What Mireo does

Mireo d.d. is a privately held Croatian software company founded in 2001 in Zagreb that builds location data technology spanning embedded automotive GPS navigation, spatiotemporal big data analytics, fleet management, on-premises mapping APIs, and consumer navigation. Its product portfolio is anchored by Automotive GPS Navigation, a white-label embedded navigation stack sold to automotive OEMs and Tier-1 suppliers and integrated into vehicle infotainment systems and ADAS via the ADASIS protocol; SpaceTime, a spatiotemporal database and analytics-as-a-service platform used by telematics service providers, insurers, and connected-car companies to query massive GPS tracking datasets with ANSI SQL; Compact Maps, a 12MB dependency-free Linux executable delivering mapping APIs equivalent to MapTiler, Nominatim, and GraphHopper combined; MireoFleet, an ISO 9001:2015-certified fleet management solution with route optimization; and Genius Maps, a premium offline consumer navigation app with over 20 million downloads across iOS, Google Play, and HUAWEI AppGallery.

The underlying technology is unified around GPS, mapping, and spatiotemporal data infrastructure developed over more than two decades, including a proprietary routing algorithm claimed to be mathematically accurate and 100x faster than competitors, AI-based EV range prediction targeting 4% deviation versus industry-standard 30%, and an electronic horizon component for ADAS applications. Mireo holds ISO/IEC 27001:2022 and ISO 9001:2015 certifications, has generated one international patent on route planning via the EU-funded SORDITO project with the University of Zagreb's Faculty of Transport Sciences, and operates its location platform on EU R&D grant funding.

Mireo monetizes through multiple streams: per-vehicle licensing and integration fees for embedded automotive navigation (with over 20 million navigation licenses deployed globally), subscription and enterprise agreements for SpaceTime analytics, recurring subscriptions for MireoFleet sold to mid-market fleet operators, freemium consumer revenue from Genius Maps with paid Live Traffic add-ons, and Compact Maps API subscriptions. The company is led by Chairman of the Board Leonardo Siladić, with Ivica Siladić as Chief Technology Officer and Ante Sarjanović as Chief Business Development Officer; it maintains no disclosed institutional investors and has not raised external funding rounds.

Name

Mireo

Legal name

Mireo d.d.

Website

https://mireo.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Mireo is a Croatian location data software company founded in 2001 that builds embedded automotive GPS navigation, spatiotemporal analytics (SpaceTime), fleet management (MireoFleet), and consumer navigation (Genius Maps, 20M+ downloads) for OEMs, Tier-1 suppliers, telematics providers, insurers, and fleet operators.

Ownership category

akta.pro rank

Product category

Automotive GPS Navigation Software

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), HD Maps & Localization for Autonomous/ADAS (BPAMANAL)

Keywords

• GPS navigation software
• Fleet management software
• Spatiotemporal data analytics
• Embedded automotive navigation
• Telematics data platform

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Embedded Automotive GPS Navigation Licensing: White-label GPS navigation software licensed to automotive OEMs and Tier-1 suppliers. The software is branded under the car manufacturer's name and embedded into vehicle infotainment systems. Revenue is generated through licensing fees, development fees, and ongoing maintenance contracts. Mireo has over 20 million navigation licenses deployed globally.
2. SpaceTime Analytics Platform: A spatiotemporal database and analytics platform sold as a cloud-based Analytics-as-a-Service to telematics service providers, insurers, and automotive companies. Enables monetization of connected car data through advanced analytics. Sold via subscription with pricing based on data volume or enterprise agreements.
3. MireoFleet Subscription: Fleet management software sold as a subscription service to fleet operators. Includes GPS tracking, real-time monitoring, reporting, route optimization, fuel card integration, and maintenance management. ISO 9001:2015 certified solution.
4. Genius Maps Consumer App: Premium offline GPS navigation app available free with professional maps. Revenue is generated from optional add-ons such as Live Traffic (lifetime license per region) and potentially premium features. Over 20 million downloads across iOS, Android, and HUAWEI AppGallery.
5. Compact Maps API Services: API services for managing interactive maps on web pages or in applications. Sold as a B2B API service to enterprises requiring on-premises or embedded mapping capabilities.
6. EU Research and Development Grants: Mireo participates in EU-funded R&D projects (Operational Programme Competitiveness and Cohesion 2014-2020) including the EV range anxiety elimination project (KK.01.2.1.02.0237, 4.28M HRK total) and PVRP complex route optimization project (KK.01.2.1.01.0120, 2.53M HRK total). EU co-financing covers a portion of R&D costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Mireo develops and sells embedded white-label GPS navigation software for automotive OEMs and Tier-1 suppliers, a spatiotemporal analytics platform (SpaceTime) for connected car data, an on-premises mapping API service (Compact Maps), a fleet management solution (MireoFleet), and a consumer offline navigation app (Genius Maps). The company's technology stack spans routing algorithms, electronic horizon components for ADAS, AI-based EV range prediction, and a distributed spatiotemporal database capable of indexing trillions of entries.

