What O.R. Technology does

OR Technology (legal entity: Oehm und Rehbein GmbH) is a German medical imaging technology company founded in 1991 and headquartered in Rostock. The company designs, manufactures, and sells digital X-ray systems, PACS (Picture Archiving and Communication System) software, ultrasound systems, and integrated imaging solutions. Its product portfolio is organized under three sub-brands: OR 4Human (digital radiography, PACS, and software for hospitals, practices, and field applications), OR 4Vet (multimodality veterinary imaging covering radiography, ultrasound, CT, and PACS, including equine and small animal segments), and Next-Ray (industrial NDT, security, and maritime inspection). Core proprietary software includes dicomPACS, dicomPACS DX-R (acquisition and reporting), the ORmed radiology platform (with AI-assisted diagnostics), the ORCA DICOM cloud, and the OR dose inspector radiation-dose management system. Hardware lines span the Amadeo series (fixed and mobile), Leonardo (portable, case-format DR), and Medici DR (analog-to-digital retrofit).

The company generates revenue through a mix of hardware sales (X-ray systems, ultrasound, retrofit kits), software licensing and recurring PACS/cloud subscriptions, and professional services (installation, training, maintenance, data migration). Pricing is quote-based with multi-year contracts and no public list prices. Go-to-market combines direct enterprise sales from the Rostock headquarters, regional subsidiaries in the UK (Celtic SMR, Hallmarq Veterinary Imaging) and Ireland (Vetequip), a France sales presence, an active trade-fair program across European and Middle Eastern veterinary/medical exhibitions, and a global distribution network supported by certified service partners. The customer base of 12,100+ spans 140+ countries and includes SMBs, mid-market practices, hospitals, government facilities, and educational institutions. Since 2025 the company has been majority-owned by NORD Holding, which has funded acquisitions of Celtic SMR (UK, 2025-03), VetEquip (Ireland, 2025-10), and a strategic combination with Hallmarq Veterinary Imaging (2026-02) to form a global multimodality imaging group. Certifications include CE (EU 2017/745), ISO 13485, MDSAP, and HSA Singapore.

Name

O.R. Technology

Legal name

Oehm und Rehbein GmbH

Website

https://or-technology.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

O.R. Technology (Oehm und Rehbein GmbH) is a German digital X-ray and imaging systems manufacturer, founded 1991, serving medical, veterinary, and industrial customers in 140+ countries through its OR 4Human, OR 4Vet, and Next-Ray sub-brands with hardware, PACS software, and recurring service revenue.

Ownership category

akta.pro rank

Product category

Medical Imaging Equipment

NAICS

Irradiation Apparatus Manufacturing (334517), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

X-ray & Fluoroscopy Systems (HLAHABAA)

akta.pro secondary industries

Imaging Informatics & Workflow (PACS/RIS/VNA) (HLAHABAI), Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC), Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ), Teleradiology Platforms & Reading Workflow (HLACALAK)

Keywords

• Digital radiography systems
• Medical imaging software
• Veterinary X-ray equipment
• PACS imaging solutions
• Portable X-ray systems

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. X-ray hardware systems: Sale of digital X-ray equipment including stationary systems (Amadeo series), mobile systems (Leonardo DR, Amadeo M-DR mini), and DR retrofit kits (Medici DR) for upgrading existing analog installations
2. PACS and imaging software: Licensing and sale of proprietary software including dicomPACS, dicomPACS DX-R, ORmed, and ORCA cloud services for image management and reporting
3. Ultrasound systems: Sale of portable and mobile ultrasound systems including ORsono professional and ORsono portable series for veterinary applications
4. Professional services: Installation, training, maintenance, and support services including remote support, detector replacement, software maintenance contracts, and data migration services

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

O.R. Technology (Oehm und Rehbein GmbH) manufactures and sells digital X-ray hardware systems, proprietary PACS imaging software, ultrasound systems, and dose management solutions for human medicine, veterinary medicine, and industrial/non-destructive testing applications. The company delivers integrated multimodal imaging solutions combining digital radiography, ultrasound, CT, and PACS under three sub-brands: OR 4Human (medical practices, hospitals, radiology), OR 4Vet (small animal and equine veterinary), and Next-Ray (industrial/NDT and security).

Product overview

OR Technology (Oehm und Rehbein GmbH) is a German medical imaging technology company founded in 1991, headquartered in Rostock, offering a comprehensive portfolio of diagnostic imaging solutions across human medicine, veterinary medicine, and industrial applications. The product portfolio is organized under distinct sub-brands: OR 4Human covers human medical imaging including fixed systems (Amadeo S/Z, Amadeo R, Amadeo T, Amadeo C), mobile solutions (Amadeo M-DR mini), portable systems (Amadeo P), and the Medici DR digital upgrade system; OR 4Vet encompasses veterinary imaging with fixed (Amadeo V) and portable systems (Leonardo, Amadeo P), digital upgrades (Medici DR), ultrasound (ORsono professional and portable), PACS management (dicomPACS vet), and cloud services (ORCA); and Next-Ray addresses industrial/non-destructive testing. Core software includes dicomPACS for image management, dicomPACS DX-R for acquisition and reporting, ORmed as the new-generation radiology software, ORCA cloud for DICOM archiving, and OR dose inspector for radiation dose management. The company emphasizes multimodality solutions combining radiography, ultrasound, CT capability, and integrated PACS software within unified workflows.

