Custom Molded Products
Custom Molded Products (CMP) is a Georgia-based, privately held manufacturer of pool, spa, and bath components — including sanitizers (DEL AOP, ozone, UV-C, salt), LED lighting, water features, and spa systems — sold through distributors and reps to pool builders, OEMs, retailers, and commercial aquatics operators globally.
- Company typePrivate
- Founded1993
- HeadquartersNewnan, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Custom Molded Products does
Custom Molded Products, LLC (CMP) is a privately held U.S. manufacturer of pool, spa, and bath components, headquartered in Newnan, Georgia, with a sales/customer service office in Atlanta, Georgia. Founded in 1993, the company employs more than 600 people globally and operates through authorized distributor and manufacturer-representative channels serving pool builders, service companies, retailers, spa OEMs, and commercial aquatics operators across the U.S., Latin America, and French-speaking markets. Its core product lines span water sanitization (DEL AOP combining ozone and UV technology, DEL Ozone with patented APG cells, DEL UV-C, and NSF 50-certified PowerClean Salt systems), LED lighting (Brilliant Wonders with proprietary Smart Sync communication), water features (Natural Wonders waterfalls and deck jets), in-ground spa systems (Spa Master jets and jet arrays), valves (Hydroseal), and VGBA-compliant drains and suctions. The company also distributes Bobé Water & Fire products and runs a separate CMP Commercial division for high-capacity public-aquatics sanitizers. No AI/ML capabilities are disclosed; technology differentiation rests on proprietary hardware, patents (Jet Array, Sawtooth Lip LED waterfall, APG Ozone cells), and integration interoperability with the three dominant pool automation platforms (Pentair, Hayward, Zodiac/Jandy) via Smart Sync.
Custom Molded Products firmographics
Firmographics- Name
- Custom Molded Products
- Legal name
- Custom Molded Products, LLC
- Website
- https://c-m-p.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Custom Molded Products (CMP) is a Georgia-based, privately held manufacturer of pool, spa, and bath components — including sanitizers (DEL AOP, ozone, UV-C, salt), LED lighting, water features, and spa systems — sold through distributors and reps to pool builders, OEMs, retailers, and commercial aquatics operators globally.
- Ownership category
- akta.pro rank
Custom Molded Products industry classification
Industry- Product category
- Pool and Spa Equipment Manufacturing
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Commercial and Service Industry Machinery Manufacturing (333310)
- akta.pro primary industry
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
- akta.pro secondary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Custom Molded Products is headquartered
LocationHeadquarters
- HQ city
- Newnan
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Custom Molded Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Pool Equipment Manufacturing: Manufacturing and sale of pool equipment including sanitizers, LED lighting, water features, jets, valves, skimmers, and accessories through distributor networks.
- Spa and Hot Tub Products: Sale of spa products including jets, air systems, sanitizers, controls, and plumbing components for in-ground and portable spas.
- Commercial Aquatics: Separate CMP Commercial division offering commercial-grade sanitizer systems including Del AOP Pro, Del Ozone Pro, Del UV-C Pro, and Powerclean Salt Pro for commercial pools.
- Replacement Parts and Accessories: Sale of replacement parts, tools, and accessories for pool and spa equipment maintenance.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Custom Molded Products product offering
Product offeringCore offering
Custom Molded Products (CMP) manufactures and supplies branded pool, spa, and bath equipment through distributor and representative networks. Its product portfolio centers on advanced water sanitization systems (DEL AOP, DEL Ozone, DEL UV-C, PowerClean Salt), LED pool lighting (Brilliant Wonders with Smart Sync), water features (Natural Wonders), spa systems (Spa Master), valves, drains, skimmers, and OEM components for residential and commercial aquatics.
Product overview
Custom Molded Products (CMP) is a pool, spa, and bath equipment manufacturer offering a comprehensive portfolio of branded products. The product line centers on water sanitization systems (DEL AOP®, DEL Ozone®, DEL UV-C®, PowerClean® Salt, PowerClean® Tab), LED lighting (Brilliant Wonders® with Smart Sync® technology), water features (Natural Wonders®), and spa systems (Spa Master™). Spa-specific offerings include Air X®, SQR™ System, Optix™ LED lighting, VGB Suctions, and comprehensive valve/product lines. CMP also serves commercial aquatics through its CMP Commercial division. The products are designed for compatibility with major pool automation OEMs (Pentair, Hayward, Zodiac) via Smart Sync technology. Founded in Georgia, the company employs 600+ people globally.
Differentiator
Problem solved
Functional benefit
Brands
- DEL AOP: Advanced Oxidation Process (AOP) sanitizer systems for pools and spas, combining ozone and UV technology for water purification.
- PowerClean Salt
- Natural Wonders
- Brilliant Wonders
- Spa Master
- DEL Ozone
- DEL UV-C
- HydroSeal
- Smart Sync
- Air X
- SQR System
Products and services
- Brilliant Wonders LED Products
Quantifiable outcome
- NSF 50 Certified to destroy organisms that can make water unhealthy
- +2 more outcomes
Companies that use Custom Molded Products
Customer profileSegments6 records
Ideal customer profiles6 records
Custom Molded Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
Custom Molded Products partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Zodiac International (Jandy)coreSmart Sync technology is compatible with Zodiac/Jandy pool automation and lighting systems. CMP LED products can be ordered with J-style configuration to seamlessly integrate with Zodiac equipment.
