Moneyfactscompare.co.uk
- Company typePrivate
- Founded2000
- HeadquartersNorwich, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Moneyfactscompare.co.uk firmographics
Firmographics- Name
- Moneyfactscompare.co.uk
- Legal name
- Moneyfacts.co.uk Limited
- Website
- https://moneyfacts.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Moneyfactscompare.co.uk industry classification
Industry- Product category
- Financial Product Comparison
- NAICS
- Sales Financing (52222)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Finance Services (6199)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Budgeting & Cash-Flow Management (FSAGADAA)
Keywords
Where Moneyfactscompare.co.uk is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Moneyfactscompare.co.uk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Referral fees from financial product providers: Moneyfactscompare.co.uk receives payment from product providers and intermediaries when users click through 'apply online links' to access financial products.
- Advertising revenue: The platform generates revenue through advertisements displayed on the website, paid by financial product providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer access to all comparison tables and tools |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Moneyfactscompare.co.uk product offering
Product offeringCore offering
Moneyfactscompare.co.uk is a UK financial product comparison website that aggregates and compares more than 10,000 financial products across savings accounts, ISAs, residential and buy-to-let mortgages, business finance, current accounts, loans, credit cards, insurance, and retirement products. The service is free to consumers, who use the platform to browse rates, read guides, run financial calculators, and click through to providers via "apply online" links. The company earns revenue through referral fees paid by providers and on-site advertising.
Product overview
Moneyfactscompare.co.uk is a financial product comparison platform that aggregates and compares over 10,000 financial products across ten core categories: savings accounts, ISAs, mortgages (residential and buy-to-let), business products, current accounts, loans, credit cards, insurance, and retirement products. The platform operates as a unified comparison service where users can access detailed product listings, use financial calculators and guides, and stay informed through curated news. The company has been established for over 35 years and celebrates 25 years of consumer-facing operations. The platform is authorized and regulated by the Financial Conduct Authority (FCA) and is entirely independent and impartial in its recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- Moneyfacts Consumer Awards: Annual awards program recognizing best finance products and providers, rebranded as Moneyfactscompare.co.uk Awards in 2024.
- Moneyfacts Pick of the Week
Products and services
- Savings Accounts Comparison Side-by-side comparison of UK savings accounts across easy access, notice, fixed rate bonds, regular savings, monthly interest, offshore, children's, and Shari'ah-compliant options, with "apply online" links to providers; targeted at UK retail savers.
- ISA Comparison Comparison of Individual Savings Account products, including stocks and shares ISAs, easy access cash ISAs, notice cash ISAs, fixed rate cash ISAs, regular savings cash ISAs, variable rate cash ISAs, Lifetime ISAs, and Junior ISAs, directing users to providers via apply online links.
- Residential Mortgages Comparison Comparison of UK residential mortgage products, including fixed rate, variable rate, moving home, remortgaging, first time buyer, guarantor, and specialist mortgages, with calculators for affordability, repayment, LTV, and stamp duty.
- Buy to Let Mortgages Comparison Specialist mortgage comparison for UK landlords, including buy to let rates, first time landlord rates, limited company mortgages, holiday let mortgages, and a buy to let rental yield calculator.
- Business Finance Comparison Comparison of UK business finance products, including business savings accounts, business loans, business credit cards, commercial mortgages, invoice finance, asset finance, property development finance, commercial bridging loans, and business insurance.
- Current Accounts Comparison Comparison of UK current accounts, including accounts with overdrafts, switching offers, high interest, student, offshore, bad credit, online, digital-only, and free no-fee bank accounts.
- Loans Comparison Comparison of UK loan products, including personal loans, secured loans, bridging loans, unsecured and secured loans for bad credit, and car financing and leasing, supported by a loan calculator and eligibility checker.
- Credit Cards Comparison Comparison of UK credit cards, including 0% balance transfer cards, 0% purchase cards, cashback cards, travel cards, rewards cards, and bad credit credit cards, with a balance transfer calculator.
- Insurance Comparison Comparison of UK insurance products, including pet, home, home emergency, mortgage protection, gadget, car, breakdown, temporary car, motorbike, bicycle, private medical, life, critical illness, income protection, and travel insurance.
- Retirement Products Comparison Comparison of UK retirement financial products, including a pensions hub, SIPP and SSAS pensions, pension transfers, pension drawdown, annuities, and equity release.
