Brigham Young University, Idaho

What Brigham Young University, Idaho does

Brigham Young University-Idaho is a private, non-profit university headquartered in Rexburg, Idaho, operated by The Church of Jesus Christ of Latter-day Saints through its Church Educational System. The institution offers over 100 undergraduate degree programs across multiple colleges and serves a student body drawn primarily from the LDS faith community, with formal admissions pathways requiring prospective students to meet with Church leaders. Reported outcomes include 92% job placement within a year of graduation at employers including Google, NASA, and Microsoft, and 93% of graduating students reporting they would choose BYU-Idaho again.

The university's core technology stack centers on the myBYUI student portal integrated with the Canvas Learning Management System for course delivery, supported by a testing infrastructure comprising the TARS scheduling system, Akindi exam authoring, and Proctorio for online exam proctoring. Campus operations are coordinated through the EMS event management platform, Catertrax for catering, and the Everbridge mass notification system for emergencies. The Academic Success and Tutoring Department is unusually large, employing 800+ paid tutors and 800+ volunteer tutors per semester and serving more than 15,000 students annually, and has begun layering an AI Tutoring Center onto this human-led tutoring base.

BYU-Idaho's revenue model is anchored in tuition and attendance fees, with the university positioning itself as an affordable alternative and offering scholarships for new freshmen and return missionaries. Additional revenue streams include philanthropic donations channeled through the Give program and a portfolio of auxiliary campus services encompassing dining (Dining Dollars, Crossroads Food Court, Backroads), catering, printing, mail, parking, recreational facilities, and surplus sales. Go-to-market relies on a hybrid of community-led recruitment through the LDS Church network, event-driven engagement via campus tours and weekly devotionals, and a sales-led layer of geographically assigned admissions representatives executing a free 10-minute application process.

Name

Brigham Young University, Idaho

Legal name

Brigham Young University Idaho

Website

https://byui.edu

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Brigham Young University-Idaho is a private, LDS Church-affiliated university in Rexburg, Idaho offering 100+ undergraduate degrees to a primarily LDS student body, combining career preparation with faith-based education and an integrated Canvas LMS and AI-augmented tutoring platform.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

akta.pro secondary industry

Campus Spiritual & Religious Life (EDALAHAI)

Keywords

• Higher education services
• Undergraduate degree programs
• Faith-based university
• Academic tutoring services
• Campus student services

Headquarters

HQ city

Rexburg

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tuition and Attendance Costs: Revenue from tuition payments for undergraduate education programs. Described as affordable with scholarships available for new freshmen and return missionaries.
2. Financial Aid and Scholarships: University scholarships for incoming and current students including new freshman scholarships and return missionary scholarships
3. Donations and Giving: Philanthropic contributions through the Give section of the website to support university operations and student programs
4. Campus Services: Various campus auxiliary services including dining, catering, printing, recreational services, and facility rentals generating operational revenue

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

BYU-Idaho is a private, faith-based university delivering over 100 undergraduate degree programs to more than 15,000 students annually across multiple colleges. The institution combines academic coursework with religious education, supported by the myBYUI student portal, Canvas LMS, an Academic Success and Tutoring Department with more than 1,600 tutors, and a Testing Center using Proctorio for online exam proctoring. Tuition and attendance costs are subsidized by the LDS Church Educational System, with scholarships for new freshmen and return missionaries, and the university markets itself as a top economic value.

