Motleys Asset Disposition Group

What Motleys Asset Disposition Group does

Motleys Asset Disposition Group is a Richmond, Virginia-headquartered, woman-owned private asset disposition firm founded in 1967 by Dick and Pokey Motley. The company provides full-service auctions, traditional brokerage sales, certified appraisals, foreclosure services (via the Fortis division), and end-to-end estate liquidations for real estate, commercial real estate, industrial equipment, vehicles, and personal property. It serves federal and local governments, corporations, financial institutions, fiduciaries, and individuals across the Mid-Atlantic and Southeast.

Operating architecture is organized into semi-autonomous branded divisions — Motleys Real Estate, Commercial Real Estate, Industrial, Fortis Foreclosure Services, Appraisals, Logistic Systems, Richmond Auto Auction, and Masterpiece (a luxury real estate sub-brand for properties at or above $500,000) — supported by in-house legal counsel (Roy Terry, Esq.) and an award-winning marketing department. The core technology stack is the BidWrangler online auction platform, which powers the Motleys website, real-time bidding, and native iOS/Android mobile applications. Fortis runs as a separate foreclosure-services brand with its own site (fortistrustees.com), enabling integrated legal-marketing-auction foreclosure execution; the firm claims an 80% third-party sale rate at Trustee Sale for Fortis-engaged foreclosures.

Revenue is generated on a transaction-fee basis: auction commissions on asset sales (the dominant stream), brokerage commissions on traditional sales, USPAP-compliant appraisal fees from GPPA-certified appraisers, and foreclosure services structured with zero commission charged to the note holder. GTM combines enterprise field sales (corporate, industrial, CRE, Fortis, appraisal divisions each with dedicated phone-based contacts) with event-driven auction channels and MLS/portal listing distribution (Zillow, Trulia, realtor.com). The company is licensed as an auctioneer in 14 states and is led by CEO Mark T. Motley (in role since 1988) and President Lauren Motley.

Name

Motleys Asset Disposition Group

Legal name

Motleys Asset Disposition Group

Website

https://motleys.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Motleys Asset Disposition Group is a Richmond, Virginia-based, woman-owned asset disposition firm founded in 1967 providing auctions, brokerage, certified appraisals, foreclosure services, and estate liquidations across real estate, industrial equipment, and personal property for governments, corporations, financial institutions, and individuals in the Mid-Atlantic and Southeast.

Ownership category

akta.pro rank

Product category

Auction and Asset Disposition Services

NAICS

Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

akta.pro secondary industries

Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG), Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Asset disposition services
• Auction services
• Real estate brokerage
• Industrial equipment auctions
• Certified appraisal services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Auction Commission Revenue: Primary revenue from auction commissions on asset sales including real estate, industrial equipment, vehicles, and antiques. Services buyers and sellers with competitive bidding environment.
2. Brokerage Services: Real estate and commercial property brokerage services through licensed brokers and agents, including traditional sales and auction methods.
3. Certified Appraisal Services: Professional appraisals for equipment, vehicles, real estate, antiques conducted by GPPA-certified appraisers under USPAP guidelines for various client types.
4. Foreclosure Services (Fortis): Complete in-house foreclosure services with zero commission charged to note holder. Revenue generated from borrower/seller side services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Motleys Asset Disposition Group conducts full-service asset disposition through live and online auctions, real estate brokerage, business liquidations, certified appraisals, foreclosure trustee services, and logistics/warehousing. The firm sells real estate, industrial equipment, vehicles, antiques, and estate assets on behalf of governments, corporations, financial institutions, and individuals across the Mid-Atlantic region.

Product overview

Motleys Asset Disposition Group is a full-service auction and asset disposition company organized into specialized divisions that work together to provide comprehensive solutions. The core divisions include Motleys Real Estate (residential), Motleys Commercial Real Estate (CRE), Motleys Industrial (commercial/industrial assets), Fortis Foreclosure Services, Motleys Appraisals, and Motleys Logistic Systems. Supporting services include Estates & Antiques, Business Liquidations, and Richmond Auto Auction. The company also offers Masterpiece by Motleys as a luxury tier within real estate. Through its partnership with Cannon's Auctions, the company provides end-to-end estate settlement. The divisions share common resources including an award-winning marketing team, a global buyer network, and licensed auctioneers and appraisers, allowing cross-referrals and bundled services for clients with complex asset disposition needs.

