What Growteq does

Growteq is a Dutch IT services firm headquartered in Dordrecht (with a satellite office in Zwolle), founded around 2019 and operating as a subsidiary of the Visser & Visser group. The company employs 57 certified experts and delivers Business Intelligence, CRM, and custom data-engineering services to mid-market (MKB) and corporate clients in the Netherlands. Across its history, Growteq has delivered 532+ projects for 168+ clients, with a 2023 and 2025 reference of 135 successful projects per year for 83+ clients.

Its core offering is built around three vendor pillars: Microsoft (Power BI, Microsoft Fabric, Azure Datawarehouse, Power Apps), Salesforce (Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, CPQ & Billing, Agentforce), and Qlik Sense. The firm augments these platforms with proprietary integration connectors for niche Dutch ERP, accounting, HR, and CRM systems — including a custom ODBC driver for UNIT4 Multivers and Power BI connectors for Metacom, Syntess, ReflexSystems, Bullhorn, and Nmbrs — plus custom development in .NET, Power Apps, and APIs for customer portals and integrations. A separate SaaS sub-brand, Liquiditeitsapp, offers a packaged liquidity-monitoring application.

Growteq monetizes through project-based professional services and structured consulting retainers (IT Applicatiescan from €4,995; IT-Groeipijn from €7,995; Grip op Implementatie from €5,995; BI-Adoptie from €3,995). It is vendor-independent by design, is ISO 27001:2022 certified, and holds recognized partner status with Microsoft (Fastest Growing Partner, Companial 2024), Salesforce, and Qlik (since 2007). Its go-to-market is consultative, direct-expert sales with co-marketing through these vendor partner channels.

Name

Growteq

Legal name

Growteq

Website

https://growteq.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Growteq is a Dutch IT services firm that delivers Business Intelligence (Power BI, Qlik, Microsoft Fabric), Salesforce CRM implementations, and custom data integrations for mid-market and corporate clients in the Netherlands.

Ownership category

akta.pro rank

Product category

IT Consulting and Business Intelligence Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• Business Intelligence consulting
• Salesforce implementation services
• Power BI dashboards
• Data warehouse solutions
• CRM implementation consulting

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Implementation Services: Growteq generates revenue through professional consulting and implementation services for Business Intelligence, Salesforce CRM, and custom development projects. Services include BI adoption consulting, IT growth pain consulting, datawarehouse development, Salesforce implementation, and custom portal/integration development.
2. Structured Consulting Retainers: Growteq offers defined consulting packages with fixed starting prices: IT Applicatiescan (from €4,995), IT-Groeipijn (from €7,995), Groeiversnellers (undefined), Grip op Implementatie (from €5,995), BI-adoptie analyses (from €3,995), and 'Rapporteer weer!' programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Growteq is a Dutch IT services firm that helps organizations become measurable and steerable by implementing Business Intelligence (Power BI, Microsoft Fabric, Azure Datawarehouse, Qlik Sense), deploying Salesforce CRM (Sales, Service, Marketing, Experience, CPQ & Billing, Agentforce clouds), and building custom solutions including data warehouses, KPI dashboards, customer portals, and integrations. It serves MKB and corporate clients in the Netherlands through project-based consulting, fixed-price advisory packages, and a small proprietary SaaS offering (Liquiditeitsapp).

Product overview

Growteq is an IT services company offering a portfolio of Business Intelligence and CRM solutions built around three core technology pillars: Microsoft (Power BI, Microsoft Fabric, Azure Datawarehouse), Salesforce (Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, CPQ & Billing, Agentforce), and Qlik Sense. Their BI offerings include KPI dashboards, data warehousing, and dashboard templates for Finance, Sales, HR, and Projects. Their Salesforce services cover implementation, development, sales automation, and service automation. They also provide custom development services including customer portals, integrations, API management, and Power Apps consultancy. Additionally, they offer consulting services for IT growth challenges (IT Applicatiescan, IT-Groeipijn Traject, Groeiversnellers) and BI adoption (BI-Adoptie Services, Adoptie Borging). A separate SaaS offering is the Liquiditeitsapp for liquidity management.

Differentiator

Problem solved

Functional benefit

Brands

• Liquiditeitsapp: A liquidity management application for real-time cash flow monitoring and financial tracking.

