HoopsHype
HoopsHype is a free, ad-supported NBA digital media platform publishing trade rumors, news, player rankings, salaries, and NBA 2K ratings for basketball fans, fantasy players, and sports media professionals.
- Company typePrivate
- Founded2001
- HeadquartersHumanes De Madrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What HoopsHype does
HoopsHype is an NBA-focused digital media platform that aggregates real-time trade and free agency rumors, news analysis, player rankings, salary data, and video game ratings for basketball fans. Its product portfolio includes a comprehensive NBA player salary database with multi-year contract projections, a proprietary Global Rating (RAT) player evaluation system covering 581 players across all 30 NBA teams, NBA 2K ratings integration, a free agency tracker, and a rumor aggregation engine filtering by team and player. The platform operates as a free, ad-supported site without paid subscriptions, accessing NBA coverage depth that fans, fantasy/betting players, and sports media professionals can use for player evaluation, contract tracking, and rumor monitoring.
HoopsHype firmographics
Firmographics- Name
- HoopsHype
- Legal name
- HoopsHype (operating name of Gannett Media Technologies Corporation)
- Website
- https://hoopshype.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HoopsHype is a free, ad-supported NBA digital media platform publishing trade rumors, news, player rankings, salaries, and NBA 2K ratings for basketball fans, fantasy players, and sports media professionals.
- Ownership category
- akta.pro rank
Where HoopsHype is headquartered
LocationHeadquarters
- HQ city
- Humanes De Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
HoopsHype business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Display Advertising: The website displays multiple advertisement placements throughout the page including banner ads, video ads, and sponsored content sections. The site is owned by Gannett Company, a major media conglomerate.
- USA TODAY Network Integration: Part of the USA TODAY Network, leveraging cross-promotional opportunities and shared advertising infrastructure within the Gannett media ecosystem
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HoopsHype product offering
Product offeringCore offering
HoopsHype is an NBA-focused digital media platform that aggregates real-time trade rumors, free agency news, player rankings built on a proprietary Global Rating (RAT) system, comprehensive multi-year salary and contract data, NBA 2K video game ratings, depth charts, and in-depth editorial analysis. The site publishes free, ad-supported content for NBA fans worldwide, covering all 30 NBA franchises through a web-based platform integrated with the USA TODAY Network.
Product overview
HoopsHype is a unified NBA sports media platform offering news aggregation, player analysis, and statistical databases. The core platform combines real-time rumors sourcing with editorial analysis, while supporting products include a comprehensive salaries database tracking player contracts, Global Rating Rankings measuring player performance impact, NBA 2K video game ratings, and a dedicated free agency tracker. These products share a common data infrastructure and team/player taxonomy, with the main platform serving as the hub for all content delivery and user engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- HoopsHype Main Platform Primary NBA news, rumors, and analysis platform aggregating league-wide trade news, free agency updates, and multimedia content including video interviews and social media reactions for NBA fans.
- Salaries Database Comprehensive NBA player salary and contract tracker providing historical and projected salary data across multiple seasons for all NBA players, used by fans, fantasy players, and journalists.
- Global Rating Rankings Proprietary player performance ranking system combining individual and team statistics to evaluate basketball players' court impact worldwide, with filtering by team, position, salary, age, and draft class across 581 ranked players.
- NBA 2K Player Ratings NBA 2K video game player ratings tracking and comparison tool covering all 30 NBA teams with regularly updated ratings throughout the season.
- Free Agency Tracker Real-time free agency news and rankings aggregating player movement, contract signings, and team roster changes during NBA free agency periods.
- Rumors Aggregator Trade and free agency rumor aggregation platform filtering by team, player, and topic, sourcing information from multiple outlets including ESPN, X, and direct reports.