Quantifiable outcome
- Savings of up to £293 per year for savers switching from major banks to challenger banks on £10,000 deposits
- +1 more outcomes
Companies that use Moneyfactscompare.co.uk
Customer profileSegments3 records
Ideal customer profiles4 records
Moneyfactscompare.co.uk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Moneyfactscompare.co.uk partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights3 records
Moneyfactscompare.co.uk competitors and assessment
Company assessmentEmerging players
- Zopa: UK digital bank and consumer lender offering savings accounts, credit cards, and personal loans directly. Operates on the supply side of products Moneyfacts compares, and represents the type of direct-to-consumer fintech reducing reliance on comparison platforms over time.
- Defaqto: UK financial product rating and research firm providing data to intermediaries and consumers on savings, mortgages, and insurance. Comparable whole-of-market data approach; serves a more B2B-heavy customer base but overlaps with Moneyfacts' market intelligence function.
Broad incumbents
- Which?: UK consumer advocacy organization (Which? Limited) providing independent product reviews and financial product comparisons. Comparable independent voice and trust positioning, though broader in scope beyond financial products.
Regional players
- Finder.com: Global comparison platform with a UK presence covering credit cards, loans, banking, and insurance. Similar affiliate-driven business model but primarily operates outside the UK, making it a regional rather than direct peer.
Direct peers
- Confused.com: UK insurance and financial product comparison site owned by the Admiral Group. Directly competes in motor, home, and travel insurance comparison with a similar digital aggregator model.
- GoCompare: UK comparison platform (now part of Future plc) covering car insurance, home insurance, travel insurance, energy, and financial products. Directly comparable in business model and target market to Moneyfactscompare.
- MoneySavingExpert: Major UK consumer finance website founded by Martin Lewis, owned by the MSE group under MoneySupermarket. Covers savings, mortgages, credit cards, and consumer finance with comparable content-driven organic acquisition model.
- Compare the Market: UK financial and insurance comparison site owned by BGL Group, famous for its meerkats branding. Directly competes across insurance, broadband, energy and selected financial products with a similar affiliate referral model.
- Uswitch: UK price comparison service covering broadband, energy, mobile, banking, and insurance products. Owned by RVU (Zoopla/Ascend parent). Direct competitor for consumer financial product comparison in the UK market.
- MoneySupermarket: UK-listed financial price comparison platform offering savings, mortgage, credit card, loan, and insurance comparisons. Closest direct competitor with overlapping product categories, similar affiliate revenue model, and equivalent FCA-regulated comparison offering to UK consumers.
Market position
Strengths5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moneyfactscompare.co.uk social profiles
Digital presenceMoneyfactscompare.co.uk compliance and trust
Trust signalCompliance1 record
Moneyfactscompare.co.uk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moneyfactscompare.co.uk leadership team
Management profileNumber of profiles
Profiles1 record
Moneyfactscompare.co.uk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moneyfactscompare.co.uk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moneyfactscompare.co.uk
What does Moneyfactscompare.co.uk do?
Moneyfactscompare.co.uk is a UK financial product comparison website that aggregates and compares more than 10,000 financial products across savings accounts, ISAs, residential and buy-to-let mortgages, business finance, current accounts, loans, credit cards, insurance, and retirement products. The service is free to consumers, who use the platform to browse rates, read guides, run financial calculators, and click through to providers via "apply online" links. The company earns revenue through referral fees paid by providers and on-site advertising.
Is Moneyfactscompare.co.uk a public or private company?
Moneyfactscompare.co.uk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moneyfactscompare.co.uk founded?
Moneyfactscompare.co.uk was founded in 2000. It employs 51 to 100 people.
Where is Moneyfactscompare.co.uk based?
Moneyfactscompare.co.uk is headquartered in Norwich, United Kingdom, in the Europe region.
How does Moneyfactscompare.co.uk make money?
Two revenue lines are on record. Referral fees from financial product providers are the primary driver. The others are advertising revenue.
Who are Moneyfactscompare.co.uk's main competitors?
Emerging players on record are Zopa and Defaqto. Which? is listed as a broad incumbent. Finder.com is listed as a regional player. Direct peers are Confused.com, GoCompare, MoneySavingExpert, Compare the Market, Uswitch and MoneySupermarket.
Does Moneyfactscompare.co.uk have an API?
No public API is recorded for Moneyfactscompare.co.uk.
What industry is Moneyfactscompare.co.uk in?
Moneyfactscompare.co.uk's product category is Financial Product Comparison. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 52222 and its SIC code is 6162.