Blue Mammoth Games
Blue Mammoth Games is an Atlanta-based independent game studio (now a Ubisoft studio) that develops and publishes free-to-play multiplayer titles, primarily Brawlhalla (the most-played fighting game on Steam) and Dungeon Blitz, serving millions of consumer and esports players globally.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Blue Mammoth Games does
Blue Mammoth Games is an independent game development studio founded in 2009 and headquartered in the northern suburbs of Atlanta, Georgia. The studio was established by veterans of Cryptic Studios and Hi-Rez Studios and specializes in online multiplayer games designed to support large player bases. The company operates two flagship free-to-play titles: Brawlhalla, a fighting game available on PC, Mac, and (as of 2017) PlayStation with over five million registered players and the status of most-played fighting game on Steam; and Dungeon Blitz, a Flash-based side-scrolling MMO with over seven million registered players, recognized by Facebook as among its highest-rated and most-played games. Brawlhalla is supported by an annual World Championship tournament (the second edition held in Atlanta in November 2017), giving the studio an emerging esports presence in the fighting game community.
The studio monetizes through a freemium model, with both core titles playable at no upfront cost and revenue generated via in-game purchases, cosmetics, and premium content. Distribution is digital-first, relying on Steam for Brawlhalla and direct web play plus Facebook integration for Dungeon Blitz, providing global reach without retail dependency. As of the latest available data, the company operates as 'Blue Mammoth Games, A Ubisoft Studio,' indicating acquisition by Ubisoft and integration into a major publisher portfolio. Headcount is reported in the 11–50 range, consistent with a focused indie studio operating a small live-service portfolio.
Blue Mammoth Games firmographics
Firmographics- Name
- Blue Mammoth Games
- Legal name
- Blue Mammoth Games
- Website
- https://bluemammoth.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Mammoth Games is an Atlanta-based independent game studio (now a Ubisoft studio) that develops and publishes free-to-play multiplayer titles, primarily Brawlhalla (the most-played fighting game on Steam) and Dungeon Blitz, serving millions of consumer and esports players globally.
- Ownership category
- akta.pro rank
Blue Mammoth Games industry classification
Industry- Product category
- Online Multiplayer Video Games
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- Gaming & Virtual World Social Platforms (MPACAJAG)
Keywords
Where Blue Mammoth Games is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Mammoth Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Free-to-play in-game purchases: Both Brawlhalla and Dungeon Blitz operate on free-to-play models, generating revenue through microtransactions and in-game purchases. Players can play for free with optional paid enhancements, cosmetics, or premium content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play access with optional in-game purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
Blue Mammoth Games product offering
Product offeringCore offering
Blue Mammoth Games develops and publishes free-to-play online multiplayer video games for consumer audiences. Its primary offerings are Brawlhalla, a 2D platform fighting game available on PC, Mac, and PlayStation, and Dungeon Blitz, a browser-based side-scrolling MMO available on the web and Facebook. Both titles monetize through optional in-game purchases rather than upfront fees.
Product overview
Blue Mammoth Games is an independent game development studio that develops and publishes online multiplayer games with large player bases. The company operates two primary products: Brawlhalla, a free-to-play fighting game for PC, Mac, and PlayStation with over five million players and status as the most played fighting game on Steam, featuring the annual Brawlhalla World Championship; and Dungeon Blitz, a Flash-based side-scrolling MMO with over seven million players, available on web and Facebook platforms. Both games are free-to-play titles that have achieved significant player engagement and recognition within their respective genres.
Differentiator
Problem solved
Functional benefit
Products and services
- Brawlhalla Free-to-play 2D platform fighting game for PC, Mac, and PlayStation with over five million players; currently the most-played fighting game on Steam, featuring competitive multiplayer gameplay and the annual Brawlhalla World Championship esports event.
- Dungeon Blitz Free-to-play Flash-based side-scrolling MMO set at the crossroads between the Human World and the Sleeping Lands underworld; accessible via web browser and Facebook, with over seven million registered players and recognized by Facebook as among its highest rated and most played games.
Quantifiable outcome
- Over five million players for Brawlhalla
- +2 more outcomes
Companies that use Blue Mammoth Games
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Blue Mammoth Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Mammoth Games partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Blue Mammoth Games competitors and assessment
Company assessmentDirect peers
- Hi-Rez Studios: Atlanta-based F2P game developer behind Smite and Paladins. Highly comparable as a fellow Georgia-based studio founded by veterans (including shared lineage with Blue Mammoth's founders) that develops and operates free-to-play competitive multiplayer titles on PC and consoles.
- Wargaming: Developer of World of Tanks and World of Tanks Blitz, large-scale F2P multiplayer games with cross-platform play. Comparable as a F2P multiplayer game developer with browser and Facebook-era origins that has scaled into a major cross-platform live-service operation.
- Psyonix: Developer of Rocket League, a F2P competitive multiplayer title with a thriving esports scene. Comparable as a small-to-mid studio operating a F2P competitive game with cross-platform play and integrated esports tournaments.
- NetherRealm Studios: Developer of Mortal Kombat and Injustice fighting game franchises. Comparable as a studio competing in the fighting game genre with structured esports circuits and cross-platform distribution.
Broad incumbents
- Bandai Namco Entertainment: Publisher and developer of Tekken, another leading fighting game franchise with active esports (Tekken World Tour). Comparable as a major incumbent in the fighting game genre that Brawlhalla competes against for esports and competitive players.
- Capcom: Publisher and developer of Street Fighter, the dominant premium fighting game franchise. Comparable as a direct competitor in the fighting game genre that Blue Mammoth's Brawlhalla challenges, especially via its F2P positioning on Steam.
- Riot Games: Developer of League of Legends and Valorant, both F2P competitive multiplayer titles with deep esports ecosystems. Comparable as a benchmark for F2P competitive multiplayer monetization, ranked play infrastructure, and tournament-driven community engagement.
- Epic Games: Developer of Fortnite, the dominant F2P live-service multiplayer title. Comparable as the leading benchmark for F2P multiplayer monetization, cross-platform play, and integrated esports investment that Brawlhalla aspires to scale against.
Emerging players
- Cryptic Studios: Developer of City of Heroes, Star Trek Online, and Neverwinter, large-scale MMOs. Comparable as a peer founded by veterans of the same lineage as Blue Mammoth's founders and as a developer of free-to-play MMO experiences with large player bases.
- Player First Games: Developer of MultiVersus, a F2P platform fighter launched by Warner Bros. Comparable as a recent entrant in the F2P fighting/party fighter genre directly competing with Brawlhalla's casual-friendly positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Mammoth Games social profiles
Digital presenceBlue Mammoth Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Mammoth Games leadership team
Management profileNumber of profiles
Profiles1 record
Blue Mammoth Games funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Mammoth Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Mammoth Games
What does Blue Mammoth Games do?
Blue Mammoth Games develops and publishes free-to-play online multiplayer video games for consumer audiences. Its primary offerings are Brawlhalla, a 2D platform fighting game available on PC, Mac, and PlayStation, and Dungeon Blitz, a browser-based side-scrolling MMO available on the web and Facebook. Both titles monetize through optional in-game purchases rather than upfront fees.
Is Blue Mammoth Games a public or private company?
Blue Mammoth Games is a private company. It is classified as corporate owned and is currently operating.
When was Blue Mammoth Games founded?
Blue Mammoth Games was founded in 2009. It employs 11 to 50 people.
Where is Blue Mammoth Games based?
Blue Mammoth Games is headquartered in Atlanta, United States, in the North America region.
How does Blue Mammoth Games make money?
One revenue line is on record: free-to-play in-game purchases.
Who are Blue Mammoth Games's main competitors?
Direct peers on record are Hi-Rez Studios, Wargaming, Psyonix and NetherRealm Studios. Broad incumbents are Bandai Namco Entertainment, Capcom, Riot Games and Epic Games. Emerging players are Cryptic Studios and Player First Games.
Does Blue Mammoth Games have an API?
No public API is recorded for Blue Mammoth Games.
What industry is Blue Mammoth Games in?
Blue Mammoth Games's product category is Online Multiplayer Video Games. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPACAJAG, Gaming & Virtual World Social Platforms. Its NAICS code is 33993 and its SIC code is 7900.