What Rexing does

Rexing Inc. is a US-based private consumer electronics company founded in 2015/2016 and headquartered in Milford (with operations in Little Ferry), New Jersey, that designs and sells dash cams and adjacent imaging and vehicle-power products under the Rexing and Rexing USA brands, operating a UK subsidiary (RexingUK Ltd, Manchester) for European distribution. Its core product line centers on single-, dual-, three-, and four-channel dash cams, plus a 4G LTE-connected model (ProC4G), a digital rearview mirror form factor (M2 Max), motorcycle-specific units, and trail/outdoor cameras (H-series), body cameras, action cameras, night vision binoculars, time-lapse cameras, and underwater cameras; supporting categories include smart home devices (doorbell camera, baby monitor), projectors, jump starters, OBD2 scanners, solar panels, and hardwire kits. Underlying technology is largely off-the-shelf consumer imaging — Sony image sensors, Wi-Fi and 4G LTE connectivity, GPS logging, G-sensor impact detection, and parking surveillance — paired with branded firmware and a suite of companion mobile applications (Rexing Connect, Rexing Home, Rexing GPS Player, and category-specific apps). The business model is pure hardware unit-sales D2C plus broad retail distribution: products are priced from approximately $50 for entry-level units up to $999.99 for professional multi-channel systems, with memory cards and accessories sold separately and an 18-month warranty, distributed through Rexing.com, Amazon, BestBuy, Target, Walmart, Costco, Sam's Club, and Kohl's, marketed via social media (Instagram, Facebook, X, TikTok, YouTube), an affiliate program, and educational content. The customer base is horizontal: individual drivers, rideshare operators, motorcyclists, outdoor enthusiasts, and fleet managers, with no enterprise SaaS or recurring software revenue disclosed.

Name

Rexing

Legal name

Rexing Inc.

Website

https://rexingusa.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Rexing is a US private consumer electronics company that designs and sells dash cams, outdoor imaging devices, and vehicle accessories (jump starters, OBD2 scanners) under its own brand through direct e-commerce and major US retailers including Amazon, Walmart, and Best Buy, serving individual drivers, rideshare operators, and fleet managers.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714), Electronic Components & Accessories (3670)

akta.pro primary industry

Video Telematics & AI Dashcams (TLAEANAA)

akta.pro secondary industries

Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Action Cameras & Rugged Cameras (CRACAPAC), Action Cameras & Adventure Imaging Retail (CRACAHAD), Wearable Cameras & Clip-on Tech (CRACAIAJ), Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI)

Keywords

• Dash cameras
• Automotive electronics
• Vehicle monitoring
• Outdoor cameras
• Consumer electronics

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Sales: Primary revenue stream from selling dash cams and automotive electronics products directly to consumers and through retail distribution channels. Products are sold as one-time purchases with 18-month warranty coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Rexing designs, manufactures, and sells dash cams and related automotive/outdoor electronics. The core line includes single-, dual-, 3-channel, 4-channel, and 4G LTE dash cams for personal, rideshare, and fleet vehicle recording. Supporting product lines include outdoor surveillance cameras (trail cameras, action cams, body cams, night vision), smart home devices (doorbell cameras, baby monitors), projectors, and vehicle power/diagnostic accessories. Products are sold as one-time hardware purchases, paired with companion mobile apps for footage management.

Product overview

Rexing is a car electronics and outdoor technology company offering a diversified portfolio of connected devices. The core product line centers on dash cams (single-channel, dual-channel, 3-channel, 4-channel, and 4G LTE models) designed for vehicle recording and security. Supporting product categories include outdoor surveillance products (trail cameras, night vision binoculars, action cameras, body cameras, time-lapse cameras, underwater cameras), smart home devices (doorbell cameras, baby monitors, projectors), and vehicle power/diagnostic tools (jump starters, OBD2 scanners, solar panels, hardwire kits). The ecosystem is unified through companion mobile applications (Rexing Connect App, Rexing 4G LTE Dash Cam App, Rexing Home App, Rexing GPS Player) that enable Wi-Fi and cellular connectivity for footage management and remote monitoring. The company provides a 12-month warranty on all dash cam products.

