What HomeServices Insurance does

HomeServices Insurance, Inc. is a private independent insurance agency headquartered at 119 14th Street NW, Suite 150, St. Paul, Minnesota, operating as a wholly-owned subsidiary of HomeServices of America, Inc., a diversified residential real estate conglomerate. The company represents multiple national and regional insurance carriers and sells personal and commercial insurance products — including home, auto, umbrella, life, commercial, flood, boating, classic car, motorcycle, renters, and RV coverage — to individual consumers, families, and small-to-medium businesses.

The company operates a multi-channel distribution model: a phone-based inside sales line (800-277-0013), an online 'Get A Quote' lead-capture feature, and a network of 20+ branch agency offices across 19 U.S. states. Its website is built on the third-party FMG Suite (Agency Revolution) marketing platform, with no proprietary technology stack, no API, no mobile app, and no disclosed AI capabilities. Insurance consultants work directly with customers to assess risk, develop coverage strategies, and provide ongoing service through policy renewals.

HomeServices Insurance earns revenue through carrier commissions on policies placed and renewed (an affiliate/intermediary model) rather than direct premiums or fees to customers. Pricing is quote-based and not publicly disclosed. The company holds no patents, has no announced external funding or M&A activity, and reports 11-50 employees. Leadership includes Amy Boudinot as Vice President of Administration and Jason Waugh as Senior Vice President. A pending $17.3 million lawsuit filed by Great American Insurance related to late notice of a 2022 accident represents the most material disclosed legal exposure.

Name

HomeServices Insurance

Legal name

HomeServices Insurance, Inc.

Website

https://homeservicesinsurance.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeServices Insurance, Inc. is an independent insurance agency and subsidiary of HomeServices of America that sells personal and commercial insurance from multiple national and regional carriers through phone, website, and 20+ branch offices across 19 U.S. states.

Ownership category

akta.pro rank

Product category

Personal and Commercial Insurance Brokerage

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

akta.pro secondary industries

Renters Insurance (FSAJACAB), Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance broker
• Home and auto insurance
• Multi-carrier insurance broker

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency representing multiple national and regional insurance carriers, HomeServices Insurance earns commission income from the insurance companies whose policies they sell and service to customers. This commission-based model means revenue is generated when policies are placed and renewed, not directly charged to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HomeServices Insurance is an independent insurance agency that represents multiple national and regional insurance carriers to deliver personal and commercial insurance products, including home, auto, umbrella, life, commercial, flood, boating, classic car, motorcycle, renters, and RV coverage. Licensed insurance consultants assess customer risk, develop coverage strategies, and provide ongoing service, earning carrier-paid commissions on policies placed and renewed. The agency operates through phone-based inside sales, online quote requests, and a network of 20+ physical offices across the United States.

Product overview

HomeServices Insurance is an independent insurance agency representing multiple national and regional insurance companies. The company offers a comprehensive suite of personal and commercial insurance products including Home Insurance, Auto Insurance, Umbrella Insurance, Life Insurance, Commercial Insurance, Flood Insurance, Boating Insurance, Classic Car Insurance, Motorcycle Insurance, Renters Insurance, and RV Insurance. As an independent agency, they compare coverage options across multiple carriers to find appropriate coverage at competitive prices for individuals, families, and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Homeowners insurance providing coverage for the physical structure of the home, personal property, additional living expenses, and liability for individuals and families who own residential properties.
• Auto Insurance Automobile insurance covering liability, collision, and comprehensive coverage for private passenger vehicles, fulfilling state-mandated liability requirements and protecting against accidents and physical damage.
• Umbrella Insurance Excess liability coverage providing higher limits above home or auto policies to protect personal and business assets from unforeseen liability events and lawsuits.
• Life Insurance Life insurance products including term and whole life policies providing financial protection for beneficiaries, income replacement, and estate planning for individuals and families.
• Commercial Insurance Business insurance covering property, liability, business interruption, and commercial auto coverage for small and medium business owners.
• Flood Insurance Coverage protecting against flood damage, available through the National Flood Insurance Program and private carriers, supplementing standard homeowners policies that exclude flood damage.
• Boating Insurance Coverage for bodily injury, property damage, and damage to pleasure boats, motors, trailers, and personal watercraft.
• Classic Car Insurance Specialized insurance coverage designed for classic and collector vehicles, addressing agreed-value and usage-specific needs distinct from standard auto policies.
• Motorcycle Insurance Insurance coverage for motorcycles including liability and physical damage coverage tailored to motorcycle riders.
• Renters Insurance Coverage for contents within a renter's residence including personal property and personal liability protection for tenants.
• RV Insurance Insurance coverage for recreational vehicles including motorhomes and travel trailers.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Acrisure: Fast-growing insurance brokerage built through roll-up acquisitions of independent agencies across the U.S. — directly analogous to HomeServices Insurance's acquisitive growth strategy but with much larger scale and tech investment.
• Hub International: Major North American insurance brokerage providing property, casualty, life, and benefits products through owned agency locations. Comparable multi-line, multi-state agency footprint at significantly greater scale.
• USI Insurance Services: Large U.S. insurance brokerage serving middle-market commercial and personal lines customers through a network of regional offices. Comparable agency distribution and product breadth at meaningfully larger scale.
• Marsh McLennan Agency: Middle-market insurance brokerage arm of Marsh McLennan, distributing property, casualty, and personal lines across multiple U.S. states. Comparable multi-state agency distribution and carrier-representation model.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant retail agency operations across the U.S. Comparable independent brokerage model but with much broader commercial and benefits capabilities.
• Brown & Brown Insurance: Large publicly traded insurance brokerage distributing commercial and personal lines nationally through independent-agent and direct channels. Larger and more diversified than HomeServices Insurance but operates with the same agency/carrier intermediation model.

Direct peers

• RPS Insurance: Independent insurance agency distributing personal and commercial lines across multiple U.S. states. Similar multi-carrier representation model and product mix as HomeServices Insurance.
• Goosehead Insurance: Independent personal-lines insurance agency representing multiple carriers, distributing home, auto, and life insurance through a combination of corporate and franchise locations. Most directly comparable business model to HomeServices Insurance with stronger tech enablement.
• InsureOne Insurance: Multi-state independent insurance agency selling personal lines (auto, home, life) via storefronts and call centers. Comparable independent agency model and product mix targeting the same homeowners and automobile customer segments.
• Higginbotham Insurance: Independent insurance agency offering commercial and personal lines across multiple states, representing multiple national and regional carriers. Comparable independent-agency distribution model with multi-state footprint and commission-based revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeServices Insurance