Urbinati
Urbinati is an Italian industrial manufacturer, founded in 1978 and based in San Mauro Pascoli, that builds modular automation systems for commercial nursery production workflows, serving horticulture operators domestically and abroad.
- Company typePrivate
- Founded1978
- HeadquartersSan Mauro Pascoli, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Urbinati does
Urbinati is a privately held Italian industrial manufacturer founded in 1978 and headquartered in San Mauro Pascoli, Italy. The company designs and builds modular automation systems used by commercial nurseries to mechanize propagation, handling, and production workflows. Its product surface is narrow but technical: engineered hardware modules intended to be combined into semi-custom automated lines rather than sold as standalone off-the-shelf machines.
The firm operates as a small industrial business with 11-50 employees, consistent with a specialized machinery manufacturer rather than a high-volume producer. Its go-to-market is business-to-business, serving nursery operators domestically in Italy and, judging by its maintained English-language site, internationally. Customer and pricing details, distribution structure, partnership networks, and any post-sale service economics are not disclosed in available sources, so the commercial mechanics must be inferred from the equipment-industrial norm: project-based sales of engineered systems, recurring aftermarket parts/consumables, and occasional retrofits.
Growth signals are limited in the public record. There is no disclosed funding history, M&A activity, executive hiring, or geographic expansion event in the input. The 47-year operating history suggests durability and a stable niche franchise, but provides no basis to characterize current revenue trajectory or product-pipeline cadence. Most value-creation levers for a business of this profile - specialized-channel relationships, switching costs on installed equipment, and aftermarket parts - are plausible but cannot be quantified from the data on hand.
Urbinati firmographics
Firmographics- Name
- Urbinati
- Website
- https://urbinati.com
- Company type
- Private
- Founded year
- 1978
- Headcount range
- 11–50 employees
- Short description
- Urbinati is an Italian industrial manufacturer, founded in 1978 and based in San Mauro Pascoli, that builds modular automation systems for commercial nursery production workflows, serving horticulture operators domestically and abroad.
- Ownership category
- akta.pro rank
Urbinati industry classification
Industry- Product category
- Nursery and Horticultural Production Equipment
- NAICS
- Agricultural Implement Manufacturing (33311), Industrial Machinery Manufacturing (3332)
- SIC
- General Industrial Machinery & Equipment (3560), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)
- akta.pro secondary industry
- Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)
Keywords
Where Urbinati is headquartered
LocationHeadquarters
- HQ city
- San Mauro Pascoli
- HQ country
- Italy
- HQ region
- Europe
Markets served
Urbinati business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D
Urbinati product offering
Product offeringCore offering
Urbinati manufactures modular systems for automated production in nurseries. The company designs and builds engineered equipment used by plant nursery operators to mechanize and streamline their production workflows. Its offerings are physical, modular production systems rather than software or digital services.
Differentiator
Problem solved
Functional benefit
Products and services
- Modular nursery automation systems
Companies that use Urbinati
Customer profileIdeal customer profiles1 record
Urbinati technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urbinati partnerships and signals
Strategic signalExpansion highlights3 records
Urbinati competitors and assessment
Company assessmentDirect peers
- TTA (Euroseeder BV): Dutch producer of nursery automation equipment including seedling transplanters, sticking machines, and grading lines. Closely comparable to Urbinati in serving greenhouse and ornamental nurseries with integrated automation modules.
- Visser Horti Systems: Netherlands-based manufacturer of automated machinery and handling systems for greenhouses and nurseries (potting, transplanting, transport). Directly comparable to Urbinati as both supply modular automated production lines to the horticultural nursery industry.
- AgriNomix: US-based supplier of nursery automation, potting, and material handling equipment for ornamental and propagation nurseries. A direct competitor to Urbinati in modular nursery production systems.
- Poppi Group: Italian competitor producing nursery automation lines including tray fillers, transplanters, and pot-handling systems. Direct peer to Urbinati with overlapping Mediterranean customer base and product mix.
- Bogaerts Greenhouse Logistics: Belgian manufacturer of internal logistics and handling systems for greenhouses and nurseries, including automated conveyors and container systems. Comparable to Urbinati's modular handling offerings for nursery production.
- Mayer GmbH (Haygrove): German manufacturer of nursery machinery, including automated potting, pruning, and grading equipment for fruit-tree and ornamental nurseries. Directly comparable product range and customer base to Urbinati.
Broad incumbents
- Priva: Global leader in horticulture climate, process automation, and water management for greenhouses. An incumbent whose automation platform and process control software are adjacent to Urbinati's mechanical automation systems.
- Kubo Group: Dutch supplier of complete greenhouse solutions including construction, climate systems, and integrated automation. A broader incumbent whose automation sub-systems overlap with Urbinati's modular offerings.
- Certhon: Dutch turnkey greenhouse builder and horticultural technology provider offering automated production and handling systems. Comparable as a broader, more diversified player in the same customer ecosystem Urbinati serves.
Others
- Modiform: Manufacturer of plastic trays, pots, and carriers used in automated nursery systems. Comparable as an enabling supplier whose consumables integrate with Urbinati-style automated lines.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Urbinati social profiles
Digital presenceUrbinati financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbinati leadership team
Management profileNumber of profiles
Urbinati funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbinati M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbinati
What does Urbinati do?
Urbinati manufactures modular systems for automated production in nurseries. The company designs and builds engineered equipment used by plant nursery operators to mechanize and streamline their production workflows. Its offerings are physical, modular production systems rather than software or digital services.
When was Urbinati founded?
Urbinati was founded in 1978. It employs 11 to 50 people.
Where is Urbinati based?
Urbinati is headquartered in San Mauro Pascoli, Italy, in the Europe region.
Who are Urbinati's main competitors?
Direct peers on record are TTA (Euroseeder BV), Visser Horti Systems, AgriNomix, Poppi Group, Bogaerts Greenhouse Logistics and Mayer GmbH (Haygrove). Broad incumbents are Priva, Kubo Group and Certhon. Modiform is listed as an others.
Does Urbinati have an API?
No public API is recorded for Urbinati.
What industry is Urbinati in?
Urbinati's product category is Nursery and Horticultural Production Equipment. Its primary akta.pro industry code is IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines), with a secondary code of IMAHAOAK, Conveying, Feeding & Accumulation Systems (Packaging Lines). Its NAICS code is 33311 and its SIC code is 3560.