Differentiator

Problem solved

Functional benefit

Products and services

• Rexing V1 Basic Entry-level single-channel dash cam with loop recording, G-sensor, and parking monitoring capabilities for individual drivers seeking basic vehicle recording.
• Rexing V1 4K Single-channel dash cam featuring 4K ultra HD video recording with wide-angle lens and Wi-Fi connectivity for consumers wanting high-resolution footage.
• Rexing V1P 4K Dual-channel dash cam with 4K front camera and rear camera support, Wi-Fi enabled with GPS logging for front-and-rear vehicle coverage.
• Rexing V1P Max Premium dual-channel dash cam with 4K front recording, enhanced night vision, and advanced parking monitoring features.
• Rexing V2 Pro AI AI-powered dash cam with advanced driver assistance features and enhanced video processing capabilities.
• Rexing V360 360-degree dash cam providing complete vehicle coverage with multiple camera angles.
• Rexing R4 4-channel dash cam system supporting up to four simultaneous camera inputs for comprehensive vehicle monitoring, including interior and exterior views.
• Rexing R316 3-channel dash cam system with front, interior, and rear recording for complete vehicle coverage, targeted at rideshare and fleet use.
• Rexing ProC4G 4G LTE-enabled dash cam with cellular connectivity for remote live viewing, real-time notifications, and GPS tracking via smartphone app.
• Rexing M2 Max Premium digital rearview mirror dash cam with integrated front and rear cameras, replacing the rearview mirror with a built-in display.
• Rexing M1 Motorcycle dash cam designed for motorcycle and ATV vehicles with weather-resistant housing.
• Rexing H1 Blackhawk Trail Camera Trail camera for outdoor wildlife monitoring and security surveillance with infrared night vision, for hunters and outdoor enthusiasts.
• Rexing B1 Night Vision Binoculars Night vision binoculars and goggles for low-light observation, available in multiple variants (Maverick, Basic, Camo, Carbon Fiber, Digital Camo).
• Rexing A1 Action Camera Action camera for sports and adventure recording with rugged waterproof design.
• Rexing P2 Body Camera Body camera for personal security and professional use recording.
• Rexing SDB1 Smart Doorbell Camera Smart doorbell camera for home security with two-way audio and motion detection.
• Rexing BM1 Baby Monitor Baby monitor with optional add-on camera for home monitoring applications.
• Rexing PK2 Smart Projector Smart projector for home entertainment and presentations, part of the multimedia projector line.
• Rexing Jump Starter Portable vehicle jump starter devices for emergency battery jump-starting.
• Rexing OBD2 Scanner Vehicle diagnostic tools for reading and clearing OBD2 trouble codes and monitoring vehicle systems.

Quantifiable outcome

• 28,000+ customer reviews with 4.5-star average rating demonstrates high customer satisfaction

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Garmin: Garmin offers a leading line of Dash Cam products (e.g., Garmin Dash Cam 67W, Mini 3) with GPS, voice control, and driver alerts. Directly competes with Rexing in the consumer vehicle-recording category with a much larger brand and engineering base.
• Nextbase: Nextbase is one of the largest dedicated dash cam brands globally, offering the 622GW, 522GW, and iQ smart dash cam lines. Competes head-to-head with Rexing on features (4K, Wi-Fi, GPS, parking mode) and retail placement.
• VIOFO: VIOFO specializes in consumer dash cams (A129, A139 series) known for strong video quality and competitive pricing. Closely comparable to Rexing on product positioning, target buyer, and Amazon-led distribution.
• Thinkware: Thinkware offers consumer and fleet-oriented dash cams (F200, F800, U1000) with cloud connectivity. Comparable to Rexing across consumer and small-fleet segments, with stronger cloud/SaaS capabilities.
• BlackVue: BlackVue (Pittasoft) is a premium dash cam maker known for the DR900X and DR750X series with cloud connectivity. Comparable to Rexing's premium and 4G LTE offerings with a focus on enthusiasts and prosumers.
• Vantrue: Vantrue produces a broad line of consumer dash cams (N4, S1, E1) including 3-channel and 4K models. Directly comparable product range, pricing, and Amazon-led go-to-market as Rexing.
• PAPAGO: PAPAGO produces dash cams (GoSafe series) targeting consumer and rideshare markets. Comparable to Rexing in use cases (accident documentation, rideshare dual-cam setups) and price points.

Broad incumbents

• Cobra Electronics: Cobra is an established automotive electronics brand with dash cams, radar detectors, and CB radios. Wider portfolio than Rexing but overlaps directly on consumer dash cams at retail.

Emerging players

• GoPro: GoPro dominates the action camera category where Rexing's A1 competes. While not a direct dash cam competitor, the overlap on action/rugged cameras and content creator audience makes GoPro a relevant adjacent peer.
• Ring: Ring (Amazon-owned) is a leader in smart doorbells and home security cameras, directly comparable to Rexing's SDB1 smart doorbell and broader home security push. Different primary use case (home vs. vehicle) but overlapping product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rexingusa
• YouTubeyoutube.com/channel/UCKg_QFffZRfDt9wS789E77g
• Facebookfacebook.com/rexingusa
• Instagraminstagram.com/rexingdashcam/?hl=en
• TikToktiktok.com/@rexingusaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rexing