Name

VIOFO

Legal name

VIOFO LTD

Website

https://viofo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Automotive Dash Cameras

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Action Cameras & Rugged Cameras (CRACAPAC)

akta.pro secondary industry

Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF)

Keywords

• Dash cam manufacturer
• Automotive electronics
• Vehicle surveillance cameras
• Parking mode recording
• Fleet monitoring cameras

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Dash Camera Hardware Sales: Primary revenue stream from selling dash cameras ranging from single-channel 1K models to multi-channel 3K/4K systems. Products include the A119, A129, A139, A229, and A329 series with various configurations (front-only, front+rear, front+cabin+rear).
2. Accessories Sales: Secondary revenue from complementary accessories including memory cards (64GB-512GB), CPL filters, hardwire kits (HK3, HK4, HK5, HK6), battery packs (BP100, EP100), GPS modules, chargers, USB cables, rear cameras, and remote controls.
3. Enterprise/B2B Solutions: Customized hardware and software solutions for commercial fleet operators, government agencies, and enterprise buyers with individualized pricing, flexible order quantities, and dedicated engineering support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

VIOFO designs, manufactures, and sells dash camera systems and supporting accessories for personal vehicles, commercial fleets, rideshare operators, government agencies, and autonomous driving technology firms. Its product portfolio spans the A329S Series (industry-first 4K 60fps), A229 Ultra/Pro/Plus Series, A119/A119M Pro Series, VS1 mini, MT1 motorcycle, and A329T telephoto systems, all built around Sony STARVIS 2 image sensors with multi-channel configurations (front, rear, cabin, telephoto, waterproof). The company also sells complementary accessories (microSD cards, hardwire kits, BP100/EP100 battery packs, CPL filters, BTR200 Bluetooth remote) and provides the VIOFO mobile app and PC Player for device control and footage management.

Product overview

VIOFO is a professional dash cam manufacturer offering a comprehensive portfolio of dash camera systems and accessories since 2010. The product lineup centers on Sony STARVIS 2 image sensors (IMX678 and IMX675) across multiple series: the flagship A329S Series (industry's first 4K 60fps), A229 Ultra Series (dual 4K recording), A229 Pro Series (4K HDR with IMX678), A229 Plus Series (2K HDR), A119/A119M Pro Series (compact 4K/2K), VS1 (mini 2K), MT1 (motorcycle-specific), and specialized A329T telephoto systems. Accessories include BP100/EP100 battery packs, industrial microSD cards (64GB-512GB), hardwire kits (HK3-HK6), CPL filters, GPS modules, rear cameras, and BTR200 Bluetooth remote. Software offerings include the VIOFO mobile app and PC Player. The company serves personal vehicles, commercial fleets, rideshare drivers, and government/enterprise customers, with multi-channel configurations from 1CH to 3CH covering front, rear, interior cabin, and telephoto perspectives.

