Cremo Company
Cremo Company is a privately held, Edgewell-owned men's grooming brand selling barber-grade shave, beard, body, hair, and women's personal care products via cremocompany.com, Amazon, and Walmart. It differentiates through proprietary slick-formulation technology and multi-layered fragrances developed by master scent specialists.
- Company typePrivate
- Founded2015
- HeadquartersLaguna Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cremo Company does
Cremo Company is a privately held men's grooming brand that develops and sells barber-grade personal care products across shave, beard, body, hair, and women's categories. Founded by Kyle Schroeder and acquired by Edgewell Personal Care Company (NYSE: EPC) in 2016, Cremo is operated as a subsidiary brand within Edgewell's portfolio. The company is headquartered in Laguna Beach, California, with consumer care operations managed through Edgewell's facility in Livingston, New Jersey, and reports a headcount of 11-50 employees.
The company's core product technology centers on a proprietary "Impossibly Slick" shave cream formulation in which unique molecules become more lubricious when mixed with water, reducing razor burn, nicks, and skin irritation. Cremo also deploys a signature multi-layered fragrance system developed by master scent specialists at fine fragrance houses, with scents designed to evolve and reveal top, middle, and base notes during use. Product lines include shaving cream, razors and refills, post-shave balms, beard oil, beard wash, beard balm, beard conditioning mist, body wash, antiperspirant and deodorant with 48-hour clinically proven protection, spray cologne, body bars, hair care, and women's shave cream and body wash. Sub-brand collections include the Reserve Collection (Palo Santo, Italian Bergamot, Vintage Suede, Golden Amber, Distiller's Blend, Casked Vanilla) and the Bourbon & Oak and Bourbon Vanilla fragrance families.
Cremo's business model is primarily direct-to-consumer e-commerce through cremocompany.com, supplemented by retail distribution through Amazon Marketplace and Walmart (the latter holding exclusivity for the Bourbon Vanilla collection). Pricing is unit-based with average price points ranging from $7.99 (post-shave balm) to $32.98 (gift sets), augmented by subscription incentives (15% off for new email subscribers, $5 off $35 for new SMS subscribers) and recurring seasonal promotional codes. The customer base is segmented horizontally across men with facial hair, men seeking premium wet shaving, men seeking premium body care and fragrance, men's hair care consumers, and women. The company has no disclosed funding rounds, operates as a wholly-owned subsidiary of Edgewell, and reports no standalone revenue figures.
Cremo Company firmographics
Firmographics- Name
- Cremo Company
- Legal name
- Edgewell Personal Care Company
- Website
- https://cremocompany.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cremo Company is a privately held, Edgewell-owned men's grooming brand selling barber-grade shave, beard, body, hair, and women's personal care products via cremocompany.com, Amazon, and Walmart. It differentiates through proprietary slick-formulation technology and multi-layered fragrances developed by master scent specialists.
- Ownership category
- akta.pro rank
Cremo Company industry classification
Industry- Product category
- Men's Grooming Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)
- akta.pro secondary industries
- Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC), Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB), Barber & Professional Men’s Grooming Products (CRABAGAK), Deodorants & Antiperspirants (CRADANAA), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
Keywords
Where Cremo Company is headquartered
LocationHeadquarters
- HQ city
- Laguna Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cremo Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-Commerce (cremocompany.com): Primary revenue channel through Cremo's owned e-commerce website. Customers purchase individual products or bundles at listed prices. Promotional discount codes (e.g., JULY15 for 15% off, SHAVE25 for 25% off) and free shipping thresholds ($40+) drive transaction frequency and average order value. Email and SMS subscriber programs incentivize first and repeat purchases.
- Retail / Marketplace Distribution: Products are available through third-party retail and marketplace channels including Amazon and Walmart (notably, the Bourbon Vanilla fragrance collection is exclusive to Walmart). This provides revenue through wholesale/product sales to retailers as well as direct consumer purchases facilitated by marketplace listings.
- Bundles & Multipacks: Cremo offers curated gift sets (e.g., Reserve Collection Gift Set, Bourbon & Oak Gift Set) and multipacks (e.g., 2-Pack body washes) that bundle multiple products at a combined price point, driving higher average order value and serving gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product one-time purchases at standard retail prices |
| One time/ perpetual license | Pay-as-you-go | New subscriber email discount |
| One time/ perpetual license | Pay-as-you-go | SMS subscriber offer |
| Unit Pricing | Pay-as-you-go | Promotional seasonal discount code |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Cremo Company product offering
Product offeringCore offering
Cremo Company manufactures and sells a portfolio of barber-grade personal care items for men (and a smaller women's line) across five categories: shave (shaving cream, razors/refills, post-shave balm), beard care (oil, wash, balm, cream, softener, conditioning mist, accessories), hair (shampoo/conditioner, styling paste/pomade/clay), body (body wash, body bars, antiperspirant & deodorant, body spray, spray cologne), and women's shave/body products. The brand differentiates through its proprietary impossibly slick shave formulation and signature multi-layered fragrance system spanning product categories.
Product overview
Cremo Company is a modern men's grooming brand offering a comprehensive portfolio of barber-grade personal care products organized into five core categories: Shave (razors, shaving creams, post-shave balms), Beard (oils, washes, balms, creams, softeners, accessories), Hair (shampoos, conditioners, styling products), Body (body washes, antiperspirants, deodorants, colognes, body bars, body sprays), and Women's products. The company differentiates through its signature 'Good Uncommon Scents' multi-layered fragrance technology, with fragrances designed to evolve throughout the day revealing top, middle, and base notes. Key fragrance collections include the premium Reserve Collection (Palo Santo, Italian Bergamot, Vintage Suede, Golden Amber, Distiller's Blend, Casked Vanilla), Bourbon & Oak, Bourbon Vanilla (Walmart exclusive), Spice & Black Vanilla, and Heritage Collection variants. Products are sold primarily through cremocompany.com and select retail partners including Walmart, with a loyalty program offering 15% discount for email subscribers and free shipping on orders over $40.
