Footy Amigo

What Footy Amigo does

Footy Amigo is a London-based SaaS platform that delivers AI-powered pre-match and in-play football (soccer) match alerts to individual bettors and traders globally. Its core product lets users create customizable alerts with unlimited rules and conditions across 1,800+ leagues in 240+ countries, drawing on a proprietary historical database spanning 14+ years. The platform combines structured statistical data (goals, corners, cards, shots, attack pressure, momentum) with an in-house predictive algorithm and machine learning to surface value bets and automate 24/7 match monitoring.

The company's product suite includes PreMatch Alerts, InPlay Alerts, an "Amigo Copier" feature for cloning profitable strategies from other users, BackTesting (up to 12 months), Streaks & Trends, Bet Builder & Value Games, Dynamic Stats Alerts, and a footyGPT AI assistant. Distribution is fully digital and self-serve via web dashboard, iOS and Android apps, and Telegram integration. Go-to-market is product-led with a 7-day free trial (no credit card required) converting users into a paid Pro subscription; the company does not publicly disclose pricing.

Footy Amigo was founded in 2021 and operates with 1–10 employees. It is privately held with no disclosed institutional funding or parent company, suggesting a bootstrapped, founder-led structure (Daniel Nejo is listed as Founder). Revenue model is recurring subscription plus freemium, targeting a horizontal persona segment of "smart" individual football punters who currently rely on manual research, gut feel, or tipster sites.

Name

Footy Amigo

Legal name

Footy Amigo™

Website

https://FootyAmigo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Footy Amigo is a London-based SaaS platform that delivers AI-powered pre-match and in-play football match alerts to thousands of individual bettors globally, covering 1,800+ leagues across 240+ countries with a 7-day free trial converting to a paid Pro subscription.

Ownership category

akta.pro rank

Product category

Sports Betting Analytics Software

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Football betting alerts
• Sports statistics platform
• Pre-match analytics software
• In-play betting alerts
• Betting strategy automation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pro Subscription: Subscription-based premium access with Pro account tier after 7-day free trial. Users upgrade to continue receiving match alerts and accessing all platform features.
2. Freemium Trial: 7-day free trial with full access to platform features without requiring credit card information, converting users to paid Pro subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Footy Amigo is a SaaS platform that delivers AI-powered pre-match and in-play football betting alerts to individual bettors. Users define unlimited custom rules and conditions across team statistics, odds, and live match events, and the platform continuously monitors 1,800+ leagues in 240+ countries to send real-time alerts via mobile apps and Telegram. The offering includes the proprietary Amigo Copier feature, backtesting of strategies up to 12 months, and an AI-curated Bet Builder/Value Games feed.

Product overview

Footy Amigo is a unified football betting intelligence platform that combines PreMatch Alerts, InPlay Alerts, and various analytical tools to help bettors make data-driven decisions. The core platform centers on customizable alert systems where users define conditions based on team statistics, match events, and betting odds. Key integrated features include the Amigo Copier for strategy sharing, BackTesting for historical validation, Streaks & Trends for daily match filtering, Bet Builder & Value Games for AI-curated opportunities, and Dynamic Stats Alerts for real-time information delivery. The platform covers over 1,800 leagues across 240+ countries with 14+ years of historical data, all powered by proprietary AI and machine learning algorithms.

Differentiator

Problem solved

Functional benefit

Brands

• Amigo Copier: Award-winning technology that allows users to view, clone and copy strategies from other profitable users automatically to their account.
• footyGPT

Products and services

• Footy Amigo Platform A SaaS football betting intelligence platform that delivers AI-powered pre-match and in-play alerts to individual bettors, with customizable rules, backtesting, and the Amigo Copier community feature. Sold as a Pro subscription after a 7-day free trial.
• footyGPT AI-powered tool referenced at footyGPT.com, positioned as a GPT-based assistant for football betting queries.

Quantifiable outcome

• Backtest strategies up to 12 months to verify historical performance before risking real money
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forebet: Forebet is a widely-used football prediction and statistics platform offering algorithmic forecasts, comparative team stats, and value-bet identification across global leagues. It directly competes with Footy Amigo for the same individual football bettor persona, though it monetizes via ads rather than subscriptions.
• FootyStats: FootyStats provides comprehensive football statistics, team form data, and predictive metrics for bettors across global leagues. It serves the same individual football bettor customer with a freemium model and overlaps directly with Footy Amigo's PreMatch analytics value proposition.
• Betaminic: Betaminic is a football betting strategies platform that uses statistical algorithms to generate and backtest betting systems, with a public strategy marketplace — directly comparable to Footy Amigo's BackTesting and AI-powered strategy tooling.
• Football Whispers: Football Whispers combines AI-driven predictions with tipster content and analysis aimed at football bettors. It is comparable as a content-plus-AI football betting intelligence platform targeting the same SMB bettor segment.
• OddsMonkey: OddsMonkey is a subscription sports betting tools platform offering alerts, odds comparison, and strategy content across multiple sports. It is comparable as a paid PLG betting-tools service, though it spans multiple sports rather than football-only.

Broad incumbents

• StatsBomb: StatsBomb is a leading provider of advanced football data and analytics used by clubs, broadcasters, and media. It is comparable as the upstream data/analytics layer in football, though its customers are B2B (clubs, media) rather than individual bettors like Footy Amigo.
• Opta (Stats Perform): Opta is the dominant sports data provider covering football and other sports with granular play-by-play data. It is comparable as the incumbent sports data backbone; Footy Amigo likely relies on similar or competing data feeds for its 1,800+ league coverage.
• SofaScore: SofaScore is a free, global sports statistics platform covering football and many other sports with live scores and detailed stats. It is comparable as a competitor for user attention and as a free alternative to Footy Amigo's paid Pro tier.
• Flashscore: Flashscore provides free live scores, statistics, and odds comparison across global sports. It competes for the same end-user attention as Footy Amigo, particularly for bettors evaluating whether to pay for premium analytics.

Emerging players

• Kickoff.ai: Kickoff.ai is an AI-powered football match prediction and analysis platform targeting bettors. It overlaps with Footy Amigo's predictive AI capabilities, though with a narrower league focus and a different user experience.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/footyamigo
• YouTubeyoutube.com/channel/UCztnA3-GS9cmxOwLa5yytFQ
• Facebookfacebook.com/footyamigo
• Instagraminstagram.com/footyamigos
• LinkedInlinkedin.com/company/footy-amigo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Footy Amigo