What Tilt does

We Are Tilt Ltd (trading as Tilt) is an independent strategic creative agency founded in 2010 and headquartered in Brighton, East Sussex, that produces transformation-focused storytelling for global complex organisations. The firm operates across three service arenas — Grow (brand campaigns), Change (behavioural transformation) and Perform (capability building) — delivered through film series, drama productions, interactive digital platforms, micro-learning suites, AI-personalised campaigns and immersive experiences. Notable delivered products include the Dilemma ethics drama for Deloitte, The Vault brand immersion platform for Diageo, the Discover Deloitte onboarding platform with its EMILIE chatbot, the AI-companion-driven The Legacy leadership experience for Lloyd's Register, the Propel career portal, and personalised AI campaigns such as You Can With AI and It's Time For AI-X for KPMG. The agency's client roster is concentrated in FTSE-100 / Fortune-500 enterprise accounts spanning professional services (Deloitte, KPMG, Clifford Chance), beverages (Diageo), telecommunications (Vodafone), maritime classification (Lloyd's Register), insurance (MSIG Singapore) and healthcare (BUPA).

Underlying the creative output is a proprietary Creative AI Stack that orchestrates ChatGPT for script development, MidJourney for storyboarding, Runway Gen-3 and LumaLabs Dream Machine for animation, Topaz Gigapixel AI for upscaling, Eleven Labs for audio, HeyGen for training clips and LipDub for multilingual lip-syncing; this stack enabled the production of 50 personalised AI-generated films for KPMG. Bespoke platforms extend the stack's reach: the EMILIE chatbot handles natural-language queries on Discover Deloitte, the Propel diagnostic engine applies predictive scoring across a 15-capability framework, and the TURI autonomous agent guides learners through The Legacy narrative. Tilt monetises primarily through project-based fees and year-long creative retainers (explicitly disclosed via the MSIG Insurance Singapore engagement) under a professional-services revenue model, with quantified campaign outcomes of up to 3,200% ROI (KPMG AI-X) and 10M+ lives reached (Diageo Smashed) used as primary commercial proof points.

The firm is independently owned with no external investors, led by Managing Director Jonathan Malyon and Directors Paul Mallaghan and Dan Evans, supported by a deliberately small multidisciplinary team (11–50 employees). Operating markets are anchored in the UK with EMEA-listed activity, alongside an emerging APAC presence via MSIG Singapore. The agency's reputation is reinforced by 25+ industry awards spanning Cannes Corporate Media, Brandon Hall, Corporate Content Awards (including a 2026 Grand Prix), EVCOM, B2B Marketing and Lens Awards, and by B Corp certification at an improved B Impact Score of 96.2.

Name

Tilt

Legal name

We Are Tilt Ltd

Website

https://wearetilt.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

We Are Tilt is an independent Brighton-based strategic creative agency producing transformation-focused films, drama series, interactive platforms and AI-personalised campaigns for global enterprise clients across professional services, FMCG, insurance and technology.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Creative agency services
• Brand storytelling
• Transformation campaigns
• Learning experience design
• AI-powered content

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Tilt generates revenue through creative agency retainer agreements and project-based work. Examples include year-long creative retainers (MSIG Insurance) and campaign-based projects (KPMG AI-X, Deloitte Dilemma). The agency is independently owned with no external investors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tilt is a strategic creative agency that delivers transformation through storytelling for complex organisations, operating across three arenas — Grow (brand campaigns), Change (behavioural transformation programmes) and Perform (capability building and learning experiences). The agency produces films, drama series, interactive digital platforms, AI-powered personalised campaigns, immersive experiences, and micro-learning suites primarily for global enterprises such as Deloitte, KPMG, Diageo, Vodafone, Lloyd's Register, BUPA and Clifford Chance. Services are delivered through year-long creative retainers and project-based engagements, with a proprietary Creative AI Stack enabling personalised content production at scale.