Product overview

Brigham Young University-Idaho (BYU-Idaho) is a private university operating as a comprehensive higher education institution with a religious foundation. The university offers over 100 degree programs across multiple colleges and departments. The digital infrastructure centers on the myBYUI student portal integrated with Canvas LMS for course delivery. Academic support services include the Academic Success and Tutoring Department offering an AI Tutoring Center alongside traditional tutoring (Tutoring Center, Math Study Center, Reading Center, Writing Center, Presentation Practice Center, Study Skills Center, Volunteer Connection). The Testing Center provides proctored exams using TARS scheduling, Akindi for exam creation, and Proctorio for online proctoring. Recreational Services encompass fitness facilities (Fitness Center, Hart Building Equipment Center, Swimming Pool), court sports (Playing Courts and Indoor Track), outdoor activities (Outdoor Resource Center, Outdoor Facilities), and entertainment (Strike Zone Bowling, Skateway Roller Skating). Auxiliary services include food operations (University Catering via Catertrax, Dining Dollars, Crossroads Food Court, Backroads Grab n Go, Backroads Soda Stop), Print & Copy Services, Mail Services, Parking Services, and Surplus Sales. Campus safety is maintained through University Security and Public Safety services including AED network. McKay Library provides academic resources and databases.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs More than 100 four-year undergraduate degree programs spanning multiple colleges (e.g., Business, Education, Engineering, Arts & Letters) delivered to traditional, transfer, international, and return-missionary students. The core educational offering of the university.
• Academic Success and Tutoring Department Free centralized academic support services including a Tutoring Center, Math Study Center, Reading Center, Writing Center, Presentation Practice Center, Study Skills Center, Volunteer Connection, and an AI Tutoring Center, serving over 15,000 students annually through more than 1,600 paid and volunteer tutors.
• AI Tutoring Center Academic support service leveraging artificial intelligence tools to assist students with coursework, distinct from the traditional human-tutor centers.
• Testing Center Services Proctored testing services including computer-based, paper-pencil, and bubble sheet exams, scheduled through TARS, with Proctorio for online proctoring and Akindi for exam authoring.
• McKay Library University library providing academic resources, databases (ProQuest Ebook, SFX Journals Online, ARL Publications), streaming video (Swank, Films on Demand, Alexander Street), research support, and study spaces.
• Recreational Services Campus recreation offerings including Fitness Center, Swimming Pool, Hart Building Equipment Center, Playing Courts and Indoor Track, Outdoor Facilities, Outdoor Resource Center (ORC), Strike Zone Bowling Alley, and Skateway Roller Skating.
• Dining Services On-campus food operations including Dining Dollars prepaid I-card system, Crossroads Food Court (Chick-fil-A, Good-To-Go), Backroads Grab n Go, and Backroads Soda Stop. Average meal cost ~$7.50.
• University Catering Catering services for campus events, ordered online via Catertrax; orders require 3 business days advance notice.
• Print & Copy Services Campus printing, copying, lamination, spiral binding, and signage services via two locations (Main Office and Express) plus the Sign Shop.
• University Security and Public Safety 24/7 campus security, public safety, emergency response, AED network, and Everbridge mass notification, coordinating with Madison County Emergency Management and Rexburg Police.
• Student Health and Counseling Center On-campus medical clinic (Student Health Center) and mental health counseling services (Counseling Center) for enrolled students.
• Admissions and Enrollment Services Free online application (~10 minutes), no essays, no fees, with assigned admissions representatives by location, campus tours, and admissions events for prospective students.
• University Scholarships and Financial Aid New freshman scholarships, return missionary scholarships, federal financial aid, loans, and grants administered through the Financial Aid Office.
• Weekly Devotionals Weekly devotional messages featuring speakers from campus leadership and external guests, available to watch or listen, reflecting the university's faith-based mission.
• Surplus Sales Public sale of university overstock and used items via weekly bidding, located at 210 W 4th S, Rexburg, ID 83440.

Quantifiable outcome

• 92% of job-seeking graduates find jobs within a year at major companies
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Madison County Emergency ManagementcoreStrategic or Co-development PartnerBYU-Idaho coordinates closely with Madison County Emergency Management for emergency response coordination. A liaison officer has been assigned from the BYU-Idaho University Emergency Committee to coordinate all mutual aid agreements with county emergency response units.
• Rexburg Police DepartmentcoreStrategic or Co-development PartnerUniversity Security works directly with Rexburg City Police for campus safety, including notification procedures for missing students within 24 hours of determination.
• Madison Memorial HospitalcoreStrategic or Co-development PartnerPartnership for student health services and medical emergencies. Located at 450 E. Main St, Rexburg, ID with 24-hour emergency services available for campus community.
• The Church of Jesus Christ of Latter-day SaintscoreStrategic or Co-development PartnerBYU-Idaho is part of the Church Educational System (CES) operated by the LDS Church. Students apply through Church leaders as part of the application process. University operates under LDS Church standards and honor code.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liberty University: Large faith-affiliated private university with a strong online program. Comparable as a competitor for faith-aligned, value-conscious students seeking private higher education with a religious community foundation.
• Regent University: Faith-based private university with online programs. Comparable as a faith-affiliated institution targeting students who want religious integration with their degree, particularly through online modalities.
• Oral Roberts University: Faith-affiliated private university in Tulsa, Oklahoma. Comparable as a smaller, religiously affiliated institution offering undergraduate degrees with a values-based community model.
• Grand Canyon University: Faith-affiliated private university with significant online enrollment. Directly comparable as a competitor pursuing value-conscious, faith-oriented students through flexible online and campus-based degree programs.
• Brigham Young University (BYU): Flagship LDS Church Educational System university in Provo, Utah. Directly comparable as the sister institution within the same Church Educational System, serving the same faith-aligned applicant pool with overlapping degree programs and CES governance.
• BYU-Hawaii: LDS-affiliated university in Laie, Hawaii, also part of the Church Educational System. Directly comparable as another faith-affiliated private university serving a similar LDS student base with a values-based education model.
• Southern Nazarene University: Faith-affiliated private university in Oklahoma City. Comparable as a smaller church-affiliated institution with similar mission emphasis on values-based undergraduate education.

Regional players

• The College of Idaho: Private liberal arts college in Caldwell, Idaho. Comparable as a competing private institution in the Idaho regional market offering undergraduate degrees.
• Idaho State University: Public regional university in Pocatello, Idaho. Comparable as a competing higher education institution in the Idaho market competing for the same regional student population.
• Utah Valley University: Large public university in Orem, Utah with strong LDS student demographics. Comparable as a regional competitor with significant overlap in the LDS-aligned applicant pool across the Intermountain West.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/byui_adc
• YouTubeyoutube.com/byui
• Facebookfacebook.com/140492225964954
• LinkedInlinkedin.com/company/byu-idaho
• Instagraminstagram.com/byuidaho

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brigham Young University, Idaho