Differentiator

Problem solved

Functional benefit

Products and services

• A329S Series Dash Cam VIOFO's flagship dash cam series featuring the industry's first 4K 60fps recording capability, Sony STARVIS 2 sensors, Wi-Fi 6, GPS, and SSD storage support up to 4TB. Available in multiple configurations: 1CH (front-only), 2CH (front + rear), 3CH (front + cabin + rear), and specialized variants including IR cabin, waterproof rear, and telephoto camera options. Targeted at consumers, fleets, rideshare drivers, and government agencies seeking premium image quality and reliability.
• A229 Ultra Series Dash Cam Premium dual-lens dash cam system featuring true dual 4K recording (4K front + 4K rear) simultaneously with dual Sony STARVIS 2 sensors. Includes F1.5 super aperture, IP67 waterproof rating on rear cameras, 5GHz Wi-Fi, and 3-channel HDR configurations. Targeted at premium consumers and fleet operators requiring front-and-rear 4K clarity.
• A229 Pro Series Dash Cam High-performance dash cam with 4K HDR front camera (IMX678 8MP Sony STARVIS 2 sensor), super night vision, voice control, and 5GHz Wi-Fi. Available in 1CH, 2CH (4K+2K), and 3CH (4K+2K+1080P) configurations. Recognized as 'Best Dash Cam' by Wirecutter. The 3CH configuration is specifically positioned for Lyft, taxi, and ridesharing drivers.
• A229 Plus Series Dash Cam Mid-range dual-channel dash cam with 2K HDR recording (front + rear), Sony STARVIS 2 IMX675 sensor, voice control, and 5GHz Wi-Fi. Available in 1CH, 2CH, and 3CH configurations including waterproof rear variants for various coverage needs. Described by PCWorld as a 'fantastic three-channel system'.
• A119 MINI 2 Dash Cam Compact 2K dash cam with 60fps recording, Sony STARVIS 2 image sensor, HDR, super night sensibility, voice control, and 5GHz Wi-Fi. Features a discreet mini form factor for seamless vehicle integration. Praised by TechRadar as 'small but feature-packed'.
• A119M Pro Dash Cam Compact 4K HDR mini dash camera with Sony STARVIS 2 IMX678 sensor, super night vision, Wi-Fi 6 (5GHz + 2.4GHz), built-in GPS, Bluetooth, and voice control. Features buffered parking mode with auto event detection. Targeted at consumers seeking a discreet, premium single-channel dash cam.
• A129 Pro Duo Dash Cam Ultra 4K front + Full HD 1080P rear dual-channel dash cam with Wi-Fi and GPS. Provides front collision protection with 4K clarity and rear coverage at 1080P for personal vehicle owners and small fleets.
• VS1 Mini Dash Cam Ultra-compact 2K HDR dash cam with Sony STARVIS 2 IMX675 sensor, 5GHz Wi-Fi, voice control, and GPS. Includes free 32GB microSD card. Designed for space-constrained vehicles and discreet installation.
• MT1 Motorcycle Dash Cam Dual-channel 1080P motorcycle-specific dash cam with built-in Wi-Fi and GPS, IP67 waterproof rating. Designed for motorcycle and heavy-duty vehicle applications with 32GB microSD card included.
• A329T Series Telephoto Dash Cam Dash cam system with telephoto camera featuring 4x optical zoom for capturing license plates and details at distance. 2K HDR telephoto lens combined with front camera. Available in 2CH and 3CH configurations. Targeted at consumers and fleets needing long-range evidence capture.
• BP100 Battery Pack 7650mAh high-capacity external battery pack designed for dash cam parking mode protection. Features fast charging, built-in Bluetooth for real-time battery status monitoring via the VIOFO app, and extended parking recording capability. Compatible with VIOFO dash cams requiring parking surveillance.
• EP100 Expansion Battery Expansion battery module for the BP100 that connects to extend capacity for significantly longer parking recording duration. Sold as a standalone accessory to existing BP100 owners.
• Industrial Grade microSD Cards VIOFO-branded industrial grade microSD cards in 64GB, 128GB, 256GB, and 512GB capacities. U3 A2 V30 speed ratings, designed for continuous 4K dash cam recording with high endurance and reliability in harsh conditions.
• Hardwire Kits (HK3, HK4, HK5, HK6) Hardwire cables and kits for connecting dash cams directly to vehicle fuse boxes, enabling parking mode surveillance. HK6 supports hybrid parking mode with automatic voltage display. HK4 and HK5 provide standard hardwire functionality for various dash cam models.
• CPL Filters (CPL-100 through CPL-600) Circular polarizing lens filters (CPL-100, CPL-200, CPL-300, CPL-400, CPL-500, CPL-600) for reducing glare and reflections. Models vary by camera compatibility and filter type (circular vs. linear polarizer).
• BTR200 Bluetooth Remote Control Wireless Bluetooth remote control for quick emergency recording, voice control activation, and parking mode toggle without touching the dash cam.
• VIOFO Mobile App and PC Player Companion software for VIOFO dash cams: the VIOFO mobile app (iOS and Android) provides camera control, live preview, footage management, OTA firmware updates, and Bluetooth battery monitoring; the VIOFO PC Player provides desktop video playback and footage management on Windows and Mac. Both are free companion tools for VIOFO hardware owners.

