H2 Gambling Capital

What H2 Gambling Capital does

H2 Gambling Capital is a UK-based (Manchester) private market intelligence firm founded in 2001 that produces data, forecasts, and bespoke advisory services for the global gambling industry. Its core asset is a proprietary forecasting model covering 150+ national and state gambling markets and 100+ listed operators and suppliers, with historical data running from 1998 and forward forecasts to 2030. The dataset spans onshore and offshore revenue, operator market share, monthly market tracking, company financials, and proprietary player survey data, and H2 states its intelligence is the most quoted source in published company reports, transaction documentation, sell-side analysts' notes, and trade media. Its product portfolio includes Market Data, Market Share Data, Monthly Market Tracking, Company Data, Player Survey Data, aggregated Reports, and Bespoke Consulting, supported by a free-content layer (free reports and a weekly podcast with iGaming Business).

The company operates a direct enterprise sales motion targeting four buyer segments — gambling operators (B2C), gambling suppliers (B2B), financial institutions and investors, and gambling regulators — using consultative selling with quote-based pricing, "Request a Demo" and "Contact Us" funnels, and dedicated sector advisors. Revenue is generated through recurring subscription access to its data platform plus higher-margin bespoke consulting engagements. The team is small (1–10 employees) and led by founder Simon Holliday alongside directors Joshua Hodgson and David Henwood. There are no disclosed funding rounds, no parent company, and no disclosed ownership or revenue figures; the firm operates as an independent private specialist.

Name

H2 Gambling Capital

Legal name

H2 Gambling Capital

Website

https://h2gc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

H2 Gambling Capital is a UK-based private market intelligence firm providing data, forecasts, and bespoke advisory services on the global gambling industry to operators, suppliers, financial institutions, and regulators.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Data Subscriptions: Subscription-based access to gambling turnover and revenue data, operator market share data, and monthly market tracking. Covers over 150 markets with onshore and offshore revenue estimates, updated constantly with latest reported data.
2. Bespoke Consultancy: Tailored consultancy service delivering custom analysis and insights, involving dedicated time from sector advisors for deep-dive assessments across strategic projects.
3. Market Reports: Aggregated market reports combining key market information including dynamics, trends, forecasts, market share, news, and regulatory tracking.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

H2 Gambling Capital is a UK-based global specialist that provides subscription-based market intelligence and bespoke consultancy on the gambling sector. Its proprietary forecasting model delivers detailed turnover, revenue, market share, and player survey data across more than 150 national/state gambling markets and 100+ listed operators and suppliers, with historical data back to 1998 and forecasts extending to 2030. Subscribers include gambling operators, suppliers, financial institutions, and regulators who use H2's data for competitive intelligence, regulatory tracking, and investment analysis.

Product overview

H2 Gambling Capital offers a platform of data and intelligence products focused on the global gambling industry. The core offering consists of Market Data (detailed gambling turnover and revenue data for 150+ markets from 1998 with forecasts to 2030), Market Share Data (operator market share analysis across 50+ markets with US monthly tracking), Monthly Market Tracking (timely revenue trend insights), Company Data (analysis of 100+ B2C and B2B gambling companies), and Player Survey Data (proprietary player behavior insights). These are complemented by Reports (aggregated market reports with forecasts and regulatory tracking) and Bespoke Consulting (tailored advisory services). The On Demand section provides free reports and podcasts. The portfolio is unified by H2's industry forecasting model, which has become the most quoted source in published company reports, transaction documentation, and sell-side analysts' notes.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Data

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• iGaming BusinesscoreGTM or Marketing PartnerH2 produces a weekly podcast in collaboration with iGaming Business, the leading news content provider in the gaming industry. This partnership extends H2's reach through iGaming Business's established audience and distribution network, positioning H2's insights within the industry's primary news channel. The collaboration provides H2 with content marketing amplification while giving iGaming Business access to authoritative market data and forecasting expertise.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• iGaming Business: Leading B2B media and events company for the iGaming sector. Already a strategic content partner of H2 (co-produces H2's weekly podcast). Overlaps in audience and topic coverage but focuses on news/events rather than proprietary market data.
• Statista: Global data and business intelligence platform with coverage across many industries including gambling. A broader, generalist data provider that overlaps with parts of H2's market data offering but without H2's gambling-specific depth.
• Sportradar: Global sports data and technology company providing data, content, and integrity services to sportsbooks and media. Adjacent to H2 in providing intelligence to the gambling value chain, though focused on sports data feeds rather than market-level gambling intelligence.
• Euromonitor International: Global market research firm with gambling industry coverage as part of its broader consumer and leisure practice. Comparable as a data subscription provider for market sizing and forecasts, though with much wider industry scope than H2's gambling specialization.

Direct peers

• Eilers & Krejcik Gaming: Specialist gambling research and advisory firm focused on the US gaming, sports betting, and iGaming sectors. Provides market intelligence, operator research, and forecasts directly competitive with H2's gambling market data and consultancy offerings.
• Regulus Partners: UK-based gambling advisory firm providing research, strategy, and consultancy services. Closely comparable to H2 in offering gambling-specific market intelligence and bespoke advisory work for operators and investors.
• Spectrum Gaming Group: Gaming consultancy providing research, market analysis, and policy advisory services to governments, regulators, and operators. Comparable to H2 in its gambling-sector research and bespoke consultancy focus.
• VIXIO (GamblingCompliance): Provides regulatory intelligence, compliance insights, and market analysis for the global gambling industry. Highly comparable to H2 in serving gambling operators, suppliers, and regulators with subscription intelligence products.

Broad incumbents

• PwC Gaming Practice: Global professional services firm with a dedicated gaming/gambling advisory practice. Overlaps with H2's consultancy services for financial institutions and gambling operators but within a much broader portfolio of services.
• KPMG Gaming: Big Four professional services firm with a gambling industry practice providing advisory, transaction, and risk services. Comparable to H2 at the consultancy/data edge for gambling sector clients, though it operates across many industries.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/H2Gamble
• LinkedInlinkedin.com/company/731359

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H2 Gambling Capital