Differentiator
Problem solved
Functional benefit
Brands
- Reserve Collection: Premium line featuring legendary quality and sophisticated scents including Palo Santo, Italian Bergamot, Vintage Suede, Golden Amber, Casked Vanilla, and Distiller's Blend. Marketed as the brand's most elevated fragrance offerings.
Products and services
- Shaving Cream
Quantifiable outcome
- 48-hour clinically proven sweat and odor protection in antiperspirant and deodorant products
- +1 more outcomes
Companies that use Cremo Company
Customer profileSegments5 records
Ideal customer profiles5 records
Cremo Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cremo Company partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cremo Company competitors and assessment
Company assessmentBroad incumbents
- Dollar Shave Club: Dollar Shave Club is a subscription-based men's grooming brand offering razors, shave, and body care products at value price points, also owned by Unilever. Overlaps with Cremo in the shave and body categories with subscription/loyalty mechanics, though positioned more value than premium.
- Harry's: Harry's is a major DTC men's razor and grooming brand, also owned by Edgewell Personal Care (Cremo's parent) following a 2020 acquisition. Sibling brand in the Edgewell portfolio with comparable D2C origin, shave category focus, and customer base.
- Old Spice (P&G): Old Spice is a heritage mass-market men's grooming brand owned by Procter & Gamble, spanning deodorant, body wash, shave, and cologne. Represents the incumbent competitor Cremo targets at the premium tier, with massive shelf distribution but less fragrance sophistication.
Direct peers
- Bulldog Skincare: Bulldog is a men's grooming brand offering shave, beard, face, and body products targeted at modern men. Comparable to Cremo in men's category breadth, premium-but-accessible price points, and clean-formulation positioning.
- Bevel: Bevel is a premium men's grooming DTC brand offering razors, shave products, beard and skincare, with proprietary formulas targeting underserved consumers. It is a direct comparable to Cremo in positioning, customer base (modern men seeking premium grooming), and product breadth across shave/beard/body.
- Manscaped: Manscaped is a men's personal care brand focused on below-the-waist grooming, body trimmers, and supporting hygiene products. Adjacent comparable to Cremo in the men's grooming DTC category, brand-led growth motion, and premium positioning relative to drugstore alternatives.
- Duke Cannon: Duke Cannon is a men's grooming brand with a barbershop-inspired "Big-Ass Soap" identity, offering shave, beard, body, and skincare products in a similar premium-but-rugged positioning. Comparable to Cremo in mass-premium men's grooming category, fragrance-forward product design, and retail presence (Target, Amazon).
- The Art of Shaving: The Art of Shaving is a premium men's grooming brand specializing in barber-grade shaving creams, razors, and post-shave products with sophisticated fragrances. Highly comparable to Cremo in premium positioning, shave-focused category leadership, and fragrance-driven product design.
- Dr. Squatch: Dr. Squatch is a men's personal care brand known for natural-ingredient bar soaps, body wash, and grooming products with humor-driven branding. Comparable to Cremo in DTC-first men's grooming, body-care category overlap, and premium positioning versus mass-market.
- Every Man Jack: Every Man Jack offers men's grooming products across shave, beard, body wash, deodorant, and hair care, with a focus on natural ingredients and accessible premium pricing. Direct competitor to Cremo in the men's grooming category with similar price points and mass-market retail distribution.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Cremo Company social profiles
Digital presenceCremo Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cremo Company leadership team
Management profileNumber of profiles
Cremo Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cremo Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cremo Company
What does Cremo Company do?
Cremo Company manufactures and sells a portfolio of barber-grade personal care items for men (and a smaller women's line) across five categories: shave (shaving cream, razors/refills, post-shave balm), beard care (oil, wash, balm, cream, softener, conditioning mist, accessories), hair (shampoo/conditioner, styling paste/pomade/clay), body (body wash, body bars, antiperspirant & deodorant, body spray, spray cologne), and women's shave/body products. The brand differentiates through its proprietary impossibly slick shave formulation and signature multi-layered fragrance system spanning product categories.
Is Cremo Company a public or private company?
Cremo Company is a private company. It is classified as corporate owned and is currently operating.
When was Cremo Company founded?
Cremo Company was founded in 2015. It employs 11 to 50 people.
Where is Cremo Company based?
Cremo Company is headquartered in Laguna Beach, United States, in the North America region.
How does Cremo Company make money?
Three revenue lines are on record. Direct-to-Consumer E-Commerce (cremocompany.com) is the primary driver. The others are retail / Marketplace Distribution and bundles & Multipacks.
Who are Cremo Company's main competitors?
Broad incumbents on record are Dollar Shave Club, Harry's and Old Spice (P&G). Direct peers are Bulldog Skincare, Bevel, Manscaped, Duke Cannon, The Art of Shaving, Dr. Squatch and Every Man Jack.
Does Cremo Company have an API?
No public API is recorded for Cremo Company.
What industry is Cremo Company in?
Cremo Company's product category is Men's Grooming Products. Its primary akta.pro industry code is CRADANAF, Men’s Grooming (Shaving, Beard Care, Aftershave), with a secondary code of CRABAGAC, Beard & Mustache Care (Oils, Balms, Waxes, Wash). Its NAICS code is 456120 and its SIC code is 2844.