Quantifiable outcome

• STARVIS 2 delivers approximately 2.5x wider dynamic range than first-generation STARVIS sensors
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature10 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• BaiduflagshipStrategic or Co-development PartnerVIOFO partnered with Baidu, a global technology leader in autonomous driving, to provide dash cam visual data for AI training, enhanced navigation systems, and safer autonomous driving development. This strategic partnership supports Baidu's mission in creating safer, smarter autonomous driving solutions, positioning VIOFO as a key hardware provider in the autonomous vehicle ecosystem.
• Malaysian Police DepartmentcoreStrategic or Co-development PartnerThe Malaysian Police Department selected VIOFO dash cams to monitor and secure their fleet of government vehicles including police cars, ambulances, and public buses. VIOFO provides reliable dash cam solutions for law enforcement documentation, emergency rescue recording, and public transportation monitoring across the Malaysian government fleet.
• Vortex RadarcoreGTM or Marketing PartnerVortex Radar, a professional dash cam review channel, conducted head-to-head testing of 13 dash cam models and consistently named VIOFO products as top performers. Their reviews attribute 'Best Dash Cam' rankings to VIOFO A329S and A329T models, providing significant third-party validation and marketing reach to VIOFO's target consumers.
• Linus Tech TipscoreGTM or Marketing PartnerLinus Tech Tips, a prominent technology influencer, purchased and tested dash cams from multiple brands and determined VIOFO A119 V3 is 'the best we've seen so far, especially when it comes to the finer details.' This influencer endorsement provides significant credibility and reach for VIOFO among tech-savvy consumers.
• SonyflagshipTechnology or IntegrationVIOFO utilizes Sony STARVIS 2 image sensors (IMX678) as a core component of their dash cam technology. This strategic component partnership provides VIOFO with proprietary access to Sony's flagship automotive-grade sensors featuring 1/1.8-inch format, 8-megapixel resolution, and approximately 2.5x wider dynamic range than first-generation STARVIS sensors.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BlackVue: Pioneer of premium dash cams offering cloud-connected DR750X and DR970X LTE models. Directly comparable to VIOFO on premium 4K multi-channel hardware, with an additional emphasis on cloud connectivity and subscription services that VIOFO has not pursued.
• Nextbase: UK-based dash cam market leader known for the iQ and 622GW series with strong retail presence and Emergency SOS features. Competes head-to-head with VIOFO in the consumer premium segment and earns similar 'best dash cam' awards from press.
• Thinkware: Korean premium dash cam maker with F200, X1000, and U3000 models featuring Sony sensors and parking surveillance. Overlaps with VIOFO on multi-channel recording and supercapacitor-based reliability claims, with stronger cloud/telematics integration.
• Rexing: US-based competitor with V1, V5, and V3 dash cam lines at similar price points and configurations. Directly comparable on multi-channel 4K feature set and direct-to-consumer e-commerce distribution model.
• VanTrue: Dash cam specialist offering N4, N5, and E1 models with multi-channel configurations. Closely comparable in product line breadth and direct-to-consumer go-to-market, particularly in the 3CH segment where VIOFO competes.
• IROAD: Korean dash cam maker with X6 and X10 models targeting 4K HDR performance. Comparable on Sony sensor integration and parking mode technology with similar price positioning to VIOFO's flagship tier.

Broad incumbents

• Garmin: Large consumer electronics incumbent with Dash Cam series (67W, Mini 3, X310) leveraging its broader GPS and automotive brand. Less specialized than VIOFO but commands retail shelf space and brand trust that VIOFO must overcome.
• Cobra Electronics: Established US consumer electronics brand with SC series dash cams and broader radar detector / CB radio portfolio. Competes in the same mass-market retail channel as VIOFO on lower-priced 2K-4K models.

Emerging players

• 70mai: Xiaomi-affiliated dash cam brand with strong pricing and Omni/A800S series. Competes on multi-channel value and brings large marketing budgets from the Xiaomi ecosystem, pressuring VIOFO's premium positioning.
• Pruveeo: Value-tier dash cam brand with D60, M4, and dual-channel models competing primarily on price. Provides competitive pressure at the lower end of the dash cam category where VIOFO's A119/A229 Plus series compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/viofo
• Facebookfacebook.com/viofo.world
• LinkedInlinkedin.com/company/viofo-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIOFO