H2 Gambling Capital
H2 Gambling Capital is a UK-based private market intelligence firm providing data, forecasts, and bespoke advisory services on the global gambling industry to operators, suppliers, financial institutions, and regulators.
- Company typePrivate
- Founded2001
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What H2 Gambling Capital does
H2 Gambling Capital is a UK-based (Manchester) private market intelligence firm founded in 2001 that produces data, forecasts, and bespoke advisory services for the global gambling industry. Its core asset is a proprietary forecasting model covering 150+ national and state gambling markets and 100+ listed operators and suppliers, with historical data running from 1998 and forward forecasts to 2030. The dataset spans onshore and offshore revenue, operator market share, monthly market tracking, company financials, and proprietary player survey data, and H2 states its intelligence is the most quoted source in published company reports, transaction documentation, sell-side analysts' notes, and trade media. Its product portfolio includes Market Data, Market Share Data, Monthly Market Tracking, Company Data, Player Survey Data, aggregated Reports, and Bespoke Consulting, supported by a free-content layer (free reports and a weekly podcast with iGaming Business).
The company operates a direct enterprise sales motion targeting four buyer segments — gambling operators (B2C), gambling suppliers (B2B), financial institutions and investors, and gambling regulators — using consultative selling with quote-based pricing, "Request a Demo" and "Contact Us" funnels, and dedicated sector advisors. Revenue is generated through recurring subscription access to its data platform plus higher-margin bespoke consulting engagements. The team is small (1–10 employees) and led by founder Simon Holliday alongside directors Joshua Hodgson and David Henwood. There are no disclosed funding rounds, no parent company, and no disclosed ownership or revenue figures; the firm operates as an independent private specialist.
H2 Gambling Capital firmographics
Firmographics- Name
- H2 Gambling Capital
- Legal name
- H2 Gambling Capital
- Website
- https://h2gc.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- H2 Gambling Capital is a UK-based private market intelligence firm providing data, forecasts, and bespoke advisory services on the global gambling industry to operators, suppliers, financial institutions, and regulators.
- Ownership category
- akta.pro rank
Where H2 Gambling Capital is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
H2 Gambling Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Market Data Subscriptions: Subscription-based access to gambling turnover and revenue data, operator market share data, and monthly market tracking. Covers over 150 markets with onshore and offshore revenue estimates, updated constantly with latest reported data.
- Bespoke Consultancy: Tailored consultancy service delivering custom analysis and insights, involving dedicated time from sector advisors for deep-dive assessments across strategic projects.
- Market Reports: Aggregated market reports combining key market information including dynamics, trends, forecasts, market share, news, and regulatory tracking.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
H2 Gambling Capital product offering
Product offeringCore offering
H2 Gambling Capital is a UK-based global specialist that provides subscription-based market intelligence and bespoke consultancy on the gambling sector. Its proprietary forecasting model delivers detailed turnover, revenue, market share, and player survey data across more than 150 national/state gambling markets and 100+ listed operators and suppliers, with historical data back to 1998 and forecasts extending to 2030. Subscribers include gambling operators, suppliers, financial institutions, and regulators who use H2's data for competitive intelligence, regulatory tracking, and investment analysis.
Product overview
H2 Gambling Capital offers a platform of data and intelligence products focused on the global gambling industry. The core offering consists of Market Data (detailed gambling turnover and revenue data for 150+ markets from 1998 with forecasts to 2030), Market Share Data (operator market share analysis across 50+ markets with US monthly tracking), Monthly Market Tracking (timely revenue trend insights), Company Data (analysis of 100+ B2C and B2B gambling companies), and Player Survey Data (proprietary player behavior insights). These are complemented by Reports (aggregated market reports with forecasts and regulatory tracking) and Bespoke Consulting (tailored advisory services). The On Demand section provides free reports and podcasts. The portfolio is unified by H2's industry forecasting model, which has become the most quoted source in published company reports, transaction documentation, and sell-side analysts' notes.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Data
Companies that use H2 Gambling Capital
Customer profileSegments4 records
Ideal customer profiles4 records
H2 Gambling Capital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
H2 Gambling Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iGaming BusinesscoreH2 produces a weekly podcast in collaboration with iGaming Business, the leading news content provider in the gaming industry. This partnership extends H2's reach through iGaming Business's established audience and distribution network, positioning H2's insights within the industry's primary news channel. The collaboration provides H2 with content marketing amplification while giving iGaming Business access to authoritative market data and forecasting expertise.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
H2 Gambling Capital competitors and assessment
Company assessmentOthers
- iGaming Business: Leading B2B media and events company for the iGaming sector. Already a strategic content partner of H2 (co-produces H2's weekly podcast). Overlaps in audience and topic coverage but focuses on news/events rather than proprietary market data.
