Kubo Group
KUBO Group is a Netherlands-based greenhouse technology company founded in 1945 that designs, engineers, and delivers turnkey Venlo and Ultra-Clima® semi-closed greenhouse projects to professional growers and institutional investors across 45+ countries.
- Company typePrivate
- Founded1945
- HeadquartersNetherlands, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Kubo Group does
KUBO Group is a Netherlands-based greenhouse technology company, founded in 1945 and headquartered in Monster, Westland. The company designs, engineers, and delivers turnkey greenhouse projects to professional growers and institutional investors across more than 45 countries, anchored by two proprietary greenhouse concepts: the traditional Venlo greenhouse (1,000+ hectares installed globally) and the patented Ultra-Clima® semi-closed greenhouse (700+ hectares installed globally, introduced 2007). Its technology stack integrates in-house hardware (HAWE Cultivation Systems, PDI Screen Installations) with software platforms including the SDF Horti Software data platform, AutoPylot AI-driven cultivation optimization, and the Smart Growing data-driven support model, validated through two proprietary BlueLab test centers in the Westland.
The business operates a project-based, direct enterprise sales model. Revenue is generated primarily through multi-year, bespoke capital contracts for greenhouse construction and delivery, typically structured around project-specific Total Cost of Ownership (TCO) and ROI analyses with reported payback periods of 5–10 years. Beyond initial construction, KUBO captures secondary revenue through bundled cultivation systems and screen installations, plus recurring managed services revenue via the Smart Growing program (climate monitoring, cultivation advisory, preventive maintenance) and professional services for feasibility studies and consulting. Customer segments split between two primary buyer personas: professional growers seeking yield and efficiency gains, and institutional investors seeking stable, ESG-aligned returns from controlled environment agriculture infrastructure. KUBO Group operates as a multi-brand holding with wholly-owned subsidiaries (SDF, HAWE, PDI), a minority shareholder (NPM Capital, since 2021), and is led by third-generation CEO Wouter Kuiper. The company employs 101–250 people across offices in the Netherlands, China, and Canada.
Kubo Group firmographics
Firmographics- Name
- Kubo Group
- Legal name
- KUBO Tuinbouwprojecten B.V.
- Website
- https://kubogroup.nl
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KUBO Group is a Netherlands-based greenhouse technology company founded in 1945 that designs, engineers, and delivers turnkey Venlo and Ultra-Clima® semi-closed greenhouse projects to professional growers and institutional investors across 45+ countries.
- Ownership category
- akta.pro rank
Kubo Group industry classification
Industry- Product category
- Greenhouse Construction & Controlled Environment Agriculture Technology
- NAICS
- Support Activities for Crop Production (11511), Other Food Crops Grown Under Cover (111419), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Greenhouse Structures & Construction (Frames, Glazing, Benches) (AFAAAHAA)
Keywords
Where Kubo Group is headquartered
LocationHeadquarters
- HQ city
- Netherlands
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Kubo Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Greenhouse Construction and Delivery: Design, engineering, and turnkey delivery of greenhouse infrastructure. KUBO provides fully integrated greenhouse solutions combining greenhouse structures (Venlo and Ultra-Clima®), cultivation systems, climate technology, software, and installation. Revenue is project-based, typically large capital contracts with multi-year delivery timelines.
- Cultivation Systems and Technology Integration: Sale and integration of proprietary subsystems including HAWE Cultivation Systems (crop handling and space-efficient production systems), PDI Screen Systems (climate and energy screens), and SDF Horti Software (data and cultivation software). Often bundled into overall greenhouse project contracts.
- Smart Growing Operational Support: Ongoing cultivation advisory, data-driven support, and operational assistance throughout the project lifecycle. Includes climate monitoring, cultivation strategy consultation, and preventive maintenance services, providing recurring revenue relationships beyond initial project delivery.
- Professional Services and Consulting: Pre-project feasibility studies, ROI calculations, energy consumption analysis, and crop-specific consulting. Also includes training, commissioning, and ongoing customer support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Venlo Greenhouse — Traditional scalable greenhouse concept |
| Other | Multi-year contract | Ultra-Clima® Greenhouse — Advanced semi-closed greenhouse concept |
| Other | Multi-year contract | Project Financing Options |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Kubo Group product offering
Product offeringCore offering
KUBO Group designs, engineers, and delivers fully integrated greenhouse projects combining its proprietary Ultra-Clima semi-closed greenhouse technology and Venlo greenhouse structures with AI-driven cultivation software (AutoPylot), climate and energy systems, and ongoing Smart Growing data-driven operational support. Each project is bespoke and covers the entire lifecycle from feasibility study and ROI analysis through construction, commissioning, and long-term cultivation advisory.
