What American Tent does

American Tent is a Green Bay, Wisconsin-based manufacturer of commercial event tents, founded in 2004 (originally operating as American Tent & Sidewall before rebranding in 2014). The company designs and fabricates made-to-order tents using heavy-duty 16oz blockout vinyl with a 1000 denier rating, anodized aluminum frames, and galvanized steel fittings, with all products certified to NFPA 701-2 flame retardant standards and the California Fire Marshal. Its product portfolio spans six core tent types (frame, pole, keder, clear top, high peak, and pop-up) plus sidewalls, accessories, tent parts, the Giffy water-ballasting system, Renegade eco-friendly tarps, and a custom manufacturing program that supports logos, colors, and non-standard sizes via eco-solvent printing.

The company sells directly to end customers through its e-commerce site (americantent.com) and a phone-based sales team, with financing available for larger purchases. Its customer base is highly diversified across at least ten verticals: tent rental companies, event planners, government/military agencies, disaster relief and medical organizations, restaurants, schools, churches, sports organizations, dealerships, and exhibit companies. Go-to-market emphasizes fast lead times (2-3 business days for standard-width frame tents), 7+ year product life expectancy, and American-made positioning.

American Tent is a privately held company with no disclosed funding rounds, institutional investors, acquisitions, or structural changes. Revenue is not publicly disclosed. The business is operated from a single Green Bay facility and ships globally, with stated sales of thousands of tents worldwide over a 20+ year operating history.

Name

American Tent

Legal name

American Tent

Website

https://americantent.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

American Tent is a Green Bay, Wisconsin-based manufacturer of commercial event tents, selling made-to-order frame, pole, keder, and clear top tents directly to rental companies, event planners, government agencies, and other commercial buyers worldwide.

Ownership category

akta.pro rank

Product category

Commercial Event Tents

NAICS

Textile Bag and Canvas Mills (314910)

akta.pro primary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

akta.pro secondary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Commercial event tents
• Party tent manufacturing
• Frame tents
• Custom tents
• Tent accessories

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tent Sales: Direct sale of commercial event tents including frame tents, pole tents, keder tents, clear top tents, high peak tents, and pop-up tents. One-time purchase model with made-to-order manufacturing. Prices range from approximately $1,400 to over $30,000 depending on size and type.
2. Sidewall Sales: Sale of tent sidewalls in various styles (solid, clear, window, cafe) and sizes. Available in premium and economy options, sold in packs.
3. Accessories and Parts: Sale of tent accessories including ballasting systems, tent parts (fittings, base plates, crowns), cleaning products, stake pullers, and frame jacks.
4. Custom Tent Manufacturing: Custom tent orders with logo printing, custom colors, custom sizes, and custom graphics. Eco-solvent printing that lasts 3+ years outdoors.
5. Financing Program: Financing available for customers to spread payments over time for larger tent purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

American Tent is a manufacturer of commercial, party, and event tents, producing made-to-order frame tents, pole tents, keder tents, clear top tents, high peak tents, and pop-up tents at its Green Bay, Wisconsin facility. The company also sells sidewalls, the Giffy ballasting system, tent parts, accessories, Renegade tarps, and offers fully customized tents with logos, colors, and custom sizes. Products are built with 16oz blockout vinyl (1000 denier), anodized aluminum frames, and NFPA 701-2 flame retardant compliance, and are sold direct to customers worldwide.