- Pentair Water Pool & SpacoreSmart Sync technology compatible with Pentair pool automation systems. CMP LED products available with P-style configuration for integration with Pentair equipment, including Hold and Recall functions.
- Hayward IndustriescoreSmart Sync technology compatible with Hayward (UCL LED Lighting) automation systems. CMP LED products available with H-style configuration for integration with Hayward equipment.
- Bobé Water & FirecoreBobé is described as 'the newest addition to CMP' offering fire and water features. CMP distributes Bobé products including auto igniter fire features, DIY kits, and water feature components.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Custom Molded Products competitors and assessment
Company assessmentDirect peers
- Pentair: Pentair is one of the largest global manufacturers of pool and spa equipment — pumps, filters, heaters, automation, sanitizers, and LED lighting. Direct competitor to CMP across sanitizers, lighting, and automation; also a Smart Sync integration partner, making them simultaneously CMP's largest competitive threat and a key interoperability partner.
- Hayward Industries: Hayward is a major pool equipment OEM with broad portfolios in pumps, filters, heaters, automation, salt cells, and LED lighting (UCL platform). Direct competitor across nearly every CMP category; also a Smart Sync integration partner.
- Fluidra / Zodiac Pool Systems: Fluidra owns Zodiac/Jandy, one of the leading global pool equipment brands. Direct competitor in automation (Jandy), LED lighting, sanitizers, and water features. Also a Smart Sync integration partner; CMP products are configurable to J-style Zodiac systems.
- Jacuzzi Brands: Jacuzzi is a leading manufacturer of hot tubs, spas, and bath products, including portable spas and swim spas. Comparable to CMP on the spa side (jets, air systems, plumbing, controls, sanitization) and historically a customer of CMP's OEM components per CMP's own value proposition.
- S.R. Smith: S.R. Smith is a U.S. manufacturer of pool deck equipment, lighting, slides, diving boards, and water features — directly competing with CMP's Brilliant Wonders LED and Natural Wonders water feature lines. Similar B2B/distributor-led go-to-market and customer base (pool builders and commercial aquatics).
Broad incumbents
- Waterco Limited: Waterco is an established global manufacturer of pool and spa equipment — pumps, filters, heaters, sanitizers, and water treatment — with a presence in residential, commercial, and industrial aquatics. Broad incumbent competing in many of the same categories as CMP, especially in pumps, filters, and sanitization across Asia-Pacific and EMEA.
- Maytronics: Maytronics is the global leader in robotic pool cleaners (Dolphin brand) and a broader pool equipment player. Overlap with CMP is in pool automation/sanitization adjacent categories, with Maytronics expanding into connected pool platforms. A useful comparable for IoT/connectivity positioning in pool equipment.
Emerging players
- AquaCal Autopilot: AquaCal is a U.S. manufacturer of pool and spa heat pumps, heat/cool equipment, and related automation. Comparable niche focus on residential/commercial aquatics equipment with a strong channel presence; smaller than Pentair/Hayward but well established in heat pump and automation adjacent categories to CMP.
Others
- Pleatco Filter Cartridges: Pleatco is a leading manufacturer of replacement filter cartridges and pool/spa filtration consumables. Adjacent ecosystem player — same pool professionals, same distributor channels as CMP — and a model for how an installed-base consumables business scales in this industry.
- Solenis / Sigura (Pool & Spa Water Treatment): Solenis and similar water-treatment chemical suppliers serve the commercial aquatics and pool service market with specialty sanitization chemistries. Adjacent rather than direct competition to CMP's hardware, but they overlap with DEL Ozone / DEL AOP on the "alternative sanitization" value proposition and target the same commercial pool operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Custom Molded Products social profiles
Digital presenceCustom Molded Products compliance and trust
Trust signalCompliance5 records
Custom Molded Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Molded Products leadership team
Management profileNumber of profiles
Custom Molded Products funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Molded Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Molded Products
What does Custom Molded Products do?
Custom Molded Products (CMP) manufactures and supplies branded pool, spa, and bath equipment through distributor and representative networks. Its product portfolio centers on advanced water sanitization systems (DEL AOP, DEL Ozone, DEL UV-C, PowerClean Salt), LED pool lighting (Brilliant Wonders with Smart Sync), water features (Natural Wonders), spa systems (Spa Master), valves, drains, skimmers, and OEM components for residential and commercial aquatics.
Is Custom Molded Products a public or private company?
Custom Molded Products is a private company. It is classified as private equity controlled and is currently operating.
When was Custom Molded Products founded?
Custom Molded Products was founded in 1993. It employs 251 to 500 people.
Where is Custom Molded Products based?
Custom Molded Products is headquartered in Newnan, United States, in the North America region.
How does Custom Molded Products make money?
Four revenue lines are on record. Pool Equipment Manufacturing is the primary driver. The others are spa and Hot Tub Products, commercial Aquatics and replacement Parts and Accessories.
Who are Custom Molded Products's main competitors?
Direct peers on record are Pentair, Hayward Industries, Fluidra / Zodiac Pool Systems, Jacuzzi Brands and S.R. Smith. Broad incumbents are Waterco Limited and Maytronics. AquaCal Autopilot is listed as an emerging player. Others are Pleatco Filter Cartridges and Solenis / Sigura (Pool & Spa Water Treatment).
Does Custom Molded Products have an API?
No public API is recorded for Custom Molded Products.
What industry is Custom Molded Products in?
Custom Molded Products's product category is Pool and Spa Equipment Manufacturing. Its primary akta.pro industry code is CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides), with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 334512.