SLAM Media
SLAM Media Inc. is a privately held basketball media company founded in 1994 that publishes SLAM Magazine and operates digital sub-brands covering NBA, WNBA, college, and high school basketball via slamonline.com, with merchandise sales through slamgoods.com.
- Company typePrivate
- Founded1994
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SLAM Media does
SLAM Media Inc. is a privately held basketball media company founded in 1994 and headquartered in New York City. The company publishes SLAM Magazine, a bi-monthly print and digital publication, alongside an extensive portfolio of digital sub-brands including SLAMU (college basketball), WSLAM (women's basketball), SLAMHS (high school basketball), LeagueFits (fashion), and Kicks (sneaker culture). Its core digital property, slamonline.com, is built on a WordPress-based content management system and delivers daily editorial coverage of NBA, WNBA, college, and high school basketball, supplemented by iconic magazine covers featuring star athletes such as Austin Reaves, Jayson Tatum, Caitlin Clark, and Cooper Flagg.
SLAM's revenue model is multi-stream: print and digital magazine subscriptions sold through simplecirc.com, single-copy magazine sales, and branded merchandise sold via slamgoods.com. The March 2026 "Survive and Advance" NCAA-themed merchandise collection exemplifies its event-timed commerce strategy around major basketball tournaments. The company holds three registered trademarks (SLAM®, SLAMTV®, SLAM MEDIA®) and distributes content through Yahoo News and Associated Press syndication partnerships, extending reach beyond its owned properties.
The company operates with 11-50 employees and serves a horizontally segmented global audience of basketball fans, sneakerheads, and streetwear consumers. Its go-to-market is product-led growth, relying on the cultural draw of iconic covers, editorial content, and event-driven merchandise drops to drive subscriptions, advertising, and direct-to-consumer revenue. Leadership includes CEO Les Green and Founder Dennis Page.
SLAM Media firmographics
Firmographics- Name
- SLAM Media
- Legal name
- SLAM Media Inc.
- Website
- https://slamonline.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SLAM Media Inc. is a privately held basketball media company founded in 1994 that publishes SLAM Magazine and operates digital sub-brands covering NBA, WNBA, college, and high school basketball via slamonline.com, with merchandise sales through slamgoods.com.
- Ownership category
- akta.pro rank
SLAM Media industry classification
Industry- Product category
- Sports Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Sports & Recreation Magazines (MPAJAEAJ)
- akta.pro secondary industries
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)
Keywords
Where SLAM Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SLAM Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold through simplecirc.com, with bi-monthly issues covering basketball culture, player profiles, and NBA/college coverage
- Merchandise Sales: NCAA-themed merchandise including t-shirts, hoodies, crop tops, and shorts sold through slamgoods.com. The 'Survive and Advance' March Madness collection targets basketball fans, sneakerheads, and streetwear shoppers
- Print Magazine Sales: Single-copy magazine sales through retail outlets and direct orders, with collectible covers featuring star athletes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscription with print and digital access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
SLAM Media product offering
Product offeringCore offering
SLAM Media publishes SLAM Magazine, a basketball culture publication featuring player profiles, NBA/WNBA coverage, sneaker culture, and streetwear content. The company operates slamonline.com for digital editorial, covers.slamonline.com for digital cover drops, and slamonline.com/yahoo for syndication. The brand extends into commerce through slamgoods.com, which sells basketball-themed apparel, accessories, and collectibles.
Product overview
SLAM Media operates as a multi-platform basketball media company publishing SLAM Magazine (bi-monthly print and digital), while maintaining several digital sub-brands including SLAMU (college), WSLAM (women's basketball), and SLAMHS (high school). The company extends its reach through SLAMgoods merchandise platform and a LeagueFits fashion/sneaker content vertical. The portfolio is anchored by iconic print magazine covers, digital cover stories, and e-commerce capabilities for basketball culture merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- SLAM Magazine: Print publication featuring basketball players on covers and in-depth interviews
- SLAMU
- SLAM HS
- WSLAM
- SLAMTV
- LeagueFits
- Kicks
- SLAM Goods
- SLAM ICONS
- 75 Before '94
Products and services
- SLAM Magazine A print and digital basketball culture magazine featuring player profiles, NBA/WNBA coverage, sneaker culture, and streetwear content; available to consumers via subscription on simplecirc.com.