Product overview

Tilt is a strategic creative agency specialising in transformation through storytelling for complex organisations. The company operates across three service arenas—Grow (brand campaigns), Change (behavioural transformation), and Perform (capability building)—and delivers work as bespoke film series, interactive digital platforms, micro-learning suites, and immersive experiences. Key offerings include the Dilemma ethics drama series (Deloi-tt), The Vault brand immersion platform (Diageo), Discover Deloitte onboarding system with EMILIE chatbot, The Legacy leadership experience with AI companion, Propel career progression portal, and AI-powered personalised campaigns like You Can With AI and It's Time For AI-X for KPMG. The agency also creates documentary-style series, interactive learning experiences, and drama-led training programmes that combine human craft with generative AI tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Re:write Our Future Global digital climate action experience for Deloitte's WorldClimate initiative, delivering a three-act programme (Inform, Support, Act) through motion graphics, spoken-word poetry, interactive maps and a personalised climate action planner to 330,000+ Deloitte professionals.
• Two Point Eight Six-episode cinematic DEI film series for Deloitte exploring inclusive language, equitable outcomes, allyship, micro-aggressions, intersectionality and inequity, deployed across the US, India and Israel with habit-forming commitment nudges and facilitated team sessions.
• Discover Deloitte Bespoke digital onboarding platform for Deloitte delivering personalised bite-sized content from contract offer through the 90-day mark, with EMILIE chatbot, micro-learning packs, personalised knowledge wallet and SMS nudges.
• Design is the Difference Design thinking capability-building programme for Vodafone featuring a three-episode micro-interactive experience documenting a real design challenge, with bite-sized insights and accessibility standards output.
• The Legacy Immersive time-travel leadership development experience for Lloyd's Register's People Leaders, with AI companion TURI guiding learners through company history aboard a futuristic ship, motion-enhanced visuals and a downloadable commitment toolkit (8.75/10 average rating).
• Propel Interactive career progression portal for Lloyd's Register built on a 15-capability universal skills framework, with a 45-question diagnostic assessment tool, downloadable insight reports and planned mentor matching and succession planning features.
• Offer & Onboarding Mobile-first global onboarding experience for Diageo integrating personalised welcomes, a brand discovery pathway and career preparation into a single journey built on the Avature platform.
• The Vault Immersive digital brand platform for Diageo housing brand stories across six themed digital rooms (Story Lounge, Growth Garden, Campaign Cinema, Ideas Lab, Brand Library, Signature Bar) with quizzes and CMS-driven content architecture for global brands.
• Modern Learning Suite of 10+ micro-learning packs for KPMG covering workspace setup, breathwork, meeting etiquette, time management and boundary-setting, delivered as video, social content, podcasts and interactive challenges.
• It's Time For AI-X AI-powered personalised campaign for KPMG's Customer Experience Excellence report launch: 50 bespoke AI-generated client videos, branded microsites and AI-X Hour strategy sessions delivering 3,200% ROI with 100% engagement rate across targeted high-value clients.
• You Can With AI Global AI positioning campaign for KPMG featuring a hero film blending human craft with generative AI, a rotating wheel-of-fortune mechanic, a global toolkit for market adaptation, deployed at the World Economic Forum in Davos (15,000% ROI in first two markets).
• Dilemma (Ethics Drama Series) Multi-season ethics drama series for Deloitte exploring the delicate balance between personal challenges and ethical dilemmas at work; Season 1 (2025) won Gold at Brandon Hall Awards for Best Compliance Training and Season 2 (June 2026) won Grand Prix and three Golds at the Corporate Content Awards. Watched by 480,000 people across Deloitte's global network.

Quantifiable outcome

• 3,200% ROI for KPMG AI-X campaign with 100% engagement rate across 50 high-value clients
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• MSIG Insurance SingaporeminorChannel Partner/ Reseller/ DistributorTilt appointed as creative agency under a year-long retainer to lead creative direction for MSIG's marketing campaigns, producing digital assets including online videos and display ads to support key insurance product lines.
• Brighton & Hove Food PartnershipminorOthersTilt's charity partner with pro-bono creative work including rebranding Sussex Meatshare to Sussex Grazed, a sustainable meat box scheme supporting local farmers and conservation.
• HM International HoldingscoreOthersTilt is a Singapore-based creative agency under HM International Holdings. Parent company structure for the agency network.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MediaMonks / S4 Capital: Global content and creative production network investing in AI-driven content production, competing for the same personalized-content-at-scale enterprise mandates as Tilt.
• Saatchi & Saatchi London: Larger Publicis-owned agency offering brand storytelling and campaigns at much greater scale, serving many of the same enterprise verticals as Tilt.
• MullenLowe Group: Network creative agency with capabilities in brand storytelling, learning content, and behavior-change campaigns for complex global clients—analogous to Tilt's 'Change' and 'Perform' arenas.
• Accenture Song: Global consultancy-acquired creative network that competes directly with Tilt's transformation-via-storytelling pitch, especially for Big Four-aligned enterprise mandates.
• Deloitte Digital: In-house and partner creative arm of one of Tilt's biggest clients, increasingly internalizing the kind of transformation storytelling work Tilt delivers for Deloitte.

Direct peers

• adam&eveDDB: London-based creative agency known for storytelling-driven award-winning campaigns for major brands including John Lewis, similar to Tilt's narrative-first approach for enterprise clients.
• Mother London: Independently-owned creative agency of comparable size and reputation operating in the UK, producing story-led campaigns for global brands. Comparable independent ownership model and creative-led positioning make it the closest analogue to Tilt.
• Bartle Bogle Hegarty (BBH): Iconic London creative agency with strong storytelling heritage, producing film-led brand work for global enterprise clients analogous to Tilt's drama-series and film-first methodology.
• Wieden+Kennedy London: Storytelling-obsessed creative agency network with London outpost known for narrative-led campaigns for Nike, IKEA, and other enterprise brands, echoing Tilt's film and story approach.
• Amplify (UK): Independent UK creative agency building brand experience, content, and learning activations for global brands—similar scope and size to Tilt, including film production and brand storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-tilt
• Instagraminstagram.com/we_are_tilt
• Xx.com/wearetilt
• Facebookfacebook.com/wearetilt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilt