Mprise
Mprise is a Dutch Microsoft Dynamics 365 ISV that builds and implements Agriware 365, a vertically specialized ERP, CRM, mobile operations, and analytics platform for the global horticulture industry, serving 200+ commercial growers, young plant producers, seed producers, and plant breeders across Europe, North America, LATAM, and Oceania.
- Company typePrivate
- Founded1995
- HeadquartersVeenendaal, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mprise does
Mprise is a privately held Dutch software and services company headquartered in Veenendaal, Netherlands, founded in 1995 by Joop de Jong. It began as a pioneer implementation partner for Microsoft Navision and, in 2011, launched Agriware, a vertically specialized ERP and CRM platform purpose-built for the horticulture industry. Today Mprise operates as a Microsoft Dynamics 365 Business Central ISV with 120-130 employees and a presence in at least eight countries across Europe, North America, LATAM, and Oceania.
The core product, Agriware 365, is delivered as a platform-plus-modules architecture on Microsoft Dynamics 365 Business Central and is composed of three layers: the central ERP/CRM suite (covering finance, inventory, production, planning, sales/order management, and shipping), Agriware 365 Operations (a mobile platform for field workforce, crop control, time tracking, and logistics), and Agriware 365 Analytics (visualization and KPI reporting on greenhouse and office data). Adjacent capabilities include AI Agents for autonomous greenhouse tasks, an AI-powered knowledge base, and integration modules for greenhouse robotics/machinery, B2B/B2C ecommerce webshops, and EDI with retail and garden centers.
Mprise generates revenue primarily from subscription licenses for the Agriware 365 suite, complemented by implementation, consulting, training (including the Dynamics Academy), and ongoing support services. It sells to enterprise and mid-market commercial growers, young plant producers, seed producers, and plant breeders through a direct enterprise field-sales motion with local sales consultants in each region and an event-driven marketing layer targeting horticulture trade shows and webinars. Pricing is quote-based and not publicly disclosed.
Mprise firmographics
Firmographics- Name
- Mprise
- Legal name
- Mprise
- Website
- https://mprise.nl
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mprise is a Dutch Microsoft Dynamics 365 ISV that builds and implements Agriware 365, a vertically specialized ERP, CRM, mobile operations, and analytics platform for the global horticulture industry, serving 200+ commercial growers, young plant producers, seed producers, and plant breeders across Europe, North America, LATAM, and Oceania.
- Ownership category
- akta.pro rank
Mprise industry classification
Industry- Product category
- Horticulture ERP Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), End-to-End MLOps & ML Platform Suites (HDAAABAA), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where Mprise is headquartered
LocationHeadquarters
- HQ city
- Veenendaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Mprise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- ERP Software Licenses and Subscriptions: Agriware 365 products sold as ERP and CRM software solutions built on Microsoft Dynamics 365 Business Central. The platform includes suite, mobile apps, and analytics components.
- Professional Services and Implementation: Implementation services for new customers including Agriware and Business Central implementations, consulting, training, and support services.
- E-Learning and Training: Industry-specific training services including e-learning platform and Dynamics Academy for Microsoft certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise ERP Solutions - Quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Mprise product offering
Product offeringCore offering
Mprise develops and sells Agriware 365, an enterprise ERP and CRM platform purpose-built for the horticulture industry and built on Microsoft Dynamics 365 Business Central. The platform unifies finance, sales, inventory, production, planning, and operations for commercial growers, young plant producers, seed producers, and plant breeding companies, with companion mobile operations and analytics modules. The company also provides implementation, consulting, training, and support services for these software deployments.
Product overview
Mprise Agriware offers a platform-plus-modules architecture centered on Agriware 365, a comprehensive ERP and CRM solution built on Microsoft Dynamics 365 Business Central. The core Agriware 365 Business Central platform unifies finance, sales, inventory, production, and operations, complemented by specialized add-on modules: Agriware 365 Operations (mobile platform for field workforce management including time tracking, crop control, and work floor operations) and Agriware 365 Analytics (advanced data visualization and KPI reporting). Functional modules span Financial Management, Crop/Production Management, Inventory Management, Planning & Forecast, Sales & Order Management, and Loading & Shipping. The portfolio also includes AI & Automation capabilities with autonomous agents for greenhouse operations and an AI-powered Knowledge Base. Integration capabilities connect to Greenhouse Systems (machinery & robotics), Ecommerce platforms (B2B/B2C webshops), and EDI systems for retail and garden centers.
Differentiator
Problem solved
Functional benefit
Brands
- Agriware 365: All-in-one ERP and CRM software for horticulture built on Microsoft Dynamics 365
- Agriware 365 Operations
- Agriware 365 Analytics
- Dynamics Academy
Products and services
- Agriware 365 Business Central All-in-one ERP and CRM software for the horticulture industry, built on Microsoft Dynamics 365 Business Central. It unifies finance, sales, inventory, production, and operations for commercial growers, young plant producers, seed producers, and plant breeding companies.
- Agriware 365 Operations Mobile platform add-on for Agriware 365 that brings field operations into the ERP. Provides time tracking, crop control, inspections, work floor operations, scheduling, and logistics for horticulture field workers.
