifiable outcome

• Dr. Bengtson voted best Grand Rapids plastic surgeon for 12 consecutive years
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• AllergancoreTechnology or IntegrationAllergan is the manufacturer and supplier of BOTOX Cosmetic and JUVÉDERM dermal fillers. The Bengtson Center is in the top 1% of all practices nationwide working with Allergan products and ranked top 3 BOTOX practice in Michigan.
• CoolSculptingcoreTechnology or IntegrationCoolSculpting cryolipolysis technology provider. The practice has 4 machines enabling Dual-Sculpting and the only team in Michigan qualified as Master Level CoolSculpting Technicians.
• NeoGraftcoreTechnology or IntegrationNeoGraft automated hair restoration system for follicular unit extraction (FUE) hair transplantation. The practice is recognized as one of the nation's leading centers for this technology.
• ZO Skin HealthsecondaryChannel Partner/ Reseller/ DistributorMedical-grade skincare brand distributed through the practice. ZO products offered as part of comprehensive skincare regimen recommendations.
• NutrafolsecondaryChannel Partner/ Reseller/ DistributorHair loss supplement provider. The practice offers Nutrafol nutraceuticals for hair restoration as part of comprehensive hair health solutions.
• Canfield (VISIA)secondaryTechnology or IntegrationVISIA Complexion Analysis system provider for skin analysis and treatment planning consultations.
• ScitoncoreTechnology or IntegrationLaser technology manufacturer providing BBL HERO, HALO, MOXI, and SkinTyte laser systems for skin rejuvenation treatments.
• Alma Lasers (Alma TED)coreTechnology or IntegrationAlma TED hair restoration system provider using sound and air pressure technology combined with proprietary serum for needle-free hair restoration.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sono Bello: National plastic surgery chain specializing in body contouring and liposuction with multi-location aesthetic offerings; comparable in its combination of high-volume cosmetic procedures and branded consumer positioning, though more focused on body procedures than the broader Bengtson portfolio.
• SkinSpirit: Multi-location medical spa offering injectables, lasers, body contouring, and physician-supervised aesthetic treatments; comparable in physician-supervised med spa model and premium retail skincare assortment.
• Bosley: National hair restoration chain offering FUE/FUT hair transplantation and related treatments; directly comparable to New Vista Hair Restoration Center on procedures, patient demographic, and out-of-town patient marketing.
• Hair Club: Long-standing hair restoration and replacement provider with multi-site clinics and clinically-supervised solutions; overlapping with Bengtson's New Vista Hair Restoration services on hair loss treatments and ongoing maintenance.

Broad incumbents

• Ideal Image: Largest US med spa chain offering injectables, laser hair removal, and body contouring with consumer-brand scale; comparable on the med spa/injectable side but is a multi-state platform rather than a plastic surgery-led practice.
• LaserAway: National aesthetic clinic chain offering laser hair removal, injectables, body contouring, and skincare; overlaps on the med spa service stack and consumer-direct positioning across multiple geographies.
• Hand & Stone Massage and Facial Spa: Largest US massage and facial spa franchise with national membership model; comparable on the recurring facial/skincare service layer, although it does not offer surgical procedures or physician-administered injectables.

Emerging players

• Skin Laundry: Multi-location aesthetic clinic focused on laser facials and skincare with consumer-brand positioning; overlapping on the medical-grade facial/skincare segment of Symmetry Med Spa.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRX3YMQ5HjCkTm7N8bin1VA
• Facebookfacebook.com/bengtsoncenter
• Instagraminstagram.com/bengtsoncenter
• Xx.com/bengtsoncenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bengtson Center for Aesthetics & Plastic Surgery