- SLAMgoods
Companies that use SLAM Media
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles1 record
SLAM Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SLAM Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
SLAM Media competitors and assessment
Company assessmentDirect peers
- Andscape: Disney-owned sports and culture platform covering the intersection of sports, race, and lifestyle, with heavy NBA and HBCU basketball focus. Comparable to SLAM as a culture-forward sports media brand with merchandise, video, and editorial coverage targeting passionate basketball fan communities.
- The Ringer: Spotify-owned sports and pop culture media brand with deep NBA and basketball coverage through podcasts, video, and written content. Directly comparable to SLAM because both target basketball culture enthusiasts with personality-driven storytelling across multiple formats and sub-brands.
- Complex Networks: Youth-culture media company covering sneakers, streetwear, music, and sports including basketball. Comparable to SLAM's Kicks and LeagueFits verticals because Complex monetizes sneaker and streetwear culture through content, merchandise, and event activations with significant basketball crossover.
Emerging players
- Nice Kicks: Sneaker culture publication covering basketball footwear, athlete endorsements, and streetwear drops. Comparable to SLAM's Kicks vertical as a basketball sneaker content brand, though with narrower editorial scope and stronger sneaker-release focus.
- HoopsHype: Basketball-focused media outlet covering NBA trades, salaries, rumors, and player news. Comparable to SLAM as a niche basketball publisher, though narrower in scope (focused on transactional news rather than culture/lifestyle coverage).
- Boardroom: Sports business media brand covering the business of sports including NBA team valuations, athlete deals, and league economics. Comparable to SLAM as a basketball-adjacent media brand extending into merchandise, newsletters, and events targeting engaged sports fans.
Broad incumbents
- Sports Illustrated: Iconic American sports magazine and digital publisher covering all major sports with significant basketball coverage. Comparable to SLAM as a legacy sports magazine that has also expanded into digital subscriptions, e-commerce, and athlete-driven storytelling.
- The Athletic: Subscription-based sports media company owned by The New York Times, with deep NBA, college, and WNBA coverage. Comparable to SLAM as a subscription-driven sports publisher monetizing engaged fan audiences through recurring billing.
- Bleacher Report: One of the largest digital sports media companies, covering all major US sports including the NBA. Comparable to SLAM as a sports content publisher competing for basketball fan attention, though at much broader scale and with different ownership (Warner Bros. Discovery/Turner).
Regional players
- BasketNews: Largest European basketball media outlet covering EuroLeague, NBA, and international competitions. Comparable to SLAM as a basketball-first digital publisher, though primarily serving European audiences rather than competing directly in SLAM's core US/North America territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SLAM Media social profiles
Digital presenceSLAM Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
SLAM Media leadership team
Management profileNumber of profiles
Profiles2 records
SLAM Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SLAM Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SLAM Media
What does SLAM Media do?
SLAM Media publishes SLAM Magazine, a basketball culture publication featuring player profiles, NBA/WNBA coverage, sneaker culture, and streetwear content. The company operates slamonline.com for digital editorial, covers.slamonline.com for digital cover drops, and slamonline.com/yahoo for syndication. The brand extends into commerce through slamgoods.com, which sells basketball-themed apparel, accessories, and collectibles.
Is SLAM Media a public or private company?
SLAM Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SLAM Media founded?
SLAM Media was founded in 1994. It employs 11 to 50 people.
Where is SLAM Media based?
SLAM Media is headquartered in New York, United States, in the North America region.
How does SLAM Media make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are merchandise Sales and print Magazine Sales.
Who are SLAM Media's main competitors?
Direct peers on record are Andscape, The Ringer and Complex Networks. Emerging players are Nice Kicks, HoopsHype and Boardroom. Broad incumbents are Sports Illustrated, The Athletic and Bleacher Report. BasketNews is listed as a regional player.
Does SLAM Media have an API?
No public API is recorded for SLAM Media.
What industry is SLAM Media in?
SLAM Media's product category is Sports Media. Its primary akta.pro industry code is MPAJAEAJ, Sports & Recreation Magazines, with a secondary code of MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership). Its NAICS code is 51312 and its SIC code is 2721.