Product overview
KUBO Group is a greenhouse technology company offering an integrated portfolio centered around two main greenhouse concepts: the traditional Venlo greenhouse (1,000+ hectares installed worldwide) and the patented Ultra-Clima semi-closed greenhouse (700+ hectares installed worldwide). The portfolio includes proprietary technologies like AutoPylot (AI-driven growing automation) and Smart Growing (data-driven cultivation support). KUBO Group operates as a multi-brand company following acquisitions in 2022, encompassing SDF Horti Software (cultivation data software), HAWE Cultivation Systems, and PDI Screen Systems, all integrated to provide complete greenhouse solutions from construction to ongoing operational support.
Differentiator
Problem solved
Functional benefit
Brands
- Ultra-Clima®: Semi-closed greenhouse technology with positive pressure, climate corridors, and energy-efficient design for optimal growing conditions.
- AutoPylot
- Smart Growing
- BlueLab
- TopFit
Products and services
- Venlo Greenhouse Traditional scalable greenhouse concept offering maximum productivity with minimal investment; over 1,000 hectares of KUBO Venlo greenhouses have been installed globally. Designed for commercial horticulture growers producing tomatoes, cucumbers, peppers, leafy greens, and other crops.
- Ultra-Clima Greenhouse Proprietary semi-closed greenhouse technology using positive air pressure, mechanical ventilation, climate air mixing, heat recovery, efficient cooling and dehumidification, and CO2 recirculation. Over 700 hectares deployed worldwide. Designed for professional growers needing energy-efficient, climate-resilient year-round production in any geography, including extreme climates.
- Smart Growing Support Service Integrated, data-driven support model combining climate data monitoring, cultivation advisors, data experts, and researchers to support sustainable and profitable cultivation throughout the project lifecycle. Designed for commercial greenhouse operators seeking ongoing operational assistance beyond initial construction.
- Service & Expertise (Installation and Maintenance) Long-term support offering installation, commissioning, training, and ongoing preventive maintenance services for KUBO-built greenhouse projects. Designed for commercial growers who need expert support throughout the project lifecycle.
Quantifiable outcome
- 18.5% reduction in energy consumption vs traditional greenhouse
- +9 more outcomes
Companies that use Kubo Group
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Kubo Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Kubo Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SDF Horti SoftwarecoreKUBO acquired SDF Horti Software in 2022, adding data and cultivation software to KUBO Group's portfolio. SDF provides data and cultivation software supporting the digital side of greenhouse operations, forming a core part of KUBO's integrated, data-driven cultivation support model.
- HAWE Cultivation SystemscoreKUBO acquired HAWE Cultivation Systems in 2022, adding cultivation systems expertise to the group. HAWE provides systems that support smarter crop handling, better use of space, and efficient production, integrated into KUBO's full-service greenhouse solutions.
- PDI Screen InstallationscorePDI Screen Installations joined KUBO Group in 2022, strengthening the group with expertise in climate and energy screens. Together, PDI and KUBO create complete solutions for optimal greenhouse climate and energy efficiency.
- Hoogendoorn Growth ManagementcoreTogether with Hoogendoorn Growth Management, KUBO connects greenhouse construction, cultivation technology, and process automation to support the greenhouse of the future. This collaboration enables smarter growing through data and automation integration.
- RegreenerminorTogether with Regreener, KUBO protects 80 hectares of rainforest in Ecuador and supports mangrove restoration in Brazil as part of its climate impact strategy. This partnership enables KUBO to offer verified carbon offset and nature restoration programs to its clients.
- Saudi Agrifood Tech Alliance (SAFTA)coreThrough SAFTA, KUBO shares greenhouse expertise to support local food production, efficient resource use, and controlled growing environments in Saudi Arabia. This partnership advances sustainable food production in the Middle East and supports regional food security objectives.
- AVAG (Greenhouse Technology Center)minorThrough AVAG, KUBO shares knowledge and collaborates with Dutch greenhouse technology partners to advance sustainable horticulture worldwide. AVAG is a Dutch industry network connecting greenhouse technology companies for knowledge sharing and collective industry advancement.
- Underground ForestminorTogether with Underground Forest, KUBO introduces timber pile foundations that combine greenhouse construction with long-term CO₂ storage. This partnership explores carbon credit opportunities by integrating carbon storage into the physical greenhouse infrastructure.
- AnthesisminorAnthesis (formerly Living Coral) is a sustainability consultancy that has worked with KUBO on sustainability strategy and reporting, including the validation of KUBO's CO₂-negative cultivation strategy through their internationally recognized sustainability advisory services.
