Apa Aesthetic

What Apa Aesthetic does

Apa Aesthetic is a luxury cosmetic dentistry practice founded by Dr. Michael Apa, DDS, operating four clinic locations in New York, Beverly Hills, Miami, and Dubai. The practice focuses on high-end porcelain veneers and comprehensive smile makeovers, serving an affluent clientele that includes celebrities and public figures. The company employs a proprietary treatment methodology called Facial Aesthetic Design (FAD), which integrates full facial analysis rather than treating teeth in isolation, and pairs patient treatment with an in-house team of master ceramists who hand-finish restorations across the practice's locations.

The business operates a quote-based pricing model for elective cosmetic procedures, with per-case fees reported in the tens of thousands of dollars for veneer work. Apa Aesthetic does not accept dental insurance but provides coded procedure statements for patients to seek out-of-network reimbursement, and offers third-party financing to broaden accessibility for its high-ticket services. Approximately 70% of patients travel to receive treatment, underscoring the practice's draw as a destination provider rather than a local clinic. Beyond clinical work, the brand extends into adjacent verticals through Apa Beauty (a consumer oral-care product line) and Design X Hand (a forthcoming educational program), signaling an intent to monetize the founder's expertise beyond chairside dentistry.

Operationally, the practice relies on digital scanning, digital design tools, and CAD/CAM-supported workflows as inputs to its hand-finished ceramic work, with master ceramists rather than fully automated manufacturing providing the final product. The company has pursued formal academic partnerships (CUNY School of Public Health in 2021 and NYU College of Dentistry in 2023) and has steadily expanded its physical footprint, opening Dubai (2015), Los Angeles (2019), and Miami (2024) around its original New York base. Public reporting places the practice's headcount in the 11–50 employee range across all four sites.

Name

Apa Aesthetic

Legal name

Apa Aesthetic

Website

https://apaaesthetic.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Apa Aesthetic is a luxury cosmetic dentistry practice operating four clinics in New York, Beverly Hills, Miami, and Dubai, specializing in high-end porcelain veneers and smile makeovers for affluent individuals and celebrities using its proprietary Facial Aesthetic Design methodology.

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

akta.pro primary industry

Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)

akta.pro secondary industries

Fixed Prosthodontics (Crowns, Bridges, Veneers) (HLABAFAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC), Aesthetic Periodontal Procedures (Gummy Smile/Gingivoplasty) (HLABACAK)

Keywords

• Cosmetic dentistry
• Porcelain veneers
• Smile makeover
• Aesthetic dental services
• Oral care products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Porcelain Veneers and Smile Makeover Procedures: Primary revenue is generated through high-value, elective cosmetic dental procedures—primarily porcelain veneer placements and full smile makeovers. These are one-time restorative treatments with outcomes lasting 15–20 years. Pricing is quote-based and not publicly disclosed. Patients pay per procedure and may also pay for ongoing aftercare (quarterly or annual visits).
2. Apa Beauty Oral Care Product Line: Dr. Apa founded Apa Beauty in 2014 as a line of oral care cosmetics. This represents a secondary consumer product revenue stream sold directly to patients for at-home aftercare, complementing in-office treatments.
3. General Dentistry and Aftercare Services: Beyond cosmetic work, the practice provides general dentistry services including cleanings, fillings, and routine care under one roof, generating recurring revenue from aftercare patients who return quarterly or annually for maintenance.
4. Design X Hand Educational Programs: The practice generates revenue through continuing education programs including the Apa Symposium and Design X Hand courses for dental practitioners. These include lecture-based symposiums, hands-on model training, and eventually live-patient clinical experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Apa Aesthetic delivers luxury cosmetic dentistry services, primarily handcrafted porcelain veneers and multi-appointment smile makeovers, through four owned clinic locations in New York, Beverly Hills, Miami, and Dubai. Each restoration is designed using the proprietary Facial Aesthetic Design (FAD) methodology and fabricated in an in-house ceramics laboratory by master ceramists using hand-layered porcelain techniques combined with digital precision.

Product overview

Apa Aesthetic operates as a luxury cosmetic dentistry practice offering a unified service model centered on handcrafted porcelain veneers and comprehensive smile makeovers. The core offering consists of Porcelain Veneers, the Smile Makeover Process, and Cosmetic Dentistry services, all powered by the proprietary Facial Aesthetic Design (FAD) methodology. The practice also offers general dentistry, aftercare services, and operates Apa Beauty, a consumer oral care product line. Educational initiatives include Design X Hand programs and the Apa Suite at NYU partnership. All treatments are delivered across four global locations in New York, Los Angeles, Miami, and Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Veneers Hand-layered porcelain dental restorations crafted by master ceramists using porcelain powder and a paintbrush technique, custom-designed to be durable, functional, and visually indistinguishable from natural teeth. Delivered exclusively at Apa Aesthetic's clinic locations to patients seeking elective cosmetic enhancement.
• Smile Makeover Process A comprehensive, multi-appointment smile transformation journey combining consultation, prep, temporaries, and final porcelain insertion, designed using Facial Aesthetic Design methodology for personalized smile design. Targeted at elective cosmetic dentistry patients at Apa Aesthetic's four clinic locations.
• Cosmetic Dentistry Broader aesthetic dental services including porcelain veneers, smile makeovers, and restorative treatments that combine traditional craftsmanship with cutting-edge technology for natural, customized results. Targeted at consumers seeking elective aesthetic dental care.
• Apa Beauty Consumer oral care cosmetics product line designed to complement Apa Aesthetic's professional treatments through at-home dental care products. Sold to individual consumers as the firm's ancillary retail product line.
• Design X Hand Educational Program An invitation-only continuing education experience for licensed dental practitioners covering advanced aesthetic dentistry techniques including hands-on model training, ceramist laboratory education, and live-patient clinical experiences. Access begins with the Apa Symposium.
• Aftercare Program Recurring dental aftercare for existing smile makeover patients, including quarterly or annual professional cleanings, maintenance, and health monitoring of restorations. Delivered across all four Apa Aesthetic clinic locations.
• The Apa Experience A luxury dental experience combining cosmetic and general dentistry access with museum-quality office environments and premium patient amenities (Smart TV, noise-cancelling headphones, CBD confections) for elective, want-based dental care consumers.

