What Violet Voss does

Violet Voss is a privately held, independently operated cosmetics company headquartered in Southern California that designs, distributes, and sells highly pigmented color cosmetics directly to consumers and through third-party wholesale channels. Its product portfolio is organized into four categories: (1) eye shadow and pressed pigment palettes (regular, mini, face, and themed/collaborative variants); (2) premium 3D faux mink and human-hair eyelashes; (3) cosmetic glitter offered in multiple cut sizes and color families plus a proprietary glitter adhesive; and (4) lip gloss. Retail price points span $9 (glitter, lash entry SKUs) to $48 (Take Flight palette), with free shipping on US orders over $100. The company has executed IP-driven collaborations including a Care Bears licensing deal and an influencer-led palette with Nicol Concilio, signaling a brand strategy built on themed, drop-style launches rather than category-defining innovation.

The business operates a direct-to-consumer e-commerce storefront at shopvioletvoss.com on Shopify, augmented by a wholesale enrollment program that places product with third-party retailers globally (primary served market disclosed as USA). Marketing is concentrated on organic social channels — Instagram, Facebook, and Twitter — with no paid performance marketing infrastructure disclosed and no mobile application, no public API, and no proprietary technology platform. The revenue model is one-time unit sales only; there is no subscription, membership, or recurring billing layer, which means revenue is fully transactional and exposed to single-purchase churn. Violet Voss is organized as a US LLC, has no disclosed venture capital, private equity, or strategic-parent backing, no subsidiaries, and no disclosed management team or headcount.

Operationally, the company shows characteristics of a mid-sized indie color-cosmetics brand: a broad, themed catalog (~80+ active SKUs), multi-channel distribution, and ongoing product release cadence, but with no disclosed financial scale metrics. The Care Bears licensing deal and the breadth of themed/seasonal drops suggest retained consumer pull, while the absence of a mobile app, AI/ML integration, or proprietary tech stack signals a brand-led rather than technology-led operating model. Risk concentration is on platform dependence (Shopify), channel concentration (organic social), and discretionary beauty-spending cycles.

Name

Violet Voss

Legal name

Violet Voss LLC

Website

https://shopvioletvoss.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Violet Voss is a Southern California-based indie cosmetics brand selling highly pigmented eye shadow palettes, premium faux mink lashes, cosmetic glitter, and lip products directly to consumers via Shopify e-commerce and through wholesale distribution to retailers.

Ownership category

akta.pro rank

Product category

Color Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

akta.pro secondary industries

Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG), Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)

Keywords

• Eye shadow palettes
• Faux mink lashes
• Cosmetic glitter
• Pressed pigment palettes
• Makeup cosmetics

Headquarters

HQ city

California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for cosmetics and beauty products sold directly to consumers through the company's e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Violet Voss is a cosmetics brand that designs, manufactures, and sells highly pigmented makeup products directly to consumers. The core product portfolio consists of eye shadow palettes (including mini, face, and pressed pigment versions), premium 3D faux mink eyelashes, cosmetic glitter in multiple sizes and colors, and lip gloss. Products are sold via the brand's own Shopify e-commerce storefront (shopvioletvoss.com) and through a wholesale program for third-party retailers.