Product overview

American Tent is a manufacturer of commercial event tents offering made-to-order products built in Green Bay, WI. Their portfolio spans multiple tent types: Frame Tents (aluminum-frame structures providing open interiors), Pole Tents (center-pole supported economical options), Ameritrac Keder Tents (track-system weather-tight canopies), Clear Top Tents (translucent vinyl for natural lighting), High Peak/Cross Cable Tents (cable-supported elegant peaks), and Pop-Up Tents (portable lightweight shelters). Supporting products include Sidewalls (premium and economy panel options in multiple styles), the Giffy Tent Ballasting System (water-filled anchoring alternative to stakes), Tent Parts (West-Coast frame fittings), Tent Accessories (stake pullers, cleaners, frame jacks), and Renegade Tarps (eco-friendly industrial tarps). They also offer Custom Made Tents with logos, colors, and custom sizing via their fabrication capabilities. All products feature 16oz blockout vinyl with 1000 denier rating, anodized aluminum or galvanized steel frames, and NFPA 701-2 flame retardant certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Frame Tents Commercial-grade frame tents with aluminum frames providing unobstructed interior space without center poles. Available in widths from 10' to 40' and lengths up to 200', featuring 16oz blockout vinyl with 1000 denier rating and NFPA 701-2 flame retardant certification. Used by rental companies, event planners, and government agencies.
• Pole Tents Economical pole tents supported by center poles, available in widths from 10' to 40' and lengths up to 200'. Feature steel corner plates, reinforced webbing, and fire code compliance for outdoor events and rentals.
• Ameritrac Keder Tents Innovative keder-style tents featuring a track system that creates water-tight seals by sliding keder (vinyl welt) into the frame channel. Compatible with west-coast frame tent fittings and poles, reducing vinyl wear and tear through proprietary Americrown fitting.
• Clear Top Tents Translucent vinyl canopy tents allowing natural light and stargazing while providing weather protection. Work interchangeably with standard frame tent frames and feature durable 16-20 gauge vinyl with reinforced alligator clips.
• High Peak Tents (Cross Cable / Marquee) Elegant tents with peaks created by steel cables pushing up on a center mast, combining pole tent aesthetics with frame tent functionality. Feature 2.5' anodized aluminum poles, galvanized steel fittings, and easy 30-minute setup.
• Heavy Duty Pop-Up Tents Lightweight, portable canopy tents with aluminum alloy frames featuring velcro closures, quick-release pins, and roller bags. Set up in 20 minutes or less by one person. Available in 10'x10' and larger sizes.
• Gazebo Tents Backyard-style canopy tents designed for outdoor gatherings, providing shade and weather protection for residential and small commercial events.
• Sidewalls Tent side panel systems in premium and economy options including solid, clear, window, and cafe styles. Made from 13oz blockout vinyl with grommets, overlaps, and multiple height options (7'-10' tall).
• Giffy Tent Ballasting System Water-based tent anchoring system weighing 30 lbs empty and 660 lbs when filled with 75 gallons of water. An engineered alternative to concrete blocks or 55-gallon barrels, stackable and transportable in pickup trucks.
• Tent Parts Replacement components for west-coast frame tents including base plates, corner fittings, crown fittings (3-way, 4-way, 6-way, 8-way), hip fittings, and side tee fittings in powder-coated steel.
• Tent Accessories Setup and maintenance equipment including frame jacks (1700 lb capacity), JackJaw stake pullers (302 and 502 models), Keep It Clean and Break the Mold tent cleaners, and pull ropes.
• Renegade Tarps Eco-friendly industrial tarps free of PFAS, BPA, and PVC with recycled grommets. Fully recyclable and tear-resistant, designed for camping, outdoor events, and project protection.
• Custom Made Tents Fully customized tent manufacturing offering custom colors, branding/logos, custom sizes, and specialized sidewalls. Uses eco-solvent printing for long-lasting graphics (3+ years outdoor durability) and CNC-cut 16oz vinyl.

Quantifiable outcome

• Tents last 7+ years with proper care
• +2 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles10 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Local Green Bay Print ShopminorStrategic or Co-development PartnerAmerican Tent works with a local Green Bay-based print shop to produce custom logo and graphics for their branded tent products. This partnership enables high-quality custom printing using eco-solvent printing technology that lasts 3+ years outdoors.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• TentCraft: TentCraft is a US-based manufacturer of custom event and pop-up tents, with comparable made-in-USA positioning and custom branding services targeting experiential marketing and event buyers.

Direct peers

• Celina Tent: Celina Tent manufactures and sells commercial event tents (frame, pole, clear-top) and accessories, directly overlapping American Tent's core product line and direct-to-customer go-to-market.
• Aztec Tents: Aztec Tents is a manufacturer of commercial frame, pole, and clear-top tents serving rental companies and event planners with a comparable made-to-order model.
• HTS tentiq (Höcker): HTS tentiq is a global manufacturer of clearspan and aluminum-frame event tents serving exhibitions, sports, and large events — directly comparable in product category and customer base, though with broader scale.
• ABC Canopy: ABC Canopy manufactures and distributes pop-up canopies, frame tents, and accessories direct-to-customer, overlapping American Tent's portable tent and accessory offerings.
• Caravan Canopy: Caravan Canopy manufactures pop-up and instant canopies for consumer and commercial event use, with comparable product categories at generally lower price points.
• TopTec Event Tents: TopTec manufactures high-peak, frame, and clearspan event tents for the rental and event industry with a similar direct-to-customer sales motion and customization capabilities.

Broad incumbents

• Anchor Industries: Anchor Industries is a long-established US manufacturer of commercial tents, sidewalls, and fabric structures serving rental, government, and event verticals — a larger incumbent in the same category.
• Losberger (Röder Group): Losberger is one of the largest global event and clearspan tent manufacturers, offering aluminum structures for exhibitions, events, and disaster response — a much larger incumbent in overlapping product categories.
• Sunbelt Rentals (Event Services): Sunbelt Rentals operates a large-scale event and tent rental fleet including frame and clearspan structures; not a manufacturer, but a major downstream buyer and competitor to American Tent's rental-company customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@americantent/videos
• Facebookfacebook.com/americantentUSA
• Xx.com/tentamerican
• LinkedInlinkedin.com/company/americantent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Tent