Quantifiable outcome

• Porcelain veneer longevity of 15 to 20 years
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NYU College of DentistrycoreStrategic or Co-development Partner · 1 January 2023In Fall 2023, Dr. Apa announced a historic partnership with NYU College of Dentistry, his alma mater, to refine and elevate programs in aesthetic dentistry. The partnership includes the 'Apa Suite,' a state-of-the-art clinical education space and the first permanent home for the Apa Advanced Clinical Fellowship in Aesthetics and the Apa Honors Program in Aesthetics. Dr. Apa serves as an assistant Clinical Professor at NYU College of Dentistry.
• CUNY School of Public HealthcoreStrategic or Co-development Partner · 1 January 2021In 2021, Apa Aesthetic pledged an investment to establish a new academic focus on the intersection of oral and population health at CUNY SPH—the only accredited US public health program to offer specific curriculum in this area. The partnership includes a scholarship fund for 10 students each year. Apa Aesthetic has pledged a groundbreaking investment in CUNY SPH to address this critical educational and health need.
• L'Atelier ForteminorGTM or Marketing Partner · 1 January 2021L'Atelier Forte Co-Founder Joe Vasold cold-called Dr. Apa in early 2021, launching a partnership to reimagine medical excellence fashion. The collaboration produced the 'Apa Bomber' jacket and other designs redefining the space so doctors look their best, blending fashion with medical branding.
• New York Common PantryminorOthers · 1 January 2020In 2020, Apa Aesthetic began a partnership with New York Common Pantry to support the organization in reducing hunger and promoting health, dignity, and self-sufficiency. NYCP has become NYC's most innovative emergency food provider, offering meals and support services to over 500,000 visitors annually.
• John GeigerminorGTM or Marketing PartnerJohn Geiger collaborated with Dr. Apa on the GF-01 sneaker collection, inspired by Apa Aesthetic's brand DNA. The collaboration produced exclusive kicks with both bold and understated design options, launched to the market as a lifestyle brand crossover.
• Professional Service Firm TravelminorOthersApa Aesthetic partners with Professional Service Firm Travel to provide comprehensive travel services for the approximately 70% of patients who travel to visit the practice. Services cover logistics for all four office locations in New York, Los Angeles, Miami, and Dubai.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• quip: quip is a D2C oral care consumer brand selling electric toothbrushes, toothpaste, and related products via subscription and retail. Comparable to Apa's Apa Beauty consumer line as a digitally native oral care brand targeting design-conscious consumers.
• SmileDirectClub: SmileDirectClub pioneered D2C clear-aligner therapy targeting affordable cosmetic smile improvement. It overlaps with Apa Aesthetic at the cosmetic-smile-enhancement end of the market but addresses a mass-market price point and channel rather than luxury in-office care.

Broad incumbents

• Sonrava Health: Sonrava Health is a diversified dental support organization operating branded general and specialty dental practices across the US. Comparable as a large incumbent demonstrating how dental brands can scale across geographies and specialties.
• Colgate-Palmolive: Colgate-Palmolive owns major oral care consumer brands (Colgate, elmex, meridol) and is the dominant incumbent in the oral care consumer products category. Comparable to the consumer-products side of Apa Beauty for category context, though at mass-market scale.
• ClearChoice Dental Implant Centers: ClearChoice operates a national network of dental implant centers offering full-arch implant solutions with a branded, multi-step patient experience. Comparable as a branded, procedure-focused dental chain that has scaled a premium patient experience beyond a single practice.
• Pacific Dental Services: Pacific Dental Services is a large dental support organization providing practice management and clinical technology to hundreds of practices. Broad incumbent benchmark for dental practice scale, though its service model targets mainstream rather than luxury cosmetic dentistry.
• Aspen Dental: Aspen Dental is one of the largest US dental service organizations, operating hundreds of supported practices focused on accessibility and insurance-driven care. Relevant as a broad incumbent defining the mass-market dental practice model that contrasts with Apa Aesthetic's luxury positioning.
• Heartland Dental: Heartland Dental is the largest US dental support organization, supporting thousands of dentists across general and specialty practices. Relevant broad incumbent for understanding the scale and economics of dental practice operations at the opposite end of the market.

Direct peers

• Tend: Tend is a venture-backed modern dental practice chain focused on elevating the patient experience with design-forward studios and tech-enabled workflows. It competes for the same affluent, experience-driven patient segment with a similarly premium retail-style brand.
• Dr. Bill Dorfman / Discovers DDS: Dr. Bill Dorfman is a celebrity cosmetic dentist based in Beverly Hills with a similar personal-brand-led, smile-makeover offering and a high-profile patient roster (e.g., featured on ABC's Extreme Makeover). Closest direct functional peer in the celebrity cosmetic dentistry category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@doctorapa
• Facebookfacebook.com/ApaAesthetic
• Instagraminstagram.com/apa.aesthetic

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apa Aesthetic