Products and services

• Business Intelligence Implementation Services Consulting, design, and implementation of BI solutions on Power BI, Microsoft Fabric, Azure Datawarehouse, and Qlik Sense for Dutch mid-market and enterprise clients. Includes KPI dashboard development, data warehousing, and data architecture modernization.
• Salesforce CRM Implementation Services
• Custom Development Services
• Liquiditeitsapp Proprietary SaaS application for real-time liquidity management and cash flow monitoring, providing financial teams with continuous insight into cash position.
• IT Applicatiescan Fixed-price consulting package (from €4,995) providing an application landscape assessment: intake session, application inventory analysis, identification of overlap, risks and inefficiencies, and a presentation of the IT landscape with conclusions and recommendations.
• IT-Groeipijn Traject
• Grip op Implementatie
• Groeiversnellers Growth-accelerator consulting package for organizations needing to remove IT growth blockers and accelerate digital momentum; pricing not publicly disclosed.
• BI-Adoptie Services
• Rapporteer Weer! Program

Quantifiable outcome

• 135 successful projects completed in 2025 for more than 83 clients
• +4 more outcomes

Named customers50 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationGrowteq is an official Microsoft Partner and member of the Companial partner community. They specialize in Azure-based solutions including Microsoft Fabric, Integration Services, Data Factory, AI, and Power BI. Growteq won 'Fastest Growing Microsoft Partner of the Year' at the Companial Connect Event 2024. They use Microsoft technologies as a core pillar alongside Salesforce and Qlik.
• SalesforcecoreTechnology or IntegrationGrowteq is a certified Salesforce implementation and consultancy partner. Their certified consultants and developers have in-depth expertise across multiple Salesforce solutions including Sales Cloud, Service Cloud, and Marketing Cloud. They build custom applications within the Salesforce platform and integrate with existing business systems.
• QlikcoreTechnology or IntegrationGrowteq has been an official Qlik partner since 2007, acting both as a reseller and implementation partner for Qlik Sense software. Their long-standing partnership ensures clients receive expert guidance throughout their entire BI journey, covering implementation, consulting, support, and customized training.
• Visser & VissercoreOthersVisser & Visser is Growteq's parent company. Growteq falls under Visser & Visser's complaints procedure and whistleblower scheme, indicating a corporate group structure. The legal page explicitly references Visser & Visser as the parent organization for compliance and governance matters.
• CompanialminorGTM or Marketing PartnerGrowteq is part of the Companial Microsoft partner community, which sets high standards for knowledge and experience with Microsoft technologies. Through Companial, Growteq participates in partner events and received the 'Fastest Growing Microsoft Partner of the Year' award at the Companial Connect Event 2024.
• ElyciominorOthersElycio provides Growteq's whistleblower policy documents, suggesting a third-party compliance/HR compliance service provider relationship.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mprise: Dutch Microsoft and Salesforce implementation partner focused on mid-market digital transformation, with overlapping BI, ERP, and CRM consulting offerings. Closely comparable in customer segment, vendor mix, and delivery model to Growteq.
• Ctac: Dutch IT services firm focused on ERP, CRM, and BI implementations for the mid-market, listed on Euronext. Comparable in customer profile (Dutch MKB) and BI/CRM delivery scope.
• Macaw: Dutch Microsoft-focused consultancy with deep Power Platform, Power BI, and Azure expertise serving mid-market and enterprise. Competes directly with Growteq on Microsoft-led BI and data platform projects.
• E-mergo: Dutch Qlik Elite partner and BI specialist delivering Qlik Sense and Power BI implementations. Direct competitor for Qlik-led BI engagements in the Dutch mid-market, with similar vertical depth in installation, food, and logistics.
• Platanus: Dutch BI and analytics consultancy with Qlik and Power BI expertise serving mid-market and enterprise. Direct competitor for BI dashboard and data warehousing projects in the Netherlands.
• Virtual Sciences: Netherlands-based Microsoft consultancy specializing in Power Platform, Azure, and Dynamics implementations. Direct peer in mid-market Microsoft BI and application development services.
• Rappit: Dutch BI consultancy specializing in Microsoft Power BI, Azure, and data platform implementations. Comparable in technology focus, customer segment, and consulting-led delivery model.

Broad incumbents

• Ordina (Cegeka): Dutch-headquartered IT services provider (now part of Cegeka) offering BI, data, and application services to mid-market and public sector. Broader portfolio than Growteq but overlapping on Dutch BI and digital transformation work.
• Deloitte Netherlands: Global professional services firm with a large Dutch practice offering BI, CRM, and Salesforce implementations to enterprise and upper mid-market. Overlaps with Growteq on larger engagements but does not focus on the MKB segment.
• Capgemini Netherlands: Global IT services and consulting firm with extensive Dutch operations covering BI, data, Salesforce, and Microsoft platform services. Competes for enterprise transformation mandates that overlap with Growteq's corporate segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/growteq
• Instagraminstagram.com/growteq
• Xx.com/growteq

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growteq