Tevreden

What Tevreden does

Tevreden B.V. (trading as Tevreden.nl) is a Dutch B2B SaaS market-research and customer-experience platform, founded in 2000 and headquartered in Utrecht, with operational offices in Capelle aan den IJssel. The company's core offering is a cloud-based subscription platform that enables organizations to run continuous customer and employee satisfaction research — covering NPS (Net Promoter Score), Customer Effort Score (CES), and a proprietary five-point scale — across multiple verticals, with a dedicated automotive sub-platform (autobedrijf.tevreden.nl) that hosts the largest Dutch automotive-dealership benchmark (138,854+ reactions, 1,914 active locations, 2.5M+ invitations sent platform-wide). The product surface extends across modules for customer satisfaction research, employee experience research (including remote-work and psychosocial workload), chain partner research, workshops/training, and reporting/infographics, all accessible via a web portal at tevreden.nl and a documented REST API at api.tevreden.nl with JSON-based data exchange. Distribution is multi-channel: direct sales to enterprise and mid-market accounts, self-serve SaaS for SMB clients, embeddable widgets on client websites, and downstream publishing partnerships with Autotrack (automotive marketplace), Opiness (consumer reviews), Google rich snippets (structured data), and Gauddi (digital signage/narrowcasting). All survey responses undergo editorial moderation before publication, and the platform supports both anonymous and non-anonymous modes with AVG (GDPR)-compliant data handling.

Tevreden operates a sales-led GTM motion targeting Dutch B2B organizations across nine-plus verticals (automotive as primary, with housing corporations, municipalities, childcare/education, healthcare/welzijn, insurance, construction/installation, business services, and culture/sports/recreation as secondaries), alongside an API-first/PLG motion for technically sophisticated clients who automate the survey lifecycle via the REST API. Pricing is not publicly disclosed and is quote-based per client and sector, with a 14-day free trial offered; revenue mechanics combine annual subscription recurring revenue with professional-services revenue from expert-led deep-dive sessions, custom reporting, and workshops. Named enterprise logos include ANWB, Nationale-Nederlanden, AIG, Alphabet (fleet management), Woonbron, Havensteder, and Laurentius, with SMB clients (Bosch Car Service, ASN Autoschade, Peuter & Co, Constructif, ServiceOnly) rounding out the customer base. In 2022, Tevreden merged with Feedback Company — a Dutch review-collection and publishing specialist — and the combined products and services now operate under the Feedback Company brand; this combined entity serves 3,500+ Dutch entrepreneurs. The only disclosed funding round is from Axivate Capital in February 2012. The company remains private and operates with a headcount in the 11-50 range.

Name

Tevreden

Legal name

Tevreden BV

Website

https://tevreden.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Tevreden B.V. is a Dutch B2B SaaS platform running customer and employee satisfaction research (NPS, CES, five-point scale) across automotive, housing, government, childcare, healthcare, insurance, and other verticals, with sector-specific sub-platforms, editorial moderation, REST API access, and downstream publishing via Autotrack, Opiness, Google rich snippets, and Gauddi.

Ownership category

akta.pro rank

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Tevreden operates as a subscription-based SaaS platform. Organizations subscribe to access the research portal, create and send surveys, view results, and manage review publication. Pricing is quote-based and not publicly disclosed. The platform also supports professional services such as expert-led deep-dive sessions and custom reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Tevreden provides a cloud-based SaaS research platform for collecting, moderating, and publishing customer satisfaction and employee experience data, serving Dutch B2B clients across automotive, housing, government, healthcare, insurance, and other sectors. The platform operates sector-specific sub-platforms (e.g., autobedrijf.tevreden.nl), exposes a public REST API for programmatic integration, and delivers benchmarked reports with NPS, CES, and proprietary five-point scale metrics. Following the 2022 merger with Feedback Company, the product line now extends into review publication, Google rich snippets, and distribution via partners such as Autotrack and Opiness.

Product overview

Tevreden is a Dutch customer and employee satisfaction research platform, now operating as part of Feedback Company following a merger. The core Tevreden Platform serves as the central research infrastructure, managing surveys, moderation, benchmarks, and API automation. It supports multiple sector-specific sub-platforms including autobedrijf.tevreden.nl (automotive dealerships) and apotheek.tevreden.nl (pharmacies). The main research modules include Klanttevredenheidsonderzoek (customer satisfaction surveys), Medewerkersonderzoek (employee experience surveys including remote work and psychosocial workload modules), and Ketenpartners (chain partner research). Tevreden integrates key survey metrics including the Net Promoter Score (NPS), Customer Effort Score (CES), and five-point scale sub-aspect ratings. Additional offerings include Workshops & Training, Rapportages & Infographics (Excel/PDF exports), and a RESTful API for programmatic automation. Results can be published via Publicatiewidget, Narrowcasting (with Gauddi), Autotrack, and Google Rich Snippets.