Product overview

Violet Voss Cosmetics is a makeup brand specializing in highly pigmented cosmetics sold through its Shopify e-commerce platform. The product portfolio consists of four main categories: Eye Shadow Palettes (including regular palettes, mini palettes, face palettes, and pressed pigment palettes), Eye Lashes (Premium 3D Faux Mink Lashes and Human Hair Lashes), Lip Products (Lip Gloss), and Cosmetic Glitter (available in multiple sizes and colors). The eye shadow palettes range from themed collections (like Care Bears collaborations, butterfly, floral, and seasonal themes) to neutral essentials, while the lash line features numerous dramatic and natural styles. The glitter collection offers various sizes (.004 microfine sophisticated sparkles, .008 super sparkles, and .15 disco ball sparkles) organized by color families including holographic options. The company is headquartered in Southern California and offers wholesale distribution alongside direct-to-consumer sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Eye Shadow Palettes Highly pigmented themed eye shadow palettes (including mini palettes, face palettes, and pressed pigment versions) covering a wide range of color stories such as Care Bears collaborations, seasonal themes, neutrals, and essentials. Available in formats like Disco Drip, Take Flight, SunKissed Summer, and many others, priced $18–$48.
• Premium 3D Faux Mink Lashes Premium 3D faux mink false eyelashes in numerous dramatic and natural styles (e.g., Wisp It Real Good, Eyes Eyes Baby, Black Magic, Unicorn Flare) along with human hair lash options. Prices start around $9–$10 per pair.
• Cosmetic Glitter Loose cosmetic glitter sold in multiple particle sizes (.004 microfine, .008 super sparkles, .15 disco ball sparkles) and across numerous color families including holographic options. Shades include Summer Love, Venus, Elsa, Unicorn Baby, and Champagne Bubbly, priced at $9 each.
• Violet's Secret Bond Glitter Adhesive Specialized adhesive formulated for applying Violet Voss cosmetic glitter products to skin.
• Lip Gloss Lip gloss offered in multiple shades including Fresh, Adore, Delight, Dream, and Romantical, priced at $12 each.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nicol ConciliominorStrategic or Co-development PartnerNicol Concilio's Eye Shadow Palette - A collaboration palette created with beauty influencer Nicol Concilio. The palette features themed eyeshadow colors and is sold through Violet Voss distribution channels.

Recent moves1 record

Expansion highlights4 records

Direct peers

• Dose of Colors: Independent color cosmetics brand with bold liquid lipsticks and eye shadow palettes sold DTC and through retailers. Comparable in indie positioning, multi-category portfolio, and influencer-driven marketing.
• Huda Beauty: Influencer-founded global beauty brand built around pigmentation, palettes, and lashes. Directly comparable in founding story, palette-heavy product mix (including lashes), and social-first growth model.
• BH Cosmetics: Affordable color cosmetics brand with broad palette assortment and DTC-plus-retail distribution. Directly comparable in price points ($5–$45), product mix (palettes, lashes, face products), and target consumer.
• ColourPop Cosmetics: DTC-first indie color cosmetics brand offering highly pigmented eye shadow palettes, face palettes, and lip products at comparable $5–$50 price points. Closest direct competitor in business model, channel mix, and consumer persona.
• Morphe: Multi-category color cosmetics brand built around pigmented palettes and brushes, with strong influencer and professional-artist following. Direct overlap in eye shadow palettes, theming, and wholesale-to-retailer distribution.
• Sugarpill Cosmetics: Niche indie brand known for bold, highly pigmented eye shadows and themed collections. Comparable in pigment-forward positioning, DTC-first distribution, and price ladder.
• Anastasia Beverly Hills: Premium color cosmetics brand anchored by iconic palettes and brow products. Comparable in palette-led assortment, influencer-led marketing, and theme-driven product launches, though at a higher price tier.
• Juvia's Place: Cult-favorite indie brand specializing in richly pigmented, color-forward eye shadow palettes. Overlaps strongly with Violet Voss's positioning around bold pigments, colorful palettes, and social media-driven launch model.
• Ace Beaute: Smaller indie brand focused on vibrant, highly pigmented palettes and face products. Similar size tier, similar pricing, and similar DTC-plus-selective-retail distribution model.

Broad incumbents

• Urban Decay: Established multi-category color cosmetics brand with iconic pigmented palettes (Naked). Comparable in eye shadow and lash product lines but operates at significantly larger scale and a broader retail footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shopvioletvoss
• Facebookfacebook.com/VioletVossCosmetics
• Instagraminstagram.com/shopvioletvoss
• LinkedInlinkedin.com/company/violet-voss

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Violet Voss