Differentiator

Problem solved

Functional benefit

Brands

• Masterpiece by Motleys: Luxury real estate division specializing in homes valued at $500,000 and up, offering competitive offers on a transparent platform with upfront research, aggressive marketing, and specific terms of sale.
• Fortis Foreclosure Services
• Richmond Auto Auction

Products and services

• Motleys Real Estate Residential real estate sales and auction services that help homeowners sell properties quickly through targeted marketing and competitive auction methods, from modest homes to luxury estates.
• Motleys Commercial Real Estate (CRE) Commercial property sales and auctions delivering time-certain outcomes with non-contingent contracts and intensified buyer engagement designed to exceed floor prices.
• Masterpiece by Motleys Luxury real estate auction service specializing in homes valued at $500,000 and up, offering competitive offers on a transparent platform with upfront research, aggressive marketing, and guaranteed contracts, promising offers within 30 days.
• Motleys Industrial Industrial and commercial asset sales including construction equipment, trucks, manufacturing assets, and specialized equipment, serving contractors, municipalities, financial institutions, and corporations.
• Fortis Foreclosure Services Complete in-house foreclosure services for banks and lenders including legal, marketing, and auction services; claims 80% of foreclosures are sold to third parties at Trustee Sale at or above lender's reserve, with zero commission charged to the note holder.
• Motleys Appraisals Certified appraisals on equipment, vehicles, real estate, antiques, and more. Appraisers are certified through the National Auctioneers Association's Graduate Personal Property Appraiser (GPPA) program, serving business owners, bankers, attorneys, and accountants.
• Motleys Logistic Systems Logistics and warehousing services supporting the disposition of assets with inventory management, inspection, and storage capabilities.
• Estates & Antiques Estate settlement services including business/commercial asset liquidation, residential real estate support, personal property auctions, and probate guidance; has appraised historically significant items including General Robert E. Lee's gauntlets and William Clark's telescope.
• Business Liquidations Strategic liquidation of business assets including inventory, equipment, and commercial real estate, supported by detailed appraisals, inventory management, and targeted auction strategies.
• Richmond Auto Auction Auto auction services including classic car auctions, boat and RV auctions, and specialty vehicle events, hosting regular events such as St. Patrick's Day Sales, Tailgate Giveaways, and Dealer Appreciation Sales.
• Countdown to Closing Real Estate Event A multi-property auction event format designed to deliver time-certain, competitive outcomes for real estate sellers in today's market, launched as a new auction format for Motleys Real Estate in February 2026.

Quantifiable outcome

• 80% of Fortis foreclosures sold to third parties at Trustee Sale at or above lender's reserve
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cannon's AuctionscoreStrategic or Co-development Partner · 1 May 2026Strategic partnership providing fully integrated end-to-end estate settlement solutions. Motleys Asset Disposition Group and Cannon's Auctions joined forces in May 2026 to simplify estate settlement for clients, combining valuation expertise with auction execution capabilities.
• Stantonsburg EquipmentminorStrategic or Co-development Partner · 1 February 2026Motleys was awarded the exclusive right to sell tobacco equipment for Stantonsburg Equipment in February 2026, representing a specialized equipment disposition partnership.
• BidWranglercoreTechnology or IntegrationBidWrangler provides the auction platform technology powering Motleys' website and online bidding capabilities. The platform enables online auctions, real-time bidding, and mobile app integration for the company's various auction divisions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alex Cooper Auctioneers: Mid-Atlantic (Baltimore-based) full-service auction house offering real estate, industrial, estate, and appraisal services with multi-state licensing — directly comparable regional competitor with similar service mix and customer segments.
• Tranzon Asset Solutions: National real estate auction and asset disposition firm focused on foreclosure, bankruptcy, probate, and estate liquidations — directly competes with Motleys' Fortis foreclosure and Estates & Antiques divisions on similar transaction types.
• J.P. King Auction Company: Real estate auction specialist with foreclosure, luxury, and commercial property services — comparable business model targeting similar institutional and luxury sellers with auction-driven execution.
• Concierge Auctions: Luxury real estate auction platform for properties typically $1M and above — directly comparable to Motleys' Masterpiece luxury division in customer segment, transaction type, and auction-driven marketing approach.
• United Country Real Estate: National auction and real estate franchise with strong rural, estate, and specialty property focus — comparable to Motleys in its use of auctions to sell lifestyle, estate, and specialty real estate assets.

Emerging players

• Williams & Williams (Xome): Online real estate auction platform (acquired by Xome) offering foreclosure, bank-owned, and traditional property auctions — competes with Motleys in the foreclosure/REO space via a digital-first delivery model.
• Auction.com: Leading online residential foreclosure and bank-owned property marketplace — competes with Fortis Foreclosure Services by aggregating national buyer demand for distressed real estate.

Broad incumbents

• Ritchie Bros. Auctioneers (RB Global): Largest global multi-asset auctioneer with industrial, transportation, and real estate divisions — broad incumbent that overlaps with Motleys Industrial and Richmond Auto Auction at far greater scale.
• Heritage Auctions: Largest US collectibles auction house covering art, antiques, jewelry, and estate items — comparable to Motleys' Estates & Antiques appraisal and auction capability for high-value personal property.
• Bonhams: Global luxury auction house with real estate, art, and collectibles divisions — competes with Masterpiece by Motleys for luxury sellers seeking premium auction-driven disposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motleys Asset Disposition Group