What Madison Partners does

Madison Partners is a privately held, boutique commercial real estate brokerage and advisory firm founded in 1996 by Bob Safai and headquartered at 11777 San Vicente Blvd in the Brentwood area of Los Angeles. The firm delivers investment sales (buyer and seller representation), landlord and tenant representation for office leasing, debt and structured finance, and a separate Madison Residential sub-brand for premium residential and multifamily brokerage. Its client base spans institutional investors and private equity sponsors (including Carlyle Group, New York Life Real Estate Investors, Pearlmark, Pacific Eagle, and Tishman Speyer), corporate occupiers in entertainment and technology (Sony, Disney, HBO, NBC Studios, JustFab, Dollar Shave Club), and high-net-worth individuals. Bob Safai has been directly involved in transactions exceeding $27 billion in cumulative value, and the senior team includes co-founder Lynwood Fields, Vice Chairman Joe King ($2.5B+ career production), Executive Director Matt Case ($1B+ in debt/equity deals), Partner Chris DuMont, and Senior Vice Presidents Brad Schlaak and Brent Bissell.

The firm's revenue model is entirely transaction-fee based, with commissions earned on investment sales, leasing placements, and structured finance mandates; specific commission rates are not publicly disclosed. Go-to-market is a direct, senior-broker-led enterprise field sales motion focused on Greater Los Angeles submarkets including Beverly Hills, Brentwood, Santa Monica, Culver City, Century City, El Segundo, Playa Vista, Hollywood, and Westwood, with growing coverage into Pasadena, Glendale, Burbank, Long Beach, San Diego, Sherman Oaks, and Malibu. Marketing channels include a company website, LoopNet listings, The Real Deal earned media and advertising, CoStar Power Broker recognition, and direct outreach for deal briefings. The firm has no proprietary technology platform, no public or partner-facing API, and no software product layer — competitive differentiation is built on broker relationships, off-market deal access, and a 100% private ownership structure free from shareholder pressure.

Operating with a headcount of 11-50 employees, Madison Partners is positioned as a high-touch, high-stakes advisory alternative to larger national CRE brokerages. Notable recent and historical transactions include the $193 million Beverly Hills Golden Triangle office sale, the $131.25 million Culver City Corporate Pointe campus sale to New York Life, the $90 million sale of 9242 Beverly Boulevard in December 2024, and the $62 million Villa Malibu luxury apartment sale. The firm has accumulated multiple industry recognitions, including CoStar Power Broker awards, Los Angeles Business Journal honors, and Real Estate Forum Top Broker recognition. Revenue is not publicly disclosed, and the firm has no external institutional investment or parent company.

Name

Madison Partners

Legal name

Madison Partners

Website

https://madisonpartners.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Madison Partners is a Los Angeles-based boutique commercial real estate brokerage founded in 1996, providing investment sales, landlord and tenant representation, and debt and structured finance advisory to institutional investors, corporate occupiers, and property owners across Greater Los Angeles and Southern California.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Investment Sales Brokerage (BPAJABAI)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Office Tenant Representation (BPAJALAA), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Multifamily Brokerage (BPAJABAD)

Keywords

• Commercial real estate brokerage
• Investment sales advisory
• Office leasing services
• Tenant representation
• Commercial property acquisitions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Investment Sales Brokerage: Commission-based brokerage services for commercial property sales, including off-market transactions, representing both sellers and buyers of office, multifamily, retail, and industrial assets.
2. Leasing Representation: Landlord and tenant representation services generating leasing commissions for office space transactions across Greater Los Angeles submarkets.
3. Debt & Structured Finance: Capital markets and debt placement services facilitating structured financing solutions for commercial real estate transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Madison Partners is a boutique commercial real estate advisory firm that provides investment sales (acquisition and disposition advisory), landlord and tenant representation (office leasing), debt and structured finance, and premium residential brokerage services across Greater Los Angeles submarkets. The firm serves institutional investors, corporate tenants, and private investors with senior-led transaction execution for office, multifamily, retail, industrial, and special-use properties.

Product overview

Madison Partners is a boutique commercial real estate advisory firm offering a unified suite of real estate services rather than a software product. The firm's core offerings include Investment Sales (acquisition and disposition advisory), Debt & Structured Finance (capital markets solutions), Landlord Representation (leasing advisory), Tenant Representation (occupier advisory), and Residential & Multifamily services. These services are delivered by a senior team of advisors specializing in the Greater Los Angeles commercial real estate market, with expertise spanning office, industrial, retail, multifamily, land, and special-use properties.

Differentiator

Problem solved

Functional benefit

Brands

• Madison Residential: Premium residential brokerage services operated as a separate sub-brand.

Products and services

• Investment Sales (Seller & Buyer Representation)
• Landlord Representation
• Tenant Representation
• Debt & Structured Finance
• Residential & Multifamily Brokerage

Quantifiable outcome

• 9242 Beverly Boulevard sold for $90 million in December 2024, more than double the $38 million originally paid in 2005
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• LoopNetminorChannel Partner/ Reseller/ DistributorMadison Partners maintains active listings on LoopNet, a leading commercial real estate listing platform, to market their available properties to a broad investor and tenant audience.
• LA Real Estate MarketingminorImplementation/ SI/ Consulting PartnerThird-party marketing firm credited for website design and digital marketing services for Madison Partners.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBRE Group: The world's largest commercial real estate services firm, with a major Los Angeles presence across investment sales, office leasing, and capital markets. Directly competes with Madison Partners for institutional office and multifamily mandates in the LA market.
• JLL: Global real estate services firm with substantial LA investment sales, leasing, and capital markets teams. Competes for the same institutional landlord, tenant, and investor mandates that anchor Madison Partners' franchise.
• Cushman & Wakefield: Major global CRE services platform with strong LA office leasing and investment sales coverage. A direct competitor for Westside submarket mandates.
• Colliers: Global CRE services firm from which Madison Partners' Chris DuMont team defected in 2015. Continues to compete head-to-head for LA landlord and tenant representation mandates.
• Newmark Group: Growing full-service CRE firm with a strong capital markets and investment sales practice. Competes with Madison Partners for institutional disposition and financing mandates across LA.
• Walker & Dunlop: Large commercial real estate finance company with multifamily lending and investment sales capabilities. Competes with Madison Partners on multifamily capital markets and investment sales mandates.

Direct peers

• Marcus & Millichap: Investment sales specialist with deep multifamily and commercial brokerage coverage in California. Closely comparable to Madison Partners' investment sales focus, particularly on multifamily and middle-market commercial assets.
• Eastdil Secured: Boutique investment sales advisor specializing in large institutional commercial real estate transactions. Direct competitor for the trophy-asset disposition mandates that anchor Madison Partners' high-end franchise.
• Avison Young: Employee-owned global CRE services firm with a similar boutique positioning to Madison Partners. Competes for LA office leasing, investment sales, and tenant representation mandates.
• Berkadia: Commercial real estate capital markets intermediary focused on debt placement and equity arrangement. Directly comparable to Madison Partners' Debt & Structured Finance service line led by Matt Case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madison-partners
• Xx.com/mpcommercial
• Facebookfacebook.com/madisonpartnerscommercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Partners