- Agriware 365 Analytics Advanced data analytics add-on for Agriware 365 that provides managers with deeper insights and visualizations by aligning office and greenhouse data into KPIs and reports.
- Agriware 365 AI Agents for Greenhouses Autonomous AI agents designed for greenhouse operations to automate tasks with horticulture-specific understanding, providing speed, control, privacy, and predictable outcomes. Offered as part of the AI & Automation capability within the Agriware 365 platform.
- Implementation and Consulting Services Professional services for new and existing customers covering Agriware and Microsoft Dynamics 365 Business Central implementations, training, consulting, and ongoing support.
- Dynamics Academy / E-Learning Industry-specific training and e-learning platform for Agriware users and partners, including the Dynamics Academy for Microsoft certifications and ongoing professional development.
Quantifiable outcome
- Over 200 growers address challenges with Agriware
- +1 more outcomes
Companies that use Mprise
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Mprise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
Mprise partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MicrosoftcoreMprise Agriware is built on Microsoft Dynamics 365 Business Central. As a Microsoft Partner Business Solutions, they leverage Microsoft's cloud ERP platform and integrate with Microsoft Power Platform and CRM. The company uses Microsoft's Sure-Step implementation approach.
- Retail and Garden Centers (via EDI)minorEDI integration connecting retail and garden centers for seamless B2B communication and order processing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mprise competitors and assessment
Company assessmentDirect peers
- Priva: Dutch-headquartered global leader in climate, process and resource control for horticulture and indoor farming. Priva is a direct peer — both companies sell integrated software platforms that combine ERP-style operational control with greenhouse-specific automation for commercial growers worldwide.
- Ridder Group (HortiMaX): Dutch horticultural technology company offering climate control, irrigation and crop management software for greenhouse operators. A direct peer because Ridder / HortiMaX sells software that overlaps with Agriware 365 Operations in greenhouse workflow, scheduling and crop control.
- Argus Control Systems: Canadian supplier of control and information management systems for horticulture, including greenhouse environmental control and production tracking. A direct peer serving commercial growers with integrated software similar in scope to Agriware's crop and operations modules.
- Conservis: US-based farm management software platform that unifies planning, financials and production data for commercial growers. A direct peer — both companies sell vertical ERP-style solutions built around production planning, inventory and financial visibility for agriculture operations.
- Software Solutions Inc. (Agvance): US-based provider of Agvance, an ERP-style platform for ag retailers, grain operations and crop input suppliers. A direct peer in the agricultural vertical-ERP category — comparable business model (vertical software + implementation services) and similar mid-market customer economics.
Broad incumbents
- Granular (Corteva): Farm management software business owned by Corteva, serving row-crop and specialty-crop growers with agronomy, finance and operations tools. A broad incumbent peer that competes with Agriware for mid-market and enterprise growers' operational software budgets and brings substantially greater capital backing.
- Trimble Agriculture: Global agriculture technology platform (now part of AGCO) offering hardware, software and data tools across the crop lifecycle. A broad incumbent peer that competes with Agriware in farm management software while bringing significantly greater capital, hardware integration and geographic reach.
- Avanade: Global joint venture between Accenture and Microsoft and the largest Microsoft Dynamics 365 implementation partner worldwide. A broad incumbent peer — Avanade competes with Mprise for Dynamics 365 Business Central implementation work and could enter the vertical horticulture space with significantly greater delivery capacity.
Emerging players
- Traction Ag: Cloud-based farm ERP for row-crop and specialty-crop operations covering financials, agronomy and inventory. An emerging peer competing for the same mid-market grower buyer as Agriware but with a US-centric footprint and a more horizontal crop focus.
- 30MHz: Dutch agtech data platform providing sensors, dashboards and analytics for horticulture and indoor farming. An emerging peer — 30MHz overlaps with Agriware 365 Analytics on greenhouse data visualization and KPI dashboards, though without the full ERP backbone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mprise social profiles
Digital presenceMprise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mprise leadership team
Management profileNumber of profiles
Profiles3 records
Mprise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mprise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mprise
What does Mprise do?
Mprise develops and sells Agriware 365, an enterprise ERP and CRM platform purpose-built for the horticulture industry and built on Microsoft Dynamics 365 Business Central. The platform unifies finance, sales, inventory, production, planning, and operations for commercial growers, young plant producers, seed producers, and plant breeding companies, with companion mobile operations and analytics modules. The company also provides implementation, consulting, training, and support services for these software deployments.
Is Mprise a public or private company?
Mprise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mprise founded?
Mprise was founded in 1995. It employs 51 to 100 people.
Where is Mprise based?
Mprise is headquartered in Veenendaal, Netherlands, in the Europe region.
How does Mprise make money?
Three revenue lines are on record. ERP Software Licenses and Subscriptions are the primary driver. The others are professional Services and Implementation and E-Learning and Training.
Who are Mprise's main competitors?
Direct peers on record are Priva, Ridder Group (HortiMaX), Argus Control Systems, Conservis and Software Solutions Inc. (Agvance). Broad incumbents are Granular (Corteva), Trimble Agriculture and Avanade. Emerging players are Traction Ag and 30MHz.
Does Mprise have an API?
No public API is recorded for Mprise.
What industry is Mprise in?
Mprise's product category is Horticulture ERP Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 513210 and its SIC code is 7372.