Differentiator

Problem solved

Functional benefit

Brands

• OR 4Vet: Veterinary brand launched in 2024 for the multimodality strategy in the veterinary sector, covering digital radiography, ultrasound, CT, and PACS solutions for small animal and equine veterinary practices.
• OR 4Human
• Next-Ray

Products and services

• Amadeo Fixed X-ray Systems (S, Z, R, T, C)
• Amadeo M-DR mini
• Amadeo P
• Amadeo V
• Leonardo DR Systems
• Medici DR
• dicomPACS
• dicomPACS DX-R Acquisition and reporting software for digital X-ray imaging with intuitive operation, DICOM compliance, and image management capabilities.
• dicomPACS vet Veterinary-specific PACS image management system for storing, viewing, and managing diagnostic images across veterinary clinics, with multimodal capabilities.
• ORmed New generation radiology software for hospitals and medical practices with AI-assisted diagnostics, setting standards in efficiency, integration, and image quality.
• ORCA DICOM Cloud DICOM cloud service for secure archiving and sharing of medical images and documents across healthcare providers.
• ORsono professional Mobile color Doppler ultrasound system for veterinary applications featuring monocrystalline transducer technology for excellent image quality.
• ORsono portable Portable color Doppler ultrasound systems for flexible veterinary diagnostics, available in multiple models (V2, V3, V11) with compact design.
• OR dose inspector Radiation dose management system that optimizes dose capture, provides intelligent alerts, and offers comprehensive dose tracking and reporting capabilities.
• Next-Ray (Industrial X-ray Solutions) Industrial X-ray and NDT (Non-Destructive Testing) solutions for security, maritime, and industrial inspection applications under the Next-Ray sub-brand.
• OR 4Vet Veterinary Brand Comprehensive veterinary imaging brand encompassing digital radiography, ultrasound, CT, and PACS solutions for modern veterinary clinics, launched in 2024.
• Veterinary Dental X-ray Systems (DR/CR) Digital dental X-ray systems for veterinary applications, available in both DR (direct radiography) and CR (computed radiography) formats.
• Installation, Training, and Support Services Professional services including installation, training, maintenance, remote support, detector replacement, software maintenance contracts, and data migration services.

Quantifiable outcome

• Printing volume reduced to only 10% of previous levels
• +4 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hallmarq Veterinary ImagingcoreStrategic or Co-development Partner · 13 February 2026Strategic combination creating a global multimodality imaging group. Hallmarq brings advanced veterinary imaging expertise, doubled revenue, and presence in 28+ countries. The combined entity aims to become a global leader in veterinary and equine imaging.
• Celtic SMR Ltd.coreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary acquired by OR Technology. Serves UK and Ireland markets as primary distribution channel with local sales, support, and service capabilities.
• Hallmarq Veterinary Imaging Ltd.coreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary following strategic combination. Serves UK veterinary imaging market with advanced MRI and imaging solutions for animals.
• VetEquip Ltd. (acquired)coreChannel Partner/ Reseller/ DistributorLeading Irish provider of veterinary equipment, services and support acquired to strengthen OR Technology's presence in Ireland and Europe.
• Travers SmithminorOthersLaw firm Travers Smith advised August Equity on the sale of Hallmarq to NORD Holding funds.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Canon Medical Systems: Canon Medical Systems manufactures diagnostic X-ray, ultrasound, CT, and MRI systems as well as Vitrea imaging informatics software — directly overlapping with OR Technology's full-stack imaging offering but with much broader modality coverage and enterprise hospital reach.
• Siemens Healthineers: Siemens Healthineers is a global incumbent in medical imaging offering X-ray, CT, MRI, ultrasound, and enterprise imaging IT — a much larger competitor that overlaps with OR Technology's full product portfolio (Amadeo, Leonardo, dicomPACS) but operates at vastly greater scale across all modalities.
• GE HealthCare: GE HealthCare is a global medical imaging incumbent whose X-ray, ultrasound, and PACS/ed imaging IT portfolio directly competes with OR Technology's offerings across human medicine, though at substantially greater scale, breadth, and R&D investment.
• Fujifilm Healthcare: Fujifilm Healthcare offers digital X-ray systems, DR retrofits, PACS (Synapse), and endoscopy — overlapping with OR Technology's radiography hardware and PACS software, with comparable strength in DR retrofit and SMB/mid-market segments.
• Philips Healthcare: Philips Healthcare competes across digital radiography, mobile X-ray, ultrasound, and enterprise imaging IT — overlapping with OR Technology's hardware and software portfolio but with a much broader modality portfolio and global enterprise sales reach.

Direct peers

• Carestream Health: Carestream Health is a closely comparable competitor offering digital X-ray systems (DR retrofits, mobile units), PACS/medical imaging IT, and a multi-vertical presence (medical and industrial). Like OR Technology, it combines proprietary imaging software with hardware across a global installed base.
• Agfa HealthCare: Agfa HealthCare provides enterprise imaging PACS/RIS, digital radiography, and DR retrofit solutions — directly mirroring OR Technology's dicomPACS, Medici DR, and Amadeo product lines, with comparable focus on cost-efficient digital upgrades for SMB and mid-market healthcare facilities.
• Esaote: Esaote is a mid-sized European imaging specialist with strong veterinary and ultrasound product lines (including ORsono-comparable portable ultrasound systems). Its scale and product mix closely match OR Technology's veterinary and ultrasound focus through OR 4Vet.
• Konica Minolta Healthcare: Konica Minolta Healthcare offers digital radiography systems, PACS/Exa imaging software, and DR retrofit solutions targeting the same SMB-to-mid-market hospital segment as OR Technology, with overlapping workflow and dose-management software value propositions.
• Sound Technologies: Sound Technologies (now part of Covetrus/Mars Veterinary Health) is a leading veterinary imaging distributor and solutions provider in North America, directly comparable to OR Technology's veterinary imaging business through OR 4Vet and Hallmarq combination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oehm-und-rehbein-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O.R. Technology