Quantifiable outcome
- Comprehensive NBA coverage with 581 ranked players and all 30 team-specific rumor pages
Companies that use HoopsHype
Customer profileSegments3 records
Ideal customer profiles3 records
HoopsHype technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HoopsHype partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gannett Company / USA TODAY NetworkcoreHoopsHype is owned and operated by Gannett Company, the largest newspaper publisher in the United States and parent of the USA TODAY Network. This provides cross-promotional opportunities, shared advertising infrastructure, and access to broader sports media resources and reporters.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HoopsHype competitors and assessment
Company assessmentBroad incumbents
- ESPN: ESPN is the dominant US sports media incumbent with the deepest NBA coverage including Insider reporting, fantasy tools, and salary data. Comparable to HoopsHype at the audience-overlap level but operates as a broad multi-sport portfolio rather than an NBA-only niche property.
- Sports Illustrated: Sports Illustrated is a legacy broad sports media brand with NBA coverage, analysis, and insider content. Comparable as a competitor for the same advertising and audience pool, but operates at much broader portfolio and subscriber scale.
Direct peers
- Bleacher Report: Bleacher Report is a large digital sports media platform with significant NBA coverage, mobile-first content, and social distribution. Directly comparable as a multi-team NBA news destination competing for the same fan attention and ad dollars.
- FanSided: FanSided is a sports blogging network with team-specific NBA sites that competes with HoopsHype for both organic search and social traffic from NBA fan segments. Comparable as an ad-supported multi-team sports digital media property.
- RealGM: RealGM is an NBA/basketball-focused digital media property with the league's deepest salary cap, contract, and trade rumor databases. Directly comparable to HoopsHype in vertical depth, audience (front-office, agent, and hardcore fan crossover), and ad-supported business model.
- The Athletic: The Athletic is a subscription-based digital sports media outlet (now part of NYT) with extensive NBA beat reporters and insider-driven trade/free-agency coverage. Directly comparable to HoopsHype as a destination for the same NBA fan segment, differentiated by paywall vs. ad-supported model.
- Rotoworld / NBC Sports Edge: Rotoworld / NBC Sports Edge provides NBA player news, rankings, and fantasy-relevant analysis. Directly comparable to HoopsHype specifically on the fantasy/betting-adjacent sports fan segment they target as a secondary use case.
- The Ringer: The Ringer is a sports-and-culture digital media brand (owned by Spotify) with extensive NBA analysis, podcasts, and insider columns. Closely comparable to HoopsHype in serving NBA fans seeking intelligent analysis and trade/free-agency content.
- SB Nation: SB Nation is a network of team-specific sports blogs with strong NBA team coverage, fan community features, and advertising-supported model. Comparable to HoopsHype in covering all 30 NBA franchises with dedicated content verticals.
- Basketball Reference: Basketball Reference is the canonical NBA statistics and historical data site. Overlaps with HoopsHype on player performance data, rankings, and serving hardcore basketball fans, though skews more analytical and less editorial/rumor-driven.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HoopsHype social profiles
Digital presenceHoopsHype financial estimates
Financial estimateRevenue estimate
Valuation estimate
HoopsHype leadership team
Management profileNumber of profiles
Profiles1 record
HoopsHype funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HoopsHype M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HoopsHype
What does HoopsHype do?
HoopsHype is an NBA-focused digital media platform that aggregates real-time trade rumors, free agency news, player rankings built on a proprietary Global Rating (RAT) system, comprehensive multi-year salary and contract data, NBA 2K video game ratings, depth charts, and in-depth editorial analysis. The site publishes free, ad-supported content for NBA fans worldwide, covering all 30 NBA franchises through a web-based platform integrated with the USA TODAY Network.
Is HoopsHype a public or private company?
HoopsHype is a private company. It is classified as corporate owned and is currently operating.
When was HoopsHype founded?
HoopsHype was founded in 2001. It employs 1 to 10 people.
Where is HoopsHype based?
HoopsHype is headquartered in Humanes De Madrid, Spain, in the Europe region.
How does HoopsHype make money?
Two revenue lines are on record. Display Advertising is the primary driver. The others are USA TODAY Network Integration.
Who are HoopsHype's main competitors?
Broad incumbents on record are ESPN and Sports Illustrated. Direct peers are Bleacher Report, FanSided, RealGM, The Athletic, Rotoworld / NBC Sports Edge, The Ringer, SB Nation and Basketball Reference.
Does HoopsHype have an API?
No public API is recorded for HoopsHype.