Differentiator

Problem solved

Functional benefit

Brands

• Autobedrijf.tevreden.nl: Specialized customer satisfaction research platform for automotive businesses (car companies, auto repair, auto lease, auto rental)

Products and services

• Tevreden Platform Core SaaS research platform that enables Dutch B2B organizations to create, distribute, and moderate satisfaction surveys, aggregate results into benchmarked reports, and publish approved reviews via widgets, partner platforms, and Google rich snippets. Includes sector-specific sub-platforms, editorial moderation, NPS/CES/five-point scale metrics, and REST API integration.
• Klanttevredenheidsonderzoek (Customer Satisfaction Research) Continuous customer satisfaction survey service enabling organizations to track and improve service quality with sector benchmark comparisons, report cards, and published review output.
• Medewerkersonderzoek (Employee Research) Employee experience research service covering motivation, engagement, commitment, and customer orientation, with output reports that support targeted organizational improvement actions.
• Workshops & Training Recurring online workshops and expert-led deep-dive sessions teaching organizations how to maximize value from their research subscriptions, including reporting and infographic training.
• Autobedrijf.tevreden.nl Vertically-specialized customer satisfaction research platform for Dutch automotive dealerships, repair shops, lease, and rental operators. Provides national benchmark data, DMS integration, management-level reporting, and publication to dealer websites and Autotrack.
• Tevreden API RESTful API exposing the full Tevreden survey lifecycle — questionnaire retrieval, invitation creation, moderated reaction retrieval, results, crosstabs, and XLS exports — for integration with client DMS/CRM and external platforms.
• Rapportages & Infographics Reporting service providing Excel exports of full respondent-level data and PDF exports of survey results, with custom report formats available for specific clients.

Quantifiable outcome

• Average response rate of 25.9% across all platforms (2.5M+ invitations sent, 368,729 reactions received)
• +2 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Feedback CompanyflagshipStrategic or Co-development PartnerFeedback Company and Tevreden.nl have merged and combined their products and services. Tevreden.nl now operates under the Feedback Company brand. The merger enables a deeper offering in the feedback and research market and a more complete product portfolio. The consolidated company serves 3,500+ entrepreneurs across the Netherlands.
• GooglecoreTechnology or IntegrationGoogle integration includes Google Analytics (web analytics), Google AdWords (remarketing via cookies), and Google authorized partner status for Google star ratings in search results via The Feedback Company SEA partnership. Google structured data (schema.org Review and AggregateRating) enables rich snippets in organic search.
• AutotrackcoreChannel Partner/ Reseller/ DistributorTevreden publishes automotive dealer reviews and satisfaction scores to Autotrack (autotrack.nl). Dealers opt in to display their Tevreden ratings on their Autotrack profile pages and vehicle listings. Requires dealer ID configuration and API-level data feed.
• OpinessminorChannel Partner/ Reseller/ DistributorTevreden publishes client reviews and satisfaction scores to Opiness.nl, a consumer-facing review platform, increasing visibility for SMB clients.
• LeaseVergelijkerminorChannel Partner/ Reseller/ DistributorIntegration partner in the automotive/leasing ecosystem. Tevreden results are shared with LeaseVergelijker (lease comparison platform) to display satisfaction ratings alongside lease offers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Trustpilot: Global consumer review platform with business SaaS tier for review solicitation, management and analytics. Comparable on review-collection and Google rich-snippet publishing that Tevreden also offers.
• InMoment: Broader CX platform combining surveys, text analytics and vertical solutions (automotive, retail, financial services). Competes on multi-vertical experience programs similar to Tevreden's sector play.

Direct peers

• CustomerGauge: Specialized NPS / customer-experience platform for B2B brands. Most narrowly comparable competitor on the NPS-with-benchmarking proposition that Tevreden emphasizes in automotive.
• Medallia: Enterprise experience-management SaaS covering customer, employee and product feedback. Directly comparable product surface (NPS, CES, dashboards, integrations) and similar B2B sales motion to Tevreden.
• KiyOh: Dutch consumer and SMB review-collection platform with strong Dutch-market presence. Direct competitor on the review-publication leg of Tevreden's offering (e.g., Opiness) and benchmarked scoring.
• Qualtrics: Dominant global CX / VoC SaaS platform. Direct competitor to Tevreden across the same B2B customer-experience research use cases, with broader multi-vertical coverage and enterprise-grade tooling.
• SurveyMonkey: General-purpose online survey and CX platform with self-serve and enterprise tiers. Closely comparable in survey-construction, NPS/CES support and API-driven data collection.

Emerging players

• Typeform: Conversational form and survey platform with growing CX and integrations footprint. Overlaps with Tevreden's survey-creation and data-collection layer, with lighter emphasis on benchmarking.

Regional players

• Trusted Shops: European trust- and review-marking platform serving SMBs (especially e-commerce). Comparable on review collection and trust-signal publishing, with deeper European coverage than Tevreden.
• eKomi: European CX and review-collection SaaS provider serving mid-market e-commerce and brands. Overlaps with Tevreden on transactional feedback collection and review publishing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tevreden-nl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tevreden