Scale indicators15 records
Recent moves11 records
Expansion highlights7 records
Kubo Group competitors and assessment
Company assessmentBroad incumbents
- Priva: Dutch incumbent in horticultural climate computers, process automation, and building management for greenhouses, with a much wider installed base globally. Comparable as the dominant automation/software supplier in the same greenhouse ecosystem that KUBO serves with AutoPylot, though Priva is software-led while KUBO sells full turnkey projects.
- Hoogendoorn Growth Management: Dutch process-automation and climate-computer incumbent, formally a strategic integration partner of KUBO. Closely comparable in target customer and product category (greenhouse automation software), and a meaningful adjacent competitor/partner for any new build considering KUBO's AutoPylot stack.
- Ridder Group: Dutch family-controlled supplier of greenhouse climate screens, drive systems, and water treatment solutions, including the HortiQ-certified Ridder screen systems. Comparable as a multi-decade Dutch horticulture technology incumbent with deep overlap into KUBO's climate, screen, and water-recirculation subsystems (PDI's adjacent competitive set).
Emerging players
- Netafim: Israel-based global leader in precision irrigation and controlled-environment agriculture solutions, owned by Orbia. Comparable as a global CEA technology supplier serving professional growers and large ag-investor projects across arid climates, including the Middle East, Africa, and Latin America — geographies where KUBO is also expanding.
Direct peers
- Ammerlaan Construction (SBG Group): Dutch greenhouse builder focused on Dutch-style glass greenhouse projects for professional vegetable and soft-fruit growers in Western Europe and select international markets. Comparable regional mid-sized EPC peer with similar Venlo-style offerings and customer overlap in the Benelux grower segment.
- Van der Hoeven Horticultural Projects: Netherlands-based designer and builder of high-tech Venlo and semi-closed greenhouses for international vegetable, floriculture, and pharma crops. Direct peer with similar project-based turnkey delivery model, comparable 10–50+ hectare project scale, and overlapping customer base of professional growers and investors.
- Certhon: Dutch high-tech greenhouse builder offering turnkey Venlo and semi-closed greenhouse projects for global growers. Direct competitor in the same Western European horticultural engineering space, competing for many of the same mega-project contracts in the Middle East, China, and North America.
- Richel Group: French family-owned greenhouse manufacturer and turnkey project supplier with global reach, specializing in plastic and glass greenhouse solutions for vegetables, berries, and flowers. Comparable as a multi-generational, family-controlled international greenhouse EPC with overlapping customer geographies.
- Dalsem Complete Greenhouse Projects: Dutch turnkey greenhouse builder serving horticultural producers worldwide with fully integrated Venlo and high-tech greenhouse solutions. Directly comparable in scope (structures + climate + screens + controls) and customer profile (large professional growers and investor-led projects).
Others
- Royal Brinkman: Largest Dutch supplier of greenhouse technical inputs, substrates, crop protection, and equipment for the international horticultural industry. Comparable as an adjacent ecosystem participant serving the same professional grower and investor customers, but operating as a wholesale/distributor rather than project EPC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Kubo Group social profiles
Digital presenceKubo Group compliance and trust
Trust signalCompliance4 records
Kubo Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kubo Group leadership team
Management profileNumber of profiles
Profiles6 records
Kubo Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Kubo Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kubo Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kubo Group
What does Kubo Group do?
KUBO Group designs, engineers, and delivers fully integrated greenhouse projects combining its proprietary Ultra-Clima semi-closed greenhouse technology and Venlo greenhouse structures with AI-driven cultivation software (AutoPylot), climate and energy systems, and ongoing Smart Growing data-driven operational support. Each project is bespoke and covers the entire lifecycle from feasibility study and ROI analysis through construction, commissioning, and long-term cultivation advisory.
Is Kubo Group a public or private company?
Kubo Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kubo Group founded?
Kubo Group was founded in 1945. It employs 101 to 250 people.
Where is Kubo Group based?
Kubo Group is headquartered in Netherlands, United States, in the North America region.
How does Kubo Group make money?
Four revenue lines are on record. Greenhouse Construction and Delivery is the primary driver. The others are cultivation Systems and Technology Integration, smart Growing Operational Support and professional Services and Consulting.
Who are Kubo Group's main competitors?
Broad incumbents on record are Priva, Hoogendoorn Growth Management and Ridder Group. Netafim is listed as an emerging player. Direct peers are Ammerlaan Construction (SBG Group), Van der Hoeven Horticultural Projects, Certhon, Richel Group and Dalsem Complete Greenhouse Projects. Royal Brinkman is listed as an others.
Does Kubo Group have an API?
No public API is recorded for Kubo Group.
What industry is Kubo Group in?
Kubo Group's product category is Greenhouse Construction & Controlled Environment Agriculture Technology. Its primary akta.pro industry code is AFAAAHAA, Greenhouse Structures & Construction (Frames, Glazing, Benches). Its NAICS code is 11511 and its SIC code is 3523.