- Statista: Global data and business intelligence platform with coverage across many industries including gambling. A broader, generalist data provider that overlaps with parts of H2's market data offering but without H2's gambling-specific depth.
- Sportradar: Global sports data and technology company providing data, content, and integrity services to sportsbooks and media. Adjacent to H2 in providing intelligence to the gambling value chain, though focused on sports data feeds rather than market-level gambling intelligence.
- Euromonitor International: Global market research firm with gambling industry coverage as part of its broader consumer and leisure practice. Comparable as a data subscription provider for market sizing and forecasts, though with much wider industry scope than H2's gambling specialization.
Direct peers
- Eilers & Krejcik Gaming: Specialist gambling research and advisory firm focused on the US gaming, sports betting, and iGaming sectors. Provides market intelligence, operator research, and forecasts directly competitive with H2's gambling market data and consultancy offerings.
- Regulus Partners: UK-based gambling advisory firm providing research, strategy, and consultancy services. Closely comparable to H2 in offering gambling-specific market intelligence and bespoke advisory work for operators and investors.
- Spectrum Gaming Group: Gaming consultancy providing research, market analysis, and policy advisory services to governments, regulators, and operators. Comparable to H2 in its gambling-sector research and bespoke consultancy focus.
- VIXIO (GamblingCompliance): Provides regulatory intelligence, compliance insights, and market analysis for the global gambling industry. Highly comparable to H2 in serving gambling operators, suppliers, and regulators with subscription intelligence products.
Broad incumbents
- PwC Gaming Practice: Global professional services firm with a dedicated gaming/gambling advisory practice. Overlaps with H2's consultancy services for financial institutions and gambling operators but within a much broader portfolio of services.
- KPMG Gaming: Big Four professional services firm with a gambling industry practice providing advisory, transaction, and risk services. Comparable to H2 at the consultancy/data edge for gambling sector clients, though it operates across many industries.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
H2 Gambling Capital social profiles
Digital presenceH2 Gambling Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
H2 Gambling Capital leadership team
Management profileNumber of profiles
Profiles3 records
H2 Gambling Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H2 Gambling Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H2 Gambling Capital
What does H2 Gambling Capital do?
H2 Gambling Capital is a UK-based global specialist that provides subscription-based market intelligence and bespoke consultancy on the gambling sector. Its proprietary forecasting model delivers detailed turnover, revenue, market share, and player survey data across more than 150 national/state gambling markets and 100+ listed operators and suppliers, with historical data back to 1998 and forecasts extending to 2030. Subscribers include gambling operators, suppliers, financial institutions, and regulators who use H2's data for competitive intelligence, regulatory tracking, and investment analysis.
Is H2 Gambling Capital a public or private company?
H2 Gambling Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was H2 Gambling Capital founded?
H2 Gambling Capital was founded in 2001. It employs 1 to 10 people.
Where is H2 Gambling Capital based?
H2 Gambling Capital is headquartered in Manchester, United Kingdom, in the Europe region.
How does H2 Gambling Capital make money?
Three revenue lines are on record. Market Data Subscriptions are the primary driver. The others are bespoke Consultancy and market Reports.
Who are H2 Gambling Capital's main competitors?
Others on record are iGaming Business, Statista, Sportradar and Euromonitor International. Direct peers are Eilers & Krejcik Gaming, Regulus Partners, Spectrum Gaming Group and VIXIO (GamblingCompliance). Broad incumbents are PwC Gaming Practice and KPMG Gaming.
Does H2 Gambling Capital have an API?
No public API is recorded for H2 Gambling Capital.