Product overview

Mireo is a location data technology company founded in 2001 that provides a portfolio of enterprise and consumer GPS navigation solutions. The core enterprise offerings include SpaceTime (spatiotemporal analytics platform for connected car data monetization), Automotive GPS Navigation (embedded white-label navigation for OEMs/Tier-1s), Compact Maps (on-premises mapping API services), and MireoFleet (fleet management with route optimization). The consumer-facing product is Genius Maps, a premium offline GPS navigation app. These products share GPS, mapping, and location intelligence as common technological foundations, with SpaceTime serving as the data analytics backbone that processes telematics data while the navigation products generate and consume location data.

Differentiator

Problem solved

Functional benefit

Brands

• SpaceTime: A unique spatiotemporal database for massive GPS tracking and data analysis, designed for telematics service providers and connected vehicle analytics.
• Compact Maps
• MireoFleet
• Genius Maps

Products and services

• Automotive GPS Navigation Embedded white-label GPS navigation software providing full-featured, branded navigation solutions for OEMs and Tier-1 suppliers with integration into vehicle infotainment systems, ADAS, electronic horizon, and support for EV navigation. Delivered in 14 days to match infotainment look and feel.
• SpaceTime Analytics Platform A distributed spatiotemporal database and analytics platform for massive GPS tracking and connected car data analysis, enabling real-time and historical analysis of vehicle behavior at scale with up to 17x faster performance than comparable solutions such as GeoMesa. Sold via cloud-based Analytics-as-a-Service subscription.
• Compact Maps On-premises mapping platform providing API services for managing interactive maps in web pages or applications, functionally equivalent to combined MapTiler, Nominatim, and GraphHopper solutions contained in a single 12 MB dependency-free Linux executable.
• MireoFleet Fleet management solution with real-time vehicle location tracking at 99.98% precision, unlimited vehicle monitoring, advanced analytics, trip ordering, fuel card integration, and route optimization via the MireoCAD module. ISO 9001:2015 certified sales and maintenance.
• Genius Maps Premium offline GPS navigation app with free professional maps, available on iOS, Android, and HUAWEI AppGallery with over 20 million downloads. Features include Live Traffic (powered by HERE), CarPlay support, and EV navigation with range prediction.

Quantifiable outcome

• Up to 70% faster software-defined vehicle development cycles and 30% reduction in R&D costs for automakers using the SDV Accelerator platform
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HERE TechnologiescoreTechnology or Integration · 9 September 2025Mireo is listed as a technology partner in the HERE and AWS SDV Accelerator initiative announced at IAA Mobility 2025 in Munich. HERE's mapping technology and Mireo's navigation solutions are aggregated through AWS Marketplace to help automakers develop software-defined vehicles. The platform claims up to 70% faster development cycles and 30% reduction in R&D costs. The strategic collaboration between AWS and HERE began in 2022 and now expands to include the SDV Accelerator with multiple technology partners.
• Amazon Web Services (AWS)coreTechnology or Integration · 9 September 2025Mireo participates as a technology partner in the HERE and AWS SDV Accelerator, contributing navigation and mapping technology to the AWS cloud services platform available through AWS Marketplace. The initiative provides automotive-tailored solution guidance, architecture, and sample code for software-defined vehicle development.
• HERE (Live Traffic Data Provider)coreTechnology or IntegrationHERE provides live traffic data to Mireo's Genius Maps offline navigation app, powering the Live Traffic option with data from over 100 sources updated every 60 seconds. HERE aggregates data from vehicle sensors, government sources, and historical traffic records. Mireo also uses HERE data for embedded automotive navigation.
• Fakultet prometnih znanosti Sveučilišta u Zagrebu (FPZ)coreStrategic or Co-development PartnerFPZ is Mireo's academic R&D partner in the EU-funded PVRP project (Complex Vehicle Route Optimization, KK.01.2.1.01.0120). FPZ contributed expertise in transport organization optimization and route planning. The partnership has a history including the earlier SORDITO project which resulted in an international patent application. FPZ developed the MireoCAD route optimization module within MireoFleet, used by clients in Croatia and India.
• DNV (Certification Body)minorOthersDNV performs independent third-party audits for Mireo's ISO/IEC 27001:2022 Information Security Management System certification.
• SGS Adriatica d.o.o. (Certification Body)minorOthersSGS Adriatica d.o.o. performs independent audits for Mireo's ISO 9001:2015 Quality Management System certification for the MireoFleet fleet management solution.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HERE Technologies: HERE is the dominant mapping and location platform serving automotive OEMs with embedded navigation, ADAS data, and traffic. Mireo is a technology partner in the HERE and AWS SDV Accelerator and uses HERE live traffic data, making HERE both a partner and a benchmark competitor in embedded navigation and location platforms.
• TomTom: TomTom provides embedded automotive navigation, maps, traffic data, and location services to OEMs and consumer apps. Mireo lists TomTom as an alternative live traffic provider to HERE, and the two compete head-to-head in supplying map and traffic data to in-vehicle infotainment systems.
• Mapbox: Mapbox provides developer-facing mapping APIs, navigation SDKs, and embedded location services for automotive, mobile, and web. Mireo's Compact Maps is positioned as an on-premises alternative to Mapbox-style services, and both compete in providing maps, geocoding, and routing for application developers.
• GeoMesa: GeoMesa is an open-source spatiotemporal database built on distributed computing frameworks for handling large-scale geospatial-temporal data. Mireo benchmarks SpaceTime's performance against GeoMesa (claiming a 17x advantage), positioning the two products as direct alternatives for telematics and IoT analytics workloads.
• GraphHopper: GraphHopper provides open-source and commercial routing engines plus mapping APIs. Mireo references GraphHopper as part of the stack Compact Maps replaces (MapTiler + Nominatim + GraphHopper), making it a directly comparable routing and mapping API vendor.
• Geotab: Geotab is a leading fleet telematics platform providing GPS vehicle tracking, driver behavior analytics, and route optimization to enterprise fleets. MireoFleet competes in the same fleet management market, although Geotab operates at significantly greater scale in North America and Europe.
• Samsara: Samsara provides IoT-based fleet management, telematics, and connected operations software for enterprise and mid-market fleets. MireoFleet targets a comparable buyer persona with GPS tracking and route optimization features, positioning the two as direct competitors in the fleet management software category.
• Trimble Maps (formerly ALK Technologies): Trimble Maps offers commercial vehicle routing, mileage, and navigation software for fleets and logistics. It directly competes with MireoFleet's route optimization and navigation capabilities for commercial and enterprise fleet operators.
• Waze: Waze is a community-driven GPS navigation app for consumers with strong live traffic capabilities. Mireo's Genius Maps competes with Waze in the consumer navigation app market, although Genius Maps differentiates on offline maps, EV features, and a paid live-traffic add-on.

Broad incumbents

• Google Maps Platform: Google Maps Platform offers a broad portfolio of mapping, routing, geocoding, and location APIs to developers and enterprises. As a hyperscaler with global coverage, it competes broadly with Mireo's Compact Maps and SpaceTime offerings, while Google Maps the consumer app competes with Genius Maps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mireo